Kim Stratton 663 North River Road, Milford, NH kimstratton.wix.com/portfolio

Transcription

1 Ad Campaign for Social Media and Print I developed this ad campaign to appeal to The Swan Light s vast demographic / target audience. The clean template is easily updated with new headlines, copy and images to promote each specific use of the light. The campaign is adaptable for social media as well as print advertising.

2 Creative Marketing Collateral The client, a printer / packager of sports products, wanted to attract customers from consumer and pharmaceutical markets. They had no experience in those new markets, and therefore, had no applicable samples of work to promote themselves with. In addition, they needed to achieve a sophisted consumer look with a low-end budget. The campaign headlines of Are your products used by this person? and Could your products be found in this room? allowed us to skirt the issue of no experience / samples in the target markets. Instead, we planned to use beautiful, affordable royalty-free photography that would appeal to potential customers in the new markets. I developed this promotional system for versatility and longevity. Individual 5 x8 cards could be mailed as postcards, or a series of them could be collected in a unique folder. The folder of cards could be handed out at trade shows and meetings, or it could be inserted into a standard 6 x9 envelope for mailing.

3 Brand Development = Dramatic Makeover DonCosa Images provides an expensive hair enhancement service to women. When they came to me for help, they did not have a company logo. The logo they had for their service, the Microdot Process, did not appeal to the target customer. Their existing marketing materials (shown in the Before below) did not accurately represent the calibre of their service. More importantly, it did not portray their clients in a flattering way. I developed a sophisticated logo integrated with the service name to represent the company. I designed the new brochure with large silhouetted photos of happy clients to emphasize the stunning results of the Microdot Process. The new brand exudes a bold sense of beauty and confidence.

4 Everyday Items Deserve to Look Amazing Too! I designed graphics for a number of Staples back-to-school / back-to-college products. A few examples are shown below. Calculator faceplates CD Jewel Cases Hype highlighter barrel wrap/label Notebook and planner covers

5 Digital Photography Photography has always been a passion of mine. Occasionally I am able to incorporate it into my design work. Product photograph featured on a business card. Product photograph of the Pantone ColorCue 2, featured on HelixDesign.com. Product photograph for promotional use. Child photograph featured in advertisment. Product photograph of The Rocks, featured on Sea-Stones.com.

6 Web Site Design I designed my first web site in 1994, using nothing but html and gif images. My, how times have changed! Although coding is not my specialty, but I do have a good understanding of what can be achieved, and I have designed a number of web sites over the years. My favorite method is Flash, but that has fallen out of fashion. Now I typically utilize Adobe Dreamweaver, or push the limits of html and css customization with hosting web builders. HelixDesign.com was designed with Adobe Dreamweaver and javascript. Sea-Stones.com e-commerce pages were made by customizing the html and css of a GoDaddy Quick Shopping Cart template. Sea-Stones.com home page was made to match the e-commerce pages using Adobe Dreamweaver and javascript. AlltheLoveInc.com was made with a customized template using Adobe Dreamweaver and javascript. DrMontanarella.com was made with Adobe Dreamweaver. BioDevelopment.us was made with Adobe ImageReady and GoLive. TheSwanLight.com was made with an html template. flo2stop.com was made with Adobe GoLive. NH Pet Expo s site (now defunct) was made in Flash.