European Week of Sport. Guidelines. (Version 1.1) May European Union. Sport

Transcription

1 Guidelines European Union (Version 1.1) May 2017 Sport

2 Contents How To Use Introduction...3 The Name: European Week Of Sport...4 The Theme: #Beactive...5 The Typeface...6 Colour...7 Images And Photographs...8 The European Commission Logo...9 Combining The Three Elements...10 The European Flag And Erasmus Combining The Three Elements...13 Examples...14 Further Information...22 Contact

3 INTRODUCTION Why isn t there a logo for the? The European Commission has its own logo as an institution. This logo is the predominant identifier of the Commission and its visibility ensures cohesion and consistency across all corporate communication. Creating a parallel visual identity would be confusing. For this reason, the does not have a logo; it is a verbal brand. This will give its users the freedom to apply the name across a wide range of communication tools, besides the Commission logo. The brand should appear on all communication products and tools which are developed for related initiatives and activities. The overarching campaign theme for the Week #BeActive should also become the reference framework for new and existing campaigns, events and activities throughout the year. Elements of the Campaign How to use the name, the theme #BEACTIVE and the fixed dates? There should be a strong consistency across different communication tools when reference is made to the. This is achieved by: using the authorised name: (not EU Sport Week, EWoS or Sport Week). The name has been officially translated (see page 4). using the dates without mentionning the current year (23-30 September) using the hashtag: #BEACTIVE. This will NOT be translated, as we need to be able to monitor and track it across social media platforms. using the European Commission logo or EU flag You are invited to incorporate the three elements in your communication (poster, brochure, website, social media, event etc.). There are no fixed places specified. The preferred option is to use them on the same page. The elements must be visible in their entirety without distorting or modifying their components. When the elements are used with other logos or text, make sure all the visuals have equal and balanced visual weight. These guidelines give concrete examples and ideas on how to apply the European Week of Sport - #BEACTIVE as a brand name to different communication tools and products. 3

4 HOW TO USE The name: The verbal branding is based only on the words or the national language translation(s) of this phrase. The text should preferably be displayed in Titlecase, preferably in CANTARELL BOLD. e.g. The name must be visible in its entirety without distorting or modifying the spelling (not EU Sport Week, EWoS or Sport Week). The name is translated in 26 EU languages. See the list below: 4 Language Translation 1 BG-Bulgarian Европейска седмица на спорта 2 CS - Czech Evropský týden sportu 3 DA - Danish Europæisk idrætsuge 4 DE - German Europäische Woche des Sports 5 EL - Greek Ευρωπαϊκή Εβδομάδα Αθλητισμού 6 EN - English 7 ES - Spanish Semana Europea del Deporte 8 ET - Estonian Euroopa spordinädal 9 FI - Finnish Urheilun eurooppalainen teemaviikko 10 FR - French Semaine européenne du sport 11 GA - Irish Seachtain Eorpach an Spóirt 12 HR - Croatian Europski tjedan sporta 13 HU - Hungarian Európai sporthét 14 IT - Italian Settimana europea dello sport 15 LT Lithuanian Europos sporto savaitė 16 LV - Latvian Eiropas Sporta nedēļa 17 MT - Maltese Il-Ġimgħa Ewropea tal-isport 18 NL - Dutch Europese week van de sport 19 PL - Polish Europejski Tydzień Sportu 20 PT - Portuguese Semana Europeia do Desporto 21 RO - Romanian Săptămâna europeană a sportului 22 SK - Slovak Európsky týždeň športu 23 SL - Slovenian Evropski teden športa 24 SV - Swedish Europeiska idrottsveckan 25 IS - Icelandic Evrópska íþróttavikan 26 MC - Macedonian Европска недела на спортот

5 HOW TO USE The THEME: #BEACTIVE The text should preferably be displayed in uppercase, preferably in CANTARELL BOLD ITALIC (tracking -50). However, for social media purposes, please note that the use of lowercase or uppercase does not make a difference. e.g. #BEACTIVE The name must be visible in its entirety without distorting or modifying the spelling. The #BeActive is NOT translated and will be used in English. For the European Commission products, we put a black frame behind the #tag and 5 different gradients are used for the active word. See examples below: 5

6 HOW TO USE ThE typeface The recommended open source font is CANTARELL. Free download here : CANTARELL regular CANTARELL bold CANTARELL regular ITALIQUE CANTARELL bold ITALIQUE abcdefg abcdefghij abcdefg abcdefghij abcdefg abcdefghij abcdefg abcdefghij For Greek and Cyrillic alphabets it is recommended to use the VERDANA font. (availability of Verdana is 99.70% on Windows, 98.05% on Mac OS, and 67.91% on free operating systems like Linux. source: 6

7 HOW TO USE COLOUR In order for the verbal branding to stand out against most backgrounds, it must always be presented as white or black text according to the background of the picture #BEACTIVE Where it is absolutely not possible to use the colour, for instance in black and white documents, or on promotional materials, then pure black and pure white should be used instead. In exceptional circumstances, and only if working in one colour, it is permitted to reverse the colours to make them appear against a black or dark background (cfr pg 19 merchandising examples). For instance: Size and shape All of the individual words in the verbal branding and theme should be the original font size. The proportion of the letters should also not be changed, eg, do not crop, stretch or squash the letters in any direction. The words must remain horizontal, and cannot be rotated in any direction. For instance: Eu ro pe an W ee k of Sp or t x - do not rotate, and do not change the proportions do not stretch or squash or deform in any way. 7

8 HOW TO USE IMAGES AND PHOTOGRAPHS The images chosen to promote the have as much impact as the verbal branding or the use of the EU flag. The pictures of the illustrate sporting activities linked to the four Focus themes: Education, Workplace, Outdoors, and Sport Clubs and Fitness Centres. The pictures need to convey to the overall message of the that: A #BeActive society is a healthy, happy and inclusive one. Some guidance on choosing images: The photos should only feature parts of the body of the people engaged in the sport/physical activity (and excluding faces). In line with the overarching message above, the pictures will have to communicate colour, life, verve, accessibility and inspiration - as well as appear attractive and engaging! Use real photographs as much as possible. Do not use cartoons, or stock image library 3D shapes. Ensure you have all of the necessary rights / permissions / licenses to use the chosen images. European Commission provides pictures with an extended license photos to use for campaign. These images may be used only by the organisations in the frame of the campaign. The images must be customized with the #BEACTIVE, and European Commission logo or the EU flag for any publication, both on paper and electronic media and especially for social media promotion. Ensure you have added the credits for each chosen image. For the pictures to download, the credits are available in the name of the file: either European Union or artist s name istock.com These images can be downloaded: ec.europa.eu/sport/week 8

9 HOW TO USE The EuroPEAN COMMIsSION logo For the promotion of the 2017, use the European Commission logo as sign-off. To acknowledge that is an initiative of the European Commision, the visual identity has to include the European Commission logo with the mention an initiative of as sign-off An initiative of the The text line An initiative of (or the national language translation(s) of this phrase) and the EC logo shall be placed together at a distinctive but not necessarily prominent place and well apart from any other logos. The preferred option for the typeface is Verdana. Italic and underlined variations and the use of font effects are not allowed. The logo of the European Commission is a protected trademark. The European Commission will pursue cases of abuse and fraudulent use of the logo. Terms and conditions of use The logo of the European Commission may be used by third parties subject to the following terms and conditions: The European Commission logo may be used only if: Permission is requested and granted before the logo is used; There is no likelihood of the user of the logo being confused with the European Commission; It is not used in connection with objectives or activities which are incompatible with the aims and principles of the European Commission; It is not used to imply or suggest unintended endorsement or promotion of the objectives and activities of the user of the logo by the European Commission. The logo shall be used in its entirety without distorting, modifying or separating its component elements. Permission to use the European Commission logo does not confer on those to whom it is granted any right of exclusive use, nor does it allow them to appropriate the logo, either by registration or any other means. Each case will be examined individually to ascertain whether it satisfies the criteria set out above. This will be unlikely in a commercial context if the logo of the European Commission is used in conjunction The Directorate-General of Education and Culture is authorised to give permission to third parties to use the EC logo subject to the terms and conditions as described above. Downloading the EC logo Third parties can download, copy and store the European Commission logo in all its formats and linguistic versions from the Visual Identity Resource page of the European Commission s website. URL: 9

10 HOW TO USE combining the three elements THEME: #BEACTIVE NAME OF THE WEEK EUROPEAN COMMISSION LOGO (SIGN-OFF) These elements can be downloaded via our graphic package: ec.europa.eu/sport/week 10

11 HOW TO USE The European flag and Erasmus+ If the products (brochure, poster,...) of your event are co-funded by the Erasmus+ programme, use the EU emblem. Beneficiaries of European Union (EU) funding are obliged to display the EU flag and to acknowledge the support received under the relevant EU programmes in all communication and promotional material. or The name of the EU programme can appear with the EU emblem. However, no graphical mark (i.e. logo) shall be created using the EU emblem and name of the programme. Basic rules The minimum height of the EU emblem shall be 1 cm. The name of the European Union shall always be used in conjunction with the name of the programme or fund and it shall be spelled out in full. The preferred option for the typeface is Verdana. Italic and underlined variations and the use of font effects are not allowed. The positioning of the text in relation to the EU emblem is not prescibed in any particular way but the text should not interfere with the emblem in any way. The font size used should be proportionate to the size of the emblem. The colour of the font should be reflex blue (same blue colour as the EU flag), black or white depending on the background. The proportions of the flag must not be changed, ie, do not crop, strech or squash the flag in any direction. The flag must not be rotated in any direction. Downloading the EU emblem logo, the translations Co-funded by... and the guidelines for third parties URL: 11

12 HOW TO USE Colours PANTONE REFLEX BLUE for the surface of the rectangle; PANTONE YELLOW for the stars. EU blue EU YELLOW C 100 M 80 Y 0 K 0 C 0 M 0 Y 100 K 0 Pantone Reflex Blue Pantone Yellow R 0 G 51 B 153 R 225 G 204 B 0 WEB: # WEB: #FF CC 00 Reproduction on coloured background The emblem preferably should be reproduced on a white background. Avoid a background of varied colours, and especially one which does not go with blue. If there is no alternative to a coloured background, put a white border around the rectangle, with the width of this being equal to 1/25 of the height of the rectangle. Administrative agreement with the Council of Europe reagrding the use of the European emblem by third parties (Official Journal of the European Union /C 271/04) General principle Any natural or legal person ( user ) may use the European emblem or any of its elements, subject to the following conditions of use. Conditions of use The use of the European emblem and/or any of its elements is allowed, irrespective of whether the use is of a non-profit or commercial nature, unless: the use creates the incorrect impression or assumption that there is a connection between the user and any of the institutions, bodies, offices, agencies and organs of the European Union or the Council of Europe; the use leads the public to believe erroneously that the user benefits from the support, sponsorship, approval or consent of any of the institutions, bodies, offices, agencies and organs of the European Union or the Council of Europe; the use is in connection with any objective or activity which is incompatible with the aims and principles of the European Union or of the Council of Europe, or which would be otherwise unlawful. Trade mark and related issues The use of the European emblem in accordance with the conditions in the previous section does not mean consent to registration of the emblem or an imitation thereof as a trade mark or any other IP right. The European Commission and the Council of Europe will continue the monitoring of applications for registration of the European emblem or part thereof as (part of) IP rights, in accordance with the applicable legal provisions. Legal responsibility Any user that intends to use the European emblem or elements of it may do so on its own legal responsibility. The users will be liable for any abusive use and possible prejudice following from such use under the laws of the Member States or any third country applicable to them. Right to pursue any abuse The Commission reserves the right to pursue on its own initiative or on request by the Council of Europe: any use which does not comply with the conditions set out herein, or any use which the Commission or the Council of Europe deem abusive in the courts of the Member States or any third country. 12

13 HOW TO USE combining the three elements THEME: #BEACTIVE NAME OF THE WEEK EU EMBLEM These elements can be downloaded via our graphic package: ec.europa.eu/sport/week 13

14 Examples Publications Use the name, the theme #BEACTIVE and the URL of the website on the front and back covers of brochures, leaflets, flyers and other print and electronic publications. A4 cover with title and the text area in black or in white Typeface: Cantarell font preferred but any Sans Serif font will do, if it has BOLD and REGULAR even better title: Cantarell bold uppercase 46pt, subtitle: Cantarell regular lowercase 16pt EC logo: minimum height = 20mm Please insert your LOGOS here Templates can be downloaded via our graphic package: ec.europa.eu/sport/week 14

15 Examples GENERAL Posters Put - #BEACTIVE on your posters. Poster A3 - A2 sizes If the background needs it, you can add a drop shadow behind the text to ensure lisibility Please insert your LOGOS inside the white frame Templates can be downloaded via our graphic package: ec.europa.eu/sport/week 15

16 Examples EVENT Posters Add your own info in the poster Cantarell font preferred but any Sans Serif font will do, if it has BOLD and REGULAR even better Title size: 60pt Time... size: 31pt Description: 19pt Please DO NOT MOVE the left alignment of the text boxes Please keep your event description within 300 characters Please place your LOGOS HERE A template can be downloaded via our graphic package: ec.europa.eu/sport/week 16

17 Examples Events Use the in the title of the event or in the title of activities. Link your website to the website. Incorporate - #BEACTIVE in communication products developed for the event (programme brochure, advertising, banners, stands, etc.) Display - #BEACTIVE pull-ups and street banner at your event (to be printed by your own) Street banner GENERAL (Vynil or textile banner) (L 340 cm x H 100 cm) Holding with grommets Please place your LOGOS HERE Cantarell font preferred but any Sans Serif font will do, if it has BOLD even better Street banner EVENT (Vynil or textile banner) (L 340 cm x H 100 cm) Holding with grommets Please place your LOGOS HERE Cantarell font preferred but any Sans Serif font will do, if it has BOLD even better TITLE size: 360pt Time,... size: 140pt Templates can be downloaded via our graphic package: ec.europa.eu/sport/week 17

18 Examples Events Use the in the title of the event or in the title of activities. Link your website to the website. Incorporate - #BEACTIVE in communication products developed for the event (programme brochure, advertising, banners, stands, etc.) Roll-up (L 80 cm x H 200 cm) Cantarell font preferred but any Sans Serif font will do, if it has BOLD even better Title size: 225pt Info size: 87pt Please DO NOT MOVE the left alignment of the text boxes Please place your LOGOS HERE A template can be downloaded via our graphic package: ec.europa.eu/sport/week 18

19 Examples merchandising #BEACTIVE 2 colours (positive on white background, negative on black background) Pedometer (solar) colour = black used colours: PANTONE Process Black C Examples: Frisbee Pedometer PANTONE 2925 C White Frisbee colour = white used colours: PANTONE Process Black C PANTONE 2925 C op ea n Wee k of Sport n Europea k Wee of t or Sp E of S port n pe a Eu r o o ek We fs po rt Eu r u ro p ea nw eek f Sp Eur ope an Week of Sport European Week o ort a W ee ko of pe ro Sp o rt Eu n fs por t E u r op ean Week of Sport E ur n ea op k ee W Volleyball Ball background colour = white used colours: PANTONE Process Black C #BEACTIVE 1 colour Examples #BEACTIVE Ref. Pantone PANTONE Process Black C PANTONE 2925 C PANTONE 355 C PANTONE 144 C PANTONE 219 C PANTONE 7592 C White These elements can be downloaded via our graphic package: ec.europa.eu/sport/week 19

20 Examples Social Media Place a banner on your facebook page or your event page. Add #BEACTIVE to any message you tweet on related activities. Facebook page Facebook cover Facebook Event page Facebook event A template can be downloaded via our graphic package: ec.europa.eu/sport/week 20

21 Examples Websites Place a link to the wherever and whenever appropriate. The - #BEACTIVE banners can be included on homepage or related web pages. Online banner 728 x 90 px Online banner 300 x 250 px Online banner 160 x 600 px Templates can be downloaded via our graphic package: ec.europa.eu/sport/week 21

22 contact Where can I get further information? website: For advice and specific questions, please contact: eac-sport-ewos@ec.europa.eu 22

23 European Commission Directorate-General for Education, Youth, Sport and Culture Directorate C - Sport Unit B-1049 Brussels European Union, European Week of Sport

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