CIMA Development Partner logo guidelines
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1 CIMA Development Partner logo guidelines
2 A guide to using the CIMA Development Partner logo 1. About the brand CIMA is recognised across the world as the authority on management accounting. The CIMA brand reflects our strategic direction which is spearheaded by our purpose: The ever greater employability of CIMA members. To maintain and build the brand it is important that there is consistent use of colour, size and positioning of the logo, which builds awareness and recognition of the logo and the CIMA brand. 2. Basic elements Where to use the CIMA Development Partner logo As a CIMA Development Partner you can use the CIMA Development Partner logo. When applied correctly, the CIMA Development Partner logo can add value and credibility to the appearance of your marketing materials, promoting your relationship with CIMA. You can use the logo on: advertising online/websites brochures banners newsletters articles your intranet company publications. It is recommended that your designer and printer read this guide at an early stage. Logo colours a. Standard logo The CIMA Development Partner logo should always be used in CIMA pink. The two colour version of the logo is the standard logo and may be printed as either two spot colours or using the four colour breakdown. 2
3 Displayed are the pantone references for the colours that form the CIMA Development Partner logo, together with their equivalents in CMYK, RGB, LAB and websmart colour matches. Please note the CMYK breakdowns are bespoke to CIMA colours and are not set breakdowns found in any software applications. No tints should be used on the CIMA Development Partner logo. CIMA pink PANTONE C PMS 214 CMYK C 0 M 100 Y 24 K 7 RGB R 213 G 0 B 88 L A B 3.86 WEB #DD0066 CIMA dark blue PANTONE C PMS 276 CMYK C 100 M 100 Y 13 K 60 RGB R 38 G 33 B 89 L A 8.10 B WEB # b. Mono logo The mono/single colour black version of the CIMA Development Partner logo should be used for black and white communications only. Do not print the colour logo in greyscale. c. White out logo There will be instances where it is necessary to use a white out version of the logo, for example, when the pink logo clashes or is not clearly visible against the background. This logo should only be used where absolutely necessary. 3
4 Logo size and exclusion zone The size of the CIMA Development Partner logo should be proportional to the size of the page on all printed publications. Shown below are the set logo sizes for standard paper sizes, all of which incorporate a set exclusion zone. The exclusion zone is designed to maintain a consistent clear distance from the edge of the page and other elements such as copy, other logos and images that may distract from the logo. The exclusion zone is a set standard to ensure consistent positioning and should therefore be adhered to at all times. The logo should never be reproduced larger than the size of your own organisation s logo. A3 (297mm x 420mm) Logo at 135% width: 54mm height: 29.7mm exclusion zone: 54mm 29.7mm A4 (2 x 297mm) Logo at 100% width: 40mm height: 22mm exclusion zone: 40mm 22mm A5 (148mm x 2) DL (1 x 2) Logo at 90% width: 3 height: 19.8mm exclusion zone: mm 29mm Minimum size Logo at 72% width: 29mm height: 1 exclusion zone: 1 4
5 Logo positioning The CIMA Development Partner logo may be used in a variety of positions, to suit the design of your marketing materials. However, the logo position should always adhere to the set exclusion zones and the logo should always be legible against the background image or design. 3. Contact us To ensure the CIMA Development Partner logo is used correctly and consistently in all circumstances we ask you to seek approval from our brand marketing team prior to print. Please a PDF proof to cima.development@cimaglobal.com A response will be provided within 48 hours of receipt of your . If you have any questions on any aspect of these guidelines please the CIMA development manager team at: cima.development@cimaglobal.com 5
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