ABCs of Producing the Best Match for Spot Colours

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1 ABCs of Producing the Best Match for Spot Colours Lou Prestia Sr. Product Line Manager, Fiery Mark Fletcher Associate Marketing Specialist APAC

2 Agenda Why spot colours? How are spot colours produced? Spot colour challenges The value of DFE spot colour tools Three typical customer scenarios Useful resources

3 Why Spot Colours?

4 Corporate Colour Guidelines 4

5 Corporate Colour Guidelines 5

6 How Are Spot Colours Produced? In offset printing

7 How Are Spot Colours Produced? In digital printing

8 CMYK Based Printer s Gamut

9 9

10 10

11 Spot Colours at the Fiery Server Fiery Spot Colour Libraries HKS Spot Colour Toyo DIC PANTONE L: a: b: Fiery Output Profile C: 4% M: 97.5% Y: 73.5% K: 0% Printed Output

12 Spot Colour Challenges 1. Consistency 2. Accuracy 3. Design file challenges 4. Subjectivity

13 Consistency Make sure the printer is in a known and repeatable state How often should I calibrate? After the engine is warmed up Before a large job Media changes Environmental fluctuations

14 Accuracy Use a CMYK output profile for your press, paper, print settings and environment Define print system gamut Spot colour LUT created from the output profile

15 Why choose Color Profiler Suite? Modular functionality in a complete solution Only profiling software to integrate with Fiery servers Device Link Monitor Profiler Express, Printer Profiler Printer Match Measuring devices Software Modules Profile Creation Profile Evaluation Quality Assurance Profile Inspector Profile Editor Verify, Auto Verify

16 Consistent and Accurate

17 Design File Challenges Spot colour name

18 Design File Challenges Spot colour name Spot colour not found PANTONE PANTONE C=30% M=100% Y=90% K=2% PANTONE+ V2 library colour not found

19 Design File Challenges Spot colour name Spot colour not found Spot colour plate not present

20 Subjectivity

21 DFE Tools for Spot Colour Matching 1. Works with all source applications 2. Fast, accurate, easy 3. Meets sophisticated colour-matching needs

22 22

23 DFEs Spot Colour Tools 1. Edit spot colour definitions 2. Create or import new spot colour libraries 3. Define or modify spot colours from colour measurement devices 4. Export spot colour libraries

24 Three Typical Customer Scenarios 24

25 Typical Customer Scenario #1 Matching a known PANTONE colour I need to perfectly match the Coca-Cola logo

26 Make Sure the DFE is Up-To-Date Output will match the first time you try!

27 Typical Customer Scenario #2 Matching a colour from a sample I need to match the colour of this business card but I can t find a PANTONE colour that matches it

28 Add a New Spot Colour to Library Spectrophotometer

29 29

30 Typical Customer Scenario #3 Colour Consistency Across Documents Office documents we reproduce in-house don t match our corporate standards

31 Without Spot Colour Management

32 With Spot Colour Management

33 What We ve Learned How are spot colours produced? Spot colour challenges The value of spot colour tools

34 Resources White Paper: The Easiest Way to Get the Right Color Every Time Fiery How-To Guides at

35 Get the latest PANTONE Libraries PANTONE PLUS V3 Libraries (Coated and Uncoated) PANTONE PLUS Extended Gamut Library (Coated) PANTONE FASHION, HOME + INTERIOR Libraries Go to

36 elearning Bundle Free 3-course bundle for all registrants 1. Optimizing Color and Consistency with your Fiery Server 2. Spot Color Accuracy with your Fiery Server 3. Introduction to Fiery Color Profiler Suite How does it work? Look for with details Must sign up and begin courses by September 30, 2016 Go to User name: WOFW.Color Password: Fiery.1

37 Fiery Resources resources.efi.com/fiery Quick online assistance Software downloads Training resources More...

38 Q&A Fiery Forums FieryForums.efi.com 38

39 Thank You!

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