How to use the colour palettes for printed material

Transcription

1 Division of Marketing and Communications VISUAL IDENTITY GUIDE NUMBER 3 How to use the colour palettes for printed material

2 2 UNIVERSITY OF LEICESTER DIVISION OF MARKETING AND COMMUNICATIONS The colour palettes There are 12 named colour schemes plus 22 accent colours. Rich Black Pantone U Corp Blue Pantone U Basic principles Colour coding For documents with fewer than 24 pages use black and white, a named colour scheme and either a cool or hot accent colour. BLACK WHITE PRIMARY SHADE SECONDARY SHADE TINT Use black and white and one named scheme in this example Purple The palettes can be used flexibly to colour code documents. For a suite of related printed material: use different named colour schemes for each document; or create them all with the same scheme but use a different accent colour on each one. Named colour schemes must not be split. The primary shade from one scheme should not be used with the secondary shade of another in any part of the document. Pantone U Pantone U Forest Pantone U Pantone U Moss ACCENT plus one accent colour Colour references Pantone U Pantone U These colours can be used anywhere in the document. Pages 4 to 6 show each of the named schemes with all of the accent colours and the University logo. In these examples the logo is 56 mm wide. This is the size for the front covers of medium sized format documents. For a definition of formats please see Visual Identity Guide Number 4. This guide has been printed on FSC* uncoated paper and the colour palettes have been chosen from the Pantone 4-Colour Process Guide for uncoated stock. These colours may be brighter on coated paper. See pages 7 and 8 for equivalent CMYK values, Pantone spot references, and web hexadecimal colours. Pantone U Pantone U Pantone U Pantone U More than one named colour scheme can be used for longer documents as a navigation aid. *The Forest Stewardship Council (FSC) is an international organisation promoting responsible forest management.

3 VISUAL IDENTITY GUIDE NO. 3 HOW TO USE THE COLOUR PALETTES FOR PRINTED MATERIAL 3 Purple Claret Lagoon Aqua Cool accents Hot accents Pantone U Pantone U Pantone U Pantone U Pantone U Pantone 6-6 U Pantone U Pantone 19-6 U Pantone U Pantone U Pantone U Pantone U Pantone U Pantone 22-1 U Pantone U Pantone U Pantone U Pantone U Pantone U Pantone 73-2 U Pantone U Pantone U Pantone U Pantone U Russet Old Gold Stone Biscuit Pantone 54-1 U Pantone 11-2 U Pantone U Pantone 14-6 U Pantone U Pantone U Pantone 54-1 U Pantone U Pantone 77-6 U Pantone 12-5 U Pantone U Pantone 12-6 U Pantone 11-2 U Pantone U Pantone 57-8 U Pantone 12-7 U Pantone U Pantone 10-8 U Pantone U Pantone U Pantone 14-6 U Pantone U

4 4 UNIVERSITY OF LEICESTER DIVISION OF MARKETING AND COMMUNICATIONS Claret Purple Corp Blue Rich Black

5 VISUAL IDENTITY GUIDE NO. 3 HOW TO USE THE COLOUR PALETTES FOR PRINTED MATERIAL 5 Moss Forest Aqua Lagoon

6 6 UNIVERSITY OF LEICESTER DIVISION OF MARKETING AND COMMUNICATIONS Biscuit Stone Old Gold Russet

7 VISUAL IDENTITY GUIDE NO. 3 HOW TO USE THE COLOUR PALETTES FOR PRINTED MATERIAL 7 The named schemes and cool accents The table below gives references for uncoated paper stock, CMYK, spot colour, and web colour alternatives. Shades marked * are also cool accents. Name Shade Pant. process uncoated CMYK values Pantone spot Hex value Rich Black Shade 1 Pantone U C35, M0, Y0, K100 Pantone Black # Shade 2 Pantone U C10, M0, Y0, K50 50% Pantone Black #8D949B Shade 3 Pantone U C0, M0, Y0, K15 15% Pantone Black #E3E5E6 Corp Blue Shade 1* Pantone U C100, M80, Y0, K20 Pantone 281 # Shade 2 Pantone U C40, M30, Y0, K3 50% Pantone 281 #A1A6D1 Shade 3 Pantone U C15, M10, Y0, K3 15% Pantone 281 #DADEED Purple Shade 1* Pantone U C70, M100, Y0, K0 Pantone 2613 # Shade 2 Pantone U C30, M40, Y0, K15 50% Pantone 2613 #A88EB6 Shade 3 Pantone U C20, M20, Y0, K0 15% Pantone 2613 #D1CCE5 Claret Shade 1* Pantone U C30, M100, Y50, K30 Pantone 491 #90003D Shade 2 Pantone U C10, M50, Y20, K10 50% Pantone 491 #D18A99 Shade 3 Pantone U C10, M25, Y10, K0 20% Pantone 491 #E5C8D1 Lagoon Shade 1* Pantone U C100, M50, Y0, K10 Pantone 301 #0061A9 Shade 2 Pantone U C35, M15, Y0, K15 50% Pantone 301 #9DB4D1 Shade 3 Pantone U C15, M5, Y0, K10 20% Pantone 301 #D0DBE7 Aqua Shade 1* Pantone U C100, M5, Y20, K30 Pantone 315 #007A9B Shade 2 Pantone U C60, M5, Y15, K0 50% Pantone 315 #68BED4 Shade 3 Pantone U C25, M0, Y5, K10 20% Pantone 315 #BAD9E3 Forest Shade 1* Pantone U C80, M0, Y60, K35 Pantone 356 #007F5F Shade 2 Pantone U C45, M0, Y35, K5 50% Pantone 356 #94C9B0 Shade 3 Pantone U C25, M0, Y20, K3 20% Pantone 356 #C6E2D3 Moss Shade 1* Pantone U C35, M0, Y100, K40 Pantone 364 #818E00 Shade 2 Pantone U C20, M0, Y40, K15 50% Pantone 364 #C2CF9C Shade 3 Pantone U C5, M0, Y25, K10 20% Pantone 364 #E6E6C2 Russet Shade 1* Pantone 54-1 U C15, M75, Y100, K15 Pantone 484 #C04F00 Shade 2 Pantone 77-6 U C10, M45, Y45, K0 50% Pantone 484 #E29A7F Shade 3 Pantone 57-8 U C0, M20, Y25, K3 20% Pantone 484 #F5D2BA continued overleaf

8 8 UNIVERSITY OF LEICESTER DIVISION OF MARKETING AND COMMUNICATIONS Name Shade Pant. process uncoated CMYK values Pantone spot Hex value Old Gold Shade 1* Pantone 11-2 U C10, M25, Y80, K30 Pantone 1255 #B59232 Shade 2 Pantone 12-5 U C20, M20, Y50, K0 50% Pantone 1255 #D6C489 Shade 3 Pantone 12-7 U C15, M10, Y30, K0 20% Pantone 1255 #E1DCBB Stone Shade 1* Pantone U C70, M55, Y55, K0 Pant. Cool Grey 11 #6B6A68 Shade 2 Pantone U C40, M25, Y30, K0 50% Pant. Cool Grey 11 #A7AFAA Shade 3 Pantone U C0, M0, Y3, K20 20% Pant. Cool Grey 11 #D9DAD8 Biscuit Shade 1* Pantone 14-6 U C20, M15, Y35, K25 Pant. Warm Grey 5 #AFAA8F Shade 2 Pantone 12-6 U C20, M15, Y35, K0 50% Pant. Warm Grey 5 #D5CFAD Shade 3 Pantone 10-8 U C5, M5, Y20, K5 20% Pant. Warm Grey 5 #EEE8CF Hot accents The table below gives references for uncoated paper stock, CMYK, spot colour, and web colour alternatives. Shade Pant. process uncoated CMYK values Pantone spot Hex value Shade 1 Pantone 6-6 U C0, M5, Y50, K5 Pantone 1205 #F8E58E Shade 2 Pantone 19-6 U C0, M15, Y50, K5 Pantone 156 #F4D488 Shade 3 Pantone 22-1 U C0, M40, Y100, K0 Pantone 144 #E1A200 Shade 4 Pantone 73-2 U C0, M85, Y85, K0 Pantone Warm Red #E84224 Shade 5 Pantone U C0, M100, Y0, K20 Pantone 215 #C50072 Shade 6 Pantone U C50, M70, Y0, K0 Pantone 268 #9359A1 Shade 7 Pantone U C100, M40, Y0, K0 Pantone 300 #0076C0 Shade 8 Pantone U C100, M0, Y20, K0 Pantone 313 #00A3CA Shade 9 Pantone U C100, M0, Y40, K0 Pantone 326 #00A0A7 Shade 10 Pantone U C100, M0, Y100, K0 Pantone 355 # Shade 11 Pantone U C40, M0, Y100, K0 Pantone 382 #B1CA00 Further information This booklet has been printed on 150gsm ON OFFSET by Howard Smith Paper. Tel: Web: This booklet is part of a series describing how to apply the University of Leicester s Visual Identity. Further information is available from the Marketing and Communications web site: University of Leicester 2008