LOGO HORIZONTAL VERSION. RDN_logo-V
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1 Graphic Standards
2
3 LOGO HORIZONTAL VERSION RDN_logo-H The purpose of this standards manual is to provide staff and graphic vendors with guidelines for use of the Regional District of Nanaimo logo, colours and fonts properly across a variety of media. VERTICAL VERSION RDN_logo-V For layouts and applications where a the primary logo (horozontal format) does not fit well, use the vertical or stacked verson of the logo. Note - For legibility, do not reduce the logo smaller than 1 in height. LOGO
4 COLOURS EVENING SKY MOUNTAIN GREEN OCEAN BLUE COLOURS BLUE PANTONE #301C CMYK - 100/34/0/40 RGB - 0/82/147 HTML Printing on Uncoated PANTONE #2945U CMYK - 100/34/0/20 GREEN PANTONE #362C CMYK - 70/0/80/10 RGB - 63/156/53 HTML - 3F9C35 Printing on Uncoated PANTONE #369U CMYK - 60/0/80/0 BLUE 50% PANTONE #301C CMYK - 50/15/0/20 RGB - 112/144/183 HTML B7 Printing on Uncoated 50% PANTONE #2945U CMYK - 50/5/0/10 SECONDARY COLOURS ACTION (ORANGE) PANTONE #144C CMYK - 0/52/100/0 RGB - 233/131/0 HTML - E98300 Printing on Uncoated PANTONE #130U CMYK - 0/25/100/0 ACTION (CRANBERRY) PANTONE #206C CMYK - 0/100/48/0 RGB - 203/0/68 HTML - CB0044 Printing on Uncoated PANTONE #1935U CMYK - 0/100/45/0 NEUTRAL (CLOUD) #Warm Grey 1C CMYK - 15/12/17/0 RGB - 230/229/216 HTML - E6E5D8 Printing on Uncoated #Warm Grey 1U CMYK - 15/12/17/0 CORPORATE COLOURS
5 COLOUR VERSIONS To ensure adequate brand recognition, the logo is only to be placed on a white, grey, corporate blue or corporate green background. Allowed shades and colour combinations are as follows: COLOUR: REGULAR GREY BACKGROUND MAXIMUM10% BLACK COLOUR: REVERSE APPLICATIONS GREY BACKGROUND MINIMUM 70% BLACK BLACK BACKGROUND BLUE BACKGROUND MINIMUM 70% BLUE BACKGROUND GREEN BACKGROUND MINIMUM 80% GREEN BACKGROUND CORPORATE COLOURS
6 MONOCHROME VERSIONS BLACK INCLUDING SCREENS OF BLACK EVENING SKY MOUNTAIN OCEAN COLOURS 100% BLACK (K) 80% BLACK (K) 50% BLACK (K) NON SCREEN VERSION For certain non screening applications (i.e. fax) an all black version of the logo is to be used. COLOUR: ALL BLACK, NO SCREEN CORPORATE COLOURS
7 CORPORATE FONTS LICENSED OPTION - fonts for purchase PRIMARY*, Use ALL CAPS condensed style for headlines and main navigation. Use regular style for secondary headlines, secondary navigation, info graphics, identifiers (cut-lines), or dense body copy. SECONDARY*, Use for body copy text, secondary headlines, captions, or callouts. CALIBRI ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmnopqrstu vwxyz Regular Italic Bold Bold Italic Times ABCDEFGHIJKLMNOPQRSTU VWXYZ abcdefghijklmnopqrstu vwxyz Regular Italic Bold Bold Italic CORPORATE FONTS
8 50 YEAR MARK To recognize this historic milestone, the following marks can be used. Similar brand application guildelines form this document must be adhered to. Full Colour Black Grayscale LAPEL PINS For lapel pins we reccomend soft enamel die-struck pins for high volume handouts, and die struck brass with optional gold plating for retirements and VIP recipients YEAR MARK
9 GARMENTS When screenprinting or embroidering, the full colour version can be used on white shirts but a white release needs to be added when decorating on dark garments. Prefered location is left chest. Alternately the left sleeve can be decorated where a safety vest may cover the logo. This placement applies to T-shirts, polos, hoodies and jackets. Refer to illustration below and detail to the right. GARMENTS
10 FILE STRUCTURE Logo File Name Detail Application Logo - Horizontal RDN-4C-H.ai Colour logo Process printing on coated papers (Glossy) RDN-Blk-H.ai All black logo Fax, vinyl RDN-2C-H.ai Colour logo To be used when printing with spot colours (Pantone inks) on coated papers RDN-Greyscale-H.ai Greyscale logo To be used when printing with a laser printer on coated paper with black only (i.e. in house photocopying) RDN_RGB-H.jpg Colour logo Screen application like website or Office documents (Word, Power Point) RDN-REV-H.ai Logo all white When printing one colour on dark background (knock-out) Logo File Name Detail Application Logo - Horizontal - UNCOATED APPLICATIONS RDN-4C-UNCOATED-H.ai Colour logo Process printing on uncoated papers RDN-2C-UNCOATED-H.ai Colour logo To be used when printing with spot colours (Pantone inks) on uncoated papers RDN-Greyscale-UNCOATED-H.ai Greyscale logo To be used when printing with a laser printer on uncoated paper with black only (i.e. in house photocopying on Bond) 50 YEAR MARK File structure wil be the same as above and on the facing page except with -50 added after. i.e. RDN-4C-H.ai will be RDN-4C-H-50.ai FILE STRUCTURE
11 FILE STRUCTURE Logo File Name Detail Application Logo - Vertical RDN-4C-V.ai Colour logo Process printing on coated papers (Glossy) RDN-Blk-V.ai All black logo Fax, vinyl RDN-2C-V.ai Colour logo To be used when printing with spot colours (Pantone inks) on coated papers RDN-Greyscale-V.ai Greyscale logo To be used when printing with a laser printer on coated paper with black only (i.e. in house photocopying) RDN_RGB-V.jpg Colour logo Screen application like website or Office documents (Word, Power Point) RDN-REV-V.ai Logo all white When printing one colour on dark background (knock-out) Logo File Name Detail Application Logo - Vertical - UNCOATED APPLICATIONS RDN-4C-UNCOATED-V.ai Colour logo Process printing on uncoated papers RDN-2C-UNCOATED-V.ai Colour logo To be used when printing with spot colours (Pantone inks) on uncoated papers RDN-Greyscale-UNCOATED-V.ai Greyscale logo To be used when printing with a laser printer on uncoated paper with black only (i.e. in house photocopying on Bond) FILE STRUCTURE
12 UPDATED: January 2017 PREPARED BY
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