Virtualization. John Shike VP Business Development Snell Advanced Media
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1 Virtualization John Shike VP Business Development Snell Advanced Media
2 Holy grail
3 Datacenter
4 Distributed Media Production Live IP feeds IP/MPLS Routing Core Studios Studio-to-Studio Data center-based media-processing Media Asset Management Automation & Control Exception-based reporting Virtualized Playout
5 Market Trends in TV Broadcast
6 Why is moving to the cloud/virtualization most important to your business?
7 How does Virtualization Work? actual machine=host guest machine=virtual machine virtual machine manager= hypervisor
8 How does Virtualization Work? Bare Metal Virtualized
9 Virtualization Of Broadcast applications Software processing and file-based media Processes with realtime video and audio streams
10 Virtualization of Broadcast Applications
11 Broadcast Applications Playout Automation on-air w/vm Ware Multi-channel Redundant Architecture Core services & operator GUI clients
12 Web Browser/HTML5-based GUI
13 Software processing and file-based media
14 Software Applications Handling File-based Media Editing Conversion/transformation e.g.: Color management SD/HD format conversion Standards/frame-rate conversion 25/29.97 Aspect ratio conversion Program runtime shrinkage/expansion
15 Software Applications Handling File-based Media Processing Algorithms e.g. Audio processing Video processing Metadata processing Software Software + Acceleration Bare Metal Server Product Virtualized Server Farms Cloud
16 Virtualizing Graphics today Virtual PC Virtual PC Virtual PC Virtual Workstation Virtual Workstation Virtual Workstation Hardware Virtualization Layer NVIDIA Graphics Driver NVIDIA Graphics Driver NVIDIA Graphics Driver NVIDIA Quadro Driver NVIDIA Quadro Driver NVIDIA Quadro Driver vgpu vgpu vgpu vgpu vgpu vgpu Hypervisor NVIDIA GRID vgpu manager CPUs Server NVIDIA NVIDIA GPU GPU H.264 Encode
17 Architectural Model Client App MAM Orchestration
18 Application Model FIMS standardized SOAP interface Under the auspices of AMWA Allows open API integration
19 Licensing Model Client App MAM Orchestration
20 Multi-node, multi-user Key Benefit: 5 concurrent jobs can be processed in real time Dedicated license server (licenses not tied to the workstations doing the media processing) One job queue providing orchestration for 5 processing nodes More nodes can be added with ease
21 Architectual Model Client App MAM Orchestration
22 Workflow Orchestration Manual QC Intensive
23 Workflow Orchestration Manual Interaction only in exceptions
24 Workflow Orchestration Manual QC Only Suspect Files
25 Virtualization and realtime media
26 AIMS model Technical Recommendations AMWA Standards Reference Architecture
27 IP World of Broadcast & Media routing Copper Fiber SFP* Connectivity RJ45 SFP (Copper) Up to 10GbE* COTS* IP Router Video + Audio + Data SMPTE IP wrapper for SDI Video + Embedded Audio + Data Video VSF* TR-04 SDI but video only VSF TR-03 Video to RFC4175 RTP Payload format Map VANC separately Audio 10GbE SFP+ 25GbE SFP28 QSFP+ QSFP28 40/100GbE Front View AES67 Digital Audio High performance IP streaming for Production Supported in TR-04 & TR-03 Data Ethernet..
28 Hybrid IP/SDI Infrastructure
29 Intelligent Infrastructure IP Core Incoming Line on IP link, 1080p 59, SMPTE 2110 Uncompressed 1080i 59 SMPTE 2110 Edge Device 1080i 59 SDI Data Center functions Signal Processing instance created by control system to perform Real-time downconvert 1080p 59 stream to 1080i 59 Router Control System
30 JT-NM Networked Media Roadmap
31 Virtualized Playout
32 System Migration Physical Infrastructure Cloud User Interface Automation Platform Virtualize Discrete Devices CiaB SW CiaB Virtualize Time
33 Virtualized Playout: SW CiaB Services Automation Media Player Graphics Channel Definition Captions Automation Validation Master Control Ancillary Data Decoration Media Management Audio Processor Decoration Media Player Master Control Validation Media Management Live Inputs Keyer Text Insertion Audio Processor Captions Media Signature Business Logic Media Signature Graphics DVE DVE DVE Up/Down Conversion Text Insertion
34 Virtualized Playout Software based linear playout channels Pure IT commodity (COTS) solution Aligns with SMPTE IP model Agility rapid spin up/down of channels Commercial models for Perpetual Subscription Pop-up
35 Media Factory In The Cloud Playout Automation and MAM Central Storage Media Factory in Private Datacenter(s) Management & Automation Applications Video and Audio Processing Media Processing Software based processing Appointment TV Delivery On Demand Delivery Virtualized Channel in a Box
36 Media Factory In The Cloud Operations PoP Monitoring & Control + Live and locally originated content Operations PoP Monitoring & Control + Live and locally originated content Traditional Distribution Diverse IP connectivity Private circuits with guaranteed QoS Media Factory in Private Datacenter(s) Management & Automation Applications Distribution PoP Conversion & Multiplex Interface to traditional broadcast infrastructure Central Storage Media Processing Software based processing Appointment TV Delivery On Demand Delivery Mass Public Distribution Public Internet
37 Global Collaboration
38 Industry Trends Industry Trend Solution Transition to IP Hybrid SDI & IP Rapid deployment and agility COTS, virtualization/ containerization Better utilization of geographies Geographical distribution Drive operational efficiencies New operational paradigms Opex Virtualization & Cloud Getting closer to the consumer Utilizing data aggregation
39 Challenges Virtualization adds cost Virtualization adds complexity How do we monitor new video? How do we insure reliability Some efficiency loss from bare metal It takes minutes to spin up a channel but the assumptions are: Hardware in place application, workflow, programming, etc., all in place Virtualization/IP is flexible but SDI is also adaptable
40 Just one last note about the Cloud
41
42 Thank You John Shike Snell Advanced Media
43 reference
44 Experience using Software Defined Channels Requirements Results IP I/O Deployment in virtual environment Deployment in public cloud Full broadcast chain functionality Rapid deployment of new services SMPTE Automated VM deployment Deployed on AWS Supported New playout channel deployed in 4 minutes!
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