NFV Infrastructure for Media Data Center Applications

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1 NFV Infrastructure for Media Data Center Applications

2 Today s Presenters Roger Sherwood Global Strategy & Business Development, Cisco Systems Damion Desai Account Manager for Datacenter, SDN, NFV and Mobility, Intel Corp

3 Media and Entertainment Will Look Dramatically Different by Consumer Demands Personalized experiences Immersive content across multiple screens Business Models On demand consumption Direct to consumer engagement Infrastructure Standardized IP networking Virtualized data centers and applications Distribution More content sources, formats and distribution channels IP delivery 3x increase in data center traffic 80% IP traffic from video 177 million SVOD subs 11 billion video devices

4 Benefits of NFV Infrastructure + = Efficiency Speed Digital Disruption Cost Reduction Elasticity and Agility Programmable On Demand Accelerate Consumption Models Monetize New Streams

5 Virtual Data Center Migration - Enabling Success Mixed HW Silos Consolidate Platforms Virtualized Functions Software Driven Cloud Public Appliances in racks Multiple application silos Dedicated to peak Low Utilization Converged infrastructure Shared resource pools 3x Utilization Fewer Devices SDN driven Elastic capacity Worldwide network of cloud resources

6 Cisco NFVI Value Carrier Grade Performance & Availability Easy to Manage Monitor Troubleshoot 2 3 Modular & Elastic 1 4 Pre-integrated + Validated 6 5 Use Case Agnostic Single Point of Ownership

7 Deploy and Repurpose on the Fly! NFV Infrastructure For Media Data Center New workflows deployed in minutes not days or weeks Increased resource utilization New paradigm with new tools, frameworks, and best practices to drive your workflows Open Source Upstreamed Evolving Futureproof Create and release efficient, reusable resource pools Rich partner ecosystem

8 Media Data Center Turnkey solution and future proof next-gen media architecture Simplified, automated, resource efficient, SDN workflows High performance, video optimized, solution tested Easy to use installation, monitoring and testing tools HA-cloud-based virtual data center solution built on OpenStack

9 Key Take Aways Holistic Approach Unprecedented Automation Enabled Through Open APIs Allows For Customization Accelerate Your Business Reduced times to outcomes Far fewer manual transactions Quick resolutions to resource contention Programmable Open Standardized Your workloads Your way For your media Faster service Velocity Increased customer engagement Efficient infrastructure One throat to choke Strong ecosystem

10 A Full Stack Media Solution Your Workloads Cisco V2P-C, NSO, ESC 3 rd Party ISV Orchestration and Controllers Workflow Orchestration & Controllers APIs Cisco Video Apps: Infinite Video, vdcm, COS 3 rd Party ISV Apps Applications NFV Infrastructure For Media Data Center Cisco Virtualized Infrastructure Manager (VIM): Media-optimized OpenStack Platform, monitoring, logging, automation Nexus, Unified Computing System, Cisco Cloud Object Store Cloud Infrastructure Physical Infrastructure

11 A Full Stack Virtualized Infrastructure Workflows, Orchestration & Controllers Applications API GUI UCSD Infra-Assurance Unified Management with assurance Cisco Virtual Infrastructure Manager VIM built on RHEL OSP (Liberty) Linux (RHEL 7.1), Hyper Visor (KVM), Host Packages, Software Defined Storage B200 M4 UCS C220 M4 UCS Nexus Unified Fabric Cisco Physical 9300 Series Infrastructure High Performance Cloud Object Store on UCS C3160 UCS C3260 Ceph Redundancy UCS C240 M4 Compute Compute (UCS) (UCS) Network Network Storage Storage COS COS Ceph Ceph

12 Best of Breed Partnership with RedHat & Intel Simple Point of Support Single Point of Contact Joint Engineering Joint Innovation Labs Open Source & Standards Cooperation Broadest Combined Ecosystem

13 Cisco-Intel NFVI collaboration Media Segment 13

14 Cisco NFV Infrastructure Solution Leading Industry Partnerships Easy Access to Support Single Point of Contact Integrated Design and Validation High and predictable Performance Certified Joint go to market Hardware and Software Cisco NFV Infrastructure Virtualized Compute Compute Cisco UCS Virtualized Storage Storage Virtualized Network Network Cisco Nexus VIM SDN Controller Management Assurance Automated Installer Installer GUI Cisco NFV Software for OpenStack

15 Intel Technologies for Cisco NFVi Intel Virtualization technology Intel Smart Cache Intel Boot Guard Intel Platform Trust Technology (PTT) Intel AVX (2.0) Intel AES-NI Core Technologies I/O & Memory Technologies Intel Ethernet Controller x710 Intel Ethernet NFV Extensions Intel QAT Altera FPGA Intel 3D XPoint

16 Performant Cisco NFV Infrastructure based on Intel technology Performance FOR ANY VNF Intel Xeon E5 Intel Xeon E3 for Media Intel Xeon D Intel Atom MANO VNF NFVI Mobility Services PERFORMA NCE Enhance Platform Awareness DPDK Framework FD.io-VPP Intel Ethernet NFV Extensions Video Services Managed Services Other Services Service Assurance Policy Based Provisioning Intel Cache Allocation Technology Intel Virtualization Technology Security Intel QuickAssist Technology Intel AES-NI Intel Platform Trust technology Intel Boot Guard Platform Technologi es Intel Ethernet Gb Service Adapter Intel QuickAssist Technology FPGA Intel 3D XPoint

17 Enhanced Platform Awareness (EPA) for Applications Placement Optimization Mobility Services Video Services Managed Services Other Services Catalog of Functions Service Broker Management and Orchestration (MANO) Service Profiles Policy MANO MANO: Learn the infrastructure capabilities Learn what is required to optimally support each virtual function Request resources from the VIM 3 rd Party 3 rd Party 3 rd Party 3 rd Party Infrastructure VIM VIM: Allocates logical and physical resources from a managed pool Intel Cache Allocation Technology Intel QAT Intel AES-NI VIM Enhanced Platform Awareness (EPA) This allows optimal resource utilization, SLA and Service assurance, leading to a lower and competitive cost per VM!

18 Example - Server Architecture Workload Placement socket 0 socket 1 memory core0 core8 core0 core8 memory huge page core1 core2 core9 core10 core1 core2 core9 core10 huge page huge page huge page core3 core4 core5 core11 core12 core13 QPI core3 core4 core5 core11 core12 core13 huge page huge page core6 core14 core6 core14 core7 core15 core7 core15 PCIe PCIe NIC0 NIC1 10G 10G 10G 10G EPA Good Placement Better Performance NUMA CPU & Memory Configuration NUMA I/O Device Locality Configuration

19 Delivering Business Value w/ Partnership Performance Optimizing VNF performance with Hardware accelerations High performance software data plane built on DPDK Visibility Leveraging silicon telemetry for service assurance capabilities Bringing secure containers for high performance Microservices to SP Partnership Ecosystem for Innovation TTM Innovation Performance Partnering across IETF, Open source to deliver Hardware acceleration for service chaining Rapid introduction of new silicon capabilities enabled thru OpenStack Enable secure hosting with e2e hardware chain of trust Delivering new levels of system performance, analytics capabilities thru FPGA integration

20

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