Local Origination Made Easy. Jerry Budge, Director Technical Sales

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1 Local Origination Made Easy Jerry Budge, Director Technical Sales

2 Today s Presentation Create modern, future-proof local content solutions Easily broadcast and capture live remote events Add different revenue generating options to your local packages Stream your channel to your website Create local content VOD

3 Who is TelVue? Broadcast Technology Leader Cable, PEG, Internet Local origination for over 75 MSOs, 8 of top 10 Powering over 1,500 PEG and local channels Over 30 Million households nationally Founded 1986, Mt. Laurel, NJ Founder / Chairman Gerry Lenfest Started in PPV back office Acquired Princeton Server Group: 2007 First HD Server: 2004 First IP Server: 2006

4 Why Create Local Content Channels? Many Reasons Required Competitive Revenue!

5 How to make a future-proof channel? Old Methodology Sources = VCR, Character Generator, DVD Player Downsides: Physical media Inflexible Labor intensive Cost ~$5600 per channel / year Lots of gear, using lots of power & cooling Cost ~$250 per channel / year 20 channels = 2 or 3 FULL racks Requires Costly Per Channel Encoders $3k to $8k per channel

6 How to make a future-proof channel? Future-proof Methodology File-Based Eliminate physical media & equipment 20 IP Based channels = 1 RU All digital workflow Native IP Broadcasting is Agnostic HD / SD Simulcast Hands-off technology via modern web browser Bulletin Board via PowerPoint

7 How to make a future-proof channel? Best Practices Do everything in HD Redundancy Uninterruptable Power Supply Backup media & restore to test Content Preparation is King MPEG-2 TS or H.264 TS Your file type is determined by the end device

8 Sample Simulcast System Multicast IP Stream TelVue HyperCaster Server Content Management Scheduling TelVue ProVue IP Decoder Downscale / Upscale Content Insert Logo & Crawl (Option) Baseband Output Multicast IP Stream to Mux or Groomer

9 TelVue Connect = Content On Ramp Producers NLE Community Groups TelVue Connect Enables Organizations To: Collect Content Transcode Preview Moderate Schedule

10 Collect Content

11 Metadata Transcode, Metadata

12 Preview, Moderate Preview Moderation

13 Why? Ultimate competitive advantage Attract and retain subs Revenue Generation Live Remote Events Monetize: Sell sponsorships of events Crawl with sponsor message This What Kinds of Events? Half brought to you by.. Local Mini-Infomercials EVERYTHING Local Parades, Meetings, Sporting Events Farm Show, Concerts, Rodeo, Debates

Live Remote Events IP Encoder Event Captured To File Multicast IP Stream TelVue HyperCaster Server StreamThru - Use IP Streams as Content IP Capture (Option)

14 Live Remote Events IP Encoder Event Captured To File Multicast IP Stream TelVue HyperCaster Server StreamThru - Use IP Streams as Content IP Capture (Option) Capture IP Streams to File TelVue ProVue IP Decoder Downscale / Upscale Content Insert Logo & Crawl (Option) Baseband Output Multicast IP Stream to Mux or Groomer

15 IP Encoder L I V E IP Stream S C H E D U L E D P L A Y O U T P L A Y O U T IP Stream IP Encoder P L A Y O U T S C H E D U L E D P L A Y O U T S A T E L L I T E

16 L I V E C A P T U R E IP Encoder IP Stream P L A Y O U T

17 Revenue Generating Options Same Infrastructure, Different Applications Leased Access Real Estate Hour Car Dealerships Auction Previews Minor League Sports Longform Advertising (Infomercials) / Direct Response Marketing Use overnights to your benefit

SCH Files Multicast IP Stream TelVue HyperCaster Server CCMS Plus

18 Automated Leased Access Receive Verification Log Traffic & Billing System Ex: Wide Orbit, AdEz Open TV Eclipse Plus, Summit, OSI Sends SCH Files Multicast IP Stream TelVue HyperCaster Server CCMS Plus (Option) Scheduling pushed from T&B As-Run Verification Log sent back

Local Digital Program Insertion Take advantage of Local Available Spots via Digital Program Insertion (DPI) Quick History: Pre-Digital, local avail signaling was via Dual Tone Multi Frequency (DTMF)

19 Local Digital Program Insertion Take advantage of Local Available Spots via Digital Program Insertion (DPI) Quick History: Pre-Digital, local avail signaling was via Dual Tone Multi Frequency (DTMF) The signal was found in the Second Audio Program (SAP) This triggered tape decks to play & switchers to switch back & forth Early digital systems decoded to analog to get tones & then re-encoded Today: DTMF cue tones have been replaced by digital triggers Tape decks have been replaced by Servers Switchers have been replaced by Splicers Triggers are standardized by Society of Cable Telecommunications Engineers ( SCTE-35 triggers contain information about the avail for the splicer SCTE-30 triggers come from the splicer & contain information for the server

20 Local Digital Program Insertion Sends Schedule Source Satellite Receiver Outputs MPEG-2TS Receive Verification Log TelVue AdCaster Traffic & Billing System MPEG-2TS Programming SCTE-30 trigger to Server SCTE-35 trigger to Splicer Splicer Output to System

Web Options Live Streaming Broadcast your live linear channel to the website

Transmux option Viewing statistics available Sell banner ads Integrate sponsor

Local Video on Demand All content can be made available as LVoD Integrated HTML5

21 Web Options Live Streaming Broadcast your live linear channel to the website Integrated HTML5 viewer on site Live Streams to idevices & Roku require HLS Transmux option Viewing statistics available Sell banner ads Integrate sponsor info in to content Open or in a Walled Garden? Local Video on Demand All content can be made available as LVoD Integrated HTML5 viewer on site Viewing statistics available Sell banner ads Integrate sponsor info in to content Open or in a Walled Garden?

22 Stream Your Channel To Your Website Live Multicast IP Stream TelVue HyperCaster Server VoD FTP of Files TelVue ProVue IP Decoder (SD or HD Ver.) Downscale / Upscale Content Insert Logo & Crawl (Option) Baseband Output (Composite or HD-SDI) TelVue Turbo Transcoding Appliance Transcodes & Transfers Content to TelVue CloudCast Live VoD TelVue TeleCast Streaming Encoder SD or HD Versions Outputs RTMP H.264 Stream TelVue CloudCast Hosted Broadcast VoD to All Devices Live Streams to idevices & Roku Require Optional HLS Transmux Brandable Player

23 More Resources Website: User Manuals Training videos

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