Philips AVENT Packaging Artwork Approvals

Transcription

1 Translations SDL Codes IPL/LCM Brief CMM Localized Artwork proof (Derivative) Point 6 LCM projects only Translation(s) Reviewer Local SC&R Reviewer Local Legal Reviewer MM(s) / RMM Approver * CMM Gatekeeper Proof approved TPD ** Approver: Codes LCM Approver: Codes, Cutter Amends requ KE Philips AVENT Packaging Artwork Approvals Shortened version 20th August 2013

2 Contents The purpose of this document This document outlines the workflows involved in producing Philips AVENT packaging and explains the roles and responsibilities for everyone involved. This document also includes help and guidance for using the Point 6 online artwork approvals tool, ProofHQ. Workflows 4 Overview 6 Design 7 Master Artwork 8 Localized Artwork 9 Final Release Roles & Responsibilities 11 Central CMM 12 Central Philips Design 13 Agency Point 6 14 Legal 15 SC&R 16 Packaging Engineer 17 IPL / LCM 18 TPD 19 MM / RMM 21 Quality Inspector Point 6 ProofHQ 23 Introduction 24 The 3 basic steps 25 notification 26 Artwork review 27 Adding a comment 28 Discussing a comment 29 Approving a proof 30 Sharing a proof 31 Dashboard (CMMs only) 32 Views (CMMs only) Appendix 24 Glossary of Terms 35 Useful information 2

3 Workflows 4 Overview 6 Design 7 Master Artwork 8 Localized Artwork 9 Final Release Philips Philips AVENT AVENT Artwork Approval Workflows 28 August

4 Workflows overview The artwork approval process is divided into four phases: DESIGN DESIGN MASTER ARTWORK LOCALIZED ARTWORK FINAL RELEASE Master pack design and approval to specifications Master artworks for each first of a kind pack type. Individual pack derivatives for local markets Final artwork and documentation delivery Stakeholders: CMM Philips Design Point 6 Legal (central) Packaging Engineer IPL/LCM Print Supplier Quality Inspector Stakeholders: CMM Philips Design Point 6 Packaging Engineer SC&R (central) IPL / LCM Stakeholders: CMM Point 6 IPL / LCM CO/Cluster MM/RMM Translation review (local) SC&R (local) Legal (local) TPD Philips Design (info only) Stakeholders: CMM Print Supplier Quality Inspector IPL / LCM Point 6 e.g. Design concept sketch e.g. 3 language version e.g. US/ES/FR version 4

5 Workflow overview There are three types of role in the artwork approval process: Gatekeeper Project owner, ultimately responsible to approve/reject proofs. Can overrule other approvers and reviewers. Reviewer & Approver Responsible for approving/rejecting proofs for their markets/expertise. Responsible for gathering comments from offline reviewers. Reviewer Responsible for commenting on proofs but cannot approve/ reject proofs. CMM Gatekeeper MM / RMM Approver Point 6 Review 5

6 Workflow 1 DESIGN MASTER ARTWORK LOCALIZED ARTWORK FINAL RELEASE Content and design concepts are developed and Master Design proofs are created for approval. Colour standards and print specification are also approved. KEY CMM Design CMM to discuss request with Philips Design Based on this decide option 1 or 2 Online activity Offline activity Item uploaded STAGE 1 INITIAL BRIEFING Online Review/Approve Offline Option 1 via Philips Design Option 2 directly with Point 6 Point 6 Design Point 6 Offline agreement to: Colour Standard (printed proof) Point 6 STAGE 2 DESIGN DEVELOPMENT (Approx. 3 weeks) Legal CMM Design approved Master Design proof Point 6 Amends required Print Specification Pack Engineer, CMM, Design, IPL/LCM, Print Supplier, Quality Inspector Including: Number of colours Embossing Varnish Print trial required? Continue to MASTER ARTWORK stage 6

7 DESIGN MASTER ARTWORK LOCALIZED ARTWORK Workflow 2 FINAL RELEASE Whole pack layout (360 ) usually with English text only (duplicated for different languages). One Master Artwork proof needed for each pack layout type (e.g. 2 language version). LCM projects start at this stage.. Master Artwork proof (First of a kind) Point 6 KEY Online activity Offline activity Item uploaded Online Review/Approve Offline Design Approver Amends required IPL / LCM Approver SC&R Approver Pack Eng. Approver CMM Gatekeeper Amends required Proof approved (Approx. 3 weeks) Continue to LOCALIZED ARTWORK stage 7

8 DESIGN MASTER ARTWORK LOCALIZED ARTWORK FINAL RELEASE Workflow 3 Translations SDL Codes IPL/LCM Brief Pack CMM Localized Artwork proof (Derivative) Point 6 Creation of final artwork proofs including translations and codes. Pack Creation Flows 2 & 3 can be combined if the Master Artwork can include approved tranlations., codes etc. Translation(s) Reviewer LCM projects only Local SC&R Reviewer MM(s) / RMM Approver * TPD ** Approver: Codes LCM Approver: Codes, Cutter Local Legal Reviewer CMM Gatekeeper Amends required Proof approved * MM / RMM is responsible for collating feedback from SC&R, Legal and all relevant stakeholders (e.g. MMs) before approving/rejecting proofs. ** CMM can approve codes if preferred (e.g. if deadline are tight) (Approx. 4 weeks) Design For info only KEY Online activity Offline activity Item uploaded Online Review/Approve Continue to FINAL RELEASE stage Offline 8

9 DESIGN MASTER ARTWORK LOCALIZED ARTWORK FINAL RELEASE Workflow 4 Delivery of final artwork to printer and checking printer s proofs. Any amends to last proof Colour Standard (printed proof) Point 6 Final Artwork Point 6 KEY Online activity Offline activity Item uploaded STAGE 1 (Approx. 1 week) Online Review/Approve * Only initiated when print order is placed Contract Proof * Printer (PDF) Amends required Offline Point 6 Check Amends required Contract Proof Point 6 CMM Gatekeeper Amends required Proof approved Contract Proof & Approvals Log Point 6 SpaceMan Point 6 MXC Point 6 P6 Archive Point 6 STAGE 2 (Approx. 2 weeks) IPL / LCM Approver Upload to Cemafore IPL / LCM Notify printers IPL / LCM PROJECT COMPLETE 9

10 Roles & Responsibilities 11 Central CMM 12 Central Philips Design 13 Agency Point 6 14 Legal 15 SC&R 16 Packaging Engineer 17 IPL / LCM 18 TPD 19 MM / RMM 21 Quality Inspector 10

11 Roles & Responsibilities CMM DESIGN DESIGN MASTER ARTWORK LOCALIZED ARTWORK FINAL RELEASE CMM provides the Global Marketing text (checked with Global Legal department), that is input for the Design Brief. CMM reviews the design until final. CMM also helps create the Print Specification. CMM reviews the Master Artwork proof and filters any comments made by other reviewers before approving/rejecting the proof. CMM is responsible for project progression. The CMM provides the Brief Pack including translations and codes to Point 6. CMM then reviews the Localized Artwork proof and filters any comments made by other reviewers before approving/rejecting the proof. CMM is responsible for project progression. The CMM approves the printer s Contract Proof. 11

12 Roles & Responsibilities Philips Design DESIGN DESIGN MASTER ARTWORK LOCALIZED ARTWORK FINAL RELEASE Depending on the project, Point 6 or Philips Design create the design proofs. Philips Design remain creative lead in both cases. Philips Design reviews the Master Artwork proof before approving/rejecting the proof. Philips Design reviews the Localied Artwork proof after it has been approved by all other stakeholders. Design proofs will be aligned between both parties. Philips Design also helps create the Print Specification. 12

13 Roles & Responsibilities Point 6 DESIGN DESIGN MASTER ARTWORK LOCALIZED ARTWORK FINAL RELEASE Depending on the project, Point 6 or Philips Design create the design proofs. Philips Design remain creative lead in both cases. Design proofs will be aligned between both parties. Point 6 also helps create the Print Specification. Point 6 creates the Master Artwork files. Point 6 creates the Localized Artwork files. Point 6 releases the artwork to the printer. Point 6 needs to approve the printer s Contract Proof. When the Contract Proof is approved by CMM, Point 6 uploads this and the Approvals Log for LCM/ IPL. Point 6 then archive artworks & images. 13

14 Roles & Responsibilities Legal DESIGN DESIGN MASTER ARTWORK LOCALIZED ARTWORK FINAL RELEASE Central Legal team checks the Master Design (in US/GB English) to ensure the design meets all regulations of that specific market (US or UK). Local Legal teams check the Localized Designs (in local language) for specific local requirements /specifications. 14

15 Roles & Responsibilities SC&R DESIGNDESIGN MASTER ARTWORK LOCALIZED ARTWORK FINAL RELEASE Central SC&R team checks the Master Artwork (in US/GB English) to ensure the design meets all regulations of that specific market (US or UK). Local SC&R teams check the Localized Artwork (in local language) for specific local requirements. 15

16 Roles & Responsibilities Packaging Engineer DESIGN DESIGN MASTER ARTWORK LOCALIZED ARTWORK FINAL RELEASE The Packaging Engineer provides the die-cut master drawing and helps create the Print Specification. The Packaging Engineer approves the Master Artwork proof. 16

17 Roles & Responsibilities IPL / LCM DESIGN DESIGN MASTER ARTWORK LOCALIZED ARTWORK FINAL RELEASE IPL/LCM is responsible for checking all specifications for pack. IPL/LCM also helps create the Print Specification. IPL/LCM checks barcodes, other codes and cutter guide on the Master Artwork proof IPL/LCM provides codes for packs. IPL/LCM checks barcodes, other codes and cutter guide on the Localized Artwork proof IPL/LCM is responsible for uploading the contract proof (with the approval log) to Cemafore once approved by the CMM. They are also responsible for notifying the printers that print can go ahead. 17

18 Roles & Responsibilities TPD DESIGNDESIGN MASTER ARTWORK LOCALIZED ARTWORK FINAL RELEASE TPD is responsible for approving coding on the Localized Artwork proof 18

19 Roles & Responsibilities MM / RMM DESIGNDESIGN MASTER ARTWORK LOCALIZED ARTWORK FINAL RELEASE MM/RMM is the lead checking the Localized Artwork proofs (local language). MM/RMM is responsible for collecting all feedback from local counterparts (SC&R, Legal and Translation Reviewers, if required) and approves/ rejects the proof when all relevant stakeholders have reviewed the pack. 19

20 Roles & Responsibilities MM / RMM Marketing Manager For a specific CO the Localized Artwork proof is sent to the MM MM checks content with regard to marketing (i.e. text and visual) The MM is responsible to check with SC&R, Legal and Translation reviewer(s) in their CO The MM is also responsible for collecting feedback on time to achieve the deadline Regional Marketing Manager For a cluster of COs the Localized Artwork proof is sent to the RMM RMM checks content with regard to marketing (i.e. text and visual) The RMM is responsible for checking with SC&R, Legal and Translation reviewer(s) in their cluster (e.g. the MMs) The RMM is also responsible for collecting feedback on time to achieve the deadline 20

21 Roles & Responsibilities Quality Inspector DESIGN DESIGN MASTER ARTWORK LOCALIZED ARTWORK FINAL RELEASE Quality Inspector helps create the Print Specification. 21

22 Point 6 ProofHQ 23 Introduction 24 The 3 basic steps 25 notification 26 Artwork review 27 Adding a comment 28 Discussing a comment 29 Approving a proof 30 Sharing a proof 31 Dashboard (CMMs only) 32 Views (CMMs only) 22

23 Point 6 ProofHQ Introduction What is Point 6 ProofHQ? Creating artworks for Philips AVENT packaging is a complex Approvals by PDFs & s Approvals by Point 6 ProofHQ process with many stages each requiring approvals from various people in different locations. Structure No predefined structure/workflow Predefined structure/workflow The Point 6 artwork approval tool, ProofHQ, is a web-based application that has been designed to make this process easy. Documentation No registered documentation/sign-off Registered documentation/sign-off Communication Via /phone Via web-based system What are the benefits? Previously, artwork approvals were facilitated by ing Compliancy Not FDA compliant FDA compliant PDFs and with communication via and phone. Although this is a flexible way of working, there is more risk of error and, as there is no registered documentation at every stage, the process is not FDA compliant. The Point 6 ProofHQ has predefined workflows and keeps track of all comments and approvals so it is a more structured way of working and is also FDA compliant. 23

24 Point 6 ProofHQ The 3 basic steps Point 6 ProofHQ makes reviewing and commenting on a proof easy. Here are the 3 main steps: 1. Go to a proof Click on the blue button in your notification to go straight to the proof on ProofHQ. 2. Add your comments If you have any comments, click the orange button at the top of a proof. 2. Submit your decision Click on the green button at the top of a proof to inform others that either you have approved the proof or that amendments are required. What happens next: The proof will open in your web browser (no login is required). What happens next: Use the comment tool to start making your comments. What happens next: Your decision allows the workflow to continue to the next stages. Please do not forget this stage. 24

25 Point 6 ProofHQ notification Go to a proof When a new proof is ready for you to review, you will receive a notification . Please read all the comments in the first then click on the big blue button to go straight to the proof on ProofHQ. No login is necessary. Sharing the proof Click here if you d like to share a proof with someone else. Please do not forward your on to others otherwise their comments/decisions will appear in your name. 25

26 Point 6 ProofHQ artwork review Proof navigation Finding your way around artwork proofs is simple and intuitive with ProofHQ. For quick reference, see the annotations opposite. For a 3 minute video tutorial please go to: watch?v=pqyp430cxam Navigating to different proofs Proof comparing, sharing, printing and downloading What to review To avoid delay and confusion, please only make comments that are related to your own role/responsibilities in the artwork approval process. See pages for a summary. Page(s) navigation Page moving, re-sizing, zooming, rotating and measuring. 26

27 Point 6 ProofHQ adding a comment 1. Click Add Comment If you have comments to make, click the orange Add comment button at the top of the screen to reveal the tool bar and comment box. 2. Make your comments Use the tools to show the area you are referring to if you feel it would be helpful. Please type clear instructions of any amends required. You can attach files to your comments if required. Click Save when done. Repeat these two steps if you want to make more comments. 3. Submit your decision When you have made all your comments, click the green Submit Decision button, then select Changes required and click Save. 27

28 Point 6 ProofHQ discussing a comment Viewing others comments Click the side tab arrow to reveal a list of all the comments made to a proof. Click on a list item to show the comments on the proof. Replying to a comment If you d like to reply to another reviewer s comment, type into their comment box and click Save. The originator will receive an notifying them of your comment with a link to the proof. This is a very useful feature as points can be discussed and decided within the same proof round. If there is a conflict of amends, Point 6 will follow the instructions of the CMM. 28

29 Point 6 ProofHQ approving a proof 1. Submit your decision To approve a proof, click the green Submit Decision button at the top of the screen, then select Approved and click Save. 29

30 Point 6 ProofHQ sharing a proof There are a number of ways to share a ProofHQ proof. Here are two options for users who don t have login privileges. Sharing the proof by Click here if you d like to share a proof with someone else. Please do not forward your on to others otherwise their comments/ decisions will appear in your name. Downloading a PDF for ing From the proof page, click the icon with the download icon (shown above) to download a PDF. This PDF can then be sent by to other parties (off-line). 30

31 Point 6 ProofHQ Dashboard (CMMs only) Accessing the Dashboard The Dashboard is only visible to CMMs once they login to ProofHQ using their address and password. After that, it can also be accessed from the house button in the top left corner of any proof. Filtering the proofs shown Use the Overview panel to filter the list. This takes you to the Views screen (see next page). Proof progress at a glance The progress of each pack proof can be seen at a glance: Sent Opened Comment made Decision made 31

32 Point 6 ProofHQ Views (CMMs only) Accessing Views The Views screen is accessed from the Overview panel on the Dashboard (see previous page). Checking proof status Click the plus to reaveal individual stakeholder s comments/approvals progress for that pack. Prompting approvers Click the little cog to reveal all the options available to you for that proof. (For other CMM s projects you will see fewer options.) Select Message for a fast way to communicate with the whole team or selected individuals. 32

33 Appendix 24 Glossary of Terms 35 Useful information 33

34 Appendix Glossary of Terms & Abbreviations Stakeholders Cluster CMM CO IPL LCM MM RMM SC&R TPD Pack Eng. Group of COs (e.g. Central & Eastern Europe) Consumer Marketing Manager Commercial Organisation Integrated Project Lead Lifecycle Management Team Marketing Manager (local) Regional Marketing Manager (local) Safety, Compliance & Regulatory Technical Production Documentation (Documentation Officer) Packaging Engineer 34

35 Appendix Useful Information Point 6 ProofHQ Click the link below to go straight to ProofHQ, the Point 6 online tool for artwork approvals : Helpdesk If you have any problems using the ProofHQ please help@point6.co.uk Artwork Approval Workflows document This document is available for download from: Published by Point 6 Design Ltd. London studio: 5 The Linen House 253 Kilburn Lane London W10 4BQ UK +44 (0) Shanghai studio: Floor 2 Building 2 No. 23, Lane 258 Caoxi Lu Shanghai China