Enhancing Your Member Journey with Process Automation
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- Frederica Stafford
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1 WEBINAR SERIES Enhancing Your Member Journey with Process Automation Presented by:
2 ABOUT ATS Serving imis community since 1995 Full-service Authorized imis Solutions Provider (AiSP) Application development to extend the functionality of imis 2015 & 2016 Authorized imis Solution Provider (AiSP) of the Year
3 HOSTED BY Presenter: Aaron Milligan imis Consultant Direct: Moderator: Richard Banks Sales Manger Direct:
4 USING GOTOWEBINAR Attendees are muted to reduce background noise Remember to ask questions via the Questions panel Questions will be answered during Q&A after presentation is complete
5 WHAT IS A MEMBER JOURNEY? Fundraising Events Membership Marketing Engagement
6 PROCESS AUTOMATION Instant communications Dynamic alerts Automated reports Run custom scripts
7 MAP YOUR MEMBER JOURNEY Recruitment Identify potential members Sign Up The first interaction with your website Onboarding Welcome members to your organization Engagement Keep members involved
8 MAP YOUR MEMBER JOURNEY Recruitment Identify potential members Sign Up The first interaction with your website Onboarding Welcome members to your organization Engagement Keep members involved
9 MAP YOUR MEMBER JOURNEY Recruitment Identify potential members Sign Up The first interaction with your website Onboarding Welcome members to your organization Engagement Keep members involved
10 MAP YOUR MEMBER JOURNEY Recruitment Identify potential members Sign Up The first interaction with your website Onboarding Welcome members to your organization Engagement Keep members involved
11 AUTOMATE YOUR MEMBER JOURNEY Recruitment Contact people who have interacted with your organization in the past Re-enlist former members Contact people who created an account but did not join Sign Up Run a script to apply custom business rules Collect relevant information Onboarding Schedule orientation s every week for the first month Show alerts on profiles pages to prompt for missing information Engagement Join a community or chapter Suggest upcoming events Subscribe to mailing lists a reminder for abandoned cart items
12 AUTOMATE YOUR MEMBER JOURNEY Recruitment Contact people who have interacted with your organization in the past Re-enlist former members Contact people who created an account but did not join Sign Up Run a script to apply custom business rules Collect relevant information Onboarding Schedule orientation s every week for the first month Show alerts on profiles pages to prompt for missing information Engagement Join a community or chapter Suggest upcoming events Subscribe to mailing lists a reminder for abandoned cart items
13 AUTOMATE YOUR MEMBER JOURNEY Recruitment Contact people who have interacted with your organization in the past Re-enlist former members Contact people who created an account but did not join Sign Up Run a script to apply custom business rules Collect relevant information Onboarding Schedule orientation s every week for the first month Show alerts on profiles pages to prompt for missing information Engagement Join a community or chapter Suggest upcoming events Subscribe to mailing lists a reminder for abandoned cart items
14 AUTOMATE YOUR MEMBER JOURNEY Recruitment Contact people who have interacted with your organization in the past Re-enlist former members Contact people who created an account but did not join Sign Up Run a script to apply custom business rules Collect relevant information Onboarding Schedule orientation s every week for the first month Show alerts on profiles pages to prompt for missing information Engagement Join a community or chapter Suggest upcoming events Subscribe to mailing lists a reminder for abandoned cart items
15 WHERE IS PA+ USED?
16 WHERE IS PA+ USED? Why don t you update!?!?!
17 WHERE IS PA+ USED?
18 TYPES OF PROCESS AUTOMATION Alert Display Runs an IQA Displays an alert on a page Location of alerts is determined by Alert Sets Scheduled Task Triggered by a fixed or recurring date or a database change Performs an action
19 ALERT DISPLAY
20 ALERT DISPLAY
21 ALERT DISPLAY
22 ALERT DISPLAY
23 ALERT DISPLAY
24 ALERT DISPLAY Collect missing data Alert that your credit card is about to expire Prompt to join a community Prompt to change communication preferences
25 ALERT DISPLAY
26 ALERT DISPLAY
27 ALERT DISPLAY
28 ALERT DISPLAY
29 ALERT DISPLAY
30 ALERT DISPLAY
31 ALERT DISPLAY
32 ALERT DISPLAY
33 ALERT DISPLAY
34 ALERT DISPLAY
35 ALERT DISPLAY Collect missing data Alert that your credit card is about to expire Prompt to join a community Prompt to change communication preferences
36 SCHEDULED TASK
37 SCHEDULED TASK
38 SCHEDULED TASK
39 SCHEDULED TASK
40 SCHEDULED TASK
41 SCHEDULED TASK
42 SCHEDULED TASK
43 SCHEDULED TASK
44 SCHEDULED TASK
45 SCHEDULED TASK
46 SCHEDULED TASK
47 SCHEDULED TASK
48 SCHEDULED TASK
49 SCHEDULED TASK OTHER IDEAS an Event badge the week before an event Look for abandoned cart items and send a Continue Checkout . Query seminars purchase and send a You might enjoy this upcoming seminar Membership Expiration Continuing Education reminders
50 TRIGGERED TASK Can be used the same as a scheduled task, but on a database change Immediate results Responds to user input
51 TRIGGERED TASK
52 TRIGGERED TASK
53 TRIGGERED TASK
54 TRIGGERED TASK
55 TRIGGERED TASK
56 QUESTIONS & ANSWERS
57 MORE FROM ATS Looking for more from the experts at ATS? Upcoming Webinars schedule of upcoming webinars Past Webinars video recordings and downloadable presentation slides Other Questions? Online: Phone: (720)
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