SACCOs and cooperatives Online Monitoring

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Jayson Cole
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1 SACCOs and cooperatives Online Monitoring As at 14 March 2016 Stract Consulting Limited Cell:

2 Executive Summary * This is the eleventh installment of SACCOs and COOPs online monitoring where we monitor activities taking place in the SACCO sector as compiled by our data analytics department. We have captured activities related to SACCOs carried out online through Google Search, Facebook activity and Twitter feeds. We have captured activities relating to the below number of SACCOs: * Facebook 134 Cooperatives * Twitter 50 Cooperatives * Google 51 Cooperatives * For more information get in touch with Ray on or info@stractconsult.com. Location: Chaka Place, Hurligham, Nairobi Stract Consulting Limited info@stractconsult.com Cell:

3 * Share of Likes Facebook 4 * Facebook Engagement Index 6 * Share of Following Twitter 7 * Share of Followers Twitter 8 * Share of Search Google 9 * Location of SACCO activity in Kenya 10 * Notable Conversations - Facebook 11 * Notable Conversations Twitter 13 * SACCO News Online 14 5/11/2016 Stract Consulting Limited info@stractconsult.com Cell:

4 Uriithi Investment COOP has maintained its first position in the entire cooperative sector with the highest number of likes of more than 30k, however, we noted that Mentor SACCO has moved a step higher to stand at position 5 with 6,317 likes, this is after gaining 383 new likes for the past one week. No new SACCO emerged into the top ten. Rank COOP Previous Number of Likes week New Likes %change No of Engaged fans 1 Uriithi Investment COOP 33,190 32, % 2,316 2 Unaitas SACCO 18,985 18, % 55 3 Safaricom investment COOP 12,459 12, % 24 4 Mwalimu SACCO 7,596 7, % 20 5 Mentor SACCO Society 6,317 5, % Harambee SACCO 6,035 6, % 25 7 Stima Sacco Society LTD 5,193 5, % 54 8 Kenya Police SACCO 5,142 5, % 41 9 Safaricom SACCO Ltd 4,811 4, % Gor Mahia SACCO Society Ltd 4,401 4, % 25 5/11/2016 Stract Consulting Limited info@stractconsult.com 4

5 Githunguri Dairy Community SACCO LTD has moved from position three to take the lead in the cooperative sector with most significant rise in number of followers by obtaining 18 new likes which represent a 6.74% change, though Mentor SACCO has the highest number of new likes, its percentage change is less than that Githunguri SACCO. Ekeza SACCO has shown a significant raise having obtained 18 new likes it has moved from position 8 to position 4. Rank COOP Number of Likes Previous week New likes %change 1 Githunguri Dairy Community SACCO LTD % 2 Mentor SACCO Society 6,317 5, % 3 CUSSA SACCO % 4 Ekeza SACCO 2,177 2, % 5 Kitui Teachers SACCO Society Ltd % 6 REAL SACCO Society LTD % 7 Telepost SACCO Society LTD % 8 KAG SACCO LTD % 9 Ndege Chai SACCO Society LTD % 10 Kencom SACCO % 5/11/2016 Stract Consulting Limited info@stractconsult.com 5

6 Facebook Engagement Index Kinangop Boost SACCO LTD took the lead with the highest percentage of engagement compared with its total fan base, Uriithi Investment COOP is the only COOP in the list and stands in position 2 with 2,316 number of interactions with its fans. Nyati SACCO, and CUSSA SACCO are the new entrants into the top ten list. Rank COOP Number of Likes Number of interaction %Engagement 1 Kinangop Boost SACCO LTD % 2 Uriithi Investment COOP 33,190 2, % 3 NYATI SACCO LTD 1, % 4 Ekeza SACCO 2, % 5 Mentor SACCO Society 6, % 6 Ndege Chai SACCO Society LTD % 7 Githunguri Dairy Community SACCO LTD % 8 Kenya highlands SACCO LTD 1, % 9 Waumini SACCO Society LTD % 10 CUSSA SACCO % Location: Chaka Place, Hurligham, Nairobi Stract Consulting Limited info@stractconsult.com Cell:

Unaitas is the most followed SACCO on twitter with more than 6,500 followers, this past week it has added 78 new followers. We noted that Stima Investment SACCO had a higher percentage change from 2.

7 Unaitas is the most followed SACCO on twitter with more than 6,500 followers, this past week it has added 78 new followers. We noted that Stima Investment SACCO had a higher percentage change from 2.17% to 3.60% after obtaining 39 new followers. The top ten list stood as it was last week. Rank COOP Followers Number of tweets Following prior week Followers New followers % change 1 Unaitas SACCO 6,565 2,607 6,223 6, % 2 Stima SACCO 2,026 1, , % 3 Safaricom Investment COOP 1, , % 4 Safaricom SACCO 1, , % 5 Stima Investment COOP 1, ,551 1, % 6 Kanisa Housing COOP 863 1,256 1, % 7 Mwalimu National SACCO % 8 New Milimani SACCO , % 9 Mhasibu Housing COOP % 10 KMA SACCO % 5/11/2016 Stract Consulting Limited info@stractconsult.com 7

8 With one new follower Wananchi SACCO has taken the lead in the entire cooperative sector having a percentage change of 5.88%. Stima Investment COOP and Mhasibu Official COOP still remained to be the only SACCO in the top ten list. Rank SACCO Followers Number of tweets Prior week followers %Change 1 Wananchi SACCO % 2 Amref SACCO % 3 Kanisa SACCO % 4 Mhasibu Official COOP % 5 Stima Investment COOP 1, , % 6 Elimu SACCO % 7 GDC SACCO % 8 Police SACCO % 9 YUNES SACCO % 10 FEP SACCO % 5/11/2016 Stract Consulting Limited info@stractconsult.com 8

Stima SACCO still tops the list of the most searched SACCO on Google, however its noted that the percentage share of search volume has continued to reduce drastically to 20.41% from 29.

9 Stima SACCO still tops the list of the most searched SACCO on Google, however its noted that the percentage share of search volume has continued to reduce drastically to 20.41% from 29.85% which is a deviation of %. Kenya Bankers SACCO, Mwalimu SACCO, Balozi SACCO and Urithi SACCO all had a positive deviation of 36.73%. The top ten list stood as it was last week. Rank SACCO Share Prior week Change %Change 1 Stima SACCO 20.41% 29.85% -9.44% % 2 Mhasibu SACCO 8.16% 7.46% 0.70% 9.39% 3 Waumini SACCO 5.10% 4.48% 0.62% 13.95% 4 Kimisitu SACCO 3.06% 4.48% -1.42% % 5 Ekeza SACCO 3.06% 4.48% -1.42% % 6 Safaricom SACCO 3.06% 4.48% -1.42% % 7 Kenya Bankers SACCO 2.04% 1.49% 0.55% 36.73% 8 Mwalimu SACCO 2.04% 1.49% 0.55% 36.73% 9 Balozi SACCO 2.04% 1.49% 0.55% 36.73% 10 Urithi SACCO 2.04% 1.49% 0.55% 36.73% 5/11/2016 Stract Consulting Limited info@stractconsult.com 9

10 Towns that have recorded significant Online activity for SACCOs in the past week are: Kericho Nyeri Thika Nakuru Kisumu Kapsabet Webuye Nanyuki Meru Naivasha Kikuyu Ruiru Athi River Diani Beach Homa Bay 5/11/2016 Stract Consulting Limited 10

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12 Notable Conversations - Facebook Location: Chaka Place, Hurligham, Nairobi Stract Consulting Limited info@stractconsult.com Cell:

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Location: Chaka Place, Hurligham, Nairobi Stract Consulting Limited www.

15 Location: Chaka Place, Hurligham, Nairobi Stract Consulting Limited Cell:

SACCOs and cooperatives Online Monitoring

SACCOs and cooperatives Online Monitoring As at 29 Feb 2016 Stract Consulting Limited www.stractconsult.com Email: info@stractconsult.com Cell: + 254 727 683 641 1 Executive Summary Cooperatives that continue