SACCOs and cooperatives Online Monitoring
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1 SACCOs and cooperatives Online Monitoring As at 29 Feb 2016 Stract Consulting Limited Cell:
2 Executive Summary Cooperatives that continue to be active online continue get results with a lot of their information being shared and distributed among their customer base. We have continued to see SACCOs and Cooperative societies that post updates on the various social media platform getting direct feedback from customers as more and more join their bandwagon. As with previous reports, this week we continue to see how Cooperative societies are faring on through online platforms of Twitter, Facebook and Google searches. We have analyzed the following number of SACCOs and COOPS in the various platforms and have provided you with a top ten shortlist * Facebook 134 Coops * Twitter 50 Coops * Google 51 SACCOs For more information get in touch with Ray on or info@stractconsult.com. Quote of the week On engagement, we're already seeing that mobile users are more likely to be daily active users than desktop users. They're more likely to use Facebook six or seven days of the week. Mark Zuckerberg Facebook CEO Location: Chaka Place, Hurligham, Nairobi Stract Consulting Limited info@stractconsult.com Cell:
3 * Share of Likes Facebook 4 * Facebook Engagement Index 6 * Share of Following Twitter 7 * Share of Search Google 9 * Location of SACCO activity in Kenya 10 * Notable Conversations - Facebook 11 * Notable Conversations Twitter 12 * SACCO News Online 13 3/2/2016 Stract Consulting Limited info@stractconsult.com Cell:
4 Uriithi Investment Cooperative continues to take the first position in the entire cooperative sector with the largest number of likes, adding more than 600 new likes for the past one week. Mentor SACCO continues with it s upward rise to take the sixth position this week from position 8 last week. Rank COOP Previous Number of Likes week New Likes %change No of Engaged fans 1 Uriithi Investment Coop 32,086 31, % 2,340 2 Unaitas SACCO 18,718 18, % Safaricom Investment Coop 12,420 12, % 58 4 Mwalimu SACCO 7,558 7, % 53 5 Harambee SACCO 6,012 5, % 19 6 Mentor SACCO Society 5,319 4, % Stima SACCO Society LTD 5,119 5, % 80 8 Kenya Police SACCO 5,046 5, % 72 9 Safaricom SACCO Ltd 4,779 4, % GorMahia SACCO Society Ltd 4,365 4, % 21 3/2/2016 Stract Consulting Limited info@stractconsult.com 4
5 With 693 new likes, Mentor SACCO leads with the most new followers in the week, which has been through several posts they have made in the week. Ekeza SACCO has also shown significant growth so was Metropolitan SACCO. Rank COOP Number of Likes Previous week New likes %change 1 Mentor SACCO Society 5, % 2 Ekeza SACCO 1, % 3 Metropolitan SACCO % 4 Telepost SACCO Society Limited % 5 Githunguri Dairy Community SACCO LTD % 6 Pakasa SACCO LTD % 7 CUSSA SACCO % 8 Lwanga SACCO % 9 Umojawendani SACCO % 10 United Millers SACCO % 3/2/2016 Stract Consulting Limited info@stractconsult.com 5
6 Facebook Engagement Index Even though Mentor SACCO has higher interactive fans, Mombo SACCO has the highest engagement compared to its total fan base. We also not that Uriithi has 7.29% engagement ratio making it stand at position 8. Rank COOP Number of Likes Number of interaction %Engagement 1 MOMBO SACCO % 2 Mentor SACCO 5, % 3 Pakasa SACCO % 4 Waumini SACCO % 5 Kateco SACCO % 6 Ekeza SACCO 1, % 7 Nafaka SaccoSocietyLTD % 8 UriithiInvestmentCooperative 32, % 9 Metropolitansacco % 10 NdegeChaiSaccoSocietyLtd % Location: Chaka Place, Hurligham, Nairobi Stract Consulting Limited info@stractconsult.com Cell:
7 Unaitas maintained its lead in the whole of cooperative sector on Twitter with 6,433 followers having gained 68 new followers. Safaricom Investment Cooperative is the leading cooperative and comes third with 1706 followers. New Milimani SACCO has jumped up one position to stand at position 8. Rank COOP Followers Number of tweets Following prior week Followers New followers % change 1 Unaitas SACCO 6,433 6,096 2,546 6, % 2 Stima SACCO 1, ,604 1, % 3 Safaricom Investiment COOP 1, , % 4 Safaricom SACCO 1, , % 5 Stima Investment COOP 1,060 1, , % 6 Kanisa Housing COOP 846 1,834 1, % 7 Mwalimu National SACCO % 8 New Milimani SACCO 487 3, % 9 Mhasibu Housing COOP % 10 KMA SACCO % 3/2/2016 Stract Consulting Limited info@stractconsult.com 7
8 Ardhi SACCO took lead this week with a percentage rise in followers by 10.00%, followed by Mhasibu SACCO with 6.72%. New Milimani SACCO continues with it s upward rise and has gained 22 followers in the past week. Stima Investment COOP and Kimisitu Investment COOP are the only investment cooperatives in the top ten. Rank SACCO Followers Prior week followers New Followers %Change 1 Ardhi SACCO % 2 Mhasibu SACCO % 3 New Milimani SACCO % 4 Kanisa SACCO % 5 Kimisitu Investment COOP % 6 Biblia SACCO % 7 Uokoaji SACCO % 8 Mwalimu National SACCO % 9 Stima Investment COOP % 10 Elimu SACCO % 3/2/2016 Stract Consulting Limited info@stractconsult.com 8
9 Stima SACCO continues to be the most searched SACCO on the internet with 31.75% share of the search volume, which is a slight decrease from the previous week. New entrant in the top ten is Metropolitan SACCO with a 1.59% share of SACCO search volume in Kenya Rank SACCO Share Prior week Change %Change 1 Stima SACCO 31.75% 33.90% -2.15% -6.35% 2 Kimisitu SACCO 4.76% 3.39% 1.37% 40.48% 3 Mhasibu SACCO 4.76% 5.08% -0.32% -6.35% 4 Waumini SACCO 3.17% 3.39% -0.22% -6.35% 5 Ekeza SACCO 3.17% 1.69% 1.48% 87.30% 6 Safaricom SACCO 3.17% 1.69% 1.48% 87.30% 7 Mwalimu National SACCO 3.17% 3.39% -0.22% -6.35% 8 Urithi SACCO 1.59% 1.69% -0.11% -6.35% 9 Metropolitan SACCO 1.59% 1.69% -0.11% -6.35% 10 Hazina SACCO 1.59% 1.69% -0.11% -6.35% 3/2/2016 Stract Consulting Limited info@stractconsult.com 9
10 Towns that have recorded significant Online activity for SACCOs in the past week are: Nairobi Kericho Thika Nyeri Nakuru Kisumu Bungoma Kitale Nanyuki Meru Muranga Naivasha Kisii Bomet Ruiru Diani Beach 3/2/2016 Stract Consulting Limited 10
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SACCOs and cooperatives Online Monitoring
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