THANK YOU FOR JOINING US The webinar will begin just a few minutes past 3:00 PM EST

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1 THANK YOU FOR JOINING US The webinar will begin just a few minutes past 3:00 PM EST Please make sure your computer's speakers are turned on. Trouble seeing the presenters? We suggest refreshing your browser. For help during the webinar, us at: gethelp@vivial.net The presentation will be available for on demand viewing tomorrow.

2 Before we dive in

3 Before we dive in

4 Meet the Presenters Laura Retter Manager, Marketing Communications Laura has nearly 15 years of experience leading marketing teams in various industries to achieve optimal success through the use of cutting edge digital marketing tools like SEM, SEO, Display, and Content Marketing to name a few. Chris Frost Client Services Supervisor Chris works hand in hand with local businesses to ensure their marketing programs work in the best way possible to help them reach their customers. Chris works to understand a business goals and develop strategies to achieve them.

5 In the next 30 minutes The ABCs of Google Stats on Google Usage Google Search Anatomy Google My Business Put Your Business on the Map How to Rank on Google Quick Guide to Paid Search Knowing when to use a partner Questions

6 The ABCs of Google Google Maps Listings Google My Business Google Organic Listings Google Paid Listings Google Plus YouTube Google Analytics Google Reviews

7 The ABCs of Google POLL Google Maps Listings Google My Business Google Organic Listings Google Paid Listings Google Plus YouTube Google Analytics Google Reviews

8 The ABCs of Google Google Maps Listings Google My Business Google Organic Listings Google Paid Listings Google Plus YouTube Google Analytics Google Reviews

9 The ABCs of Google Google Maps Listings Google My Business Google Organic Listings Google Paid Listings Google Plus YouTube Google Analytics Google Reviews

10 Stats on Google Usage 82% of smartphone users use a search engine when looking for a business 1 Sources: 1. Google

11 Stats on Google Usage 82% 71% of smartphone users use a search engine when looking for a business 1 of all clicks happen on the first page of search results 2 Sources: 1. Google 2. Moz.com

12 Stats on Google Usage 82% 71% of smartphone users use a search engine when looking for a business 1 of all clicks happen on the first page of search results 2 of consumers will visit a store within one day of a local search on their smartphone 3 Sources: 1. Google 2. Moz.com 3. Google

13 Stats on Google Usage 82% 71% of smartphone users use a search engine when looking for a business 1 of all clicks happen on the first page of search results 2 of consumers will visit a store within one day of a local search on their smartphone 3 50%+ of local searches are done on mobile devices 4 Sources: 1. Google 2. Moz.com 3. Google 4. Searchengineland

14 Stats on Google Usage 82% 71% of smartphone users use a search engine when looking for a business 1 of all clicks happen on the first page of search results 2 of consumers will visit a store within one day of a local search on their smartphone 3 50%+ 27% of local searches are done on mobile devices 4 Clickthrough rate for Google paid ads appearing in 1 st position on mobile 5 Sources: 1. Google 2. Moz.com 3. Google 4. Searchengineland 5. Google

15 Stats on Google Usage 82% 71% of smartphone users use a search engine when looking for a business 1 of all clicks happen on the first page of search results 2 of consumers will visit a store within one day of a local search on their smartphone 3 50%+ 27% 25% of local searches are done on mobile devices 4 Clickthrough rate for Google paid ads appearing in 1 st position on mobile 5 Conversion rate of paid search programs managed by Vivial 6 Sources: 1. Google 2. Moz.com 3. Google 4. Searchengineland 5. Google 6. Vivial internal data

16 Google Search Anatomy GOOGLE PAID LISTINGS GOOGLE MAPS LISTINGS GOOGLE ORGANIC LISTINGS

17 Google My Business Google My Business gets you in front of your customers. You ll stand out, whether people are looking on Google Search or Maps. Ensure your business information is accurate and complete.

18 Why is Claiming So Important? ü Appear professional ü Protect your information ü Monitor reviews ü Rank higher

19 Put Your Business on the Map

20 Put Your Business on the Map Boost your listing even more: ü Reviews ü Robust description ü Relevant categories ü Images ü Videos

21 How to Rank on Google

22 How Can I Improve My Rank?

23 How Can I Improve My Rank? POLL

24 How Can I Improve My Rank? What can you do for your rank? ü Website optimization ü Link building ü Onsite and offsite blogs ü Mobile-friendly website ü Directory optimization

25 How Can I Improve My Rank? What can you do for your rank? ü Website optimization ü Link building ü Onsite and offsite blogs ü Mobile-friendly website ü Directory optimization

26 How Can I Improve My Rank? What can you do for your rank? ü Website optimization ü Link building ü Onsite and offsite blogs ü Mobile-friendly website ü Directory optimization

27 Is Google All You Need? There are hundreds of online directories! RESOURCE: 20 Directories You Need to Be On

28 How Can I Choose The Right Keywords? ASK FRIENDS & FAMILY WHAT THEY SEARCH PERFORM YOUR OWN GOOGLE SEARCH REVIEW RELATED SEARCHES Ask family and friends what sorts of searches they perform, or how they search for certain products and services. Perform your own related searches on Google. As you type, pay attention to the searches Google recommends. As you search, review Google s related searches for additional suggestions.

29 How Can I Choose The Right Keywords? ASK FRIENDS & FAMILY WHAT THEY SEARCH PERFORM YOUR OWN GOOGLE SEARCH REVIEW RELATED SEARCHES

30 How Can I Choose The Right Keywords? ASK FRIENDS & FAMILY WHAT THEY SEARCH PERFORM YOUR OWN GOOGLE SEARCH REVIEW RELATED SEARCHES

31 How Can I Choose The Right Keywords? ASK FRIENDS & FAMILY WHAT THEY SEARCH PERFORM YOUR OWN GOOGLE SEARCH REVIEW RELATED SEARCHES

32 How Can I Choose The Right Keywords? ASK FRIENDS & FAMILY WHAT THEY SEARCH PERFORM YOUR OWN GOOGLE SEARCH REVIEW RELATED SEARCHES 70% OF SEARCHES ARE TRANSACTIONAL TRANSACTIONAL TERMS HAVE A 2.5X HIGHER CONVERSION RATE

33 Quick Guide to Paid Search

34 Paid Search: Right Place, Right Time

35 Paid Search: Vivial Campaigns The Anatomy of a Paid Search Campaign: ready-to-buy customers in your area

36 Paid Search: Vivial Campaigns The Anatomy of a Paid Search Campaign: ready-to-buy customers in your area immediate, targeted ads across top search engines

37 Paid Search: Vivial Campaigns The Anatomy of a Paid Search Campaign: ready-to-buy customers in your area immediate, targeted ads across top search engines transparent performance tracking

38 Paid Search: Vivial Campaigns The Anatomy of a Paid Search Campaign: ready-to-buy customers in your area immediate, targeted ads across top search engines transparent performance tracking your results with custom support

39 Paid Search: Vivial Campaigns The Anatomy of a Paid Search Campaign: ready-to-buy customers in your area immediate, targeted ads across top search engines transparent performance tracking your results with custom support The Results of our Paid Search Campaigns: Over the last 30 days, Vivial's SEM campaigns have generated over 237,000 clicks and 59,000 calls & s to businesses across the country.

40 Determining When to Use a Partner

41 Determining When to Use a Partner With any new program, you need 4 basic elements to be successful: Time Desire Knowledge Resources If you re missing even ONE of these elements, partnering with an expert may be wise.

42 Vivial Solutions Who we are and what we do: Solutions designed to connect businesses and consumers in meaningful ways Best in class fulfillment and service designed to maximize time investment Real time performance tracking to heighten ROI Let s Start the Conversation!

43 QUESTIONS Please use the Q&A Widget on your ON24 Dashboard to submit your questions. You can also us at and we ll get in touch with you!

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