Why some countries are taking a leap ahead by introducing hybrid mail

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1 University of Copenhagen From the SelectedWorks of Jacob Johnsen, MSc November, 2010 Why some countries are taking a leap ahead by introducing hybrid mail Jacob Johnsen Available at:

2 Why some countries are taking a leap ahead by introducing hybrid mail Jacob Johnsen Hybrid Mail Consultant 18 november 2010, Milano 1

3 Who is this guy? Jacob Johnsen Communication engineer, Master in Organisation 20+ years experience within mail and telecom Vice-president for International Data Post for 7 years Responsible for technical deliveries, product management and development departments internationally Heading European standardisation (CEN) Responsible for hybrid mail and postal electronic services Heading the activities for more than 12 years International Consultant in Hybrid Mail matters Jacob Johnsen 2

4 Who is Gemadec? Makers of epost hybrid mail The world s first provider of hybrid mail technology and turnkey solutions Responsible for 200 M letters every month Casablanca based with global operation 3

Gemadec References epost technology has been provided to 22 countries Deutsche Post sending 150M letters per month trough epost More importantly developing countries are moving fast (with epost):

5 Gemadec References epost technology has been provided to 22 countries Deutsche Post sending 150M letters per month trough epost More importantly developing countries are moving fast (with epost): Morocco 1 st hybrid mail operator in Africa Algeria Post covering huge distances Tunisia Post spearheading technology via epost Senegal Post 1 st sub-sahara operator also on epost Numerous other hybrid mail operators and high volume mailers entrust their mail to GEMADEC and the epost technology 4

6 Status Today Developed posts: Hybrid Mail is widely adopted and fully integrated Developing posts: using hybrid mail to leapfrog the development in terms of Speed of delivery / meet service obligations Quality of service / mgmt of return mail Preparation to be involved in e-postal delivery We can learn from these countries who are we talking about...? 5

7 Developing countries Developed countries Less and least developed economies Advanced economies In transition Less developed (GDP/capita $ ) Least developed (GDP/capita $ 1.000) Source: Wikimedia based on CIA World Fact book 6

8 Market statements Developed countries Developing countries Letter volumes High Low Drivers B2C driven traffic B2C may not be a driver Salaries, level of automation Delivery Payment model Universal service High High scale home delivery Sender pays for delivery Efficient delivery everywhere at low prices Low Not always home delivery Shared between sender and recipient 7 Source: UPU report postal economics in developing countries

9 Postal drivers Important goals Developed countries Efficiency in operation and retention of volumes Developing countries Improve delivery quality and increase volumes Postal efficiency High Low Delivery quality High Low Delivery speed High Low National economics Low growth / stagnating Growing The growing economy creates more mail, but not in a way similar to developed countries New communication channels have already taken a market share 8 (especially mobile communication) Source: Gemadec study

with Hybrid Mail Important goals Developed

perceived in a Low growing economy Delivery

stagnating Growing Sorting and transportation

quality of letters, clearly marked, sorted

10 with Hybrid Mail Important goals Developed countries Efficiency in operation and retention of volumes Developing countries Improve delivery quality and increase volumes Postal efficiency High Offer of Low outsourcing is Delivery quality High well perceived in a Low growing economy Delivery speed High Low National economics Low growth / stagnating Growing Sorting and transportation time reduced significantly Uniform high quality of letters, clearly marked, sorted output Offer is high quality production + improved delivery service 9 Source: Gemadec study

11 Hybrid Mail Drivers Increase the postal value Win-win: Efficiency, cost, speed and delivery quality Numerous additional postal features Various delivery classes Automated electronic archive Electronic delivery and notification Integration with output solutions Track and trace in early phases Marketing in all communication Automation, efficiency, low cost 10

using Hybrid Mail CO² reduction in delivery: 40-70 % * Even more features Handling of billing in post offices

12 ... even more Drivers Difficulties with return mail Address checking, cleaning, correction Removal of wrongful items before printing Handling of return mail, feedback to rectify Environment: Green effect of using Hybrid Mail CO² reduction in delivery: % * Even more features Handling of billing in post offices Image of the post, create trust Cross selling to senders 11 *Source: Gemadec study based on emission of 25 g per delivery

13 : other technologies Who has hybrid mail today? (exact mapping not possible)

14 Who has hybrid mail today? (exact mapping not possible) : countries that use or have used epost : other technologies According to a UPU survey some 81 posts have Hybrid Mail in some form or another* * source: UPU, 2008

15 Conclusion 18 november 2010, Milan 14

16 Thank you for listening More information: 18 november 2010, Milan 15

Hybrid Mail and Lights-out Factory

University of Copenhagen From the SelectedWorks of Jacob Johnsen, MSc February 12, 2013 Hybrid Mail and Lights-out Factory Jacob Johnsen Available at: https://works.bepress.com/jacob_johnsen/17/ Hybrid