Advertiser User Manual. A manual on how to use the TradeDoubler performance based marketing interface

Transcription

1 Advertiser User Manual A manual on how to use the TradeDoubler performance based marketing interface

2 CONTENT 1. Introduction... 2 About This Manual The Basics for a successful Publisher program... 3 Communication... 3 Commission... 3 Ads TradeDoubler Menu Partnership Change Program Ad Management... 7 Ad Types... 7 File Hosting Settings... 8 Applications... 8 View tariffs Check Implementation Change password Reports Report Selection Page My Reports Available Reports Other Reports Information Last revision: /anngr Statement of Confidentiality This document is the property of TradeDoubler AB, and is strictly confidential. It contains information intended only for the person to whom it is transmitted. With the receipt of this document, the recipient acknowledges and agrees that (i) in the event that the recipient does not intend to implement TradeDoubler AB's publisher network solution, these instructions will be returned to the address listed below, at the earliest possible moment, (ii) the recipient will not copy, fax, reproduce, divulge, distribute or in any other ways compromise the confidentiality of this document, in whole or in part, without the expressed written consent of TradeDoubler AB, and (iii) all of the information herein will be treated as confidential material with no less care than that afforded to confidential material of your own company. TradeDoubler AB has prepared this document. TradeDoubler AB Sveavägen Stockholm Sweden 1

3 1. Introduction Welcome to TradeDoubler! Dramatically improve your online marketing results and increase online sales. Harness the pulling power of thousands of high quality affiliate websites across Europe to promote your goods and services online. Use advanced online tracking technology to drive and measure quality website traffic, leads and sales directly to your business. Website publisher partners (affiliates) are rewarded per click, per unique visitor, per registration, per sale or for any other activity you specify. Ensure the best return on investment by rewarding only on the basis of performance. Build relationships to everyone s advantage. About This Manual This manual on how to use TradeDoubler performance based marketing interface provides instructions on how to get started with your publisher program and describes the features available in the system. Some of the features described in this manual might not be available in your setup. It depends on what kind of agreement you have with TradeDoubler. The most efficient way to work with a publisher program is to appoint one or two persons as administrators. The administrators are given access to the TradeDoubler website as program administrators. The administrator has access to all transactions, statistics and applications from publishers for the given publisher program(s). The administrator(s) need to have an understanding of the goals with the publisher program to carry out the administration which consists of a few regular steps: 1. Analyze the statistics to assure the quality of the traffic in order to maximize the business benefit of your publisher program. 2. Setup ads. 3. Evaluate publishers websites to approve, deny and segment them. 4. Edit publisher program texts. 5. Edit texts. 2

4 2. The Basics for a successful Publisher program Communication, Commission and Ads Communication Communication with publishers is important to keep your program at the forefront of their minds, to ensure that they use the latest ads and to push the latest products, and to ultimately develop the partnership. You can send out a monthly (in HTML or plain text format) to all your publishers, to certain segments or a selection based on performance (i.e. only to publishers who have generated sales). You should work actively to draft publishers to you network, send s to market your publisher program, create success stories and send out press releases and update ads regularly. It is also important to target potential publishers from outside the TradeDoubler publisher network. Compile a wish list of potential publishers and inform them of your publisher program. Also, make sure there is continuity between your publisher program and your other online and offline marketing campaigns. TradeDoubler regularly sends out a newsletter to all publishers in the network. Articles or other information can be submitted here. Contact TradeDoubler for more information. Next step: 1. Write the text to be sent to publishers and ask TradeDoubler to it. 2. Ensure that any newsworthy event is communicated to TradeDoubler so we can promote it in the monthly publisher newsletter and on the website. Commission Commission Brackets Based on Performance With the TradeDoubler system it is very easy to set up different commission brackets (called segments) and to move publishers from one segment to another based on performance. If publishers know you will upgrade them once they reach a certain level it will be an incitement for the publisher. For example: Segment name Publisher sales target Commission for Publisher General 0 sales to qualify 2% on sales value Silver 5 sales to qualify 4% on sales value Platinum 20 sales to qualify 8% on sales value 3

5 Next step: 1. Contact TradeDoubler to discuss targets and ask for your segments to be set up. 2. Write the text detailing the new commission structure and ask TradeDoubler to add it to the website and to it to your publishers. The commission structure will be widely promoted via; the monthly newsletter, an to your publishers, on the website on your program page and in program news and on publisher website. 3. Administrate and move publishers from segment to segment using the Settings menu. One-off Commission Increases Offer an increased commission for a set period of time, i.e. for a month. This is especially effective if you have a product that is seasonal, i.e. if you sell a gift suitable for Valentine s Day, increase the commissions from 14th January to 14th February and really push that one product to your publishers, who will do likewise to their visitors. Next step: 1. Contact TradeDoubler and arrange for the commission to be increased for a certain date 2. Write the text detailing the new commission structure and ask TradeDoubler to add it to the website and to it to your publishers. Fixed Bonus Payments Reward sale performance with cash bonuses based on reaching predefined targets. I.e. generate 10 sales in a month and get credited an extra 50; reach 20 sales in a month and get credited an extra 100. Next step: 1. Write the text detailing the bonus model and ask TradeDoubler to add it to the website and to it to your publishers. 2. When a publisher hit a target ask TradeDoubler to credit the publisher the amount. Ads There are many different types of ads that you can offer your publishers. The most important thing is to always try to increase the conversion rate; from impression to click through (CTR), and from click through to sale (CR). This can be done by linking directly to product pages, constantly refreshing your banners and buttons and by developing more advanced linking (search banners, banners with dropdown lists). For more information; see the Ad Management manual. 4

6 marketing Many publishers have a visitor register that they can market products and services to via an newsletter. If you have templates or larger buttons that would be suitable to be included in s then ensure your publishers know about it. Competitions If you have a competition on your website your publishers could use this to drive traffic to your website. For instance, publishers who have competitions as the main focus can drive large quantities of targeted traffic. Alternatively, offer your publishers prizes for top performance as an incentive. Next step: 1. Contact TradeDoubler to discuss any of the above. 2. Write the text detailing new ads and ask TradeDoubler to add it to the website and to it to your publishers. Fraud There are a few signs you should look out for when accepting publishers to your program. The following methods do not give quality visitors and publishers with this kind of traffic should not be accepted: 1. Auto opening of advertisers websites (although opening in a new window is acceptable) 2. Miniframes 3. Spamming 4. Hidden links 5. Scripts on the publisher website that auto generate clicks. 6. False banners and text links that has nothing to do with your brand or products but still links to your website. 7. Bonus systems that give the visitor points when he/she clicks on banners. TradeDoubler has automatic and manual fraud protection that protects against most of these attempts. If you suspect that anything is wrong, contact TradeDoubler immediately. Conclusion TradeDoubler recommends that you implement everything contained in this document in order to get the most of your publisher program. If you require expert assistance or do not have the resource inhouse to implement these ideas contact TradeDoubler. 5

7 3. TradeDoubler Menu From this menu you can access all the functions provided by TradeDoubler. Manage Ads, Pools and AdTool units in the AD MANAGEMENT section. In SETTINGS you will find functionality to administrate your programs. The reporting functions are meant to ensure that you optimize the result of your program. In the other reports section you will find reports that are used less often The information area is where you find manuals and useful information about our system. 6

8 4. Partnership Click to view available partnership to work with. 5. Change Program If you are the administrator of more than one program, choose program from the dropdown list. 6. Ad Management There are many different types of ads that you can offer your publishers and you should try to fully develop each type of ad. See the Ad Management manual for information on how to create ads. Ad Types Contextual text ads: These ads are part of our AdMatch offering. AdMatch scans publisher websites and serves relevant ads based on the content. This improves the targeting of your ads by ensuring they are placed on contextually relevant sites and alongside relevant content. JPG/GIF: Commonly known as banners, these ads are typically an image that links to the advertiser. Create many different sizes (the more the better), update them regularly and feature specific offers, sales or coupons that link directly to the appropriate landing page on your website. Text links: These are links without images. Text links should be created using key phrases, keywords and copy. HTML: A banner that contains HTML code instead of an image or a text link. It can include Interactive elements, for instance a flight booking engine that allows users to specify flight details and to go straight through to the result. HTML banners are powerful and increase conversion rates substantially. Any ad built from HTML can be added to the TradeDoubler system, ads like drop down menus, search boxes, product searches etc. Flash: Ads with interaction and animation. Dynamic Flash ads are Flash ads set up as templates, the ad can be edited, for example with a new message, after it has been created and uploaded to TradeDoubler. Pools: A pool is a set of ads displayed in a specified order and is a convenient way for the advertiser to promote multiple ads on publisher websites. The ads in the pool can be automatically optimised to be displayed in the most beneficial order. AdTool: AdTool enables you to use your entire product database to create an offer driven pool. This means that through an automatic file transfer, TradeDoubler can use your products and the editorial content that supports these products, as the basis for the design of specific ad. 7

9 File Hosting TradeDoubler can host any of your files needed for creating ads; see the Ad Management manual for more information. Contact TradeDoubler to host files. 7. Settings In the settings section you can manage your account, administrate publishers, check your implementation etc. Applications This page displays the status of websites and allows you to administrate publishers. You can search for publishers or a segment of publishers. You can change the status, segment and category of a single website or several websites at the same time. You can filter the list with one or many of the following parameters: Status: Choose status of the website; Under consideration, On hold, Accepted, Ended or Denied. Website name or ID: Search on website name or ID First name: Search on first name. Search on . Category: Categories are only visible if you are using the Manage Categories functionality; see chapter Manage categories below. Page size: Decide how many rows per page to display the result. Segment: Search on segment, the default segment is General. URL: Search on publisher website URL. Last name: Search on last name Organisation type: Chose to search for a specific type of organisation; Company, Individual or Organisation. Rank between: You can rank a website; the lowest rank is 1, the highest 9. Search for websites that are ranked between certain numbers. Date between: Search on the date when the publishers applied to you program. 8

10 Search Result All names or columns are clickable to sort the result, click the name again to reverse the sorting order. Website Name: o The first alias name of the website, click to view the website. o Website ID. o Organisation type of the publisher. o Website information: A presentation of the website and on how much traffic it is generating. o Cross border web site: A website that can be signed up to more than one TradeDoubler market and apply to activities from both countries, this is administrated by TradeDoubler. o Advertiser-link application: The website was recruited via the link on the website promoting your program. Rank: You rank the website and not the publisher. The lowest rank is 1, the highest 9. Un-ranked websites has the value 0. By ranking websites you facilitate the segmentation process and thereby ensuring that you get the most from your publisher program (s). Segment: Publishers belong to the general segment by default. To change segment, choose segment in the drop down list which list all available segments (only applicable if you have more than one segment). The publisher is not automatically made aware of the change, so it must be communicated manually. Category: The publisher category that the publisher belongs too, to manage categories, see chapter Manage Categories below. Categories are only visible if you are using the Manage Categories functionality. Accepts/Rejects: The amount of programs the website is accepted to and has been rejected by. This will help you to get an overview on how the website was received by other advertisers in the TradeDoubler network. Be aware that this can give false information, even though the website is rejected by some advertisers, the website might be perfect for your ads. Status: A website can generate traffic as soon as the status of the website is Under Consideration. If the website is then denied, the publisher will not receive any payment. However, a website that was once approved and is then ended will receive payment for generated traffic until the end day. You choose to accept, deny, end or keep websites by selecting the appropriate value from the dropdown list. 9

11 o o o o o Accepted: The website is accepted to your program and the publisher keeps funds generated while under consideration. Under Consideration: The website has applied to your program and is waiting for the application to be considered. Publishers can add banners and generate commission while under consideration and will keep funds if subsequently accepted. You should try to consider applications as soon as possible. On Hold: Use this status if the website is not viewable when the publisher applies. The publisher cannot generate any funds while on hold. Denied: If a website is denied, the publisher will not receive any payments. The website will not be able to re-apply to your program. Ended: The relationship with the website is ended and the publisher cannot earn any more commission but keeps all funds generated so far. Edited/Arrived: Edited refers to the date of the latest status change. Arrived refers to the date of application to the program. Change status, segments or categories In this section you can change status, segments and categories for several websites at the same time. 1. Search for websites as in the chapter above but make sure to include the search criteria Status in the search. When you edit several websites (change status, segment or category) at the same time, they must all have the same status. 2. Tick the checkboxes for all the websites that you want to edit. 3. Click Change status, segments or categories under the search result to open edit options. 4. Chose to change; Status or Segment. You can also change category if you are using categories; see chapter Manage categories below. 5. Select new values in the dropdown lists. 6. Click Change to change to a new value. 7. Click Restore to change the value back to the original value. 8. Click Save to save the settings. 10

12 Texts In this section you can edit the s going out to the publishers applying, being accepted and/or denied to the program. You can also edit the s that goes out to the publishers that you want to end the relationship with or if you have moved them to a new segment. Make sure that you do not change the words that have a percentage (%) in front of them, these are used to replace the word automatically with program name, first name of the applier, URL etc. By using these texts you do not have to write a new for each separate application that comes in. Apply This is sent to the publisher to confirm that the application has been received and is now under consideration. Accept . This is sent to the publisher to confirm acceptance as a publisher on the program. Application declined / Publisher denied This is sent to publishers to inform that the advertiser does not accept the application. Segment This is sent to the publisher to inform that the website is moved to a different segment. On hold This is sent to the publisher to inform that the relationship is set on hold. Ended This is sent to the publisher to inform that the relationship is ended. 11

13 Edit texts The program texts will be presented to publishers and contains information regarding the publisher program. The idea is to give publishers a brief presentation of your line of business, tariffs and program policies. You can use HTML in these texts to improve the appearance of the . Short description This information text is presented both on the advertiser category page (where the publisher is exposed to all programs) and program information page (on the first page). Try to keep this text as short as possible, typically 1-2 sentences long. Edit text 1 This text is displayed to publishers clicking on the link from your first page, typically 7-10 sentences long. This text is often the first contact a potential publisher has with your program. The text should be selling and you should explain why the publisher should work with you, etc. Update and change this text regularly to understand what works best. Edit text 2 This information is presented after the short description, i.e. on the program information page within the TradeDoubler system, typically 7-10 sentences long. It is very important that you explain what type of publishers you prefer and your acceptance policy. The more specific you are the better result you will get. Update and change this text regularly to understand what works best. Q&A about the program This text outlines the policies of the program. This text is reached from a link on the program information page, typically 7-10 sentences long. You should enter specific details about your program, specifically things that might differ from other programs. Review, service info box The content of this text is the reviews that you as an advertiser have got. 12

14 Manage categories In this menu you can categorise your publisher programs and decide which programs that shall have access to the category. Click the name of a category to edit or click Create a new category. Edit/Create Category To create a new category, enter Name and select programs that should belong to the category. To change, change the name and/or select new programs. Click Save. 13

15 View tariffs Here you can see which tariffs you have and for which events. A tariff is a commission that is on offer for the program. You cannot change the tariffs in this interface, to do this you need to contact TradeDoubler. Events: Impression: The viewing of an ad on the website. Unique Visitor: Number of individuals who visit a website within a specific time period. Click: Refers to the action a visitor takes when they are referred from one website to another through a link or ad. Lead: Completed registration or a specific page viewed after a click. ilead: Impression lead, completed registration or a specific page viewed after an impression without a click in between. Sale: Completed action of purchase after a click. isale: Impression sale, completed action of purchase after an impression without a click in between. Unique impression: Impressions that are counted for and have passed tests Unique Impressions: A rate that is set for every thousand impressions. Checkpoint: Completed visit on the checkpoint page after a click. Impression checkpoint: Completed visit on the checkpoint page after an impression without a click in between. Delete transactions On this page you can choose to delete transactions. Choose program: Displays the name of the program that the transaction is deleted from. This depends on the program you have chosen in an earlier stage. Choose event: Choose for which event the transaction is deleted. Lead or order number: Enter the lead or order number of the transaction you want to delete. Click Submit. 14

16 List pending transactions Here you can search for and manage all events that are in the status pending, an event with the status pending does not qualify for payment. Use this page to approve, deny or change transactions. When an event has been changed from pending to another status, the item is moved from the pending transactions list. If you choose not to change the status within the timeframe of days to auto accept, the event is automatically set to approved. The number of days left to auto approve is shown for each event. Segmentation rules The Segment ladder is the ladder in which the publisher connected to a segment can be moved to a next segment when they reach specified criteria. Contact TradeDoubler to set up segmentation rules. Ladder name: The name of the segment ladder. Time period: The time period during which the segment rule must be fulfilled. From level: The starting segment of the publisher. To level: The next segment the publisher will be moved to if the criteria for that segment are fulfilled. Value: The number of events or the value of the sale that must be fulfilled before the level of the segment is fulfilled. Criteria: The criteria set for the segment. Last check and next check: The dates when checks have been performed and are planned for. Bonus rules This page displays a list of bonus rules for the program. A bonus is a reward to the publisher and the bonus rules sets the criteria for reaching the bonus. Contact TradeDoubler to set up bonus rules. Bonus rule: The name of the Bonus Rule. Segment: The segment connected to the bonus rule. Time period: The time period during which the bonus rule must be fulfilled. Value: The number of events or the value of sales that must be fulfilled before the bonus is reached. Event: The event which must be fulfilled to get the bonus. Amount: The amount that the publisher gets paid when the bonus target is reached. Last check and Next check: The dates when checks have been performed and are planned for. 15

17 Check Implementation On this page it is possible to verify your implementation. Follow the instructions of implementation that you have received from TradeDoubler and test the implementation with this report. Choose program: Choose which program you want to test. Choose event type: Choose which event you want to test i.e. impression, lead or sale. Enter trackback URL: Copy the URL from your website and paste it in this field. Tick the checkboxes to verify that you have completed those procedures. If the trackback is not correctly implemented you will get a detailed error message that indicates which part of the implementation that is not functioning properly. Change password If you want to change your password, enter your existing password in Current password. Enter a new password twice in the two text fields below. The new password must be at least 7 characters. 16

18 8. Reports Statistics are provided as a service to you, so that you can analyse the traffic generated from your publishers in terms of quantity, quality and price. In the report selection page you designate the time parameters and which programs that you want to examine. Given the time periodicities and program parameters you designate, the reports display chosen data. All reports can be displayed in HTML, as PDF, XML, CSV or in Excel format. If you are going to print the report, PDF is the recommended format. If you are to analyse the data yourself, Excel is the recommended format. Be aware that some reports are very complicated and can take a very long time to execute. Be patient, or try to select shorter time periods. After trying out the system for a while you will learn how to use the statistics in the best possible way. Report Selection Page Choose a report in the left hand menu. Each report has a section where you enter parameters to filter the data in the report. 17

19 Advanced For some reports there is an advanced option were you can select which columns you want to display in the report. The chosen options are stored and the next time you open a report, these values are set per default. The columns available depend on the report: Site: Name, ID, Organisation ID Category: Category of the program Impressions #: Number of impressions. Currency: The total amount of commission generated through impressions. Clicks #: Number of clicks. Currency: The total amount of commission generated through clicks. CTR: Clicks/impressions. The percentage of impressions that result in a click. Leads #: Number of leads. Currency: The total amount of commission generated through leads. LR: Leads/Unique visitors. The percentage of unique visitors that result in a lead. ileads #: Number of impression leads. Currency: The total amount of commission generated through ileads. ilr: Leads/impressions. The percentage of impressions that result in a lead when a click is missing. Calls #: Number of calls. Currency: The total amount of commission generated through Calls. Lead + ilead #: Number of lead rates and impression lead rates. Currency: The total amount of commission generated through LR and ilr. LR + ilr rates: The percentage of unique visitors that result in a lead. Calculated by dividing leads with unique visitor. Commission TD: TradeDoubler commission. Publisher: The amount of commission paid to Publishers. Total: TD + Publisher commission. 18

20 Unique impression #: Number of unique impressions i.e. one impression per browser. Currency: The total amount of commission generated through unique impressions. Frequency: Impressions/Unique impressions. A low frequency would indicate that this is a site with a lot of loyal visitors while a high frequency would indicate that this site has a lot of new visitors. Unique visitors #: Number of Unique Visitors Currency: The total amount of commission generated through Unique Visitors. UVR: Unique Visitor/impressions. The percentage of impressions that result in a Unique Visitor. Sales #: Number of sales. Currency: The total amount of commission generated through sales. CR: Sales / Unique visitors. The percentage of unique visitors that result in a sale. isales #: Number of impression sales. Currency: The total amount of commission generated through isales. icr: Sales/impressions. The percentage of impressions that result in a sale when a click is missing. Click2call #: Number of Click2calls. Currency: The total amount of commission generated through Click2calls. Order value The total sum of the order. This value is used to calculate commission. Key metrics CPL: Cost Per Lead =Total Commission/leads. CPO: Cost Per Order = Total Commission/sales. AOV: Average Order Value = Order Value / Sales. 19

21 Custom Key metric column: You can define your own custom key metrics to be displayed as a separate column in reports: 1. Tick the Custom key metrics checkbox 2. Name your metric 3. Enter the values that you want to use to calculate the key metrics in the following fields: Value, operator, column, operator, column, operator, value. Use one of the following equations to calculate your key metric, first the equation is displayed, then follows an example: column operator column (column operator column) operator value (value operator column) operator column ((value operator column) operator column) operator value 4. Click the link Add key metric to define additional metrics or Delete key metric to delete previously defined metrics. 5. Select Output format (we recommend Excel for a metric calculating the margin based on the gross profit) 6. Click Add to My reports to save the report as My report, then the report is saved with the defined metric, and you do not have to fill in the key metrics field every time you run the report. Name the report Describe the report Click Save 7. Click Run report. 20

22 My Reports From My reports you can run reports that you have specified, you only have to select the date. Specify Report To specify the report; click Add to My reports at the bottom of the report selection section. Simple name the report and click save to add the report to My report. Manage Reports The My Reports section is where you can quickly access reports you have saved. From this page, you can: Edit saved reports: Change included columns and other criteria for the report. Add a subscription: Request that a report is ed to you and your colleagues. Delete: Remove the report from My Reports. Run the report: Quickly access the data you require by running the report from this page; this is the easiest way to access your data. 21

23 If you would like to get a report sent to you by you can use the subscription functionality. You first define the report in My reports and then click Subscribe. Enter the following settings to subscribe to a report: Start date: The start date of the subscription. Period: How often the report should be sent: o Daily: Valid for 30 days o Weekly: Valid for 60 days o Monthly: Valid for 120 days To which address the report should be sent. Output format: The format in which the report should be sent. Click Save. My subscriptions Click the tab My subscription to list the subscriptions that you have entered. The end date states when you need to renew your subscription. Report name: Click the name of the report for the following alternatives: Edit: To change the general settings for the subscription. Renew: To renew the subscription. Delete: To delete the subscription. The button Add subscription is linked to the My reports tab. The saved subscriptions can be viewed and edited at any time. 22

24 Available Reports Available reports depend on the setup of your system. Overview Report The purpose of the overview report is to identify quality publishers and it is useful when evaluating promotions. The overview report lists all websites that have generated a valid transaction (impression, click, lead, checkpoint or sale) within the chosen time period. This gives you a good overview of which websites that generated transactions and which are the top generating websites. You can also view which segment or segments a site has been in during the period. Ad Report This report shows how each ad has performed. Make sure to update those that are not so effective. The report accumulates all traffic for one program and breaks it down per ad. Daily Events Report This report gives a daily breakdown of performance, including commission and value generated. Custom Event Report This report displays events that are tracked and measured and which website that generated the event. It is possible to have several kinds of leads and/or sales for a program. For example, sales on a website could be divided into sales of books, sales of CD's and sales of games. Event by event: Lists the different events that are tracked and measured on the website. Event by site: Lists websites that generated the different events. You can then filter on one specific event or website. 9. Other Reports This section contains reports that are less used than the ones in the report section. Available reports depend on the setup of your system. Recruitment Report This report illustrates the number of publisher that applied to a program and how many that generated any transactions during the period. TradeDoubler: The number of applications that came via TradeDoubler. Advertiser: The number of application that came via a Become a publisher link on the advertiser website. The number of applications is aggregated per month and can be broken down per day. 23

25 Sales and Leads Breakdown Report The sales and lead breakdown report provides a detailed view on all sales and leads generated through the program. All sales or leads that have taken place during this period are listed. Transactions per Month Report The purpose of this report is to give you a quick monthly overview on the amount of transactions generated through your program. This report is very useful when you want to see the development of the result of a particular program over time. Detailed Invoice Report This report gives you detailed information on the specified invoice. The report lists all transactions per site. If the invoice number specified is not found, the report finds an invoice ID similar to the specified value. Segment Report This report shows number of publishers per segment or transactions per segment during a chosen time period. Category Report The category report provides information on all transactions generated by a publisher category. Consolidated Transactions The purpose of this report is to get a quick overview of performance of several programs running in several countries. This report is updated once a day at 04:00 CET, run the overview report to get more recent data. Ad Matrix This report provides information on the setup of ads in the program. It lists all active ads and specifies its ID, name, type, size, pool, status (active or not), website ID, segment and category. Click the name of the ad to run an Overview report on the ad. The overview report is useful when you want to determine how well the ad is performing at different publishers. Product Feed Report This report shows the statistics generated per product. With the number of orders generated to the product, and the price amount Top Products This report shows the top selling products and/or leads during the selected period. The report only shows products sold/leads generated for programs that use the extended reporting facility Report info. The total value is the total of all sold products of the same product ID regardless of the individual price. 24

26 Pool Overview Report The Pool overview report specifies the performance of pools. Click on the pool name to run an Ad report on the elements that belong to the pool. Content Unit Overview Report This report shows content unit transactions during the selected period. It is also possible to see transactions on the individual products in the content unit. Keyword Category Report The report shows the performance of each keyword category that has been defined. Keyword Report The report shows the performance for each keyword during the selected time period 10. Information In the information section you can find useful information like manuals and network status information. 25