Real World Mobile Ministry Stories

Transcription

1 Real World Mobile Ministry Stories Ron Weber Chief Operating Officer Trinet Internet Solutions, Inc. Los Angeles / Washington DC Gabe Joseph President ccadvertising Washington DC

2 About the Speaker Ron Weber Over 30 years experience in technology industry MBA from University of California and a BS from the University of British Columbia Impact on organizations including ministries, non-profits & corporations (startup to Fortune 500) Worked with some of America s Best Known Ministries, Non profits and Corporations to develop awesome websites, impactful webcasts! NRB Internet Committee Passionate about using web technology to magnify ministries for the Kingdom!

3 Scripture and Prayer Galatians 6:7-10 (New Living Translation) 7 Don't be misled--you cannot mock the justice of God. You will always harvest what you plant. 8 Those who live only to satisfy their own sinful nature will harvest decay and death from that sinful nature. But those who live to please the Spirit will harvest everlasting life from the Spirit. 9 So let's not get tired of doing what is good. At just the right time we will reap a harvest of blessing if we don't give up. 10 Therefore, whenever we have the opportunity, we should do good to everyone--especially to those in the family of faith. (Thanks to 411.God for this Message!)

4 Audience Survey New NRB Attendee? Broadcaster? Church? Para-Church/Ministry?

5 Presentation Overview Why Mobile is Important Examples of Mobile Apps Mobile Friendly versus Mobile Apps Lessons Learned

6 Did You Know? There are currently 5.3 billion active mobile devices in the world (that s 70% of the world s population) By the end of 2011, over 85% of hand-sets will be able to access the mobile web There were over 6.1 trillion text messages sent in 2010 Smartphones will overtake feature phones in U.S. by 2012 Source: Mobithinking

7 US Mobile Marketplace Feature Phones 80% *Source: comscore, Feb 2010 Smartphones 20% 50%/50% crossover expected in 2012

8 Demographic Trends The Next Generation Usage Characteristics

9 Who s s Using Mobile Now?

10 Today s Discussion Making the Switch: Ministries Going Mobile Text Campaigns Mobile Applications Mobile Friendly Websites Steps to Success

11 Why Should My Ministry Go Mobile? 1. Connect with your supporters ANYTIME, ANYWHERE 2. Send & provide evangelistic tools to a greater audience through mobile 3. Mobile will be the primary access point for people when trying to find information regarding your organization

12 Today s Discussion Making the Switch: Ministries Going Mobile Text Campaigns Mobile Applications Mobile Friendly Websites Steps to Success

13 SMS TEXT Messaging Text2Give Text2Donate Text2Broadcast Text2Pledge Text2Screen

14 Text 2 Give How does it work? 1) Keyword Text Message 2) Confirmation Text Give to Yes Opt-In In January 2010, text2give raised 30 million+ for nonprofits (Haiti)!

15 Success Stories ADRA ADRA s online and mobile fundraising initiatives for Haiti raised over 73% of previous year s online initiatives in a 6 week period.

16 Goodwill Uses Text2Give

17 Goodwill Uses Text2Give 1. Text Goodwill to shortcode to make a $10 donation 2. Used as end of year donation campaign 3. Text Campaign affected 25 of Florida s store locations and was considered a huge success from both user and organizational standpoints

18 Text Sourcing Campaign PBS and WNYC Radio 1. Radio Station WNYC in collaboration with PBS wanted to connect with listeners who weren t accessing the stations website 2. Station set up text sourcing campaign 3. Text sourcing allows people to communicate with journalists and radio station personnel by sending tips or show topics via text message.

19 PBS and WNYC Radio Text Sourcing Campaign Project Goal The goal was to communicate to people & communities through text messages What Worked Well? The waves of communication opened and allowed users to interact and contribute to breaking news stories Image Source: Training Update

20 This American Life iphone App 1. Public Radio Network Million Listeners 3. Tells stories about everyday people and their experiences 4. Also distributed as a podcast with 600,000 weekly downloads

21 This American Life Text Donations 1. Users text the word LIFE to donate $5 2. Implemented campaign because supporters were accessing main site through mobile devices and this enabled giving as well 1. This American Life doubled the number of donors from 20,000 in 2009, to 40,000 in Raised over $142,225

22 411 God Service Sends a devotion via audio phone call, SMS, or

23 Txt2Give Keys to Success 1. Best for Urgent/Well Publicized Events a) Disasters b) Group Events (Marathons, Golf Tournaments) 2. Needs to be in place to work a) What is your disaster preparedness plan?) 3. Not suitable for recurring giving (use Text2Pledge) 4. Small donation amounts ($5/$10/$30) 5. Little donor info harvested (phone#, donation, date/time, network) 6. Detrimental to fundraising if used inappropriately (donation size) 7. Up to 90 day delay in receiving funds (vs. Text2Pledge)

24 Today s Discussion Making the Switch: Ministries Going Mobile Text Campaigns Mobile Applications Mobile Friendly Websites Steps to Success

25 Mobile Applications

26 Trinity Broadcasting Network

27 Trinity Broadcasting Network First live network streaming mobile application on itunes 1. Live Streaming of Television Shows and Network Channels 2. Integrated Promotion of TBN Brand 3. Over 50,000 App downloads

28 TBN App Market iphone App Android App Blackberry App Windows App

29 Keys to Success 1. Promotion and positioning (keywords) are essential a) Used both TBN, as well as LIVETV 2. Underestimated time needed to pass Apple legal hassles to get app certified and approved on itunes 3. Choosing content appropriate for mobile users a) Assumptive Profiling b) Analytics of current website (filtered out for mobile users) 4. Search versus menus 5. Incorporate unique platform specific features to make your app viral a) Live streaming b) Geolocation c) Gyroscopic

30 You Version Mobile App Life Church s Bible app created for the iphone has been downloaded over 10 million times

31 Features different translations in 22 languages 2. Reading Plans You Version 3. Search the entire Bible for a keyword or phrase 4. Jump to a Bible verse quickly by typing in the reference in the search box 5. Learn from others by checking out recent contributions.

32 You Version App Market Access You Version from: 1. iphone 2. ipad 3. Blackberry 4. Android 5. Palm webos 6. Symbian 7. Mobile Web 10 Million Downloads

33 One Place iphone App Features 1. Gain free access to the most popular Christian broadcast ministries on the radio on your phone 2. Listen to sermons and messages from your favorite pastors & authors 3. All radio broadcasts stream live to your mobile phone

34 Harvest Christian Fellowship

35 Harvest Christian Fellowship Features 1. Live & archived video messages 2. Library of devotional readings 3. A year long Life Journal Bible reading plan 4. Evangelistic tools designed to help you share your faith 5. Stay connected through social networks like Facebook, Twitter, and Youtube.

36 Christian Broadcast Network

37 CBN Features 1. Listen to segments of the famous 700 Club broadcast 2. Get the latest news and inspiring stories from CBN 3. Search the app for the content you wish to see

38 Saddleback Church

39 Saddleback Church Features 1. View live sermons streaming to your smartphone 2. Over 24,000 downloads in the first 6 months 3. Access a huge archive of previous sermons and Biblical teachings

40 Adventist World Radio

41 Adventist World Radio Features 1. Listen to live programs 2. Find out what programs are coming on next 3. Search 80+ languages and discover the many personalities of AWR 4. Great evangelistic tool

42 Love Worth FindingTwivaway

43 Love Worth Finding wivaway 24 Hour Results 400 Retweets 700 New Followers 2,000 Website Click-Throughs 1 Week Results 1,100 New Twitter Followers 290% Sales Increase 2,800 Website Click-Throughs Campaign: Fall 2009

44 Today s Discussion Making the Switch: Ministries Going Mobile Text Campaigns Mobile Applications Mobile Friendly Websites Steps to Success

45 Mobile Friendly Sites Image Source: Wikipedia

46 Christian Broadcasting Network Gain Access to CBN s mobile pages like: 1. The 700 Club 2. CBN News 3. Daily Devotional 4. Get Prayer 5. Listen to Podcast 6. Download Ringtones

47 n p r Mobile Site Capabilities 1. Search for current top stories and breaking news 2. Browse by topics like: U.S. News World News Politics Music Science 3. Search for local stations broadcasting near you 4. Listen to popular programs

48 Sandals Church

49 Features 1. Find upcoming Church news and events 2. Service Times, Location, & Contact Info 3. Learn about all the family ministries provided by Sandals Church 4. Hear how Sandals started and their core values as a church Sandals Church

50 Mobile OS Market Share 2010 Still growing at high rates! Sold the most smartphones in 2010 Represents worldwide mobile OS

51 SmartPhone Marketplace Top Smartphone Platforms 3 mo avg. ending Jan 2010 vs. 3 mo avg. Total US Age 13+ Source: comscore MobiLens Share (%) of Smartphone Subscribers Oct-09 Jan-10 Point Change Total Smartphone Subscribers RIM (Blackberry) 100% 100% N/A 41.3% 43.0% +1.7% Apple 24.8% 25.1% +0.3% Microsoft 19.7% 15.7% -4.0% Google 2.8% 7.1% +4.3% Palm 7.8% 5.7% -2.1%

52 Mobile Friendly Vs. Mobile App 1. Mobile Friendly Website 2. iphone App 3. Android App 4. Blackberry 5. Windows Mobile

53 QR Codes: TBN TBN QR Code Show a Video Scan the QR code and it automatically directs you to this TBN video Source: Trinity Broadcasting Network

54 QR Codes: Union Gospel Mission QR Codes: Union Gospel Mission Mobile Fundraising 1.Posted QR Codes on bus stop ads 2.Sent users to custom landing pages with option of donating any $ amount Source: VancouverSun.com

55 Today s Discussion Making the Switch: Ministries Going Mobile Text Campaigns Mobile Applications Mobile Friendly Websites Steps to Success

56 3 Steps to Mobile Success 1. Target: strategize and intentionally select meaningful and engaging content assumptive profiling 2. Focus: create/select mobile appropriate content that includes voice response channels and segmented mobile content paths to engage target audience 3. Adjust: tailor the mobile content to continually reflect the changing needs and desires of your target audience active profiling Adjust Focus Target

57 Mobile Friendly Best Practices 1. Start with analytics what are mobile users looking at now? 2. Keep content relevant and brief 3. Provide a site-wide link back to homepage 4. No frames or pop-ups due to limited mobile support 5. Forms must not require case sensitive text entry 6. Graphics kept to a minimum

58 Assumptive Profiling 1. Use analytics to understand your mobile audience 2. Develop intentional profiles and paths for each audience segment to take from your mobile page. 3. Measure, analyze and adjust

59 Call To Action Pathways Call to Action Paths

60 Presentation Overview Why Mobile is Important Mobile App Examples Mobile Friendly versus Mobile Apps Best Practices

61 About Trinet / Speaker Info ron.weber@trinetsolutions.com Text RONTRINET to Visit Booth #809