INTEGRATE MOBILE MESSAGING INTO YOUR MARKETING MIX TO DRIVE IMMEDIATE ROI. Learn more

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1 INTEGRATE MOBILE MESSAGING INTO YOUR MARKETING MIX TO DRIVE IMMEDIATE ROI Learn more

2 BRANDS EMBRACING TEXT MESSAGE MARKETING Text message marketing boasts up to a 45% ROI and many of today s most well known brands are seeing success as they build out their mobile databases and engage in meaningful conversation with their users. One the best CPG brands and overall marketers out there, allocates 70% of their entire mobile marketing budget to text message marketing Saw 10x higher ROI with text messages than their marketing, and in one weekend grew their database by 33% by sending a widely shared video + $5 coupon Promotes its wedding registry and brands such as Ralph Lauren's Big Pony line, with texts In 2013, the fast food chain grew its mobile database by almost 1 Million Subscribers Attached a promo code with every text message in its Text-to-Vote voting contest and had an industry high 11% redemption rate Encourages consumers to sign up for texts that contain exclusive other insider rewards!!!!!!!!!!!outspoken!proprietary!informa3on! 1. h7p://outspoken.com/coca;cola;allocates;70;percent;of;mobile;budget;to;text;message;marke3ng/!

3 CONSUMERS ARE TEXTING, MARKETERS SHOULD TOO Text messaging has become second nature to consumers, who now send and receive more than 193 billion SMS and MMS messages per!1! month. Savvy marketers are incorporating text messaging as part of an integrated marketing strategy to connect with their audience through technology that s part of their every day lives. 29% OF TWEETS ARE READ, 12% OF FB POSTS ARE READ, 20% OF S ARE OPENED 98% OF TEXT MESSAGES 2! ARE READ. Use text message marketing to break through clutter and reach beyond unopened s and ignored social posts, differentiate from competitors, and drive immediate ROI h7p:// 2. h7p://mashable.com/2012/07/13/text;message;marke3ng;infographic/! 3. h7p://mashable.com/2012/07/13/text;message;marke3ng;infographic/!

4 MESSAGING DRIVES HIGHER ROI THAN OTHER MARKETING CHANNELS HOW SHOPPERS ARE USING THEIR MOBILE PHONES TRADITIONAL MARKETING 22% of s are opened and read s have a 6% CTR and avg. conversion rate!2! of <2%! Apps require WIFI, and easily get lost in the marketplace of apps 68% of smartphone users only use 5 or fewer!3! apps once a week 1 VS. MOBILE MARKETING 98% of text messages are opened and read in!4! <3 minutes Texts have a 25% CTR due to high open rates 5! Most cell phone data plans include unlimited SMS and MMS messaging 70% of people prefer to receive offers over their!6! mobile device 1. h7p:// 2. h7p:// 3. h7p://usatoday30.usatoday.com/tech/news/story/2012;01;30/smartphone;app;usage/ /1!!5.!ibid.!

5 TEXT MESSAGE MARKETING IS A MUST-HAVE FOR RETAILERS IT DRIVES IN-STORE TRAFFIC Consumers are using their phones at all points of the shopping cycle and with text message marketing you can reach them in real time where ever they are. Send them mobile exclusive content such as sneak peaks, new release information, recipes and discounts to create value. IT HELPS RECOVER ABANDONED SHOPPERS Want to give a nudge to your indecisive shoppers? Ping them with a friendly reminder via text and let them know they ve left something in their shopping cart. Include an instant action. IT S A MUST-HAVE FOR OMNI-CHANNEL STRATEGY Use text in components to drive brand to fan to brand engagement, drive downloads of branded apps, turn the receipt of a text into a purchase, and utilize social sharing to increase viral impressions and more. GET TO KNOW YOUR CUSTOMERS ON A MORE PERSONAL LEVEL Data is every marketer s best friend. The more data you collect and analyze, the more information you have about higher the ROI.

6 USE MESSAGING TO DRIVE SALES AND RECOVER ABANDONED USERS USE SMS/MMS MESSAGING TO RECOVER ABANDONED USERS Send on-the-fence customers friendly reminder texts when they something in their shopping cart Incentivize users with a limited time promo code or mms coupon Include URL links for immediate purchase DRIVE IN-STORE TRAFFIC Use SMS messages to promote in-store promotions Offer exclusive deals via promo codes Send rich media MMS messages for even higher click thru & redemption rates Deliver offers as passbook passes and track redemption Use mobile rewards to increase customer loyalty

7 BRIDGE THE GAP BETWEEN ONLINE AND MOBILE Encourage one-to-one mobile sharing. Let your customers send content from your web page through the medium they use the most - their mobile phones. MMS drives word of mouth marketing by enabling customers to share links, pictures and videos through text message. Charlotte Russe's "Send to Mobile" feature sends an average of 3,000 messages a week.!!1! 1.!Outspoken!Proprietary!Informa3on!

8 KNOW YOUR AUDIENCE DELIVER TARGETED MESSAGES 65% OF SHOPPERS PREFER TO RECEIVE MESSAGES BASED ON THEIR SPECIFIC INTERESTS!1! Once you launch your mobile campaign, you ll start collecting an incredible amount of data you can leverage to create personalized experiences for your customers based on their preferences, behavior, content, location and more. 1.!Outspoken!Proprietary!Informa3on!

9 OUTSPOKEN SOLUTIONS FOR TEXT MESSAGE MARKETING SUCCESS SMS (SHORT MESSAGING SERVICE) 160 Character limit Text only Text-to-win Text-to-vote Quizzes Customer Service Click-to-call MMS (MULTIMEDIA MESSAGING SERVICE) No character limit Images, audio, video graphic coupons Promotional videos Sweepstakes Interactive campaigns User generated content Share to Facebook & Twitter Brand logo AGGREGATION Direct carrier binds High throughput Shortcode hosting & management Full migration team Low end cost for clients Transcoding LOCATION BASED SERVICES Cell Tower-Based Location Geofencing Location Look-up Enhanced Targeting Custom Messaging BRILLIANT BY OUTSPOKEN PASSBOOK BY OUTSPOKEN Do%you%know%why%the%Outspoken%plaBorm%is%the%leader%in%MMS% messaging?%it's%because%we%allow%our%customers%to%send%the% highest%quality%pictures,%video%and%audio%to%their%mobile% subscribers%through%our%unique%transcoding%plaborm,%brilliant. See the Difference, Try it Now for Free! Send%coupons,%special%offers,%boarding%passes,%3ckets%and%gi6%cards% via%an%mms%or%sms%text%message,%which%enables%users%to%download,% store%and%redeem%the%items%as%passes%on%passbook.%try It Out: Text PASSBOOK to (Msg/data rates may apply)

10 7 BEST PRACTICES TO KICK START YOUR MOBILE MESSAGING STRATEGY 1. Build your database: Promote your program in as many places as possible, from in-store signs to your website and social profiles. The more places you promote your mobile program, the more likely people are to join. Include an incentive (like a discount) with your call to action for even higher signups. 2. Be branded: Skip abbreviated text and links, instead send rich media messages using images, video and extended text to tell your brand s story. 3. Be meaningful: Be mindful of content and frequency to ensure long-lasting customer relationships. Retailers who share creative & relevant offers (i.e. new items, specials or exclusive events) with their customers every 7-10 days see higher engagement and lower opt-out rates. 4. Be personal: Ask customers for additional information, such as a zip code, favorite drink or dress size, to allow you to create and send targeted messages 5. Be specific: Use clear calls to action to attract and activate customers. A display with the text Receive an exclusive mobile offer by texting in and the inclusion of links to purchase can drive immediate action on mobile phones. 6. Be timely: If you want to drive in-store foot traffic during certain times like lunch hour, send a well-timed message along with an enticing image or coupon at 11:15 AM. 7. Be compliant: Text messaging is highly regulated so make sure your campaign is compliant at all times. Always include: Text HELP to (short code) for help. Text STOP to (short code) to cancel. Msg&data rates may apply. # msgs/mo. Terms/ Privacy: (URL to site)

11 Be Seen. Be Heard. Be. Contact us at or to get started today! Sign up for our MMS Crash Course