The Future of TV and Video, Clarified

Transcription

1 The Future of TV and Video, Clarified

2 About TDG The Diffusion Group is a unique collection of strategists and research analysts tasked with predicting the future of television and video. We provide original, data-driven insights on the key trends transforming the TV/video landscape, whether in-home or mobile. Bold, Disciplined, & Remarkably Accurate For more than a decade, TDG has (quietly) helped the world s leading companies better understand the evolution of TV and video in the age of the quantum consumer that is, the multi-service, multi-screen, multi-context viewer that is today redefining longstanding consumer behavior and challenging established business models.

3 Who We Help TDG has long served market leaders throughout the video value chain, including legacy and OTT operators; film/tv studios and networks; hardware and software vendors; and key technology centers. And many more

4 About TDG Membership TDG Memberships are the most affordable comprehensive research subscription packages offered in the industry. Premier Membership combines the best of what TDG has to offer, including: Annual Deliverables Premier Member 12 in-depth research reports, including analyses and forecasts for key market segments Two comprehensive surveys of US adult broadband users focused on video consumption 12 hours (one hour per month) of advisory or analytic assistance TDG s Chart of the Week delivered to your inbox each week Discounted rates for TDG s renowned multi-client research Access to our extensive library of reports

5 Reports & Snapshots Each year, TDG senior staff issue a dozen detailed analyses of great relevance to companies looking to master the future of TV and video. Recent titles include: The Future of Virtual Reality and Its Impact on Video Viewing, The Future of OTT TV Advertising, TV Gets Personal Trends in Mobile Video Viewing, Game On! The Future of Sports Video Viewing, Pay-TV Refugees A Profile of Cord Cutters and Cord Nevers Broadband Boomers A Consumer Snapshot

6 Quantitative Research Each year, TDG fields two nationwide US quantitative primary research studies: one focused on multi-platform, multi-conduit, multicontext video consumption; the second on the in-home and mobile ecosystem of the connected consumer. As well, TDG fields a variety of multi-client projects, with topics determined by consensus among TDG Members. These projects allow sponsors to gain valuable insight into their unique queries without having to shoulder the costs associated with fully-custom projects. Recent topics include Millennial video behavior and multiplatform video streaming behavior.

7 Advisory Services Equal to TDG s quality of research is the expertise of our analysts. For more than a decade, TDG has worked with the top minds in consumer technology and in particular, broadband video (and long before OTT was vernacular). TDG analysts are seasoned TV/video industry professionals with unparalelled foresight. For 12 years, they have provided the industry with bold, thoughtful, and accurate forecasts that are always ahead of the curve. Our foresight has aided TDG Members in navigating the turbulence now redefining the TV and video industry, and to plan years in advance of pending shifts.

8 Chart of the Week Each week TDG mines its deep library of consumer research to investigate a topic playing out in the industry at large or one recommended for analysis by Members. Examples of recent CHOWS include: Use of Mobile Devices for In-Home Video Viewing Preferred TV Streaming Platform Presence of Internet-Connected TVs by Room Annual Change in OTT TV Viewing by Platform

9 Next steps. 1 Review our work We are happy to share report summaries and if needed, a copy of a report. 2 Request a discovery call Become a TDG Member Contact us to visit with a senior analyst or We offer a variety of Membership options learn more about our ongoing research. designed to fit all budgets. 3 Laura Allen Phillips Director of Member Services lap@tdgresearch.com