People watching in the internet age. Switched On 14th October 2016

Transcription

1 People watching in the internet age Switched On 14th October 2016

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3 Every age thinks it s the modern age. This one really is. Tom Stoppard 1998

4 The global village The next medium, it may be the extension of consciousness, will include television as its content not as its environment and will transform television into an art form. Marshall McLuhan The Gutenberg Galaxy: The Making of Typographic Man (1962)

5 The importance of people watching

6 How do we deal with fragmentation?

7 How do we deal with fragmentation?

8 How do we deal with fragmentation?

9 How do we deal with fragmentation?

10 Joint-industry, audited online TV viewing

11 Total TV player app viewing Billion minutes per week May 29 May 12 Jun 26 Jun 10 Jul 24 Jul 7 Aug 21 Aug 4 Sep 18 Sep 2 Oct Week ending 2016 Source: BARB TV Player Report

12 Total TV player app viewing Billion minutes per week Live streaming On demand May 29 May 12 Jun 26 Jun 10 Jul 24 Jul 7 Aug Week ending Aug 4 Sep 18 Sep 2 Oct Source: BARB TV Player Report

13 Most watched programmes On demand TV Player Average Programme Streams 1 The Great British Bake Off Series 7 Botanical Week BBC iplayer 481,199 2 Eastenders 27/09/2016 BBC iplayer 308,426 3 The Apprentice Series 12 Meet The Candidates BBC iplayer 307,063 4 Eastenders 26/09/2016 BBC iplayer 294,658 5 Eastenders 29/09/2016 BBC iplayer 277,744 6 Our Girl Series 2 Episode 4 BBC iplayer 264,369 7 Eastenders 30/09/2016 BBC iplayer 259,737 8 Poldark Series 2 Episode 4 BBC iplayer 166,534 9 The Next Step Series 4 Dancing With Myself BBC iplayer 164, The Dumping Ground Series 4 Perfect Match BBC iplayer 150, The Fall Series 3 Episode 1 BBC iplayer 135, The Graham Norton Show Series 20 Episode 1 BBC iplayer 127, Victoria Episode 0006 ITV Hub 124, Josh Series 2 Share And Share Alike BBC iplayer 110, So Awkward Series 2 Girls & Boys BBC iplayer 98, Ambulance: Episode 1 BBC iplayer 97, Our Girl Series 2 Episode 3 BBC iplayer 96, The Fall: The Story So Far BBC iplayer 96, Casualty Series 31 Party Pooper BBC iplayer 94, The Great British Bake Off Series 7 Pastry Week BBC iplayer 94,579 Live streaming TV Player Average Programme Streams 1 The Great British Bake Off :02:18 BBC1/BBC 65,321 2 Pl: Tottenham V Sunderland Live :30:00 Sky Sports 1/Sky 60,449 3 Pl: Burnley V Arsenal Live :15:02 Sky Sports 1/Sky 49,030 4 Match Of The Day :25:39 BBC1/BBC 45,380 5 Our Girl :02:15 BBC1/BBC 45,276 6 Match Of The Day :30:38 BBC1/BBC 44,756 7 Live Ryder Cup :18:04 Sky Sports 1/Sky 41,593 8 Pl: Swansea V Liverpool Live :30:15 Sky Sports 2/Sky 40,775 9 Live Ryder Cup :00:00 Sky Sports 4/Sky 33, BBC News :59:37 BBC1/BBC 32, Eastenders :00:12 BBC1/BBC 28, The X Factor :28:55 ITV/ITV 27, The X Factor :00:00 ITV/ITV 27, Louis Theroux: Savile :00:38 BBC2/BBC 26, Pl: Burnley V Watford Live :00:05 Sky Sports 1/Sky 26, Live Ryder Cup :00:32 Sky Sports 1/Sky 25, Weather :27:39 BBC1/BBC 25, Live Ryder Cup :00:00 Sky Sports 1/Sky 24, Live Ryder Cup :30:00 Sky Sports 1/Sky 24, Strictly Come Dancing :19:48 BBC1/BBC 23,314 Source: BARB TV Player Report (week ending 2nd October 2016)

14 When does online viewing happen? Aggregate viewing across all audited TV player apps Tablets = 44.2% Personal Computers = 40.4% Smartphones = 15.5% Source: BARB TV Player Report data (28th April-31st August 2016)

15 How are people watching on computer devices?

16 Glass-box data fusion Transparent data fusion

17 Working with return path data

18 Transparency on dynamic ad insertion

19 Making the most of our panel Average minutes per day All Individuals 4+ January-March day timeshift & non-broadcast 8-28 day timeshift 1-7 day timeshift % of total screen time Live & VOSDAL Source: BARB

20 Making the most of our panel Average minutes per day All Individuals 4+ January-March day timeshift & non-broadcast 8-28 day timeshift 1-7 day timeshift % of total screen time Games console = 27% TV tuner/ apps = 26% Live & VOSDAL Other satellite Freesat STB Freeview STB YouView STB Sky STB Internet STB Virgin Media STB Blu-Ray etc Source: BARB

21 Making the most of our panel Average minutes per day January-March year olds 28+ day timeshift & non-broadcast 8-28 day timeshift 1-7 day timeshift % of total screen time Games console = 45% Live & VOSDAL Freeview STB Sky STB YouView STB Internet STB Blu-Ray etc Virgin Media STB TV tuner/ apps = 26% Source: BARB

22 BARB s future