Media Convergences above the Ultrabroadband Network. Oct 9, Jeon, Hongbeom

Transcription

1 Media Convergences above the Ultrabroadband Network Oct 9, 2008 Jeon, Hongbeom KT 1

2 I Broadband Access II NGN Capabilities III Present : Media Services IV V Business Trends Future : Media Convergences 2

3 Broadband Access 3

4 Market status Market saturation and excessive competition Subscribers & CAGR Market Share Ratio 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2, ,225 14,710 14,043 11,921 12,191 11,178 10,405 7,806 33% 15% 7% 7% 2% 5% 4% % 80% 60% 40% 20% 0% LG, 13.90% CATV, 18.10% SKBB, 21.90% ETC, 1.50% KT, 44.70% Num of Subscriber CAGR Source MIC (Ministry of Information and Communication) Over 90% of broadband penetration ratio 4

5 Technology & Service status 100Mbps service over the fibre Service technology Advertised bandwidth LAN, 31.30% FTTH, 9.70% 50M, 48% 100M, 23% HFC, 32.90% xdsl, 26.10% 10M~20M, 29% Source MIC (Ministry of Information and Communication) Source : IR factsheet of KT, SKBB, LGCOM Technology of access network is moving from copper to fibre rapidly 5

6 Wonderfull Speed of KT FTTH : coverage plan FTTH Internet Access E-PON FTTH Triple Play Service Seoul Seoul AON 67% 100% WDM-PON Bandwidth for convergence services & OPEX Saving - Offer multicasting(ip-tv), symmetric(voip) & personalized services by FTTH - 10% failure rate reduction effect & 45% operation cost down effect (Telcodia, OFC 2005) 6

7 Wonderfull Speed of KT PON(passive optical network) [1] TDMA No Power [1] : Ethernet - Passive Optical Network Optical Line Terminal [2] : Optical Network Terminal [2] 32 1 [3] WDMA 1 λ [3] : Wavelength Division Multiplexing - Passive Optical Network Optical Line Terminal 7

8 Wonderfull Speed of KT AON(active optical network) L3 Switch FES Hybrid Configurations ONT E-PON OLT VDSL2 FES 8

9 NGN Capabilities 9

10 Premium network Managed broadband w/ QoS control Best Effort Services Access Network (Wire & Wireless) Best effort Network Non-PC Premium Services PC IP-TV, Video-Conferencing, Video-Learning, etc.. RGW Edge Router Premium Network End-To-EndBandwidth End-To-EndBandwidth Control End-To-End w/ Bandwidth Control w/ QoS functionality QoS functionality QoS functionality 10

11 Advanced control and service platform Bussiness agility within integrated service platfom App App App Integrated Service Platform Control Layer (AAA, QoS, Security, Mobility) Enabling integrated/blended service Fast service creation/delivery Easier 3rd party integration Edge Service Node Managed IP core Best Effort Internet Edge Service Node Multi-terminal support CAPEX/OPEX efficiency Fixed/wireless access network Fixed/wireless access network 11

12 Present : Media Services 12

13 MegaTV IPTV service of KT No. of subscribers No. of Contents 1,000, , , , , ,096 etc, TV, 7793 KIDS, 7609 Mov ie, , , ,000 SKBB 2-way, EDU, ,000 KT 100, / / /08 No. of Pre-IPTV (launched Aug. `07) subscriber is now about 80m. Realtime channel service(real IPTV) will be started in Oct. `08 13

14 MegaTV Now, on-air(1/2) VOD (drama, movie, documentary) Kids & Education Web Search (with NHN) CUG (community broadcasting) 14 14

15 MegaTV Now, on-air(2/2) TV-Banking Karaoke Weather Music 15 Newspaper

16 SoIP(Service Over IP) value-added Service Over IP, blending into voice High-end Embedded multi-media communication - various other IP based service high eg. IPTV, IP radio, game SoIP Mid-end Multi-media communication - combining voice call with video features eg. video telephony, video banking Value Creation Low-end IP phone with basic valued-added service - plain voice call over IP - call transfer, call waiting, missing call low 16

17 SoIP(Service Over IP) Video Telephony IPTV embedded Portable media phone (WiFi) 17 Cell phone(3g)

18 Business Trends 18

19 Customer Needs & Lifestyle Participating Viewer Lifestyle creation Ad. Game Commerce participation IPTV select watch Offline/ newspapers Few major channels Ten s of specialized channels Unlimited Interactive channels Tech IP Network 19

20 Customer Needs & Lifestyle Contents portability Any Time Any Devices Any Where, Same Experiences 20

21 Player Trend Moving to convergence player Content Provider Window Provider 1 Content Provider TV (CP) Film Game Sports Infra System Operating System Application 3 Window Provider Solution Provider Information Other H/W TV PC Mobile MP3 User Web 포탈 UCC Portal Blog Other S/W Music Network Provider PMP PDA Search service Broadcasting Network Appliance Interface Internet Interface 2 Solution Provider Telco Network Offline channel 4 Network Provider 21

22 22 Media Service Telco service Wired Wireless CATV CATV LG Power -com LG Power -com satellite KBS MBC KBS MBC DMB Player trend Telecom-Media convergence Subsidiary company LGT LGT SK BB SK BB KTF KTF SKT SKT IPTV IPTV IPTV KT KT Interent Service, MVoIP DMB KTH KTH SK Comms SK Comms Mobile portal Subsidiary company

23 Future : Media Convergences 23

24 Media Convergence Blended value delivery on 4-Screens Value chain of Media Convergence biz Producing Packaging Delivery Window TV movie Comm- erce music game Blended (converged) Open+Cross platform Wired + Wireless Network 4-screen Mobile SoIP 3rd party UGC PC 24

25 4-Screen Expanding User Experiences 44 PC Window 44 Open Internet Domain 11 Household Domain Filtered contents, UGC 11 TV Window 33 Fixed/Nomadic Domain 22 Mobile Domain IP service Voice call, SMS 33 SoIP Window 22 Mobile Window 25

26 Open+Cross Platform Driving force for sustainable media convergence Collaboration with Contents Provider Open + Cross Platform No. of Windows(`08) Seller-Buyer Model Platform 800,000+ CP contents/rights Aggregator Closed TV Window One time royalty Platform 14,000,000+ Open + Cross Platform Mobile Window User Profit sharing Model contents/rights Platform 19,000,000+ 1) CP Aggregator Open SoIP Window Running profit Platform 6,800,000+ 2) Platform can be an aggregator!! PC Window 26 1) SoIP + PSTN subscribers 2) Broadband Subscribers

27 Conclusion KT will focus on Media Convergences over UBB network SoIP IPTV WiBro 4-Screen Convergence Open+Cross Platform All-IP UBB Network 27

28 Thank You! 28