PROGRAMME. SYMPOSIUM THEME Next-Gen Media Space and the Connected World. 09:00-09:30 Opening Session. Perspectives Welcome Address Industry Keynote

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1 SYMPOSIUM THEME Next-Gen Media Space and the Connected World Major Sponsors In the connected world, Connected TV, enhanced OTT, use of 3G for video, mobile broadcasting and content via Smart Apps have put new devices in the hands of the consumers, generating demand for innovative services. Some of the new system standards are now being set by the manufacturers or by closed groups of industry players that may give rise to accessibility concerns. Arguably, the most profound influence that the broadcasters will witness is the use of Smart Apps to capture content of choice on Smart display devices. This compels content providers to devise an entirely different arrangement, that of creating Apps for their content. In the current media space, the near future services like Ultra-HDTV, high scan rate TV and 3DTV, cannot be ignored. Audiences are now demanding full-scale HDTV from their service providers. Expectedly Ultra-HDTV will also capture the imagination of the audiences and will be an instant hit. The 3DTV will eventually follow the same path. While the industry is in constant change, the industry players have to move forward. The broadcasters need to assess the situation and take definitive initial steps. The 2013 ABU Digital Broadcasting Symposium will address all these issues, bringing together world experts of the entire broadcasting industry. SAVE THE DATES and join us in Kuala Lumpur for the four-day conference programme, specialist workshops, associated events and a comprehensive exhibition. Wednesday 6 March :00-09:30 Opening Session Perspectives Welcome Address Industry Keynote 09:30-11:00 Session 1: Developing System Standards New and Enhancements - U-HDTV, High Frame Rate systems - Advanced ISDB-T - MPEG DASH - HEVC/H Enhancements in Radio systems 11:30-12:00 Ministerial Session Ministerial Address 1

2 13:30-15:30 Session 2: Smart Apps and New Content Distribution Networks - Exploring the smart app dimension - Innovations in CDN - Capturing all the screens 16:00-17:30 Session 3: New Enhancements in content delivery Towards higher capacity - Ultra HDTV: developments and status - New enhancements in delivery: Advanced ISDB-T system - 3DTV Delivery to home technologies and enhancements - How is CMMB enhancing its capabilities Thursday 7 March :00-10:30 Session 4: Creative Radio Content for Multiple Platforms - The changing business of radio content - Engaging the audiences with creative content - Interactive options on digital radio platform 11:00-12:30 Session 5: The HDTV Paradox: Is your market ready? - Economics of content production - Raising the ad revenue with HD offerings - Gearing up for HDTV Business - Overcoming the SD Legacy - Empowering emerging broadcasters to leapfrog to HD 14:00-15:30 Session 6: Terrestrial Broadcasting for the Future Digital Migration, Enhanced Platforms, Green Technology - Technology choice: moving targets - Cost effective infrastructure implementation - Avoiding the legacy burden - Frequency and coverage planning - ASO and post-aso management - Modern Infrastructure and facility management systems - Networking and Remote Monitoring and Control - Green Broadcasting and New Technologies 2

3 Speakers: 16:00-17:30 Session 7: Enhancements in Imaging and Content Creation - HDTV content: What are the current technology choices - Cost effective 3D production in the studio - Coping with Ultra-HDTV production requirements; 4 and 8 K Friday 8 March :00-10:30 Session 8: The Connected World - Issues on technology and content - Steps to standardisation: Will proprietary standards prevail? - Does the hybrid platform have a business case for the broadcasting industry/ internet TV providers - How OTT enhances the experience - Progress of OTT and how it enhances the viewer experience - IPTV: is it the future of multimedia experience - IPTV: Future proof business models 11:00-12:30 Session 9 INDUSTRY DEBATE: Leveraging Pull Factor of Next-Gen Services Moderator: Panelists: 14:00-15:30 Session 10 Media Management Workflow Technologies for Improving Efficiency - Production: What are your targets - Workflow solutions and Change Management - Multiplatform Asset Creation - Creating solutions around a MAM system - Custom made versus off-the-shelf file-based equipment - Durable Archiving Technologies 16:00-17:30 Session 11 Multimedia Business Solutions in Emerging Markets - Reshaping personalised media: creating new experiences - Broadcasting and Olympics - Leveraging on social media platforms 3

4 - Content and its protection - Redefining interactive TV - Mobile broadcasting: A business enigma DBS 2013 Workshops, 5 to 8 March The following topics/themes for the workshops are offered as examples, unless finalised. Workshop 1 Workshop 2 Workshop 3 Workshop 4 Workshop 5 Workshop 6 Workshop 7 Workshop 8 Workshop 9 Workshop 10 Workshop 11 Workshop 12 Workshop 13 Workshop 14 Workshop 15 Workshop 16 DVB-T2 and its implementation What is Cloud Broadcasting and Cloud Storage Harris Workshop Sony Workshop Rohde & Schwarz Workshop How will WiMax and LTE support Broadcasting Services Accessibility for people needing special assistance New Transmitter Technologies What is New in Content Protection and how it helps broadcasters Smart Applications and Why Broadcasters Should Embrace it Roadmap for Migration to Digital ABU: Workshop on TV Production Killer Applications Provided by Digital Radio Practising Green Broadcasting though the use of new technology Monitoring and Quality Assessment in Production Workflow ASO and Management of Post-ASO scenario DBS 2013 Value Add Workshops Workshop 1: 4-5 March Workshop 2 ITU-ABU-AIBD Workshop on Digital Migration Workshop 3 Workshop 4 Workshop 5 Workshop 6: 7 March (half-day) Workshop 7 ABU Workshop on Olympic Sports Coverage and Production of Sporting Events Workshop 8 4

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