COMX13 SE Student Exhibition CT6016 DIGITAL WEB MARKETING

Transcription

1 COMX13 SE Student Exhibition CT6016 DIGITAL WEB MARKETING

2 What is COMX13? Computing exhibition, running successfully for 9 years Originally Multimedia exhibition MUX04 Exhibition for games multimedia, computing and forensics students at the end of the year Teams are formed and are provided with 1 adviser They present their work on the day, with their own stands Awards revealed on the day

3 Who are COMX13 target audience? - University Students - Gamers - Web developers - Potential clients - Employers - New business / promoting - College / A- Level students

4 Inspiration We took into consideration our target audience and then looked for inspiration from website

5 Original design Green theme Decided wasn t futuristic Didn t fit into what we were aiming for

6 Colour theme Blue Symbolises: Trustworthy, dependable and committed Inspiration Futuristic Grey symbolises: Security, reliability great for customers Modesty New company Black symbolises: Power Powerful company Wealth Company creates jobs

7 COMX Logo Logo for COMX12 Logo for COMX13 - When you think of the future you think of space - Characters in font are futuristic - Logo can be used on its own without, COMX13 - Hidden message with the planet both C and O -

8 COMX13 Slogan Suggestions: - Technology and beyond - Discover the future - Discover possibilities - Final slogan - Come to COMX13 to discover new work and clients - Students are the future of the next working generation - Students are pushing the boundaries of technology through their work

9 Twitter COMX13SE - Build an audience over time - Free advertising - Attract more employers to COMX13 exhibition - Provide tutorials for level 4, 5, 6

10 COMX13 Teaser trailer Used to keep our followers interested in the exhibition. Trailer is based around COMX12 being knocked to the side and replaced by the upcoming event COMX13! View Teaser Trailer

11 Sponsors Pro Models Custom Cans Bitesize vending Grain & Glory Hungry Planet Keylan IET Sponsor confirmed yesterday! Cheltenham Graphic Design Dates for when we plan to send s: 1st 15th January Tuesday Spreading the word 2nd 15th March Friday Send trailers & updates 3rd 25th April - Thursday, 1 week before COMX13

12 Sponsor pack proposal & Newsletter

13 COMX 13 Corporate Website index3.htmlused on all stationary and social networks - Includes new teams and info - Showcase from all courses last year - Awards - Sponsors contact details - S.E.O all included keywords

14 COMX 13 Mobile website. Mobile browsing is more popular by the minute Decided to make a mobile website which would be fit for the users screen Simply click mobile icon on the desktop website, transfers you to the home mobile website Use geo location

15 COMX 13 Bonus card - Bonus card, collect points - Used to provide props etc for the teams stands - Adviser could help collect points for their team - Advertise COMX in the main canteen to other students - Application form can provide main office with contact details for COMX14

16 COMX 13 Main trailer Inspired by Internet explorer ad Titles to point out software and skills Content to show work from this comx Used to show comx is an annual event every year Narration used to talk more in depth of the video Music created more life to the video View main trailer

17 COMX 13 Gimmicks Draw string bag for g Jelly bean pouch for 300

18 COMX 13 Gimmicks XBOX 360 silicone rubber gel skin cover case Students promote cover at exhibition when playing games Customers continue to promote exhibition in their own home 1 = 1.90 Playstation 3 silicone rubber gel skin cover case 1 = 1.31

19 COMX 13 Portfolio items All designed round the same colour scheme for website / video Created to a professional standard / consistent design theme Letter Head, Compliment slips, Business card, Posters A4, Bonus card Items would be sent to customers / sponsors

20 COMX 13 Pricing Domain name 1 year : 7.99 Portfolio folder : Business card : 4.00 A4 Poster : 1.00 Compliment slip : 1.00 Staff wages : PH Full quote Promo video: Quote includes filming, editing and audio. Software Renting: a month Adobe Photoshop. Animated promo video possibly , including editing and creating all animations.

21 Jade Bailey: Project Manager Storyboards for website Web developer / Graphics Find sponsors Stationary / Portfolio Folder Advantage card Laura Hooper: Storyboard for videos Marketing letter strategy Find sponsors / Proposal pack Final Video editor Final Music creator Content for main trailer Oliver Bufton: Teaser trailer Poster Content for main trailer Music creator Promotional stands / design Reka Salamon: Mobile app developer Storyboards mobile app Newsletter Graphics Logo Dean Hilsdon: Main content for video trailer Stationary design Questionnaires / Surveys Nick Jasper: Video editing Narration Music