Video Marketing with Dan Shinder of. Social Media On Steroids 2018 Dan Shinder

Transcription

1 Video Marketing with Dan Shinder of 1

2 About Me 2

3 About Me Reach 20 Million People a Month Active fans from over 100 Countries NEVER Paid for Advertising or Boosting Posts 3

4 About Me 4

5 About Me 14 yrs. Video Marketin g 5

6 About Me 6

7 The Flow of the Show! Limited Q&A After Each Module I ll hang out for an hour after 7

8 About Me 8

9 About Me 9

10 Content Elements - Video Want Engagement? Video Video Video 10

11 Effective Video The most engaging form of marketing content. 11

12 Effective Video Avg. 880 Fans, almost 500% Increase 4 months Avg. 180 Fans 12

13 Effective Video Uploaded directly to the fb Page Not in place of, it s in 13

14 Restricting Reach in TWO Ways 1. If you use a third-party link, especially 2. If your videos aren t completed an average of Social Media 75% On Steroids 2018 of Dan Shinder viewing 14

15 Restricting Reach in TWO Ways 1. If you use a third-party link, especially 2. If your videos aren t completed an average of Social Media 75% On Steroids 2018 Dan Shinder 15

16 I have the solution! 16

17 I have the solution! 17

18 Video Tips Avg. Watch Time on FB videos is ONE MINUTE! Make them sec for facebook! 18

19 Video Tips Understand how Different platforms are used. While watch time is longer on YT, it is not a communitybuilding platform. 19

20 Video Tips Great Broadcast platform. Great place to be found if SEO is in place and the channel I built out effectively. 20

21 Effective Video DO NOT frontload your videos with credits and logos. 21

22 Make it count! You have 4-10 seconds to grab their attention. Best at 60 to 90 sec. length 22

23 Effective Video DO NOT shoot Vertically DO SHOOT Horizontally 23

24 Content Elements - Video Want Engagement? Video Video Video 24

25 Content Elements - Video Compelling Same text guidelines for Video posts You can upload direct to FB Great Analytics Know the Steps to Upload 25

26 Content Elements - Video Know what types of videos to use and what not to use Your Original Content and Fan- Generated Content vs. Official Videos of Third-Party Sources 26

27 Content Elements - Video Uploading Videos Directly to FB 27

28 Content Elements - Video ZERO Shares/Only a Few Comments Btw, this is a VERY popular band! 28

29 Content Elements - Video After 9 hrs. this post had 610 shares and 167 comments THAT s Engagement! This is an unsigned player 29

30 Content Elements - Video Best to load a video to Facebook or other SM platforms directly Not in place of YouTube, in addition to 30

31 Questions about what we ve covered? 31

32 Page has 1m+ Likes yet flyer post got only 2 (TWO!) in two months 32

33 Drive Traffic with Compelling Video! 33

34 Practices That Work Remember to use Social Media to Feed the Machine! CTA Grow Here Sell Here 34

35 ALERT! MAJOR CHANGE TO facebook! CTA s Posts with thirdparty links sending people off FB are being limited in reach! 35

36 Critical CTA Placement Strategy 36

37 Want Engagement? Make them compelling for your Target Market 37

38 Want Engagement? They DO NOT have to Be Cinematic Productions! 38

39 Fan-Generated Content Results after only 48 hrs. 39

40 Questions about what we ve covered? 40

41 Question of the Day What are you doing to make this year better? 41

42 TherE s a lot of stuff! What we covered. 42

43 Continued Learning with me Empower yourself for a great 2018! Join me over there! Or me to learn more dan@smosmasterclass.com 43