Exploring the Benefits of Using WordPress for Learning. John Polaschek & B.J. Schone, Qualcomm

Transcription

1 506 Exploring the Benefits of Using WordPress for Learning John Polaschek & B.J. Schone, Qualcomm

2 Using WordPress for Learning John Polaschek and B.J. Schone November 12, About Qualcomm 2 Page 1

3 The more effortlessly employees can communicate, collaborate and share new insights with one another, the faster an organization can respond to changing customer expectations and business conditions. Ross Mayfield, CEO of SocialText, Web 2.0 Expo 3 Enterprise Qualcomm 4 Page 2

4 Do you blog? 5 Blogging Software 6 Page 3

5 WordPress Driven Web Sites 7 WordPress Driven Web Sites 8 Page 4

6 WordPress Driven Web Sites 9 WordPress Driven Web Sites More examples Page 5

7 Com vs. Org WordPress.com WordPress.org 11 Com vs. Org WordPress.com Hosted on WordPress.com Free and paid versions Premium for custom css Premium for extra storage Limited private users Upgrade to private site WordPress.org Self hosted Open Source Custom css for free Unlimited storage Unlimited private users Private behind firewall Page 6

8 WordPress Stats There are over 15 million WordPress publishers 6 million blogs hosted on WordPress.com 9 million active installations of the WordPress.org software. Your employees may already be familiar with it. Current Stats WordPress.com Blogs 14 Page 7

9 WordPress Multi-User Can run thousands of blogs with a single install Powers WordPress.com Open Source Can be self-hosted Great for the Enterprise 15 3 Flavors of WordPress WordPress MU WordPress.com WordPress.org 16 Page 8

10 Plugins 17 Themes 18 Page 9

11 Mobile BlackBerry iphone In just over a week since WordPress for iphone 2 was released on the App Store, the application has been downloaded onto over 20,000 iphones and ipods. Source: 19 Technical Summary Open Source Flexible Plugins Themes Mobile App Low barrier to entry Low tech requirements (Linux, Apache, PHP, MySQL) Single-User and Multi-User versions Easy to use / configure It s free! 20 Page 10

12 Qualcomm 21 Qualcomm Began Pilot (Feb. 2009) Testing within our own department Learning Program support sites Determine pros and cons Share with I.T. Began Customizing for Enterprise (Spring 2009) SSO Siteminder/LDAP integration Developed Qualcomm themes Limited plug-ins 22 Page 11

13 Qualcomm Enterprise Launch (August 2009) Communicate , Blogs, Micro-blogs Corporate communication news articles Educate Workshops and Webinars Support sites Community support via mail lists Ongoing communication and education 23 Qualcomm 24 Page 12

14 Learning Programs 25 Knowledge Sharing 26 Page 13

15 Informal Learning 27 Technical Support 28 Page 14

16 Regional Communication 29 Blogging Advantages Publishing Quick to create - Personal, Group, Team, Project sites Support learning initiatives (formal and informal) Experts sharing what they know Self-service - fewer/no bottlenecks in communication process Read Learn directly from your colleagues Embed multi-media (Video / Audio) RSS (via Outlook) Leave comments, have discussions Tags Identify trending topics and keywords Search Immediate access to knowledge sharing 30 Page 15

17 Has this been a success? Page 16

18 First 3 Months 6657 Users 866 Posts 313 Blogs 369 Comments 33 Success Not Just in the Numbers 34 Page 17

19 Bersin & Associates Research Bulletin, 2009 Volume 4, Issue 36 A simple, straightforward approach to leveraging social learning is to include social activities (e.g., discussions in blogs or discussion groups, collaborative writing in blogs) as part of the learning flow of a current formal program. Companies which have taken this approach tell us that including such activities helps to shorten the time to mastery for learners. 35 Our Success Story Facilitates both formal and informal learning Increased international communication Unencumbered sharing of knowledge / information Employee satisfaction increased Increased collaboration Intellectual property kept internal Content is searchable 36 Page 18

20 The Moral of the Story Partner, partner, partner Educate, educate, educate Succeed or fail cheap and fast. Provide an Enterprise 2.0 alternative, otherwise employees will use Web 2.0. Blogging and other 2.0 technologies are changing the way we learn, work, develop products, and do business today. 37 Contact Us John Polaschek B.J. Schone 38 Page 19

21 Thank You 39 Page 20