Communications Made Easy. YouTube (Part 1)
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- Valerie Todd
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1 PKIDs Communications Made Easy YouTube (Part 1) *6 to mute, *7 to unmute Use Raise Hand feature to ask the presenter questions Use chat box for technical assistance For the audio portion of this call, you must dial and enter for the access code PKIDs P.O. Box 5666 Vancouver, WA USA PKIDS ( ) fax
2 PKIDs Communications Made Easy E-Tool
3 Today s Webinar YouTube (Part One) What is YouTube? Key features Is it useful for us as immunization educators? How do I sign up for a YouTube account? Once set up, how do I upload video?
4 What is YouTube? Like a TV for the world Range of channels Local access, high production
5 What is YouTube? Social media tool: 2-way communication Educational tool Free access to wide and diverse audience Parking lot for your own videos
6 Best YouTube Features Video embedding (for most) Integration with social media Free video for the people Captioning hearing impaired Potential for going viral Localization & languages
7 What kinds of videos can be shared? High Definition Up to 2 GB in size Up to 10 minutes in length A wide variety of formats Original, owned or opensource content
8 What kinds of videos cannot be shared?** TV shows Music videos Music concerts Commercials **unless express permission has been granted
9 History of YouTube Founded in 2005 by 3 former employees of PayPal Launched first video in April 2005 Sold to Google in 2006 for $1.6B Evolution of Dance video one of YT s earliest successes with over 150 M views Source:
10 YouTube Facts & Stats Exceeds 2 billion views a day. Nearly double the prime-time audience of all 3 major U.S. broadcast networks combined. Every 60 seconds, 24 hrs of video uploaded. Average person spends on YouTube 15 minutes a day. Source:
11 YouTube Facts & Stats 19 seconds The length of the first video uploaded to YouTube million The number of times the first video has been played. 298 million The number of times the most popular video on YouTube, Justin Bieber s Baby, has been played. Source:
12 Why do immunization groups use YouTube? Reaching wider audience Visual learners Outreach to other immunization educators Great video sharing resource PKIDs Video Library
13 YouTube works for immunization education!
14 Who s on YouTube? Government
15 Who s on YouTube? Sports Organizations
16 Who s on YouTube? Media Companies
17 Who s on YouTube? Nonprofits
18 How to set up a YouTube Account (Slides)
19 How to Create an Account on YouTube
20 How to Create an Account on YouTube
21 How to Create an Account on YouTube
22 How to Create an Account on YouTube
23 How to Create an Account on YouTube Success!! Also remember: 1. Click the verification link waiting for you in your inbox from Google 2. You won t have full access to your YouTube account until it s verified.
24 How to Upload a Video (Slides) (Online)
25 How to Upload a Video
26 How to Upload a Video
27 How to Upload a Video
28 How to Upload a Video
29 How to Upload a Video
30 How to Upload a Video
31 YouTube Best Practices Create playlists Post frequently about current events and news Tell serial stories Create calls to action Customize your channel Upload Videos Choose Top Videos Share, Like, and Link!
32 PKIDs Communications Made Easy PKIDs P.O. Box 5666 Vancouver, WA USA PKIDS ( ) fax network.pkids.org us or find us on Skype: (traditional media, general program) (social media and tech assistance) (general inquiries)
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