Today s Session: Today s Sponsors: Using Video to Train & Engage

Transcription

1 Today s Session: Today s Sponsors: Using Video to Train & Engage March 23, 2011

2 GoToWebinar Attendee Interface 1. Viewer Window 2. Control Panel

3 Tips for the Webinar: Tweeting? Please use this tag: #VideoTraining (800) or (805)

4 Tim Hughan Director of Marketing Altus Responsible for executing company vision in products, services and communications More than 15 years experience delivering marketing programs Worked in marketing, advertising and lead generation for companies including Apple, Hyperion (now Oracle), Solis and Benjamin/Cummings Publishing Degree in instructional design from California State University, Chico

5 Using Video to Train and Engage Tim Hughan Altus

6 Altus Video Experience Altus vsearch Enterprise Video On-demand Platform Video searchable to the spoken word 200,000 users, 3M+ views, 500K video searches 10 years experience in events, sales enablement & training Leading provider of on-demand conferences for the enterprise End user/partner, sales kickoffs, developer conferences

7 Poll Question What are you Plans for Video in your Organization? Already using video Pilot Program in place Thinking about using video in 3-6 months Thinking about using video in 6-12 months No Plans

8 Understanding the Power of Media

9 Corporate Video Consumer Corporate Target: Consumer/ Exec. Comm. Marketing Format: Short flash video Feature: Click and play Consumer Presentations 2.5 minutes in length Target: Corp. Knowledge Sharing Format: Longer flash video w/ assets Corporate Presentations ~47 minutes in length Presentation w/powerpoint: 93% Usage & Application growing

10 Video in the Enterprise

11 Lots of Opportunity to Use It

12 Knowledge is Everywhere Providers and Consumers

13 Poll Question What are the barriers to Video in your organization? (select as many as applicable) Cost Culture Perceived Difficulty Time Technology

14 How: Capture Knowledge $$$$$$

15

16 Getting Started Turn throwaway presentations into reusable training assets Capture from anywhere Presenters use the tools they already know Unifies web conferencing and online tools into one, single repository

17 Example: Web Conferences and SW Training

18 Lesson of YouTube Does not have to be perfect Capture and deliver content that people need VIEWS!!

19 Moving Up Whiteboard Training Product Training Field Examples Start with basic equipment and move up and your experience grows

20 Tools of the Trade Steady Hand Decent Lighting Good Audio

21 In-house Studio

22 Real World Example: Engage the Field Contest: Capture Best Practices Give Field Experts Flip Cameras Capture best practices from across the organization, geographies, specialties

23 $$$

24 More Advanced: Training as an Event Programs Tracks Assessments Live Content Social Media

25 Leverage Existing Events Virtual Kick-off Pick a Theme people can relate to Use combination of training video and fun video Framework to wrap video around Training Dept facilitates the event and helps to package the content Hybrid Event Leverage the effort put into the physical Event Record the content Make it available for all

26 How Need a Plan (You know this) Pick a theme people can relate to Record the Content around the theme Technology to wrap the content around

27 Delivery

28 A Word about Video Not like documents Long Huge File Size Not easy to find what is in the video Content needs to be compelling Content they can use Needs to be accessible

29 Delivery Approach - Chunking Segment 1 Segment 2 Segment 3 Segment 4 Segment 5 Segment 6 Segment 7

30 Delivery Approach - Searchable

31 Delivery Public Private Secure Scalable Manageable Total Cost of Ownership

32 Deliver Where and How Users Want Phones Tablets

33 Training and Performance Support LMS Take the Course to gain proficiency Search Search for specific topic to get a refresher

34 Goal: Make Content Assessable & Reusable Capture Share Consume

35 Summary Video is a cost effective way to capture and share knowledge throughout your organization Can be as expensive or cheap as you need it to be Look for areas that video can be used with what you are already doing Make a plan for capture and delivery Get started

36 Tim Hughan Director of Marketing Altus Check Out Previous Altus/Training Industry Webinars: 11/11/ Video: New Solutions to Spark a Global Sales Team 4/20/ Informal Training: Anytime, Anywhere Learning with Video

37 March 29: Learning & Development: The Missing Links in Succession and Career Management March 30: Social Learning: Who, What, When, Where & Why For More Info / To Register / To Access Archive: Type Webinars into Search Box at TrainingIndustry.com

38 Learn with training leaders from Time Warner Cable, Amway, Dow Jones, Duke University, Jackson Hewitt & More! For More Info / To Register / To Access Archive: Type Partnering for Performance into Search Box at TrainingIndustry.com

39 On behalf of TrainingIndustry.com, thanks to: Today s Speaker: Tim Hughan Today s Sponsor: Altus All of you for attending Questions or Comments? Please contact Tim Sosbe: tsosbe@trainingindustry.com