AVIT Arena Middleware

Transcription

1 AVIT Arena Middleware Structure AVIT middleware is the middle layer software which embedded in set-top box or IDTV, based on browser technology, support the basic DTV applications and the value-added services. Middleware applications are under the web page form, and can be dynamically changed without the restriction of the hardware platform and OS. The part between the Application Interface and System Porting interface is covered by middleware, and middleware itself can be divided into two relative layers, the lower layer working as the core functions and providing a group of the APIs to the above layer with language C. The above layer is based on the browser, it is an embedded web page, the browser using HTML and CSS to define and display the UI, and using JAVASCRIPT to fulfill interactive operations and dynamic applications. The external interface provided by the middleware is in form of JAVASCRIPT, for the JAVASCRIPT is similar to JAVA, both are platform independent, the end user can download and run applications dynamically without relying on the hardware and OS. 1

2 Basic Applications The basic application is the replacement of the traditional STB functions by Middleware. For example: Searching for channels and services DTV and Radio channels EPG display 2

3 Setting Channel management, booking and favorate GUI shifting Value Added Applications Open screen picture EPG advertisement 3

4 Channel list advertisement Radio background floating advertisement Pop up advertisement TV magazine/newspaper TV shopping 4

5 Multi-style TV homepage Video Weather forecast Traveling and tourism 5

6 Real estate Restaurant and food Car dealer 6

7 Films and movies (VOD) Video Sports Video 7

8 Special Value Amazing GUI. All the elements are based on html, pages are GUI. Like the web-pages will have beautiful colors, multi-level and motive effects. Arena middleware support 24-bit true colors picture. Easy GUI. Since the GUI is designed by html, it is easy for the operator to design a new GUI himself. Widely Support. Support DTV, Radio, CAS, NVOD, VOD, Time-shift, npvr, multi-media advertisement and other html applications. Low Risk. For applying a new GUI, the operator only needs broadcasting the new GUI on the network, and No Need any OTA. Platform Independence. All the platforms (including ST, Fujitsu, NEC, Zoran, Conexant, etc) can use the same GUI. Value Added. The operator can add some advertisements on the hot positions to make money. And he also can provide some new on-line service on the STBs just like on the Internet. Enjoy TV. The end user can enjoy and play the new functions on the TV, not only watching TV channels. Low Cost STB. AVIT Arena Middleware can work well on the STBs with 4MB Flash RAM+32MB SD RAM. One-way and 2-way compatible. One-way STB, one-way network and 2-way STB, 2-way network can use Arena Middleware. AVIT, the AVIT logo, Arena Middleware are registered remarks of ShenZhen Advanced Video Info-Tech Co.,Ltd. Specifications and product availability are subject to change without notice Add: TianXiang Tower 11A&13B2, Tian'an Cyber Park, Futian District, Shenzhen , China Tel: , Fax: , solution@avit.com.cn 8