The Asahi Shimbun Digital Online Media Kit

Size: px

Start display at page:

Download "The Asahi Shimbun Digital Online Media Kit"

Aldous O’Connor’
5 years ago
Views:

1 The Asahi Shimbun Digital Online Media Kit ( digital.asahi.com) Apr *Page image is subject to change without notice. *Estimated numbers are for reference only.

2 Homepage 3 News 4 Value ad package 5 Side button 6 & (&M / &w) 7 Shopping 8 Education 9 Apital (Health) 10 Job 11 Book 12 For Subscribers (Application software and PC) 13 Targeting 14 Rich ads Double sized MPU 15 Rich ads Homepage Impact! 16 Rich ads Billboard ad 17 Rich ads Sidekick ad 18 Rich ads Gate ad 19 Quick view 20 Creative Specifications 21 Inquiry 22 The Asahi Shimbun Company Digital sales center Tel: Fax: Mail:adinfo@asahi.com Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved. 2

Homepage imps. Estimated/Guaranteed Exposure type Rate (tax exc) ~2.3mil imps 1.0JPY/imp No. of advertisers Period Posting date A5 A1 Homepage MPU 2.3mil imps 1.5mil JPY Guaranteed 4mil imps 2.

3 Homepage imps. Estimated/Guaranteed Exposure type Rate (tax exc) ~2.3mil imps 1.0JPY/imp No. of advertisers Period Posting date A5 A1 Homepage MPU 2.3mil imps 1.5mil JPY Guaranteed 4mil imps 2.5mil JPY 8mil imps 4.5mil JPY Estimated Regular exposure 10mil JPY week Monday A2 Homepage text Estimated Regular exposure 1.2mil JPY 3 week Monday A3 Homepage panel 0.7mil JPY 2 Estimated Regular exposure 1.3mil JPY 1 week Monday ~5mil imps 0.25JPY/imp A4 Homepage 2nd MPU 5mil imps Guaranteed 0.8mil JPY week Monday A2 A1 10mil imps 1.5mil JPY A5 Homepage branding board Guaranteed 1.0JPY/imp 1 week Monday Respectfully info space A6 Respectfully info space (with newspaper plan) Estimated Regular exposure 1.5mil JPY 1mil JPY 4 day A3 Ad size: horizontal vertical( pixels) File size (MAX) File format Loop No. of displaying multiple Changing A6 Homepage MPU Homepage text MB KB 35 characters (fullwidth) Daily acceptable by sending all together Homepage panel Ad size: KB gif or JPEG :20 characters + A4 Homepage 2nd MPU KB Homepage premium leaderboard KB Respectfully info space Respectfully info space (with newspaper plan) 44 characters (fullwidth) A5 Only appears when it runs. A6 The position is subject to change without notice. The Asahi Shimbun Company Digital sales center Tel: Fax: Mail:adinfo@asahi.com Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved. 3

News B3/B5 B1 imps. Estimated/Guaranteed Exposure type Rate (tax exc) No. of advertisers Period Posting date ~3.5mil imps 1.0JPY/imp 3.5mil imps Guaranteed 1.

5mil JPY Guaranteed 5mil imps 2.5mil JPY ~5mil imps 0.25JPY/imp week B4 News 2nd MPU 5mil imps Guaranteed 0.8mil JPY week Monday 10mil imps 1.

4 News B3/B5 B1 imps. Estimated/Guaranteed Exposure type Rate (tax exc) No. of advertisers Period Posting date ~3.5mil imps 1.0JPY/imp 3.5mil imps Guaranteed 1.5mil JPY B1 News MPU week Monday 7mil imps 2.5mil JPY Estimated Regular exposure 5.5mil JPY B2 News text Estimated Regular exposure 1.5mil JPY 4 week Monday B3 News insidearticle MPU 2.5mil imps 1.5mil JPY Guaranteed 5mil imps 2.5mil JPY ~5mil imps 0.25JPY/imp week B4 News 2nd MPU 5mil imps Guaranteed 0.8mil JPY week Monday 10mil imps 1.5mil JPY B5 Business insidearticle MPU 3mil imps Guaranteed 1.5mil JPY 1 Two weeks Monday B6 Business side button Estimated Regular exposure 0.5mil JPY 4 1st day of the Monday B2 B6 B6 B6 B6 B4 Ad size: horizontal vertical( pixels) File size (MAX) File format Loop News MPU KB News text 35 characters (fullwidth) News insidearticle MPU KB News 2nd MPU KB Business insidearticle MPU KB Business side button KB No. of displaying multiple Changing Daily acceptable by sending all together *News includes these pages below National/ Business / Politics/ World / Tech & Science / Sports / Arts & Culture / Regional / Feature & Opinion / Pics & Video / Serialization etc. The Asahi Shimbun Company Digital sales center Tel: Fax: Mail:adinfo@asahi.com Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved. 4

5 Value ad package Z2/Z3 Z1/Z2 Z10 Z10 imps. Estimated/Guaranteed Exposure type Rate (tax exc) No. of advertisers Period Posting date MPU 4mil imps 1.5mil JPY Z1 ROS MPU Guaranteed week Monday 8mil imps 2.5mil JPY 4mil imps 1.2mil JPY Z2 Run of Asahi MPU Guaranteed week Monday 10mil imps 2.5mil JPY 3mil imps 1.4mil JPY Z3 Run of insidearticle MPU Guaranteed week Monday 6mil imps 2.7mil JPY Z4 All text package Estimated Regular exposure 2.8mil JPY 3 week Monday Z5 Homepage and News text Estimated Regular exposure 2.1mil JPY 3 week Monday Z6 News and Inside pages text Estimated Regular exposure 1.8mil JPY 3 week Monday Z7 Inside pages text Estimated Regular exposure 0.6mil JPY 3 week Monday.5mil JPY week Monday Z8 Side button package Estimated Regular exposure 1.5mil JPY 1st day of the Z9 Footer wide vision 10mil imps Guaranteed 1mil JPY 1 week Monday Z10 PR Gif with text Estimated Regular exposure 1.5mil JPY 2 week Monday * ROS is delivered on MPU of upper right spaces and Run of Asahi rectangle is delivered on MPU of any space of the site. *Inside page includes Sports, Art & Culture, Education, Green and Shopping. *Footer wide vision is delivered on each page. Z4/Z5/Z6/Z7 Z8 Z8 Z8 Ad size: horizontal vertical( pixels) File size (MAX) File format Loop No. of displaying multiple Changing Z8 Z2 MPU KB 35 characters (fullwidth) Side button KB Daily acceptable by sending all together Footer wide vision KB Ad size: KB Z9 PR gif with text Title: 12 characters (fullwidth) Body: 32 characters (fullwidth) gif or JPEG *Amation is not available. The Asahi Shimbun Company Digital sales center Tel: Fax: Mail:adinfo@asahi.com Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved. 5

Side button imps. Estimated/Guaranteed Exposure type Rate (tax exc) No. of advertisers Period Posting date Y1 Tech & Science side button Estimated Regular exposure 0.

6 Side button imps. Estimated/Guaranteed Exposure type Rate (tax exc) No. of advertisers Period Posting date Y1 Tech & Science side button Estimated Regular exposure 0.3mil JPY 4 1st day of the Y1 Green side button Estimated Regular exposure 0.3mil JPY 4 1st day of the Y1 Arts & Culture side button Estimated Regular exposure 0.5mil JPY 4 1st day of the Y1 Sports side button Estimated Regular exposure 0.5mil JPY 4 1st day of the Y1 Book side button Estimated Regular exposure 0.2mil JPY 4 1st day of the Y1 Weather side button Estimated Regular exposure 0.3mil JPY 4 1st day of the Y1 Region side button Estimated Regular exposure 0.3mil JPY 4 1st day of the Ad size: horizontal vertical(pixels) File size (MAX) File format Loop Side button KB No. of displaying multiple Changing Y1 Y1 Y1 Y1 The Asahi Shimbun Company Digital sales center Tel: Fax: Mail:adinfo@asahi.com Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved. 6

& (&M / &w) mil imp Estimated/Guaranteed Exposure type Rate (tax exc) No. of advertisers Period Posting date MPU &1 & insidearticle MPU 1mil imps 2mil imps Guaranteed 0.5mil JPY 0.

24mil JPY &4 Run of insidearticle MPU 3mil imps 6mil imps Guaranteed 1.4mil JPY 2.

of displaying multiple Changing About & & is a web magazine which was launched on January 2013, which includes useful and valuable information such as fashion travel, foods, cars, living and so on.

7 & (&M / &w) mil imp Estimated/Guaranteed Exposure type Rate (tax exc) No. of advertisers Period Posting date MPU &1 & insidearticle MPU 1mil imps 2mil imps Guaranteed 0.5mil JPY 0.8mil JPY 1mil imps 0.6mil JPY &2 & M insidearticle MPU Guaranteed 2mil imps 1mil JPY &3 & w insidearticle MPU 0.4 mil imps Guaranteed 0.24mil JPY &4 Run of insidearticle MPU 3mil imps 6mil imps Guaranteed 1.4mil JPY 2.7mil JPY Two weeks Two weeks Two weeks Monday Monday Monday week Monday Ad size:horizontal vertical (pixels) File size (MAX) File format Loop MPU KB No. of displaying multiple Changing About & & is a web magazine which was launched on January 2013, which includes useful and valuable information such as fashion travel, foods, cars, living and so on. & M is mainly targeted at sophisticated male in their 40s to 50s who enjoys both work and private life. & w is mainly targeted at independent female in their 30s to 40s despite bust days. Not only advertorial menu but also MPU is available in these pages. &1/&2/&3 /&4 The Asahi Shimbun Company Digital sales center Tel: Fax: Mail:adinfo@asahi.com Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved. 7

Shopping imps. Estimated/Guarante ed Exposure type Rate (tax exc) F1 Shopping MPU Guaranteed 0.

of advertisers Period Posting date week Monday 1st day of the F1 Ad size:horizontal vertical (pixels)

of displaying multiple Changing F2 F2 F1 F2 F2 F2 F2 F2 F2 * in article The Asahi Shimbun Company

8 Shopping imps. Estimated/Guarante ed Exposure type Rate (tax exc) F1 Shopping MPU Guaranteed 0.7JPY/imp F2 Shopping side button Estimated Regular exposure 0.3mil JPY 4 No. of advertisers Period Posting date week Monday 1st day of the F1 Ad size:horizontal vertical (pixels) File size (MAX) File format Loop Shopping MPU KB Shopping side button KB No. of displaying multiple Changing F2 F2 F1 F2 F2 F2 F2 F2 F2 * in article The Asahi Shimbun Company Digital sales center Tel: Fax: Mail:adinfo@asahi.com Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved. 8

2mil JPY 7 Two weeks Monday D4 Education center board Estimated 0.32mil JPY 2 week Monday D5 Education right text Estimated Regular exposure 0.

9 Education imps. Estimated/Guaranteed Exposure type Rate (tax exc) No. of advertisers Period Posting date D1 Education MPU Guaranteed 0.7JPY/imp week Monday D2 Education big button Estimated Regular exposure 0.3mil JPY 1 week Monday D3 Education side button Estimated Regular exposure 0.2mil JPY 7 Two weeks Monday D4 Education center board Estimated 0.32mil JPY 2 week Monday D5 Education right text Estimated Regular exposure 0.3mil JPY 2 week Monday D4 D4 D1 D2 D5 Ad size:horizontal vertical( pixels) File size (MAX) File format Loop Education MPU KB Education big button KB Education side button KB Education center board KB Education right text 35 characters (fullwidth) No. of displaying multiple Changing Daily acceptable by sending all together D3 D3 D3 D3 D1 D3 D3 D3 D4 D4 D2 D5 D3 D3 D3 D3 D3 D3 D3 * in article The Asahi Shimbun Company Digital sales center Tel: Fax: Mail:adinfo@asahi.com Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved. 9

10 Apital (Health) imps. Estimated/Guaranteed Exposure type Rate (tax exc) No. of advertisers Period Posting date E1 Apital MPU Guaranteed 0.7JPY/imp week Monday E1 E2 Apital side button Estimated Regular exposure 0.3mil JPY 2 1st day of the E3 Apital 2nd MPU Guaranteed 0.25JPY/imp week Monday E2 E2 E4 Apital 2nd side button Estimated Regular exposure 1.5mil JPY 2 1st day of the E3 E4 E4 Ad size:horizontal vertical (pixels) File size (MAX) File format Loop Apital MPU KB Apital side button KB Apital 2nd MPU KB Apital side button KB No. of displaying multiple Changing The Asahi Shimbun Company Digital sales center Tel: Fax: Mail:adinfo@asahi.com Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved. 10

0JPY/imp 1 1st day of the 1st day of the Ad size: horizontal vertical (pixels) File size (MAX) File format Loop Job leaderboard 728 90 50KB Job MPU 300 250

11 Job Asahi Kyujin Web (Only leaderboard) imps. Estimated/Guaranteed Exposure type Rate (tax exc) No. of advertisers Period Posting date C1 C1 Job leaderboard Estimated Regular exposure 1.0JPY/imp 1 C2 Job MPU Estimated Regular exposure 1.0JPY/imp 1 1st day of the 1st day of the Ad size: horizontal vertical (pixels) File size (MAX) File format Loop Job leaderboard KB Job MPU KB No. of displaying multiple Changing C2 Syukatsu Asahi (Only MPU) The Asahi Shimbun Company Digital sales center Tel: Fax: Mail:adinfo@asahi.com Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved. 11

Book imps. Estimated/Guaranteed Exposure type Rate (tax exc) No. of advertisers Period Posting date C1 F1 Book MPU Guaranteed 0.7JPY/imp week Monday F2 Book side button Estimated Regular exposure 0.

12 Book imps. Estimated/Guaranteed Exposure type Rate (tax exc) No. of advertisers Period Posting date C1 F1 Book MPU Guaranteed 0.7JPY/imp week Monday F2 Book side button Estimated Regular exposure 0.3mil JPY 4 1st day of the G1 Ad size: horizontal vertical( pixels) File size (MAX) File format Loop Book MPU KB Book side button KB No. of displaying multiple Changing G2 G2 G2 G2 The Asahi Shimbun Company Digital sales center Tel: Fax: Mail:adinfo@asahi.com Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved. 12

For Subscribers (Application software and PC) PC First page Article pages Full page ad Article pages An article Full page ad

Landing page (Online only) Smart phone and Tablet 1/2 Format imp Estimated/ Type of Guaranteed exposure Rate No.

package 85 thousand imps 870thousand JPY Android OS package 65 thousand imps 420thousand JPY 2 PC package 1 million imps

package 170 thousand imps Estimated 145mil JPY exposure Android OS package 130 thousand imps 70mil JPY PC package 2.

thousands imps 400mil JPY package estimated) 1 Two weeks Posting date Monday Monday * Smart phone package delivers to iphone and

Android OS package delivers to smart phones and tablet devices with Android OS.

13 For Subscribers (Application software and PC) PC First page Article pages Full page ad Article pages An article Full page ad (Online only) Tap Slide First 1 page 面 ad 広告 Android tablet is not able to deliver ads on the first page. Landing page (Online only) Smart phone and Tablet 1/2 Format imp Estimated/ Type of Guaranteed exposure Rate No. of Period Smart phone package 85 thousand imps 510thousand JPY Tablet package 65 thousand imps 780thousand JPY Estimated ios package 85 thousand imps 870thousand JPY Android OS package 65 thousand imps 420thousand JPY 2 PC package 1 million imps Guaranteed 1mil JPY week "PC package"(100mil imps guaranteed)+ PC package+ Smart devices "Smart phone and Tablet package"(150 thousands imps package estimated) 2.2mil JPY Regular exposure Smart phone package 170 thousand imps 85mil JPY Tablet package 130 thousand imps Regular 130mil JPY ios package 170 thousand imps Estimated 145mil JPY exposure Android OS package 130 thousand imps 70mil JPY PC package 2.5 mil imps 200mil JPY "PC package"(250mil imps estimated)+ PC package+ Smart devices "Smart phone and Tablet package"(150 thousands imps 400mil JPY package estimated) 1 Two weeks Posting date Monday Monday * Smart phone package delivers to iphone and Android smart phone. Tablet package delivers to ipad and Android tablet. * ios package delivers to iphone and ipad. Android OS package delivers to smart phones and tablet devices with Android OS. * There may be cases that an error occurs due to landing page or a version of applications. The number of imps are total number of first page and full page ads. Each regulation is on Creative specifications page The Asahi Shimbun Company Digital sales center Tel: Fax: Mail:adinfo@asahi.com Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved. 13

14 Targeting Type of exposure Period Rate (tax exc) Menu Geo targeting Listed on the Tokyo Exchange targeting Education institution targeting Public office targeting Except fir liisted on the Tokyo Exchange and Public office targeting (guaranteed) week (From Monday to Sunday) MPU 1.5 JPY/imp Discription By prefecture By company listed on the Tokyo Exchange By education institution By public office Exceot for companies listed on the Tokyo Exchange and education institutions For targeting SMEs Ad size:horizontal vertical(pixels) MPU KB File size (MAX) File format Loop *About geo targeting menu This menu delivers to targeted areas based on IP address, not guaranteed access areas of users. If a company share the same access point with their branch, this system count the area where access point locates. Overseas targeting is also available. Please ask us directly. *About Listed on the Tokyo Exchange targeting This menu delivers to targeted companies which have domains of listed on the Tokyo Exchange. No. of displaying multiple Changing Minimum purchase:150,000 JPY~ e.g.)geo targeting *About Educational institution targeting This menu delivers to targeted companies which have domains of educational institutions. No deliver Deliver *About Public office targeting This menu delivers to targeted companies which have domains of public office. IP address is Tokyo IP address is Osaka The Asahi Shimbun Company Digital sales center Tel: Fax: Mail:adinfo@asahi.com Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved. 14

Rich ad Double sized MPU Home page News page Menu Exposure type Rate (tax exc) Homepage News Other pages Ad size:horizontal vertical(pixels) File format File size Creative Loop specificati ons No.

15 Rich ad Double sized MPU Home page News page Menu Exposure type Rate (tax exc) Homepage News Other pages Ad size:horizontal vertical(pixels) File format File size Creative Loop specificati ons No. of displaying multiple Changing Landing page ALT text Submission Double sized MPU (Guaranteed) MPU of each page 1.5 JPY/imp 1.5 JPY/imp 1.0 JPY/imp 300pix 600pix 100KB (MAX) creatives Up to 4 LPs By 10 business days prior The Asahi Shimbun Company Digital sales center Tel: Fax: Mail:adinfo@asahi.com Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved. 15

16 Rich ad Homepage impact! Menu Exposure type Rate (tax exc) Priod 11,000,000 imps 22,000,000 imps 34,000,000 imps 43 plus Homepaeg panel (Regular exposure) 11,000,000 imps 22,000,000 imps 34,000,000 imps 43 plus Homepaeg panel (Regular exposure) Homepage impact or Regular exposure Hompage 2,000,000 JPY 3,000,000 JPY 5,000,000 JPY 6,000,000 JPY From day From day * Branding board will be regular exposure and estimated imps when delivered one day. From week From week Creative specifications Brandingboard, Homepage MPU and Homepage panel Please refer to each format Submission By 10 business days prior The Asahi Shimbun Company Digital sales center Tel: Fax: Mail:adinfo@asahi.com Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved. 16

17 Rich ad Billboard ad Menu Billboard ad Imps. 4,000,000imp Rate (tax exc) 10mil JPY Priod week (delivers from noon on Mon) Exposure type Homepage 1. expanded: Ad size:horizontal vertical(pixels) 2. shrinked: File format 1. expanded: 1MB (MAX) File size 2. shrinked: 30KB (MAX) Creative 1. expanded: available up to 40sec. specificati Animation ons 2. shrinked: Loop No. of displaying multiple 1 Changing Landing page 1 ALT text Submission By 10 business days prior Expanded image Closed image *Delivering one time for one unique browser per day by frequency control but if guaranteed imps is at risk of short, we change the frequency to two times a day. *It may stop delivering when emergency news happened. *Internet Explore/Mozilla Firefox/Google Chrome is intended browser. *Please set close button which is bigger than (H)88 (V)31 pixels when expands. *We submit a report of MediaMind and the no. of click is total clicks of expanded and shrieked. *Please refer to MediaMind creative guide when you make creative. The Asahi Shimbun Company Digital sales center Tel: Fax: Mail:adinfo@asahi.com Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved. 17

Rich ad Side kick ad Menu Imps. Rate (tax exc) Priod Exposure type Ad size:horizontal vertical( pixels) File format File size Creativ e Animation specific ations Loop No.

shrinked: 100KB (MAX) 1. expanded: available up to 40sec. 2.

expand unless clicking. Expand *Delivering one time for one unique browser per day by frequency control but if guaranteed imps is at risk of short, we change the frequency to two times a day.

18 Rich ad Side kick ad Menu Imps. Rate (tax exc) Priod Exposure type Ad size:horizontal vertical( pixels) File format File size Creativ e Animation specific ations Loop No. of displaying multiple Changing Sidekick ad 4,000,000imp 10mil JPY week (delivers from noon on Mon) Homepage 1. expanded: shrinked: expanded: 1MB (MAX) 2. shrinked: 100KB (MAX) 1. expanded: available up to 40sec. 2. shrinked: Landing page 1 ALT text Submission By 10 business days prior 1 Before Scroll to click After expand,, the right side of homepage will shrink automatically or to click Close button and never expand unless clicking. Expand *Delivering one time for one unique browser per day by frequency control but if guaranteed imps is at risk of short, we change the frequency to two times a day. *It may stop delivering when emergency news happened. *Internet Explore/Mozilla Firefox/Google Chrome is intended browser. *Please set close button which is bigger than (H)88 (V)31 pixels when expands. *We submit a report of MediaMind and the no. of click is total clicks of expanded and shrieked. *Please refer to MediaMind creative guide when you make creative. The Asahi Shimbun Company Digital sales center Tel: Fax: Mail:adinfo@asahi.com Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved. 18

19 Rich ad Gate ad Menu Imps. Rate (tax exc.) Estimated/Guaranteed Exposure type Gate ad 6,000,000imp 10,000,000 JPY Guaranteed 3 *Delivering one time for one unique browser per day by frequency control but if guaranteed imps is at risk of short, we change the frequency to two times a day. *It may stop delivering when emergency news happened. *Internet Explore/Mozilla Firefox/Google Chrome is intended browser. *Please set close button which is bigger than (H)88 (V)31 pixels when expands. *We submit a report of MediaMind and the no. of click is total clicks of expanded and shrieked. *Please refer to MediaMind creative guide when you make creative Ad size:horizontal vertical(pixels) File size (MAX) No. of seconds Loop Default ON On mouse On click gif 50KB (MAX) Up to 15 sec gif gif 1MPU swf MB (MAX) Up to 30 sec 2Sidepanel (left/right) KB (MAX) Up tp 30 sec 3Header KB (MAX) Up to 30 sec Sound File format version swf Player 10 or less fla FLASH CS4 or less swf Player 10 or less fla FLASH CS4 or less swf Player 10 or less Available fla FLASH CS4 or less The Asahi Shimbun Company Digital sales center Tel: Fax: Mail:adinfo@asahi.com Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved. 19

20 Quick view Page MPU Side button PR gif + text MPU 2nd MPU Insidearticle MPU ROS Run of MPU Side button PR gif + text Homepage Homepage MPU Homepage 2nd MPU News bulletin Homepage text National Politics World News insidearticle MPU News text Business News inside article /Business insidearticle MPU Business side button Tech & Science Green Sports Arts & Culture News MPU News 2nd MPU Tech & Science side button Green side button Sports side button Arts & Culture button Inside pages text Regional Weather Feature & Opinion Pics & Video News insidearticle MPU Regional side button Weather side button News text Serialization etc. Shopping Shopping MPU Shopping side button Inside pages Education Education MPU Education side button text Apital (Health) Apital MPU Apital MPU Apital side button Book Book side button &M &M insidearticle MPU & insidearticle MPU &w &w insidearticle MPU Kotobank etc. Kotobank MPU The Asahi Shimbun Digital for subscribers PC MPU * except for Homepage News 2nd MPU The Asahi Shimbun Company Digital sales center Tel: Fax: Mail:adinfo@asahi.com Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved.

21 Creative specifications Ad size:horizontal vertical( pixels) File size (MAX) File format About regulation of creative Ad guidelines Loop No. of displaying multiple Changing Homepage MPU MB MPU KB Double sized MPU KB Sidekick ad Expanded MB material each Shrinked KB Billboard ad Expanded MB material each Shrinked KB gif KB MPU gif swf fla swf MB Gate ad material each Side panel KB gif swf fla Header KB gif swf fla 35 characters (fullwidth) Daily acceptable by sending all together Side button KB Footer wide vision KB Ad size: KB Title: 12 characters (fullwidth) gif or JPEG PR gif with text Body: 32 characters (fullwidth) not available. *Amation is Respectfully info space 44 characters (fullwidth) Site logo customize Negotiable 15KB gif or JPEG Homepage panel Ad size: KB :20 characters gif or JPEG Job leaderboard KB Education big button and Education center banner KB ipad Front page ad Full page ad Expand ad File format png/jpeg png/jpeg png/jpeg Ad size: horizontal vertical(pixels) File size (MAX) 50KB 100KB 100KB Loop Offline delivery Available No. of link iphone Front page ad Full page ad Expand ad File format png/jpeg png/jpeg png/jpeg Ad size: horizontal vertical(pixels) File size (MAX) 50KB 100KB 100KB Loop Offline delivery Available No. of link Android Smart phone Front page ad Full page ad File format png/jpeg png/jpeg Ad size: horizontal vertical(pixels) File size (MAX) 50KB 50KB Loop Offline delivery No. of link 1 1 Android tablet 全面広告 File format png/jpeg Ad size: horizontal vertical(pixels) File size (MAX) 100KB Loop Offline delivery No. of link 1 PC MPU All pages after login File format (gif/jpeg) Ad size: horizontal vertical(pixels) File size (MAX) 50KB Loop Available No. of link 1 *Ad regulation is subject to change without notice. The Asahi Shimbun Company Digital sales center Tel: Fax: Mail:adinfo@asahi.com Copyright (c) 2013 The Asahi Shimbun Company. All rights reserved. 21

Rich ad Double sized MPU

Rich ad Double sized MPU Home page News page Rate (tax exc) News Other pages Creative Loop specificati ons No. of displaying multiple materials Landing page Double sized MPU (Guaranteed) MPU of each page