Electronics and Internet Market Potential
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1 ( ) Demographic Summary Population 45,073 46,613 Population ,408 37,611 Households 19,461 20,066 Median Household Income $42,390 $46,581 Own any e-reader/tablet (such as Kindle or ipad) 9, % 86 Own e-reader/tablet: ipad 3, % 68 Own e-reader/tablet: Barnes & Noble Nook 1, % 107 Own e-reader/tablet: Amazon Kindle 3, % 97 Own any portable MP3 player 9, % 86 Own Apple ipod nano 2, % 76 Own Apple ipod shuffle 1, % 75 Own Apple ipod touch 2, % 85 Purchased portable MP3 player in last 12 months 1, % 104 Own digital point & shoot camera 10, % 99 Own digital single-lens reflex (SLR) camera 2, % 79 Bought any camera in last 12 months 2, % 109 Spent on cameras in last 12 months: $1-99 3, % 116 Spent on cameras in last 12 months: $100-$199 1, % 100 Spent on cameras in last 12 months: $200+ 1, % 79 Own telephoto/zoom lens 1, % 86 Own wideangle lens 1, % 85 Printed digital photos in last 12 months 1, % 103 Use a computer at work 12, % 83 Use desktop computer at work 7, % 88 Use laptop/notebook at work 3, % 73 HH owns a computer 14, % 94 Purchased home computer in last 12 months 2, % 84 HH owns desktop computer 8, % 99 HH owns laptop/notebook 9, % 91 HH owns netbook % 77 Child (under 18 yrs) uses home computer 2, % 83 HH owns any Apple/Mac brand computer 1, % 65 HH owns any PC/non-Apple brand computer 12, % Esri Page 1 of 5
2 ( ) Purchased most recent home computer 1-2 years ago 3, % 101 Purchased most recent home computer 3-4 years ago 2, % 94 Purchased most recent home computer 5+ years ago 1, % 103 HH purchased most recent computer in a store 7, % 97 HH purchased most recent computer online 2, % 84 Spent on most recent home computer: <$500 3, % 114 Spent on most recent home computer: $500-$999 3, % 92 Spent on most recent home computer: $1000-$1499 1, % 91 Spent on most recent home computer: $1500-$ % 80 Spent on most recent home computer: $ % 70 HH owns webcam 3, % 91 HH owns wireless router 6, % 95 HH owns software: accounting 1, % 87 HH owns software: communications/fax % 85 HH owns software: database/filing 1, % 94 HH owns software: desktop publishing 1, % 83 HH owns software: education/training 1, % 88 HH owns software: entertainment/games 4, % 99 HH owns software: personal finance/tax prep 1, % 81 HH owns software: presentation graphics 1, % 79 HH owns software: multimedia 2, % 93 HH owns software: networking 2, % 94 HH owns software: online meeting/conference % 81 HH owns software: security/anti-virus 4, % 94 HH owns software: spreadsheet 3, % 83 HH owns software: utility % 85 HH owns software: web authoring % 82 HH owns software: word processing 4, % 86 HH owns camcorder 2, % 91 HH owns CD player 3, % 95 HH owns DVD/Blu-ray player 11, % 98 HH purchased DVD/Blu-ray player in last 12 months 1, % Esri Page 2 of 5
3 ( ) HH owns portable GPS navigation device 5, % 96 HH purchased portable GPS navigation device/12 mo % 96 HH owns headphones (ear buds) 6, % 90 HH owns noise reduction headphones 1, % 83 HH owns home theater/entertainment system 1, % 82 HH owns 1 TV 3, % 92 HH owns 2 TVs 5, % 103 HH owns 3 TVs 4, % 101 HH owns 4+ TVs 3, % 103 HH owns LCD TV 5, % 97 HH owns LED TV 3, % 96 HH owns plasma TV 2, % 86 HH owns projection TV % 92 HH has 3D TV % 84 HH has HDTV 8, % 97 HH has Internet connectable TV 3, % 95 HH owns miniature screen TV (<13 in) 1, % 111 HH owns regular screen TV (13-26 in) 5, % 104 HH owns large screen TV (27-35 in) 7, % 106 HH owns big screen TV (36-42 in) 6, % 95 HH owns giant screen TV (over 42 in) 4, % 90 Most recent HH TV purchase: regular screen (13-26 in) 2, % 105 Most recent HH TV purchase: large screen (27-35 in) 4, % 106 Most recent HH TV purchase: big screen (36-42 in) 4, % 95 Most recent HH TV purchase: giant screen (over 42 in) 3, % 91 HH owns Internet video device for TV 1, % 82 HH purchased video game system in last 12 months 1, % 71 HH owns video game system: handheld 2, % 93 HH owns video game system: attached to TV/computer 7, % 93 HH owns video game system: Nintendo 3DS % 89 HH owns video game system: Nintendo DS/DS Lite 1, % 91 HH owns video game system: Nintendo DSi % 91 HH owns video game system: Nintendo Wii 4, % 93 HH owns video game system: PlayStation 2 (PS2) 1, % 99 HH owns video game system: PlayStation 3 (PS3) 2, % 92 HH owns video game system: Sony PSP/PSPgo % 84 HH owns video game system: Xbox 360 3, % 89 HH purchased 5+ video games in last 12 months 1, % 93 HH spent $101+ on video games in last 12 months 1, % 89 Have access to Internet at home 28, % 96 Connection to Internet at home: via cable modem 13, % 104 Connection to Internet at home: via DSL 5, % 96 Connection to Internet at home: via fiber optic 2, % 62 Access Internet at home via high speed connection 27, % 96 Spend 10+ hrs online (excl /im time) daily 1, % 85 Spend hrs online (excl /im time) daily 3, % 87 Spend hrs online (excl /im time) daily 6, % 90 Spend hrs online (excl /im time) daily 5, % 95 Spend hrs online(excl /im time) daily 4, % 98 Spend <0.5 hrs online (excl /im time) daily 3, % 101 Used Internet in last 30 days 28, % 96 Used Internet/30 days: at home 26, % 95 Used Internet/30 days: at work 11, % 82 Used Internet/30 days: at school/library 3, % Esri Page 3 of 5
4 ( ) Used Internet/30 days: not hm/work/school/library 8, % 85 Accessed Internet in last 30 days using computer 26, % 96 Accessed Internet in last 30 days using cell phone 17, % 84 Used Wi-Fi/wireless connection outside hm/30 days 8, % 80 Internet last 30 days: visited forum 1, % 89 Internet last 30 days: used 23, % 92 Internet last 30 days: used IM 16, % 93 Internet last 30 days: made personal purchase 12, % 83 Internet last 30 days: made business purchase 3, % 75 Internet last 30 days: paid bills online 13, % 84 Internet last 30 days: took online class 2, % 76 Internet last 30 days: looked for employment 5, % 95 Internet last 30 days: traded/tracked investments 3, % 78 Internet last 30 days: made travel plans 4, % 71 Internet last 30 days: obtained auto info 3, % 89 Internet last 30 days: obtained financial info 9, % 86 Internet last 30 days: obtained medical info 7, % 88 Internet last 30 days: checked movie listing/times 7, % 82 Internet last 30 days: obtained latest news 14, % 87 Internet last 30 days: obtained parenting info 1, % 85 Internet last 30 days: obtained real estate info 3, % 84 Internet last 30 days: obtained sports news/info 9, % 84 Internet last 30 days: visited online blog 3, % 79 Internet last 30 days: wrote online blog % 85 Internet last 30 days: used online dating website % 95 Internet last 30 days: played games online 11, % 111 Internet last 30 days: sent greeting card 1, % 92 Internet last 30 days: made phone call 5, % 82 Internet last 30 days: shared photos via website 9, % 92 Internet last 30 days: looked for recipes 11, % 94 Internet last 30 days: added video to website 2, % 94 Internet last 30 days: downloaded a movie 2, % 79 Internet last 30 days: downloaded music 7, % 87 Internet last 30 days: downloaded podcast 1, % 76 Internet last 30 days: downloaded TV program 1, % 80 Internet last 30 days: downloaded a video game 3, % 106 Internet last 30 days: watched movie online 4, % 77 Internet last 30 days: watched TV program online 4, % 78 Purch/rntd video download/strm/30 days: amazon.com 1, % 79 Purch/rntd video download/strm/30 days: hulu.com % 74 Purch/rntd video download/strm/30 days: itunes.com % 72 Purch/rntd video download/strm/30 days:netflix.com 3, % 84 Used online gaming srv/30 days: PlayStation Network 1, % 103 Used online gaming srv/30 days: Xbox Live 2, % 101 Played Massive Multi-Player Online game/30 days 1, % 97 Visited any Spanish language website last 30 days % 72 Visited website in last 30 days: facebook.com 18, % 93 Visited website in last 30 days: LinkedIn.com 2, % 60 Visited website in last 30 days: photobucket.com % 89 Visited website in last 30 days: picasa.com % 67 Visited website in last 30 days: shutterfly.com % 65 Visited website in last 30 days: tumblr.com % 70 Visited website in last 30 days: twitter.com 3, % 80 Visited website in last 30 days: yelp.com % 45 Visited website in last 30 days: YouTube.com 14, % Esri Page 4 of 5
5 ( ) Used website/search engine/30 days: ask.com 2, % 110 Used website/search engine/30 days: bing.com 6, % 106 Used website/search engine/30 days: google.com 25, % 94 Used website/search engine/30 days: yahoo.com 12, % 101 Visited news website in last 30 days: ABCnews.com 1, % 95 Visited news website in last 30 days: CBSnews.com 1, % 96 Visited news website in last 30 days: cnn.com 2, % 68 Visited news website in last 30 days: foxnews.com 3, % 94 Visited news website in last 30 days: msnbc.com 1, % 81 Visited news website in last 30 days: Yahoo! News 4, % Esri Page 5 of 5
Electronics and Internet Market Potential
Demographic Summary 2016 2021 Population 95,239 117,729 Population 18+ 67,133 82,616 Households 31,764 38,774 Median Household Income $73,592 $80,729 Own any e-reader/tablet (such as Kindle or ipad) 27,609
More informationElectronics and Internet Market Potential
Demographic Summary 2017 2022 Population 199,816 201,439 Population 18+ 156,032 158,280 Households 84,166 84,929 Median Household Income $55,187 $58,126 Own any tablet 51,558 33.0% 98 Own any e-reader
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Demographic Summary 2017 2022 Population 45,911 47,775 Population 18+ 37,245 38,648 Households 19,794 20,511 Median Household Income $43,815 $49,611 Own any tablet 10,955 29.4% 87 Own any e-reader 3,190
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(1271900) Demographic Summary 2015 2020 Population 43,977 44,693 Population 18+ 35,566 36,147 Households 19,180 19,508 Median Household Income $42,016 $50,302 Own any e-reader/tablet (such as Kindle or
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Demographic Summary 2011 2016 Population 34,294 34,400 Population 18+ 25,899 26,128 Households 13,536 13,708 Median Household Income $43,972 $50,882 HH owns a personal computer 9,329 68.9% 93 Purchased
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Demographic Summary 2011 2016 Population 11,035 10,963 Population 18+ 8,461 8,463 Households 4,372 4,364 Median Household Income $41,695 $49,332 HH owns a personal computer 2,707 61.9% 83 Purchased home
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Demographic Summary 2011 2016 Population 19,972 20,004 Population 18+ 14,842 14,971 Households 7,717 7,748 Median Household Income $48,829 $53,313 HH owns a personal computer 5,034 65.2% 88 Purchased home
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