Electronics and Internet Market Potential
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1 ( ) Demographic Summary Population 43,977 44,693 Population ,566 36,147 Households 19,180 19,508 Median Household Income $42,016 $50,302 Own any e-reader/tablet (such as Kindle or ipad) 6, % 83 Own e-reader/tablet: ipad 2, % 69 Own e-reader/tablet: Barnes&Noble Nook % 92 Own e-reader/tablet: Amazon Kindle 2, % 96 Own any portable MP3 player 10, % 86 Own Apple ipod classic 2, % 75 Own Apple ipod nano 2, % 78 Own Apple ipod shuffle 1, % 78 Own Apple ipod touch 2, % 82 Purchased portable MP3 player in last 12 months 1, % 94 Spent $200+ on MP3 player in last 12 months % 81 Own digital point & shoot camera 11, % 98 Own digital single-lens reflex (SLR) camera 2, % 76 Own Canon camera 5, % 86 Own Fujifilm camera % 102 Own Kodak camera 3, % 116 Own Nikon camera 3, % 93 Own Olympus camera 1, % 92 Own Panasonic camera % 106 Own Sony camera 2, % 89 Bought any camera in last 12 months 2, % 104 Spent on cameras in last 12 months: $1-99 3, % 113 Spent on cameras in last 12 months: $100-$199 1, % 95 Spent on cameras in last 12 months: $200+ 1, % 78 Own telephoto/zoom lens 2, % 98 Own wideangle lens 1, % 101 Own memory card for camera 10, % 99 Bought memory card for camera in last 12 months 2, % 108 Own photo paper 5, % 104 Own photo printer 5, % 112 Printed digital photos in last 12 months 1, % 106 Bought film in last 12 months 2, % 110 Use a computer at work 12, % 88 Use desktop computer at work 8, % 93 Use laptop/notebook at work 3, % 84 HH owns a computer 13, % 93 Purchased home computer in last 12 months 2, % 90 HH owns desktop computer 9, % 98 HH owns laptop/notebook 8, % 87 HH owns netbook % 79 Child (under 18 yrs) uses home computer 2, % 85 HH owns any Apple/Mac brand computer 1, % 67 HH owns any PC/non-Apple brand computer 12, % 96 Brand of computer HH owns: Acer 1, % 100 Brand of computer HH owns: Compaq % 107 Brand of computer HH owns: Dell 5, % 98 Brand of computer HH owns: Gateway % 98 Brand of computer HH owns: HP 3, % Esri Page 1 of 5
2 ( ) Brand of computer HH owns: Sony % 71 Brand of computer HH owns: Toshiba 1, % 87 Purchased most recent home computer 1-2 years ago 3, % 98 Purchased most recent home computer 3-4 years ago 2, % 96 Purchased most recent home computer 5+ years ago 1, % 107 Spent on most recent home computer: <$500 3, % 113 Spent on most recent home computer: $500-$999 3, % 92 Spent on most recent home computer: $1000-$1499 1, % 90 Spent on most recent home computer: $1500-$ % 79 Spent on most recent home computer: $ % 74 Purch most recent hm computer at computer superstr 2, % 83 Purch most recent hm computer at dept/discount str 1, % 121 Purch most recent hm computer direct from manufact 1, % 92 Purch most recent hm computer at electronics store 2, % 94 Purch most recent hm computer from online-only co % 83 HH owns Blu-ray drive % 89 HH owns CD drive 6, % 98 HH owns DVD drive 4, % 94 HH owns external hard drive 2, % 88 HH owns flash drive 4, % 88 HH owns LAN/network interface card 1, % 86 HH owns inkjet printer 6, % 95 HH owns laser printer 2, % 90 HH owns document scanner 3, % 92 HH owns computer speakers 6, % 97 HH owns webcam 3, % 89 HH owns wireless router 5, % 90 HH owns software: accounting 1, % 90 HH owns software: communications/fax % 84 HH owns software: database/filing 1, % 91 HH owns software: desktop publishing 1, % 89 HH owns software: education/training 1, % 86 HH owns software: entertainment/games 4, % 99 HH owns software: personal finance/tax prep 1, % 81 HH owns software: presentation graphics % 78 HH owns software: multimedia 2, % 92 HH owns software: networking 2, % 90 HH owns software: online meeting/conference % 83 HH owns software: security/anti-virus 4, % 91 HH owns software: spreadsheet 3, % 84 HH owns software: utility % 81 HH owns software: web authoring % 81 HH owns software: word processing 5, % 88 HH owns camcorder 2, % 86 HH owns CD player 3, % 92 HH owns DVD/Blu-ray player 11, % 96 HH purchased DVD/Blu-ray player in last 12 months 1, % Esri Page 2 of 5
3 ( ) HH owns portable GPS navigation device 4, % 94 HH purchased portable GPS navigation device/12 mo % 96 HH owns headphones (ear buds) 5, % 86 HH owns noise reduction headphones 1, % 82 HH owns home theater/entertainment system 1, % 88 HH owns MP3 docking station 1, % 87 HH owns 1 TV 3, % 92 HH owns 2 TVs 5, % 105 HH owns 3 TVs 4, % 103 HH owns 4+ TVs 3, % 96 HH owns DLP TV % 107 HH owns LCD TV 6, % 95 HH owns plasma TV 2, % 85 HH owns projection TV % 90 HH has HDTV 8, % 95 HH has Internet connectable TV 3, % 97 HH owns miniature screen TV (<13 in) 1, % 112 HH owns regular screen TV (13-26 in) 6, % 104 HH owns large screen TV (27-35 in) 7, % 102 HH owns big screen TV (36-42 in) 5, % 94 HH owns giant screen TV (over 42 in) 4, % 90 Most recent HH TV purchase: miniature screen (<13 in) % 108 Most recent HH TV purchase: regular screen (13-26 in) 2, % 101 Most recent HH TV purchase: large screen (27-35 in) 4, % 105 Most recent HH TV purchase: big screen (36-42 in) 4, % 96 Most recent HH TV purchase: giant screen (over 42 in) 3, % 95 HH owns Internet video device for TV % 79 HH purchased video game system in last 12 months 1, % 73 HH owns video game system: handheld 2, % 90 HH owns video game system: attached to TV/computer 8, % 93 HH owns video game system: Nintendo DS/DS Lite 1, % 95 HH owns video game system: Nintendo DSi/DSi XL % 94 HH owns video game system: Nintendo Wii 4, % 93 HH owns video game system: PlayStation 2 (PS2) 2, % 99 HH owns video game system: PlayStation 3 (PS3) 2, % 86 HH owns video game system: Sony PSP/PSPgo % 82 HH owns video game system: Xbox 360 3, % 94 HH purchased 5+ video games in last 12 months 1, % 99 HH spent $101+ on video games in last 12 months 1, % 91 Have access to Internet at home using a computer 25, % 93 Connection to Internet at home: dial-up modem % 88 Connection to Internet at home: cable modem 10, % 98 Connection to Internet at home: DSL 6, % 105 Connection to Internet at home: fiber optic 1, % 57 Connection to Internet at home: wireless 8, % 87 Connection to Internet at home: any high speed 24, % 93 Time online in a typical day: 10+ hours % 89 Time online in a typical day: hours 2, % 84 Time online in a typical day: hours 5, % 87 Time online in a typical day: hours 5, % 93 Time online in a typical day: hours 4, % 102 Time online in a typical day: <0.5 hours 3, % 102 Any Internet usage in last 30 days 27, % 96 Used Internet/30 days: at home 24, % 93 Used Internet/30 days: at work 11, % 87 Used Internet/30 days: at school/library 3, % Esri Page 3 of 5
4 ( ) Used Internet/30 days: not hm/work/school/library 7, % 90 Device used to access Internet/30 days: computer 25, % 96 Device used to access Internet/30 days: cell phone 14, % 86 Used Wi-Fi/wireless connection outside hm/30 days 7, % 82 Internet last 30 days: visited chat room 1, % 91 Internet last 30 days: used 22, % 91 Internet last 30 days: used IM 15, % 96 Internet last 30 days: made personal purchase 12, % 89 Internet last 30 days: made business purchase 3, % 82 Internet last 30 days: paid bills online 13, % 87 Internet last 30 days: looked for employment 5, % 95 Internet last 30 days: traded/tracked investments 3, % 84 Internet last 30 days: made travel plans 4, % 72 Internet last 30 days: obtained new/used car info 3, % 96 Internet last 30 days: obtained financial info 9, % 88 Internet last 30 days: obtained medical info 6, % 88 Internet last 30 days: checked movie listing/times 6, % 83 Internet last 30 days: obtained latest news 13, % 89 Internet last 30 days: obtained parenting info 1, % 89 Internet last 30 days: obtained real estate info 3, % 82 Internet last 30 days: obtained sports news/info 8, % 87 Internet last 30 days: visited online blog 3, % 79 Internet last 30 days: wrote online blog % 78 Internet last 30 days: used online dating website % 91 Internet last 30 days: played games online 10, % 110 Internet last 30 days: sent greeting card 1, % 91 Internet last 30 days: made phone call 4, % 80 Internet last 30 days: shared photos via website 8, % 92 Internet last 30 days: looked for recipes 10, % 93 Internet last 30 days: added video to website 1, % 88 Internet last 30 days: downloaded a movie 2, % 87 Internet last 30 days: downloaded music 7, % 90 Internet last 30 days: downloaded podcast % 68 Internet last 30 days: downloaded TV program 1, % 80 Internet last 30 days: downloaded a video game 3, % 103 Internet last 30 days: watched movie online 3, % 81 Internet last 30 days: watched TV program online 3, % 83 Purch/rntd video download/strm/30 days: amazon.com % 84 Purch/rntd video download/strm/30 days: itunes.com % 81 Purch/rntd video download/strm/30 days:netflix.com 3, % 84 Visited any Spanish language website last 30 days % 62 Visited website in last 30 days: facebook.com 17, % 93 Visited website in last 30 days: LinkedIn.com 1, % 61 Visited website in last 30 days: MySpace.com % 100 Visited website in last 30 days: photobucket.com % 79 Visited website in last 30 days: picasa.com % 69 Visited website in last 30 days: shutterfly.com % 80 Visited website in last 30 days: tumblr.com % 64 Visited website in last 30 days: twitter.com 2, % 86 Visited website in last 30 days: yelp.com % 39 Visited website in last 30 days: YouTube.com 13, % 92 Used website/search engine/30 days: ask.com 2, % 104 Used website/search engine/30 days: bing.com 5, % 96 Used website/search engine/30 days: google.com 23, % 93 Used website/search engine/30 days: yahoo.com 12, % Esri Page 4 of 5
5 ( ) Visited news website in last 30 days: ABCnews.com 1, % 91 Visited news website in last 30 days: CBSnews.com % 90 Visited news website in last 30 days: cnn.com 2, % 75 Visited news website in last 30 days: foxnews.com 2, % 96 Visited news website in last 30 days: msnbc.com 2, % 95 Visited news website in last 30 days: Yahoo! News 4, % Esri Page 5 of 5
Electronics and Internet Market Potential
(1271900) Demographic Summary 2016 2021 Population 45,073 46,613 Population 18+ 36,408 37,611 Households 19,461 20,066 Median Household Income $42,390 $46,581 Own any e-reader/tablet (such as Kindle or
Electronics and Internet Market Potential
Demographic Summary 2016 2021 Population 95,239 117,729 Population 18+ 67,133 82,616 Households 31,764 38,774 Median Household Income $73,592 $80,729 Own any e-reader/tablet (such as Kindle or ipad) 27,609
Electronics and Internet Market Potential
Demographic Summary 2017 2022 Population 199,816 201,439 Population 18+ 156,032 158,280 Households 84,166 84,929 Median Household Income $55,187 $58,126 Own any tablet 51,558 33.0% 98 Own any e-reader
Electronics and Internet Market Potential
Demographic Summary 2017 2022 Population 45,911 47,775 Population 18+ 37,245 38,648 Households 19,794 20,511 Median Household Income $43,815 $49,611 Own any tablet 10,955 29.4% 87 Own any e-reader 3,190
Electronic and Internet Market
Demographic Summary 2011 2016 Population 34,294 34,400 Population 18+ 25,899 26,128 Households 13,536 13,708 Median Household Income $43,972 $50,882 HH owns a personal computer 9,329 68.9% 93 Purchased
Electronic and Internet Market
Demographic Summary 2011 2016 Population 11,035 10,963 Population 18+ 8,461 8,463 Households 4,372 4,364 Median Household Income $41,695 $49,332 HH owns a personal computer 2,707 61.9% 83 Purchased home
Electronics and Internet Market Potential, Douglas County IL
Demographic Summary 2011 2016 Population 19,972 20,004 Population 18+ 14,842 14,971 Households 7,717 7,748 Median Household Income $48,829 $53,313 HH owns a personal computer 5,034 65.2% 88 Purchased home
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