Electronics and Internet Market Potential
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1 Demographic Summary Population 199, ,439 Population , ,280 Households 84,166 84,929 Median Household Income $55,187 $58,126 Own any tablet 51, % 98 Own any e-reader 14, % 106 Own e-reader/tablet: ipad 29, % 92 Own e-reader/tablet: Barnes & Noble Nook 5, % 104 Own e-reader/tablet: Amazon Kindle 21, % 108 Own any portable MP3 player 44, % 101 Own Apple ipod nano 11, % 101 Own Apple ipod shuffle 6, % 102 Own Apple ipod touch 14, % 103 Purchased portable MP3 player in last 12 months 4, % 92 Own any camera/camcorder 16, % 95 Own digital point & shoot camera/camcorder 34, % 105 Own digital SLR camera/camcorder 14, % 109 Own 35mm camera/camcorder 12, % 114 Spent on camera/camcorder last 12 mo: $1-99 7, % 100 Spent on camera/camcorder last 12 mo: $100-$199 4, % 103 Spent on camera/camcorder last 12 mo: $200+ 6, % 99 Own telephoto/zoom lens 9, % 109 Own wideangle lens 5, % 108 Printed digital photos in last 12 months 22, % 105 Use a computer at work 64, % 101 Use desktop computer at work 37, % 104 Use laptop/notebook at work 22, % 100 HH owns a computer 63, % 99 Purchased home computer in last 12 months 10, % 102 HH owns desktop computer 36, % 102 HH owns laptop/notebook 45, % 98 HH owns netbook 3, % 97 Child (under 18 yrs) uses home computer 13, % 101 HH owns any Apple/Mac brand computer 11, % 85 HH owns any PC/non-Apple brand computer 56, % Esri Page 1 of 5
2 Purchased most recent home computer 1-2 years ago 15, % 102 Purchased most recent home computer 3-4 years ago 13, % 102 Purchased most recent home computer 5+ years ago 7, % 104 HH purchased most recent computer in a store 31, % 101 HH purchased most recent computer online 10, % 99 Spent on most recent home computer: <$500 13, % 106 Spent on most recent home computer: $500-$999 15, % 102 Spent on most recent home computer: $1000-$1499 7, % 102 Spent on most recent home computer: $1500-$1999 3, % 100 Spent on most recent home computer: $ , % 92 HH owns webcam 16, % 101 HH owns wireless router 28, % 105 HH owns software: accounting 5, % 102 HH owns software: communications/fax 4, % 98 HH owns software: database/filing 4, % 99 HH owns software: desktop publishing 7, % 102 HH owns software: education/training 7, % 100 HH owns software: entertainment/games 17, % 106 HH owns software: personal finance/tax prep 10, % 104 HH owns software: presentation graphics 5, % 95 HH owns software: multimedia 10, % 103 HH owns software: networking 11, % 102 HH owns software: online meeting/conference 2, % 101 HH owns software: security/anti-virus 21, % 106 HH owns software: spreadsheet 16, % 103 HH owns software: utility 4, % 98 HH owns software: web authoring 1, % 93 HH owns software: word processing 25, % 103 HH owns CD player 15, % Esri Page 2 of 5
3 HH owns portable GPS navigation device 24, % 106 HH purchased portable GPS navigation device/12 mo 2, % 101 HH owns headphones (ear buds) 32, % 102 HH owns noise reduction headphones 6, % 98 HH owns home theater/entertainment system 8, % 103 HH owns 1 TV 15, % 90 HH owns 2 TVs 22, % 101 HH owns 3 TVs 18, % 104 HH owns 4+ TVs 16, % 109 HH owns LCD TV 25, % 99 HH owns LED TV 22, % 103 HH owns plasma TV 12, % 99 HH has 3D TV 4, % 100 HH has HDTV 40, % 102 HH has Internet connectable TV 16, % 100 HH owns miniature screen TV (<13 in) 3, % 106 HH owns regular screen TV (13-26 in) 24, % 105 HH owns large screen TV (27-35 in) 31, % 106 HH owns big screen TV (36-42 in) 28, % 100 HH owns giant screen TV (over 42 in) 23, % 100 Most recent HH TV purchase: regular screen (13-26 in) 10, % 100 Most recent HH TV purchase: large screen (27-35 in) 18, % 105 Most recent HH TV purchase: big screen (36-42 in) 18, % 98 Most recent HH TV purchase: giant screen (over 42 in) 18, % 100 HH owns Internet video device for TV 8, % 94 HH purchased video game system in last 12 months 5, % 91 HH owns video game system: handheld 11, % 105 HH owns video game system: attached to TV/computer 36, % 101 HH owns video game system: Nintendo 3DS 2, % 100 HH owns video game system: Nintendo DS/DS Lite 4, % 107 HH owns video game system: Nintendo DSi 2, % 104 HH owns video game system: Nintendo Wii 17, % 102 HH owns video game system: PlayStation 2 (PS2) 7, % 107 HH owns video game system: PlayStation 3 (PS3) 11, % 101 HH owns video game system: Xbox , % 100 HH purchased 5+ video games in last 12 months 4, % 102 HH spent $101+ on video games in last 12 months 6, % 96 Have access to Internet at home 133, % 101 Connection to Internet at home: via cable modem 66, % 107 Connection to Internet at home: via DSL 23, % 94 Connection to Internet at home: via fiber optic 18, % 92 Access Internet at home via high speed connection 130, % 101 Spend 10+ hrs online (excl /im time) daily 5, % 88 Spend hrs online (excl /im time) daily 17, % 96 Spend hrs online (excl /im time) daily 32, % 98 Spend hrs online (excl /im time) daily 27, % 103 Spend hrs online(excl /im time) daily 20, % 105 Spend <0.5 hrs online (excl /im time) daily 15, % 106 Used Internet in last 30 days 131, % 101 Used Internet/30 days: at home 123, % 100 Used Internet/30 days: at work 63, % 100 Used Internet/30 days: at school/library 19, % Esri Page 3 of 5
4 Used Internet/30 days: not hm/work/school/library 47, % 95 Accessed Internet in last 30 days using computer 115, % 102 Accessed Internet in last 30 days using cell phone 95, % 97 Accessed Internet in last 30 days using tablet 50, % 98 Accessed Internet in last 30 days using video game 13, % 106 Accessed Internet in last 30 days using television 14, % 101 Used Wi-Fi/wireless connection outside hm/30 days 45, % 100 Internet last 30 days: visited forum 7, % 92 Internet last 30 days: used 113, % 101 Internet last 30 days: used IM 82, % 100 Internet last 30 days: made personal purchase 67, % 98 Internet last 30 days: made business purchase 18, % 96 Internet last 30 days: paid bills online 73, % 100 Internet last 30 days: took online class 12, % 97 Internet last 30 days: looked for employment 25, % 103 Internet last 30 days: traded/tracked investments 18, % 100 Internet last 30 days: made travel plans 29, % 96 Internet last 30 days: obtained auto info 18, % 99 Internet last 30 days: obtained financial info 48, % 100 Internet last 30 days: obtained medical info 39, % 98 Internet last 30 days: checked movie listing/times 37, % 97 Internet last 30 days: obtained latest news 71, % 101 Internet last 30 days: obtained parenting info 9, % 95 Internet last 30 days: obtained real estate info 22, % 102 Internet last 30 days: obtained sports news/info 48, % 100 Internet last 30 days: visited online blog 19, % 94 Internet last 30 days: wrote online blog 4, % 93 Internet last 30 days: used online dating website 3, % 87 Internet last 30 days: played games online 50, % 105 Internet last 30 days: sent greeting card 7, % 92 Internet last 30 days: made phone call 33, % 97 Internet last 30 days: shared photos via website 48, % 100 Internet last 30 days: looked for recipes 59, % 104 Internet last 30 days: added video to website 11, % 96 Internet last 30 days: downloaded a movie 11, % 89 Internet last 30 days: downloaded music 35, % 96 Internet last 30 days: downloaded podcast 6, % 94 Internet last 30 days: downloaded TV program 7, % 92 Internet last 30 days: downloaded a video game 18, % 100 Internet last 30 days: watched movie online 26, % 90 Internet last 30 days: watched TV program online 25, % 95 Purch/rntd video download/strm/30 days: amazon.com 8, % 95 Purch/rntd video download/strm/30 days: hulu.com 5, % 97 Purch/rntd video download/strm/30 days: itunes.com 4, % 89 Purch/rntd video download/strm/30 days:netflix.com 21, % 98 Used online gaming srv/30 days: PlayStation Network 7, % 103 Used online gaming srv/30 days: Xbox Live 8, % 101 Played Massive Multi-Player Online game/30 days 5, % 99 Visited any Spanish language website last 30 days 3, % 61 Visited website in last 30 days: facebook.com 91, % 101 Visited website in last 30 days: LinkedIn.com 17, % 93 Visited website in last 30 days: picasa.com 3, % 99 Visited website in last 30 days: shutterfly.com 4, % 91 Visited website in last 30 days: tumblr.com 5, % 92 Visited website in last 30 days: twitter.com 18, % 94 Visited website in last 30 days: yelp.com 5, % 67 Visited website in last 30 days: YouTube.com 74, % 98 Visited website in last 30 days: plus.google.com 25, % 99 Visited website in last 30 days: pinterest 25, % Esri Page 4 of 5
5 Social network: updated status in last 30 days 48, % 103 Social network: updated profile in last 30 days 32, % 97 Social network: posted picture in last 30 days 58, % 100 Social network: posted video in last 30 days 19, % 95 Social network: posted link in last 30 days 21, % 98 Social network: saw friend`s page in last 30 days 72, % 101 Social network: commented on post in last 30 days 65, % 101 Social network: posted a blog in last 30 days 6, % 92 Social network: rated a product in last 30 days 9, % 98 Social network: sent message in last 30 days 68, % 102 Social network: sent IM in last 30 days 23, % 96 Social network: played a game in last 30 days 31, % 108 Social network: invited to event in last 30 days 11, % 99 Social network: liked something in last 30 days 56, % 101 Social network: followed something in last 30 days 27, % 101 Social network: clicked on an ad in last 30 days 15, % 100 Social network: watched video in last 30 days 64, % 98 Social network: posed location in last 30 days 14, % 98 Social network: used to keep in touch w/ friends 57, % 99 Social network: used to reconnect w/ old friends 18, % 92 Social network: used to meet new friends 8, % 86 Social network: used to follow friends activities 25, % 96 Social network: used to find out about new prod. 8, % 88 Social network: used to review prod. or service 5, % 87 Social network: used for professional contacts 9, % 92 Social network: used to find mutual interests 6, % 83 Social network: used to tract current events 15, % 91 Social network: used to find info on TV or movie 8, % 85 Social network: used to find local information 12, % 92 Social network: used for gaming 11, % 102 Social network: used to support favorite brands 6, % 90 Social network: used to get coupons or discounts 9, % 95 Social network: used to gain access to VIP events 4, % 83 Used website/search engine/30 days: ask.com 10, % 103 Used website/search engine/30 days: bing.com 27, % 105 Used website/search engine/30 days: google.com 119, % 101 Used website/search engine/30 days: yahoo.com 49, % 102 Visited news website in last 30 days: ABCnews.com 9, % 102 Visited news website in last 30 days: bbc.com 6, % 89 Visited news website in last 30 days: CBSnews.com 6, % 105 Visited news website in last 30 days: cnn.com 18, % 93 Visited news website in last 30 days: foxnews.com 17, % 104 Visited news website in last 30 days: huffpo.com 14, % 93 Visited news website in last 30 days: nbcnews.com 6, % 98 Visited news website in last 30 days: Yahoo! News 19, % Esri Page 5 of 5
Electronics and Internet Market Potential
Demographic Summary 2017 2022 Population 45,911 47,775 Population 18+ 37,245 38,648 Households 19,794 20,511 Median Household Income $43,815 $49,611 Own any tablet 10,955 29.4% 87 Own any e-reader 3,190
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(1271900) Demographic Summary 2016 2021 Population 45,073 46,613 Population 18+ 36,408 37,611 Households 19,461 20,066 Median Household Income $42,390 $46,581 Own any e-reader/tablet (such as Kindle or
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Demographic Summary 2016 2021 Population 95,239 117,729 Population 18+ 67,133 82,616 Households 31,764 38,774 Median Household Income $73,592 $80,729 Own any e-reader/tablet (such as Kindle or ipad) 27,609
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Demographic Summary 2011 2016 Population 19,972 20,004 Population 18+ 14,842 14,971 Households 7,717 7,748 Median Household Income $48,829 $53,313 HH owns a personal computer 5,034 65.2% 88 Purchased home
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