Electronic and Internet Market

Transcription

1 Demographic Summary Population 34,294 34,400 Population ,899 26,128 Households 13,536 13,708 Median Household Income $43,972 $50,882 HH owns a personal computer 9, % 93 Purchased home PC in last 12 months 1, % 85 Purchased home PC 1-2 years ago 2, % 88 Purchased home PC 3-4 years ago 2, % 100 Purchased home PC 5+ years ago 1, % 115 Spent <$500 on home PC (most recent purchase) 1, % 103 Spent $ on home PC (most recent purchase) 2, % 105 Spent $ on home PC (most recent purchase) 1, % 88 Spent $ on home PC (most recent purchase) % 81 Spent $2000+ on home PC (most recent purchase) % 81 Purchased home PC at computer superstore 1, % 77 Purchased home PC at department store % 126 Purchased home PC direct from manufacturer 1, % 95 Purchased home PC at electronics store 1, % 93 Purchased home PC on Internet % 76 Purchased home PC at warehouse discount outlet % 86 HH owns desktop PC 7, % 99 HH owns laptop/notebook/tablet PC 3, % 74 HH owns any Apple/Apple Mac clone brand PC % 57 HH owns any IBM/IBM compatible brand PC 8, % 95 Brand of PC that HH owns: Compaq 1, % 111 Brand of PC that HH owns: Dell 3, % 94 Brand of PC that HH owns: Gateway % 83 Brand of PC that HH owns: Hewlett Packard 1, % 88 Brand of PC that HH owns: Sony Vaio % 75 Child (under 18) uses home PC 2, % 94 HH owns CD burner 4, % 96 HH owns CD ROM drive 5, % 97 HH owns DVD drive 2, % 88 HH owns DVD-RW (DVD burner) 2, % 88 HH owns external hard drive 1, % 85 HH owns flash drive 2, % 84 HH owns LAN/network interface card 1, % 72 HH owns inkjet printer 5, % 99 HH owns laser printer 1, % 86 HH owns modem/fax modem 2, % 101 HH owns removable cartridge storage device % 95 HH owns scanner 3, % 103 HH owns PC speakers 5, % 98 HH owns tape backup % 90 HH owns webcam 1, % 81 HH owns software: accounting 1, % 89 HH owns software: communications/fax % 83 HH owns software: database/filing 1, % 97 HH owns software: desktop publishing 1, % Esri Try it Now! Page 1 of 6

2 HH owns software: education/training 1, % 78 HH owns software: entertainment/games 4, % 102 HH owns software: online meeting/conference % 64 HH owns software: personal finance/tax prep 1, % 85 HH owns software: presentation graphics % 79 HH owns software: multimedia 1, % 87 HH owns software: networking 1, % 80 HH owns software: security/anti-virus 3, % 93 HH owns software: spreadsheet 2, % 86 HH owns software: utility % 81 HH owns software: web authoring % 78 HH owns software: word processing 4, % 88 Spent $500+ on software for home PC in last 12 mo % 76 Purchased computer book in last 12 months % 66 HH owns fax machine % 84 Purchased audio equipment in last 12 months 1, % 92 Purchased headphones in last 12 months % 77 HH owns camcorder 2, % 99 Purchased camcorder in last 12 months % 92 HH owns CD player 6, % 102 Purchased CD player in last 12 months % 106 HH owns DVD player 8, % 99 Purchased DVD player in last 12 months 1, % 101 HH owns 1 TV 2, % 93 HH owns 2 TVs 3, % 103 HH owns 3 TVs 3, % 106 HH owns 4+ TVs 2, % 96 HH owns miniature screen TV (<13 in) 1, % 113 Most recent TV purchase: miniature screen (<13 in) % 98 HH owns regular screen TV (13-26 in) 6, % 111 Most recent TV purchase: regular screen (13-26 in) 3, % 109 HH owns large screen TV (27-35 in) 6, % 103 Most recent TV purchase: large screen (27-35 in) 4, % 107 HH owns big screen TV (36-42 in) 2, % 85 Most recent TV purchase: big screen (36-42 in) 1, % 87 HH owns giant screen TV (over 42 in) 1, % 87 Most recent TV purchase: giant screen (over 42 in) 1, % 87 HH owns LCD TV 2, % 86 HH owns plasma TV % 78 HH owns projection TV % 93 HH owns video game system 4, % 95 Purchased video game system in last 12 months 1, % 89 HH owns video game system: handheld 1, % 91 HH owns video game system: attached to TV/computer 3, % 94 HH owns video game system: Game Boy % 96 HH owns video game system: Game Boy Advance/SP % 97 HH owns video game system: Nintendo DS % Esri Try it Now! Page 2 of 6

3 HH owns video game system: Nintendo GameCube % 85 HH owns video game system: Nintendo Wii % 80 HH owns video game system: PlayStation 2 2, % 100 HH owns video game system: PlayStation % 86 HH owns video game system: Sony PlayStation/PS One % 99 HH owns video game system: Sony PSP % 72 HH owns video game system: Xbox % 94 HH owns video game system: Xbox % 76 HH purchased 5+ video games in last 12 months % 87 HH spent $101+ on video games in last 12 months % 80 Owns MP3 player 5, % 80 Purchased MP3 player in last 12 months 2, % 81 Owns Apple ipod 1, % 65 Purchased Apple ipod in last 12 months % 66 Have any access to the Internet 21, % 98 Have access to Internet: at home 16, % 92 Have access to Internet: at work 8, % 87 Have access to Internet: at school/library 6, % 102 Have access to Internet:not hm/work/school/library 4, % 97 Use Internet less than once a week 1, % 144 Use Internet 1-2 times per week 1, % 123 Use Internet 3-6 times per week 2, % 104 Use Internet once a day 2, % 100 Use Internet 2-4 times per day 3, % 87 Use Internet 5 or more times per day 4, % 75 Any Internet or online usage in last 30 days 17, % 93 Used Internet in last 30 days: at home 14, % 88 Used Internet in last 30 days: at work 6, % 84 Used Internet in last 30 days: at school/library 1, % 75 Used Internet/30 days: not home/work/school/library 2, % 87 Internet last 30 days: used 14, % 88 Internet last 30 days: used Instant Messenger 5, % 80 Internet last 30 days: paid bills online 6, % 80 Internet last 30 days: visited online blog 1, % 71 Internet last 30 days: wrote online blog % 67 Internet last 30 days: visited chat room 1, % 83 Internet last 30 days: looked for employment 2, % 79 Internet last 30 days: played games online 5, % 97 Internet last 30 days: traded/tracked investments 1, % 68 Internet last 30 days: downloaded music 3, % 74 Internet last 30 days: made phone call % 49 Internet last 30 days: made personal purchase 6, % 81 Internet last 30 days: made business purchase 1, % 79 Internet last 30 days: made travel plans 3, % 70 Internet last 30 days: watched online video 3, % 76 Internet last 30 days: obtained new/used car info 2, % 88 Internet last 30 days: obtained financial info 4, % 75 Internet last 30 days: obtained medical info 3, % 82 Internet last 30 days: obtained latest news 8, % 81 Internet last 30 days: obtained real estate info 1, % Esri Try it Now! Page 3 of 6

4 Internet last 30 days: obtained sports news/info 4, % 79 Ordered anything on Internet in last 12 months 7, % 86 Ordered on Internet/12 mo: airline ticket 2, % 58 Ordered on Internet/12 mo: CD/tape % 79 Ordered on Internet/12 mo: clothing 3, % 81 Ordered on Internet/12 mo: computer % 69 Ordered on Internet/12 mo: computer peripheral % 76 Ordered on Internet/12 mo: DVD 1, % 83 Ordered on Internet/12 mo: flowers % 61 Ordered on Internet/12 mo: software 1, % 81 Ordered on Internet/12 mo: tickets (concerts etc.) 1, % 67 Ordered on Internet/12 mo: toy 1, % 79 Purchased item from amazon.com in last 12 months 2, % 73 Purchased item from barnes&noble.com in last 12 mo % 63 Purchased item from bestbuy.com in last 12 months % 73 Purchased item from ebay.com in last 12 months 2, % 98 Purchased item from walmart.com in last 12 months 1, % 104 Spent on Internet orders last 12 months: <$100 1, % 116 Spent on Internet orders last 12 months: $ , % 96 Spent on Internet orders last 12 months: $ , % 91 Spent on Internet orders last 12 months: $500+ 2, % 66 Connection to Internet from home: dial-up modem 3, % 166 Connection to Internet from home: cable modem 5, % 74 Connection to Internet from home: DSL 5, % 94 Connection to Internet from home: wireless 2, % 64 Connection to Internet from home: any broadband 12, % 81 DVDs rented in last 30 days: % 82 DVDs rented in last 30 days: 2 1, % 94 DVDs rented in last 30 days: % 83 DVDs rented in last 30 days: % 79 DVDs rented in last 30 days: 5+ 3, % 101 Rented video tape/dvd last month: action/adventure 4, % 95 Rented video tape/dvd last month: classic 1, % 78 Rented video tape/dvd last month: comedy 5, % 95 Rented video tape/dvd last month: drama 3, % 89 Rented video tape/dvd last month: family/children 2, % 112 Rented video tape/dvd last month: foreign % 78 Rented video tape/dvd last month: horror 2, % 116 Rented video tape/dvd last month: romance 2, % 104 Rented video tape/dvd last month: science fiction 1, % 98 Rented video tape/dvd last mo at Blockbuster Video 2, % 71 Rented video tape/dvd last mo at Hollywood Video % 62 Bought video tape/dvd last month: action/adventure 1, % 92 Bought video tape/dvd last month: classic % 113 Bought video tape/dvd last month: comedy 2, % 102 Bought video tape/dvd last month: drama % 85 Bought video tape/dvd last month: family/children 1, % 103 Bought video tape/dvd last month: horror % 111 Bought video tape/dvd last month: romance % Esri Try it Now! Page 4 of 6

5 Bought video tape/dvd last mo at Blockbuster Video % 83 Bought blank video tape in last 6 months 3, % 104 Bought 7+ blank video tapes in last 6 months % 117 DVDs purchased in last 30 days: 1 1, % 86 DVDs purchased in last 30 days: 2 1, % 103 DVDs purchased in last 30 days: 3-4 1, % 96 DVDs purchased in last 30 days: 5+ 1, % 101 Bought any camera in last 12 months 3, % 104 Spent on cameras in last 12 months: <$100 1, % 113 Spent on cameras in last 12 months: $ % 105 Spent on cameras in last 12 months: $ % 93 Own APS (point & shoot or SLR) camera % 88 Own digital camera 8, % 102 Bought digital camera in last 12 months 1, % 98 Own digital point & shoot camera 6, % 103 Bought digital point & shoot camera in last 12 mo 1, % 102 Own digital SLR camera 2, % 94 Bought digital SLR camera in last 12 months % 86 Own 35mm auto focus point & shoot camera 1, % 127 Own 35mm auto focus single lens reflex camera % 94 Own 35mm auto focus zoom camera 1, % 126 Own 35mm single lens reflex camera % 108 Own Canon camera 3, % 90 Bought Canon camera in last 12 months % 88 Own Fuji camera 1, % 99 Own Kodak camera 3, % 130 Bought Kodak camera in last 12 months % 123 Own Nikon camera 1, % 87 Own Olympus camera 1, % 87 Own Polaroid camera % 125 Bought any camera accessory in last 12 months 11, % 103 Bought film in last 12 months 5, % 111 Bought film in last 12 months: <3 rolls 2, % 110 Bought film in last 12 months: 3-6 rolls 1, % 112 Bought film in last 12 months: 7+ rolls 1, % 104 Bought film in last 12 mo: APS (color prints) % 89 Bought film in last 12 mo: instant developing % 110 Bought film in last 12 mo: 35mm (black & white) % 81 Bought film in last 12 mo: 35mm (color prints) 3, % 118 Bought Fuji film in last 12 months 1, % 108 Bought Kodak film in last 12 months 3, % 114 Bought store-brand film in last 12 months % 100 Purchased film in last 12 mo: department store 1, % 130 Purchased film in last 12 mo: discount store 1, % Esri Try it Now! Page 5 of 6

6 Purchased film in last 12 mo: drug store 1, % 87 Purchased film in last 12 mo: grocery store % 100 Purchased film in last 12 mo: 1 hour service store % 109 Had film processed at discount store 1, % 142 Had film processed at drug store 1, % 93 Had film processed at 1 hour service store % 115 Bought memory card for camera in last 12 months 1, % 91 Own memory card for camera 6, % Esri Try it Now! Page 6 of 6