Electronics and Internet Market Potential
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1 Demographic Summary Population 95, ,729 Population ,133 82,616 Households 31,764 38,774 Median Household Income $73,592 $80,729 Own any e-reader/tablet (such as Kindle or ipad) 27, % 130 Own e-reader/tablet: ipad 14, % 139 Own e-reader/tablet: Barnes & Noble Nook 2, % 125 Own e-reader/tablet: Amazon Kindle 9, % 120 Own any portable MP3 player 24, % 121 Own Apple ipod nano 6, % 121 Own Apple ipod shuffle 4, % 138 Own Apple ipod touch 8, % 130 Purchased portable MP3 player in last 12 months 2, % 99 Own digital point & shoot camera 21, % 110 Own digital single-lens reflex (SLR) camera 6, % 108 Bought any camera in last 12 months 4, % 114 Spent on cameras in last 12 months: $1-99 5, % 94 Spent on cameras in last 12 months: $100-$199 3, % 111 Spent on cameras in last 12 months: $200+ 4, % 124 Own telephoto/zoom lens 4, % 107 Own wideangle lens 2, % 102 Printed digital photos in last 12 months 2, % 107 Use a computer at work 34, % 128 Use desktop computer at work 20, % 129 Use laptop/notebook at work 12, % 139 HH owns a computer 27, % 112 Purchased home computer in last 12 months 5, % 122 HH owns desktop computer 16, % 117 HH owns laptop/notebook 20, % 118 HH owns netbook 1, % 125 Child (under 18 yrs) uses home computer 7, % 146 HH owns any Apple/Mac brand computer 5, % 108 HH owns any PC/non-Apple brand computer 24, % Esri Page 1 of 5
2 Purchased most recent home computer 1-2 years ago 6, % 114 Purchased most recent home computer 3-4 years ago 5, % 115 Purchased most recent home computer 5+ years ago 2, % 104 HH purchased most recent computer in a store 13, % 115 HH purchased most recent computer online 5, % 124 Spent on most recent home computer: <$500 4, % 106 Spent on most recent home computer: $500-$999 7, % 121 Spent on most recent home computer: $1000-$1499 3, % 115 Spent on most recent home computer: $1500-$1999 1, % 114 Spent on most recent home computer: $ , % 101 HH owns webcam 8, % 135 HH owns wireless router 13, % 128 HH owns software: accounting 2, % 116 HH owns software: communications/fax 2, % 118 HH owns software: database/filing 2, % 118 HH owns software: desktop publishing 3, % 120 HH owns software: education/training 3, % 135 HH owns software: entertainment/games 7, % 119 HH owns software: personal finance/tax prep 4, % 128 HH owns software: presentation graphics 2, % 123 HH owns software: multimedia 5, % 126 HH owns software: networking 5, % 128 HH owns software: online meeting/conference 1, % 118 HH owns software: security/anti-virus 9, % 124 HH owns software: spreadsheet 7, % 124 HH owns software: utility 1, % 123 HH owns software: web authoring % 127 HH owns software: word processing 10, % 117 HH owns camcorder 5, % 129 HH owns CD player 6, % 106 HH owns DVD/Blu-ray player 20, % 109 HH purchased DVD/Blu-ray player in last 12 months 2, % Esri Page 2 of 5
3 HH owns portable GPS navigation device 10, % 116 HH purchased portable GPS navigation device/12 mo 1, % 98 HH owns headphones (ear buds) 13, % 123 HH owns noise reduction headphones 3, % 130 HH owns home theater/entertainment system 4, % 136 HH owns 1 TV 5, % 84 HH owns 2 TVs 8, % 98 HH owns 3 TVs 7, % 105 HH owns 4+ TVs 7, % 120 HH owns LCD TV 11, % 117 HH owns LED TV 7, % 119 HH owns plasma TV 5, % 112 HH owns projection TV 1, % 132 HH has 3D TV 1, % 128 HH has HDTV 16, % 113 HH has Internet connectable TV 7, % 131 HH owns miniature screen TV (<13 in) 1, % 90 HH owns regular screen TV (13-26 in) 8, % 89 HH owns large screen TV (27-35 in) 12, % 104 HH owns big screen TV (36-42 in) 11, % 114 HH owns giant screen TV (over 42 in) 10, % 128 Most recent HH TV purchase: regular screen (13-26 in) 3, % 72 Most recent HH TV purchase: large screen (27-35 in) 6, % 96 Most recent HH TV purchase: big screen (36-42 in) 7, % 107 Most recent HH TV purchase: giant screen (over 42 in) 8, % 128 HH owns Internet video device for TV 3, % 137 HH purchased video game system in last 12 months 2, % 118 HH owns video game system: handheld 6, % 136 HH owns video game system: attached to TV/computer 18, % 130 HH owns video game system: Nintendo 3DS 1, % 116 HH owns video game system: Nintendo DS/DS Lite 2, % 140 HH owns video game system: Nintendo DSi 1, % 131 HH owns video game system: Nintendo Wii 10, % 138 HH owns video game system: PlayStation 2 (PS2) 3, % 116 HH owns video game system: PlayStation 3 (PS3) 5, % 133 HH owns video game system: Sony PSP/PSPgo 1, % 145 HH owns video game system: Xbox 360 8, % 138 HH purchased 5+ video games in last 12 months 2, % 112 HH spent $101+ on video games in last 12 months 3, % 129 Have access to Internet at home 61, % 111 Connection to Internet at home: via cable modem 25, % 110 Connection to Internet at home: via DSL 13, % 121 Connection to Internet at home: via fiber optic 8, % 118 Access Internet at home via high speed connection 58, % 112 Spend 10+ hrs online (excl /im time) daily 3, % 139 Spend hrs online (excl /im time) daily 7, % 113 Spend hrs online (excl /im time) daily 15, % 114 Spend hrs online (excl /im time) daily 12, % 111 Spend hrs online(excl /im time) daily 8, % 100 Spend <0.5 hrs online (excl /im time) daily 7, % 110 Used Internet in last 30 days 59, % 110 Used Internet/30 days: at home 57, % 112 Used Internet/30 days: at work 33, % 128 Used Internet/30 days: at school/library 8, % Esri Page 3 of 5
4 Used Internet/30 days: not hm/work/school/library 21, % 115 Accessed Internet in last 30 days using computer 56, % 113 Accessed Internet in last 30 days using cell phone 44, % 120 Used Wi-Fi/wireless connection outside hm/30 days 22, % 118 Internet last 30 days: visited forum 3, % 112 Internet last 30 days: used 54, % 114 Internet last 30 days: used IM 38, % 118 Internet last 30 days: made personal purchase 33, % 120 Internet last 30 days: made business purchase 9, % 131 Internet last 30 days: paid bills online 39, % 129 Internet last 30 days: took online class 5, % 121 Internet last 30 days: looked for employment 12, % 117 Internet last 30 days: traded/tracked investments 9, % 120 Internet last 30 days: made travel plans 15, % 127 Internet last 30 days: obtained auto info 10, % 133 Internet last 30 days: obtained financial info 26, % 129 Internet last 30 days: obtained medical info 19, % 123 Internet last 30 days: checked movie listing/times 19, % 124 Internet last 30 days: obtained latest news 35, % 117 Internet last 30 days: obtained parenting info 4, % 130 Internet last 30 days: obtained real estate info 11, % 127 Internet last 30 days: obtained sports news/info 25, % 125 Internet last 30 days: visited online blog 9, % 117 Internet last 30 days: wrote online blog 2, % 122 Internet last 30 days: used online dating website 1, % 139 Internet last 30 days: played games online 20, % 106 Internet last 30 days: sent greeting card 4, % 126 Internet last 30 days: made phone call 14, % 122 Internet last 30 days: shared photos via website 22, % 117 Internet last 30 days: looked for recipes 27, % 121 Internet last 30 days: added video to website 5, % 126 Internet last 30 days: downloaded a movie 5, % 110 Internet last 30 days: downloaded music 19, % 125 Internet last 30 days: downloaded podcast 3, % 117 Internet last 30 days: downloaded TV program 3, % 107 Internet last 30 days: downloaded a video game 7, % 105 Internet last 30 days: watched movie online 12, % 112 Internet last 30 days: watched TV program online 10, % 106 Purch/rntd video download/strm/30 days: amazon.com 2, % 106 Purch/rntd video download/strm/30 days: hulu.com 3, % 140 Purch/rntd video download/strm/30 days: itunes.com 2, % 120 Purch/rntd video download/strm/30 days:netflix.com 9, % 118 Used online gaming srv/30 days: PlayStation Network 3, % 113 Used online gaming srv/30 days: Xbox Live 3, % 102 Played Massive Multi-Player Online game/30 days 2, % 117 Visited any Spanish language website last 30 days 2, % 129 Visited website in last 30 days: facebook.com 41, % 112 Visited website in last 30 days: LinkedIn.com 8, % 124 Visited website in last 30 days: photobucket.com 2, % 156 Visited website in last 30 days: picasa.com 2, % 131 Visited website in last 30 days: shutterfly.com 3, % 140 Visited website in last 30 days: tumblr.com 2, % 105 Visited website in last 30 days: twitter.com 8, % 117 Visited website in last 30 days: yelp.com 2, % 91 Visited website in last 30 days: YouTube.com 33, % Esri Page 4 of 5
5 Used website/search engine/30 days: ask.com 5, % 105 Used website/search engine/30 days: bing.com 12, % 112 Used website/search engine/30 days: google.com 55, % 112 Used website/search engine/30 days: yahoo.com 24, % 109 Visited news website in last 30 days: ABCnews.com 4, % 117 Visited news website in last 30 days: CBSnews.com 2, % 119 Visited news website in last 30 days: cnn.com 10, % 131 Visited news website in last 30 days: foxnews.com 9, % 145 Visited news website in last 30 days: msnbc.com 4, % 143 Visited news website in last 30 days: Yahoo! News 11, % Esri Page 5 of 5
Electronics and Internet Market Potential
(1271900) Demographic Summary 2016 2021 Population 45,073 46,613 Population 18+ 36,408 37,611 Households 19,461 20,066 Median Household Income $42,390 $46,581 Own any e-reader/tablet (such as Kindle or
Electronics and Internet Market Potential
Demographic Summary 2017 2022 Population 199,816 201,439 Population 18+ 156,032 158,280 Households 84,166 84,929 Median Household Income $55,187 $58,126 Own any tablet 51,558 33.0% 98 Own any e-reader
Electronics and Internet Market Potential
Demographic Summary 2017 2022 Population 45,911 47,775 Population 18+ 37,245 38,648 Households 19,794 20,511 Median Household Income $43,815 $49,611 Own any tablet 10,955 29.4% 87 Own any e-reader 3,190
Electronics and Internet Market Potential
(1271900) Demographic Summary 2015 2020 Population 43,977 44,693 Population 18+ 35,566 36,147 Households 19,180 19,508 Median Household Income $42,016 $50,302 Own any e-reader/tablet (such as Kindle or
Electronic and Internet Market
Demographic Summary 2011 2016 Population 34,294 34,400 Population 18+ 25,899 26,128 Households 13,536 13,708 Median Household Income $43,972 $50,882 HH owns a personal computer 9,329 68.9% 93 Purchased
Electronic and Internet Market
Demographic Summary 2011 2016 Population 11,035 10,963 Population 18+ 8,461 8,463 Households 4,372 4,364 Median Household Income $41,695 $49,332 HH owns a personal computer 2,707 61.9% 83 Purchased home
Electronics and Internet Market Potential, Douglas County IL
Demographic Summary 2011 2016 Population 19,972 20,004 Population 18+ 14,842 14,971 Households 7,717 7,748 Median Household Income $48,829 $53,313 HH owns a personal computer 5,034 65.2% 88 Purchased home
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