Electronics and Internet Market Potential

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Mervyn Atkinson
5 years ago
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Demographic Summary 2017 2022 Population 45,911 47,775 Population 18+ 37,245 38,648 Households 19,794 20,511 Median Household Income $43,815 $49,611 Own any tablet 10,955 29.

6% 100 Own any portable MP3 player 9,054 24.3% 87 Own Apple ipod nano 2,087 5.6% 75 Own Apple ipod shuffle 1,222 3.3% 75 Own Apple ipod touch 2,892 7.

1 Demographic Summary Population 45,911 47,775 Population ,245 38,648 Households 19,794 20,511 Median Household Income $43,815 $49,611 Own any tablet 10, % 87 Own any e-reader 3, % 99 Own e-reader/tablet: ipad 5, % 72 Own e-reader/tablet: Barnes & Noble Nook 1, % 112 Own e-reader/tablet: Amazon Kindle 4, % 100 Own any portable MP3 player 9, % 87 Own Apple ipod nano 2, % 75 Own Apple ipod shuffle 1, % 75 Own Apple ipod touch 2, % 89 Purchased portable MP3 player in last 12 months % 89 Own any camera/camcorder 3, % 83 Own digital point & shoot camera/camcorder 7, % 93 Own digital SLR camera/camcorder 2, % 91 Own 35mm camera/camcorder 2, % 103 Spent on camera/camcorder last 12 mo: $1-99 2, % 122 Spent on camera/camcorder last 12 mo: $100-$199 1, % 97 Spent on camera/camcorder last 12 mo: $200+ 1, % 83 Own telephoto/zoom lens 1, % 94 Own wideangle lens 1, % 95 Printed digital photos in last 12 months 4, % 87 Use a computer at work 12, % 83 Use desktop computer at work 7, % 87 Use laptop/notebook at work 3, % 73 HH owns a computer 14, % 95 Purchased home computer in last 12 months 2, % 89 HH owns desktop computer 8, % 98 HH owns laptop/notebook 10, % 92 HH owns netbook % 87 Child (under 18 yrs) uses home computer 2, % 89 HH owns any Apple/Mac brand computer 2, % 66 HH owns any PC/non-Apple brand computer 13, % Esri Page 1 of 5

2 Purchased most recent home computer 1-2 years ago 3, % 100 Purchased most recent home computer 3-4 years ago 3, % 97 Purchased most recent home computer 5+ years ago 1, % 101 HH purchased most recent computer in a store 7, % 97 HH purchased most recent computer online 2, % 87 Spent on most recent home computer: <$500 3, % 112 Spent on most recent home computer: $500-$999 3, % 98 Spent on most recent home computer: $1000-$1499 1, % 91 Spent on most recent home computer: $1500-$ % 72 Spent on most recent home computer: $ % 72 HH owns webcam 3, % 92 HH owns wireless router 6, % 97 HH owns software: accounting 1, % 89 HH owns software: communications/fax % 86 HH owns software: database/filing % 88 HH owns software: desktop publishing 1, % 81 HH owns software: education/training 1, % 87 HH owns software: entertainment/games 3, % 98 HH owns software: personal finance/tax prep 1, % 82 HH owns software: presentation graphics 1, % 81 HH owns software: multimedia 2, % 93 HH owns software: networking 2, % 89 HH owns software: online meeting/conference % 77 HH owns software: security/anti-virus 4, % 95 HH owns software: spreadsheet 3, % 82 HH owns software: utility % 83 HH owns software: web authoring % 76 HH owns software: word processing 5, % 88 HH owns CD player 3, % Esri Page 2 of 5

3 HH owns portable GPS navigation device 5, % 99 HH purchased portable GPS navigation device/12 mo % 97 HH owns headphones (ear buds) 6, % 93 HH owns noise reduction headphones 1, % 83 HH owns home theater/entertainment system 1, % 88 HH owns 1 TV 3, % 91 HH owns 2 TVs 5, % 102 HH owns 3 TVs 4, % 103 HH owns 4+ TVs 3, % 108 HH owns LCD TV 5, % 97 HH owns LED TV 5, % 98 HH owns plasma TV 2, % 91 HH has 3D TV % 93 HH has HDTV 9, % 98 HH has Internet connectable TV 3, % 88 HH owns miniature screen TV (<13 in) % 116 HH owns regular screen TV (13-26 in) 5, % 108 HH owns large screen TV (27-35 in) 7, % 108 HH owns big screen TV (36-42 in) 6, % 96 HH owns giant screen TV (over 42 in) 5, % 93 Most recent HH TV purchase: regular screen (13-26 in) 2, % 105 Most recent HH TV purchase: large screen (27-35 in) 4, % 111 Most recent HH TV purchase: big screen (36-42 in) 4, % 96 Most recent HH TV purchase: giant screen (over 42 in) 3, % 90 HH owns Internet video device for TV 1, % 75 HH purchased video game system in last 12 months 1, % 81 HH owns video game system: handheld 2, % 101 HH owns video game system: attached to TV/computer 8, % 93 HH owns video game system: Nintendo 3DS % 88 HH owns video game system: Nintendo DS/DS Lite 1, % 105 HH owns video game system: Nintendo DSi % 102 HH owns video game system: Nintendo Wii 3, % 94 HH owns video game system: PlayStation 2 (PS2) 1, % 100 HH owns video game system: PlayStation 3 (PS3) 2, % 89 HH owns video game system: Xbox 360 3, % 95 HH purchased 5+ video games in last 12 months 1, % 97 HH spent $101+ on video games in last 12 months 1, % 93 Have access to Internet at home 30, % 97 Connection to Internet at home: via cable modem 15, % 107 Connection to Internet at home: via DSL 5, % 97 Connection to Internet at home: via fiber optic 2, % 61 Access Internet at home via high speed connection 30, % 97 Spend 10+ hrs online (excl /im time) daily 1, % 83 Spend hrs online (excl /im time) daily 3, % 90 Spend hrs online (excl /im time) daily 7, % 90 Spend hrs online (excl /im time) daily 6, % 100 Spend hrs online(excl /im time) daily 4, % 95 Spend <0.5 hrs online (excl /im time) daily 3, % 105 Used Internet in last 30 days 30, % 97 Used Internet/30 days: at home 28, % 96 Used Internet/30 days: at work 12, % 83 Used Internet/30 days: at school/library 3, % Esri Page 3 of 5

4 Used Internet/30 days: not hm/work/school/library 10, % 84 Accessed Internet in last 30 days using computer 26, % 97 Accessed Internet in last 30 days using cell phone 20, % 87 Accessed Internet in last 30 days using tablet 10, % 81 Accessed Internet in last 30 days using video game 3, % 103 Accessed Internet in last 30 days using television 2, % 82 Used Wi-Fi/wireless connection outside hm/30 days 8, % 80 Internet last 30 days: visited forum 1, % 92 Internet last 30 days: used 25, % 94 Internet last 30 days: used IM 18, % 92 Internet last 30 days: made personal purchase 13, % 82 Internet last 30 days: made business purchase 3, % 71 Internet last 30 days: paid bills online 15, % 86 Internet last 30 days: took online class 2, % 89 Internet last 30 days: looked for employment 5, % 98 Internet last 30 days: traded/tracked investments 3, % 79 Internet last 30 days: made travel plans 5, % 75 Internet last 30 days: obtained auto info 4, % 90 Internet last 30 days: obtained financial info 9, % 85 Internet last 30 days: obtained medical info 8, % 86 Internet last 30 days: checked movie listing/times 7, % 84 Internet last 30 days: obtained latest news 14, % 86 Internet last 30 days: obtained parenting info 1, % 82 Internet last 30 days: obtained real estate info 4, % 91 Internet last 30 days: obtained sports news/info 9, % 85 Internet last 30 days: visited online blog 3, % 78 Internet last 30 days: wrote online blog % 85 Internet last 30 days: used online dating website % 84 Internet last 30 days: played games online 12, % 111 Internet last 30 days: sent greeting card 1, % 91 Internet last 30 days: made phone call 7, % 86 Internet last 30 days: shared photos via website 10, % 93 Internet last 30 days: looked for recipes 13, % 97 Internet last 30 days: added video to website 2, % 98 Internet last 30 days: downloaded a movie 2, % 75 Internet last 30 days: downloaded music 7, % 85 Internet last 30 days: downloaded podcast 1, % 73 Internet last 30 days: downloaded TV program 1, % 81 Internet last 30 days: downloaded a video game 4, % 102 Internet last 30 days: watched movie online 5, % 78 Internet last 30 days: watched TV program online 5, % 79 Purch/rntd video download/strm/30 days: amazon.com 1, % 86 Purch/rntd video download/strm/30 days: hulu.com 1, % 92 Purch/rntd video download/strm/30 days: itunes.com % 80 Purch/rntd video download/strm/30 days:netflix.com 4, % 88 Used online gaming srv/30 days: PlayStation Network 1, % 100 Used online gaming srv/30 days: Xbox Live 2, % 96 Played Massive Multi-Player Online game/30 days 1, % 97 Visited any Spanish language website last 30 days % 62 Visited website in last 30 days: facebook.com 20, % 96 Visited website in last 30 days: LinkedIn.com 2, % 60 Visited website in last 30 days: picasa.com % 89 Visited website in last 30 days: shutterfly.com % 67 Visited website in last 30 days: tumblr.com 1, % 80 Visited website in last 30 days: twitter.com 3, % 79 Visited website in last 30 days: yelp.com % 45 Visited website in last 30 days: YouTube.com 16, % 88 Visited website in last 30 days: plus.google.com 5, % 94 Visited website in last 30 days: pinterest 5, % Esri Page 4 of 5

5 Social network: updated status in last 30 days 10, % 95 Social network: updated profile in last 30 days 7, % 91 Social network: posted picture in last 30 days 12, % 92 Social network: posted video in last 30 days 4, % 94 Social network: posted link in last 30 days 4, % 85 Social network: saw friend`s page in last 30 days 16, % 94 Social network: commented on post in last 30 days 14, % 97 Social network: posted a blog in last 30 days 1, % 85 Social network: rated a product in last 30 days 2, % 86 Social network: sent message in last 30 days 15, % 95 Social network: sent IM in last 30 days 4, % 86 Social network: played a game in last 30 days 7, % 114 Social network: invited to event in last 30 days 2, % 89 Social network: liked something in last 30 days 12, % 94 Social network: followed something in last 30 days 6, % 92 Social network: clicked on an ad in last 30 days 3, % 93 Social network: watched video in last 30 days 13, % 89 Social network: posed location in last 30 days 3, % 90 Social network: used to keep in touch w/ friends 13, % 96 Social network: used to reconnect w/ old friends 4, % 92 Social network: used to meet new friends 2, % 103 Social network: used to follow friends activities 6, % 99 Social network: used to find out about new prod. 2, % 105 Social network: used to review prod. or service 1, % 98 Social network: used for professional contacts 1, % 78 Social network: used to find mutual interests 1, % 101 Social network: used to tract current events 3, % 86 Social network: used to find info on TV or movie 2, % 92 Social network: used to find local information 3, % 95 Social network: used for gaming 2, % 106 Social network: used to support favorite brands 1, % 100 Social network: used to get coupons or discounts 2, % 94 Social network: used to gain access to VIP events 1, % 89 Used website/search engine/30 days: ask.com 2, % 114 Used website/search engine/30 days: bing.com 6, % 107 Used website/search engine/30 days: google.com 26, % 95 Used website/search engine/30 days: yahoo.com 11, % 100 Visited news website in last 30 days: ABCnews.com 2, % 100 Visited news website in last 30 days: bbc.com 1, % 75 Visited news website in last 30 days: CBSnews.com 1, % 95 Visited news website in last 30 days: cnn.com 3, % 70 Visited news website in last 30 days: foxnews.com 3, % 94 Visited news website in last 30 days: huffpo.com 2, % 72 Visited news website in last 30 days: nbcnews.com 1, % 84 Visited news website in last 30 days: Yahoo! News 4, % Esri Page 5 of 5

Electronics and Internet Market Potential

Electronics and Internet Market Potential Demographic Summary 2017 2022 Population 199,816 201,439 Population 18+ 156,032 158,280 Households 84,166 84,929 Median Household Income $55,187 $58,126 Own any tablet 51,558 33.0% 98 Own any e-reader