Investor Relations 2010
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1 Investor Relations
2 Investor Relations 2010 Contents 1.PROLOGUE 2. Company Overview 3. Business Overview 4. Growth Strategy 5. Investment Point
3 Investor Relations 2010 PROLOGUE Corporate Identity 3
4 Corporate Identity Leading Provider of Digital Multimedia SoC for the Consumer Industry PORTABLE 2009 CAR HOME ENTERTAINMENT Audio + Video + Communication Optical/Flash MP3 DVDP/PMP/Navigation DMB,Bluetooth/Wi-Fi 4
5 Investor Relations 2010 Company Overview Company Introduction Growth History Technology Portfolio 5
6 01 Company Profile Overview Key Factor CEO Jhung Yonhong Multimedia SoC Fabless Specialist Recording the sales that rank within the top 10 among Establishment Dec the domestic Fabless mkers. Design SoC for Multimedia Consumer Market Capital Head Office 2.43 billion KRW 10FL, Anyang Trade Center, Bisan-dong 1107, Dongan-gu, Anyang-si, Gyeonggi-do Fabless Expert with Royalty Earning through Technical Licensing (Including SANYO, Japan) Employee No. 77 employees (Aug. 2010) The Best Domestic Consumer market leader Homepage Main Business Optical Audio SoC Business Silicon Audio SoC Business Multimedia Interface SoC Business - Applied to Big Consumer Market (Optical MP3, DVDP, MP3, etc.) - Global Market Share No.1 (Optical MP3 IC) World Best Optical Technology - High Technical Entry Barrier - Competency in Digital Convergence Market 6
7 02 Growth History Fly high 2007~ HD MP4P IC launch DVD decoder IC launched Listed on KOSDAQ Growth 2005~ Awarded $20M Export Tower MP3CDP Decoder IC Selected The World Take off 2002~2004 Foundation 1998~2001 best Product by Korea Government Awarded $10million Export Tower "The Best IT Company of the Year" by Government Certificate of Export-Promising Company Licensed MP3 Decoder Established 7
8 03 Technology Portfolio Secure Core Technology for Digital Convergence MPEG 1/MPEG2 Video Codec Optical business Video business Audio business CDROM Decoder CD DSP/ESP MPEG4 Video Codec Divx Video Codec Others Digital Servo Secure SoC design technology of low electricity method H.264 RF AMP AACPlus Others Window Media Audio Dolby Digital/DTS MP3 8
9 Investor Relations 2010 Business Overview SoC (System On a Chip) Industry Optical Audio SoC Business Silicon Audio SoC Business Multimedia Interface SoC Business New Business 9
10 01 SoC (System On a Chip) Industry Semiconductor Industry SoC Market Status Multimedia products becoming smaller and more complex through the development of digital technology. SoC Market / SWOT Analysis Essential to secure technical expertise and cost ompetitiveness due to fierce competition Hing Value-added Memory Semiconductors Non-memory Semiconductors SoC Industry Micro Processor Discrete Device System LSI Strength Best system companies in the world such as Samsung World s best memory semiconductor technology Supports from the government Weakness Weak core technology and IP Weak product portfolio and marketing capabilities Dependency on system vendors SRAM Opportunity Threat DRAM Technology Transition to ubiquitous society Wide use of DMB, Wibro and other new IT services Emergence of new IT products such as MP3P and game machines High competition between SoC companies Growth of China and developing countries Uncertainty from fierce competition
11 02 Optical Audio SoC Business Continuous Growth by Gaining Market Share Optical Audio SoC Applications Decodes digital audio data recorded in a compact disc such as MP3 and WMA, Restores compressed signals BLAUPUNKT BURMUDA MP35 Autosound CM6480 Products TMD2201, TMD2101 S5L9279, S5L8310, S5L8030 SAMSUNG MM-T6 JVC UX-G45 Product Features - Exclusively for Optical MP3 Players with optimized efficiency - Low power consumption hardware type with optimized design -Offers simplicity for the Set Makers to shorten the development time - Selected as the World s Best Product by MKE in 2006 Lukee PCD-2300PMP3 TDK NX-03 CD
12 03 Silicon Audio SoC Business Secure Cash Cow Based on Technology Proven in Both Domestic and Overseas Markets Silicon Audio SoC Applications (SANYO) A Flash type and a low power consumption audio chip Products Entering in the Japanese Market through a licensing agreement with SANYO Indirectly entering the Flash MP3 market through running royalty TMD3101. TMC53C SANYO SoC licensed by TAMUL LC82310, LC82323, LC82340 Panasonic SV-SD570V Panasonic SV-SD800N Product Features - Applied to mobile phone, MP3 Player, Home Entertainment, Car Audio, etc. - Applied in Walkman Phones by Sony Ericsson and in MP3 Player by Panasonic as well as in Voice Recorders by SANYO SANYO ICR-PS285RM SONY-ERICSSON W42S
13 04 Multimedia Interface SoC Business Rapid Growth in Sales with More Applications Multimedia Interface IC Applications Transmit digitally compressed signals such as MP3, WMA or HEAAC recorded in Flash memories including SD, MMC, Memory Stick, Compact Flash and USB to a Host chip or compress the original sound file in high speed Products SAMSUNG MM-T8 Autosound CU5040 TMC51F TMC52C Product Features -Applicable to every multimedia product including MP3P, PMP, and Navi. -Wide application through high speed compression function for MP3 and AAC -Expected to be adopted as standard in Home Entertainment and Car Audio Systems JVC UX-G50 ACE PC7099
14 05 New Business Further Growth on the Back of the Expansion of Multimedia Related Market Major New Business Item MP4P PMP E-BOOK (E-INK) E-TOY E-DIC. New Business Project is under preparation and at the latest the business will be started from 3 rd quarter of 2010 year
15 Investor Relations 2010 Growth Strategy Product Portfolio Technology Target Technology Competency High Technical Entry Barrier Overseas Market Driven Market Oriented R&D Capabilities Man- Power 15
16 01 Product Portfolio Consistent Growth through Digital Convergence PORTABLE OPTICAL FLASH HDD Digital Convergence CAR MP3P+ CDP MP3+CDP+USB MP3+CDP+USB+DVDP HOME ENTERTA IN-MENT AUDIO DVDP HOME SERVER (Networked Home Audio) Communic ation & Network
17 02 Technology Target Focusing and Driving Multimedia SoC development for Digital Convergence Easy to combine technologies Complex Multimedia SoC Scarcity of the engineers and high technical entry barrier Dominate Total One Chip Business in advance Optical Recording - Merit on multimedia products for home and cars Mobile Storage USB MEMORY SD CARD etc. MPEG Video/Audio OFDM/ECC, etc. Multimedia IC Hard to combine technologies HDD Flash Memory -Merit on mobile Development Communication Semiconductor (DMB,DAB) Multimedia Semiconductor(MP3,DVD) Secure core technology for the development of Complex Multimedia SoC
18 03 Technology Competency Secure top level Multimedia SoC Competency - Create the Synergy through the combination of Digital and Analog technology Secure top level Flash Type technology through technology licensing Secure leading technology of Optical Type market which has high entry barrier Secure Mixed Signal Technology Differentiation
19 04 High Technical Entry Barrier High Entry Barrier through the strategic partnership between Set Maker and Foundry Company Secure market leading technology roadmap Secure Optical and Flash type technology Development time necessary (more than 1 year) for Multimedia products and seminconductors Risk management necessary regarding development delay Participating in the stage of product planning - Form technology cooperation relationship Establish business cooperation relationship with Foundry partners Stable products supply and demand through business cooperation and make co-marketing strategy
20 05 Overseas Market Driven Growth Strategy through Continuous Overseas Market Venturing Overseas Market Strategy Growth strategy through continuous technology development and the diversification of sales route Multinational companies Product diversification -DVDP+Navigation -DVDP+DMB products Secure Digital Convergence Technology Sales structure Centered on Hongkong, China Optical MP3 products of Home A/V, Car A/V
21 06 Market Oriented R&D Capabilities R&D Centered Company for Continuous Growth Strengthening Continuous R&D Capabilities for Leading Multimedia SoC Company Secure Core SoC Technology through the R&D of various related industry field R&D Manpower R&D 투자 R&D Employees Breakdown (Total 77 employes as of Aug. 2010) 62% of total employees
22 07 Man-Power Leading and Professional SoC Group with BEST Quality R&D Centered Management CEO Yonhong Jhung Electronic Engineering, Yonsei Univ. M.D. in Electronic Engineering U. of Bridgeport Ph.D. in Electronic Engineering, Purdue Univ. System LSI HQ, Samsung Electronics Vice President (R&D) Shin Joo Electronic Engineering, Dankook Univ. System LSI HQ, Samsung Electronics Received Jang Young Shil Award Vice President (Marketing) Yun Jong, Hyun Electronic Engineering, Hanyang Univ. System LSI HQ, Samsung Electronics Managing Director Hyun Chul Park Electronic Engineering, Yonsei Univ. System LSI HQ, Samsung Electronics Senior Researcher (10 years career in big companies) 15 researchers (15% of total) R&D manpower (62% of total employees) Master s degree researchers (35% of total employees)
23 Investor Relations 2010 Investment Point Marketability Continuity Business Plan VISION 23
24 01 Marketability Growth Expansion through the Development of Multimedia Industry 350, , , , , ,000 50,000 Optical MP3 DVDP MP3 Player PMP Mobile TV Digital Radio Bluetooth Enabled CE Wi-Fi Enabled CE Unit : 1, (E) (E) Optical MP3 42,000 63,000 75,000 85,000 98,000 DVDP 151, , , , ,000 MP3 Player 185, , , , ,000 PMP 4,500 8,800 15,500 23,500 30,000 Mobile TV 10,000 40,000 90, , ,000 Digital Radio 8,385 12,100 15,895 19,970 24,725 Bluetooth Enabled CE 35,385 62,795 79,010 93, ,300 Wi-Fi Enabled CE 41,232 62,325 87, , ,123 Source: Optical MP3, DVDP Marketing data(tamul) In-stat., Infoma.2009
25 03 Continuity Leading Digital Convergence Company 1,200 1,000 Tamul Multimedia prepares the future of Digital Convergence Technology Royalty Optical Audio SoC Biz Multimedia Interface SoC Biz Multimedia SoC Biz Gain a foothold Development Expansion Unit : billion KRW 2012(E) Sales 100 bil. KRW (E) Sales 32.7 bil. KRW Stable Cash Cow (E) 2011(E) 2012E) Audio Market (MP3 Player) Complex Storage Media (Audio + DMB, etc.) Complex PMP (Audio, Image, DMB, Wireless available)
26 04 Business Plan Business Portfolio based on Leading Digital Convergence Technology New Product Line-Up based on SoC Technology Overseas Market Sales Increase Expand Continuous Technology Royalty from SANYO, SAMSUNG, etc. 5.3% 2.0% (Unit : Million won) 29, % -25.6% 32,700 Sales Sales Profit 8,986 1,551 16,432 7,482 23,584 3,907 8, Operating Profit Ration of O/P 2008 년 2008 년 - 3, 년 -6, 년 2007 year 2008 year 2009 year 2010 year(e)
27 05 Vision Target Leading Consumer Market Direction Sales Target 500 billion KRW within 10 years Strategy Continuous Planning and Development for STAR PRODUCT Strategic Cooperation with related industries Timely Investment
28 Thank You! Q&A
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