Innovate and Energize the experiences of communication in unique ways only Sony Ericsson can do

Transcription

1 Innovate and Energize the experiences of communication in unique ways only Sony Ericsson can do Rev PA Mats Pettersson

2 Reality & Future of Wireless Terminals Mats Pettersson Sony Ericsson Mobile Communications Vice President - Platform Planning

3 Agenda

4 The Mobile Phone Market

5 Market Growth Worldwide GSM/UMTS Mobile Phone Shipment Trend [M units] Continuous Growth! Source: Market Development Analysis (MDA) SEMC 6

6 Market Growth Market Growth Rates (GSM/UMTS) Market is growing but growth rate is expected to decline Increased competition 1010 Consolidation expected 890 to increase Smaller vendors will struggle % 26% 19% 14% 9% Source: Market Development Analysis (MDA) SEMC 8

7 Market Growth Source: MDA 1. Entry markets grows quickly 2. Still more advanced phones are 2/3 of value Volume Growth (GSM/UMTS Market) 1100 Million Units ESTIMATE Value Share (GSM/UMTS Market) 100 Billion Euro ESTIMATE 42% 60 67% % 73% 58% 51% 1 33% 27% Phone production cost spans from ~30 to ~400 USD (2006) 13

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9 Energized Communication Imaging Music Game Business

10 P990 Today's technology

11 P990 feature set UMTS 2100 GSM 900/1800/ MP Camera 128 MB Flash/64 MB RAM (60 MB for user) QVGA Video 15 fps Music player (AAC, eaac+, MP3..) Video telephony 208 MHz + ARM MHz WLAN b Bluetooth Support for Memory Stick Duo 114 x 57 x 24 mm

12 Technology trends

13 MIPS, Memory and Multimedia Relative capacity Multimedia Enablers HD 720p Video Codecs MB 20 Memory Size Relative capacity Video VGA, 30fps 100 kpixels/s 1 MPolygons/s SDTV Display resolution VGA QVGA 3 MP 5 MP 7 MP Camera resolution 2 MP MP3 eaac+ Audio Codecs Processing Capacity Video HD 720p, 30 fps 150 MPixels/s 5 MPolygons/s Application Processor Pentium III 600 MHz (2001) Pentium III 1GHz 10 0 GB Picture 1 Song 1 min video optimized for phone screen 1 min max playable video quality (TVout) Memory Capacity 2010 Camera: 5,000 photos Music: 500 CDs Camcorder: 2 hours Video Player: 12 hours Movie storage: 2 HD movies HDD (1 ) Use Case Camera: 1,000 photos Music: 100 CDs Camcorder: 2 hours Video Player 3 hours 1 Nintendo DS Pentium II 300 MHz (1997) HDD Flash

14 3G Evolution cdma2000 1xEV-DO Rev 0 DL 2.4 Mbps UL 144 kbps 1xEV-DO Rev A DL 3.1 Mbps UL 1.8 Mbps Low latency (VoIP) WCDMA WCDMA DL 384 kbps UL 64 kbps Mid Term Evolution HSDPA DL 14 Mbps UL 384 kbps EUL UL Mbps Long Term Evolution Super 3G 4G BWA High data rates Low latency IP optimised iburst IPWireless Flarion WiMAX non mobile WiBRO WiMAX e (mobility)

15 GSM/WCDMA Data Evolution Download 1 minute of MP3 (1 MByte): GPRS WCDMA WCDMA Evolved - HSDPA 5 min 20 sec 4 sec

16 Industry trend Steady infrastructure evolution Multimedia capability war All IP network SMS MMS Game Download Music Download New Communication Style Mobile DTV Video Mail 2G First Step into 3G ( 28.8 kb/s) 3G Evolved (384 Kb/s - 15Mb/s) 3G ( Kb/s) ( Kb/s) Beyond 3G (- 100Mb/s) 2008 Year

17 The home the next battle field Consumers want devices to work together and share multimedia content Mobile phones must play both server and client roles to share multimedia on home networks DLNA guidelines strive for interoperability..

18 Web as a common platform for all communication WEB/ IP Platform Database & Content Engine PC Mobile Home CE Seamless connectivity and interoperability

19 Any challenges?

20 WCDMA Bands Table 5.0: UTRA FDD frequency bands (from version 7.1.0) Operating Band UL Frequencies UE transmit, Node B receive DL frequencies UE receive, Node B transmit I MHz MHz II MHz MHz III MHz MHz IV MHz * MHz V MHz MHz VI MHz MHz VII MHz MHz VIII MHz MHz IX MHz MHz

21 The Mobile Broadcast Showstopper Puzzle Supported 2007 Planned 2008 Operator Hutch Italy Vfe, O2, T- Mobile Germany TIM Italy Modeo US CMCC Guangdong China Softbank Japan CITIC China Codec H.264 level 1.2 H.264 level 1.2 H.264 level 1.2 WMV9 H.264 level 1.2 H.264 level 1.2 H.264 level 1.2 ESG CBMS OMA BCAST CBMS CBMS T-DMB Specific ISDB-T Specific OMA BCAST Showstoppers Conditional access Streaming protocol Nagra DRM RTP OMA Smartcard DRM RTP Nagra DRM RTP WMDRM Windows Media Irdeto MPEG-4 SL Multi-2 MPEG- 4SL 18 Crypt RTP Bearer technology DVB-H DVB-H DVB-H DVB-H T-DMB ISDB-T DVB-H Frequency band MHz MHz MHz MHz MHz MHz MHz

22 All in a mobile phone challenge Time to market Cost Size Quality Current Consumption Volume & logistics Operator requirements

23 Possible solutions Scaleable chip-sets Multi-purpose accelerators Multi-function modules Generic serial interfaces Intelligent Power Management Modular/intelligent radio (=> SW radio?) Modular/intelligent antenna Multi-TV chip-sets Advanced high volume packaging Time to market Cost Size Quality Current Consumption Volume & logistics Operator requirements

24 feature set UMTS 2100 Music player (AAC, eaac+, MP3..) Bluetooth Support for Memory Stick Duo 114 x 57 x 24 mm + Band II - IX GSM 900/1800/ MHz 2 MP Camera 8MP Camera + Optical zoom Smallest 128 MB Flash/64 MB RAM (60 MB for user) possible Video recording QVGA@15 fps WVGA@30fps Video telephony ARM MHz ARM9 208 MHz + ARM 9 WLAN b a/b/g/n + UWB 100 x 40 x 12 + any codec Multiple cards+ 8 GB built-in TV, GPS, Compass, NFC, RF-ID, Accelerometer etc

25 thank you.