WebRTC business models beyond videoconferencing (with experiences from the Kurento.org project)
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1 WebRTC business models beyond videoconferencing (with experiences from the Kurento.org project) Luis Lopez
2 Myself Lead of Kurento.org FOSS project WebRTC Server (1st in Google) WebRTC APIs WebRTC Cloud Infrastructure Software developer Software professor Software learner FOSS enthusiast 2
3 What s WebRTC? WebRTC provides RTC capabilities RTC APIs RTC Standards For the WWW No plug-ins On browser off-the-self (hopefully) interoperable Behind WebRTC and many others 3
4 4
5 WebRTC: A change of paradigm Developers RTC s Users Needs Developers RTC s Users Needs RTC market evolution 5
6 The new paradigm: Time for developers large companies (operators) Large companies developers developers users users RTC market evolution 6
7 The new paradigm: Many services
8 The new paradigm: cloud infrastructures
9 Making business with WebRTC 9
10 Beware of the hype 10
11 Understanding the WebRTC ecosystem - Multi-stakeholder markets - Users Multiple technologies Complex ecosystem Multi-player interdisciplinary Equilibrium Research capability certifier maintainer Signaling Server developer Consulting PaaS HW Marketing SDK DevOps IaaS Device Plugin More than technology Standards Interdisciplinary Cooperation 11
12 Understanding the WebRTC ecosystem - Multi-stakeholder markets - Users Research capability certifier maintainer Signaling Server developer Consulting PaaS HW Marketing SDK DevOps IaaS Device Plugin 12
13 Understanding the WebRTC ecosystem - Multi-stakeholder markets - Users Research capability certifier maintainer Signaling Server developer Consulting PaaS HW Marketing SDK DevOps IaaS Device Plugin 13
14 Understanding the WebRTC ecosystem - Multi-stakeholder markets - Users Research capability certifier maintainer Signaling Server developer Consulting PaaS HW Marketing SDK DevOps IaaS Device Plugin 14
15 Understanding the WebRTC ecosystem - Multi-stakeholder markets - Users Research capability certifier maintainer Signaling Server developer Consulting PaaS HW Marketing SDK DevOps IaaS Device Plugin 15
16 Understanding the WebRTC ecosystem - Multi-stakeholder markets - Users Research capability certifier maintainer Signaling Server developer Consulting PaaS HW Marketing SDK DevOps IaaS Device Plugin 16
17 Understanding the WebRTC ecosystem - Multi-stakeholder markets - Users Research capability certifier maintainer Signaling Server developer Consulting PaaS HW Marketing SDK DevOps IaaS Device Plugin 17
18 Understanding the WebRTC ecosystem - Multi-stakeholder markets - Users Research capability certifier maintainer Signaling Server developer Consulting PaaS HW Marketing SDK DevOps IaaS Device Plugin 18
19 Number of users Opportunities: the long tail General purpose RTC multimedia s Specific purpose RTC multimedia services Commodity, no business opportunities here Who cares about the immense minority? Many business opportunities here 19
20 Opportunities: beyond calls Advertising, Broadcasting Gaming Blue Ocean Making calls WARNING! Overcrowded Content and entertainment Making calls Smart cities Emergencies Security Blue Ocean IoT M2M P2M Multimedia 20
21 Where are the opportunities? - Leverage your domain knowledge - Users Research capability certifier maintainer Signaling Server developer Consulting PaaS HW Marketing SDK DevOps IaaS Device Plugin 21
22 Creating the WebRTC killer application 22
23 Ideas: reinventing calls What s a call? Caller? Callee? Number? Agenda? It s all just about communicating when you want, where you want with the right person 23
24 24
25 Ideas: beyond calls Context Items detected in the media Items enriching the media Other Sensors Other Sensors Computer Vision Augmented Reality Blending Synthesis 25
26 26
27 Ideas: leverage content 27
28 28
29 Be vertical Conclusion Reinvent and look beyond calls Context + content Cooperate 29
30 Thanks Luis Lopez 30
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