COMPUTEX TAIPEI 2011 AMD Press Conference. June 1, 2011

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1 COMPUTEX TAIPEI 2011 AMD Press Conference June 1, 2011

2 DAVID TANG SR VICE PRESIDENT & PRESIDENT AMD GREATER CHINA 2 Computex Taipei 2011 Press Conference June 1, 2011

3 RICK BERGMAN SR VICE PRESIDENT & GENERAL MANAGER AMD PRODUCTS GROUP 3 Computex Taipei 2011 Press Conference June 1, 2011

PEOPLE PREFER VISUAL COMMUNICATIONS Verbal Perception

Visual Perception Pictures and video are processed 400

experiences Multiple content sources New types of

4 PEOPLE PREFER VISUAL COMMUNICATIONS Verbal Perception Words are processed at only 150 words per minute Visual Perception Pictures and video are processed 400 to 2000 times faster What Matters Today: Rich visual experiences Multiple content sources New types of applications 4 Computex Taipei 2011 Press Conference June 1, 2011

WE ARE BECOMING INCREASINGLY VISUAL Today 48 hours of video are uploaded to

personal libraries every day Tomorrow Digital media revenue will rise 270% to over

faster still through 2019 By 2014, 3D and HD Internet video will grow to 46

Delivery of Internet video to the TV will grow nearly six-fold by 2014 Sources:

Online Video Rankings" CEA Market Research Report Amassing Digital Fortunes: A

Provider http://www.futuresource-consulting.

5 WE ARE BECOMING INCREASINGLY VISUAL Today 48 hours of video are uploaded to YouTube every minute Over 520 million minutes of Internet-based video calls per day 1.2 million videos being viewed right now 50 million + digital media files added to personal libraries every day Tomorrow Digital media revenue will rise 270% to over $3.28 billion by 2013 Growth of video calls will average 48% through 2014; and faster still through 2019 By 2014, 3D and HD Internet video will grow to 46 percent of consumer Internet video traffic. Delivery of Internet video to the TV will grow nearly six-fold by 2014 Sources: YouTube fact sheet: "comscore Releases May 2010 U.S. Online Video Rankings" CEA Market Research Report Amassing Digital Fortunes: A Digital Storage Study, MARCH 2008; TDG Broadband-Enabled TV: Rise of the OTT Provider Sources: source: CISCO Cisco Visual Networking Index: Forecast and Methodology ( _c _ns827_networking_solutions_white_paper.html) 5 Computex Taipei 2011 Press Conference June 1, 2011

6 AMD STRATEGY IS WINNING Deliver winning platforms Differentiate with GPU technology Win with AMD Fusion APUs 6 Computex Taipei 2011 Press Conference June 1, 2011

7 AMD 9 SERIES CHIPSET LAUNCHING TODAY! Unlock the world s first native 8-core AMD desktop processors! AM3+ Socket Compatible Backward compatible with all AM3 AMD processors Next Generation SATA 6Gbps Performance Multiple RAID configuration support Scalable Performance AMD CrossFireX support for 2, 3 or 4 GPUs * On 990FX, 990X, 970 chipsets 7 Computex Taipei 2011 Press Conference June 1, 2011

8 AMD 9 SERIES CHIPSET: PREPARING THE ECOSYSTEM FOR ZAMBEZI CPUs Chipset Motherboards Zambezi CPUs 9 Series chipset launching today! AM3+ motherboards available starting today from all major partners! Zambezi PIBs scheduled to be available late summer 2011 Today Today-30 Days from Today Days from Today 8 Computex Taipei 2011 Press Conference June 1, 2011

9 FLASHBACK TO NOVEMBER 2009: 2011 Deliver the Promise the Promise of AMD Fusion CPU Supercomputing power in a notebook that lasts all day* GPU *AMD defines all day battery life as 8+ hours of continuous use as measured using the Windows Idle Test 9 Computex Taipei 2011 Press Conference June 1, 2011

10 Client Computing TAM AMD CLIENT PLATFORM ROADMAP Fusion APU Bulldozer Core Mainstream Danube Llano Trinity Nile Bobcat Core Ontario Desna Krishna Hondo Innovative Form Factors Goal: Deliver the best APU every year! Ultrathin/ Netbook Tablet 10 Computex Taipei 2011 Press Conference June 1, 2011 AMD roadmaps are subject to change without notice

11 CHRIS CLORAN CORP VICE PRESIDENT & GENERAL MANAGER COMPUTING SOLUTIONS GROUP 11 Computex Taipei 2011 Press Conference June 1, 2011

AMD FUSION FAMILY OF APUs G Series C Series & Z Series E Series A Series Embedded Netbooks Tablets Ultra-mobile and thin-and-light notebooks Small form factor desktops Mainstream notebooks

12 AMD FUSION FAMILY OF APUs G Series C Series & Z Series E Series A Series Embedded Netbooks Tablets Ultra-mobile and thin-and-light notebooks Small form factor desktops Mainstream notebooks All-in-ones Desktops Embedded AMD AllDay Power 1 Brilliant HD 1 AMD defines all day battery life as 8+ hours as measured with the Windows Idle Test. 12 Computex Taipei 2011 Press Conference June 1, 2011

AMD C SERIES & E SERIES APUs: ONE DESIGN, FEWER

13 AMD C SERIES & E SERIES APUs: ONE DESIGN, FEWER WATTS, MASSIVE CAPABILITY Discrete-level DirectX 11 GPU + Dual-Core CPU + Northbridge = AMD C Series and E Series APUs 59 sq. mm 8 watts 117 sq. mm 25 watts 66 sq. mm 13 watts 75 sq. mm 18 watts 13 Computex Taipei 2011 Press Conference June 1, 2011

AMD FUSION FAMILY OF APUs: DRAMATICALLY CHANGING BATTERY LIFE CAPABILITY

efficiency 6:22 Hrs AMD AllDay Power available throughout the entire APU

¹ 1, 2 Substantiation available in footnotes section; AMD defines all

14 AMD FUSION FAMILY OF APUs: DRAMATICALLY CHANGING BATTERY LIFE CAPABILITY 10:40 Hrs AMD is meeting its commitment to deliver improved power efficiency 6:22 Hrs AMD AllDay Power available throughout the entire APU product stack Intel P6000 AMD E-350 AMD AllDay Battery Life!¹ 1, 2 Substantiation available in footnotes section; AMD defines all day battery life as 8+ hours of idle time. 14 Computex Taipei 2011 Press Conference June 1, 2011

15 AMD C SERIES AND E SERIES: AWARD-WINNING CUSTOMER SYSTEMS More than 165 notebook and desktop design wins! 15 Computex Taipei 2011 Press Conference June 1, 2011

AMD C SERIES AND E SERIES APUs ARE TAKING THE WORLD BY STORM! Critically Acclaimed But one of the biggest stories for AMD may turn out to be battery life.

com It s going to be difficult to compete against [AMD s] solution Ubergizmo Awards and Accolades Computex 2011 Best Choice Award for AMD Fusion Family of APUs CES 2011 Design & Engineering

16 AMD C SERIES AND E SERIES APUs ARE TAKING THE WORLD BY STORM! Critically Acclaimed But one of the biggest stories for AMD may turn out to be battery life. Wall Street Journal AMD's Brazos platform is spawning a new generation of netbooks that look poised to raise the bar by quite a bit. The Tech Report.com It s going to be difficult to compete against [AMD s] solution Ubergizmo Awards and Accolades Computex 2011 Best Choice Award for AMD Fusion Family of APUs CES 2011 Design & Engineering Innovations Award for the AMD Fusion APUs Computer World China Innovation Award for AMD Fusion APUs Record demand for AMD C Series and E Series APUs continues! Quote sources: Computex Taipei 2011 Press Conference June 1, 2011

17 AMD G SERIES APUs: ADDRESSING EMBEDDED PRODUCT DESIGN REQUIREMENTS Power Size Cost 9W max TDP Sub-1W capable Bobcat core Fanless designs Enterprise-class power management Very small form factors (meets QSeven standard 2.75 inches square) 4-Layer Printed Circuit Boards Production cost savings Quick time-to-market 17 Computex Taipei 2011 Press Conference June 1, 2011

Industrial Controls Small/Home Office to Enterprise Storage Ruggedized, Field, &

18 AMD G SERIES APUs: SERVING MARKETS BEYOND PCs Thin-clients Medical Imaging Point-of-sale (POS) & Kiosk Systems Gaming Machines Digital Signage Single Board Computing (SBC) Industrial Controls Small/Home Office to Enterprise Storage Ruggedized, Field, & Military Systems Telecommunications & Networking 18 Computex Taipei 2011 Press Conference June 1, 2011

19 AMD Z SERIES APUs: 2011 AMD HD TABLET PLATFORM ENABLING VIVID ENTERTAINMENT EXPERIENCES USERS EXPECT FROM AMD Vivid HD Media Smooth Streaming HD Videos Adobe Flash 10.2 acceleration Productivity & Performance Accelerated Apps Leveraging Microsoft Windows application base Internet Explorer 9 & HTML 5 acceleration Immersive Visual Experience DirectX 11 enabled graphics Support for external monitors 19 Computex Taipei 2011 Press Conference June 1, 2011

20 ROSEN SHARMA CHIEF EXECUTIVE OFFICER BLUESTACKS 20 Computex Taipei 2011 Press Conference June 1, 2011

21 BlueStacks acknowledges consumers lifestyles by delivering a single UI and apps environment that can be used on every one of their digital screens. If an x86 Windows machine can run Android seamlessly and be integrated into the Windows experience well, it gives new life to x86- based devices like those from AMD. Tim Bajarin, President, Creative Strategies 21 Computex Taipei 2011 Press Conference June 1, 2011

22 AMD A SERIES APUs: ARRIVING IN MARKET JUNE 2011! Discrete DirectX 11 GPU + Quad-Core CPU + Northbridge = AMD A Series APUs 22 Computex Taipei 2011 Press Conference June 1, 2011

AMD FUSION MAINSTREAM NOTEBOOK PLATFORM BENEFITS Brilliant HD VISION Engine enables Discrete-Level HD graphics at virtually every price point Supercomputer in a Notebook World s first APU with

23 AMD FUSION MAINSTREAM NOTEBOOK PLATFORM BENEFITS Brilliant HD VISION Engine enables Discrete-Level HD graphics at virtually every price point Supercomputer in a Notebook World s first APU with Quad-Core Turbo and up to 400 AMD Radeon Cores AMD AllDay Power All-day battery life 1 and a superior visual experience 1 AMD defines all day battery life as 8+ hours as measured with the Windows Idle Test. 23 Computex Taipei 2011 Press Conference June 1, 2011

BRILLIANT HD 2011 IS THE YEAR OF DIRECTX 11 Developers are no longer making

million subscribers), is now DirectX 11 Major AAA titles coming out this year are

24 BRILLIANT HD 2011 IS THE YEAR OF DIRECTX 11 Developers are no longer making DirectX 10 games World of WarCraft, one of the world s most popular PC games (12 million subscribers), is now DirectX 11 Major AAA titles coming out this year are DirectX 11: World of WarCraft one of world s most popular games: 24 Computex Taipei 2011 Press Conference June 1, 2011

25 BRILLIANT HD DIRECTX 11 PERFORMANCE IMPROVEMENTS Same game and benchmark Get increased performance using DirectX DX9 Why settle for less? DX11 15 Total War Shogun Dirt 3 See back up for footnotes and configuration details. 25 Computex Taipei 2011 Press Conference June 1, 2011

26 LLANO A SERIES APU DEMO 26 Computex Taipei 2011 Press Conference June 1, 2011

27 NIGEL DESSAU SENIOR VICE PRESIDENT & AMD CHIEF MARKETING OFFICER 27 Computex Taipei 2011 Press Conference June 1, 2011

VISION TECHNOLOGY 2010 TIERS AND BENEFITS Smart HD Enjoy smooth, skip-free HD playback Discover impressive speed and performance in everyday applications Energy efficiency without compromising power

28 VISION TECHNOLOGY 2010 TIERS AND BENEFITS Smart HD Enjoy smooth, skip-free HD playback Discover impressive speed and performance in everyday applications Energy efficiency without compromising power and performance Brilliant HD Everyday Take your photos to crisp, clear, exhilarating new HD heights Edit HD photos with blazing speed Rich, smooth performance in a quietrunning, energy efficient system Brilliant HD Entertainment Mega-multitasking and video editing with quad-core and 320 Radeon Cores Transform any room into a hub of HD entertainment An amazing HD experience with impressive energy efficiency Brilliant HD Performance Gorgeous HD entertainment and ultra-realistic 3D gaming Ultimate multitasking with quad-core power and dual graphics capability Supreme performance, battery life and energy efficiency Additional hardware (e.g. Blu-ray drive, HD or 10-bit monitor, TV tuner, wirelessly enabled HDTV) and/or software (e.g. multimedia applications) are required for the full enablement of some features. HD Video display requires an HD video source. Not all features may be supported on all components or systems - check with your component or system manufacturer for specific model capabilities and supported technologies. 28 Computex Taipei 2011 Press Conference June 1, 2011

29 VISION TECHNOLOGY 2011 TIERS AND BENEFITS Smart HD Enjoy smooth, skip-free HD playback Discover impressive speed and performance in everyday applications Energy efficiency without compromising power and performance Brilliant HD Everyday Take your photos to crisp, clear, exhilarating new HD heights Edit HD photos with blazing speed Rich, smooth performance in a quietrunning, energy efficient system Brilliant HD Entertainment Mega-multitasking and video editing with quad-core and 320 Radeon Cores Transform any room into a hub of HD entertainment An amazing HD experience with impressive energy efficiency Brilliant HD Performance Gorgeous HD entertainment and ultra-realistic 3D gaming Ultimate multitasking with quad-core power and dual graphics capability Supreme performance, battery life and energy efficiency Additional hardware (e.g. Blu-ray drive, HD or 10-bit monitor, TV tuner, wirelessly enabled HDTV) and/or software (e.g. multimedia applications) are required for the full enablement of some features. HD Video display requires an HD video source. Not all features may be supported on all components or systems - check with your component or system manufacturer for specific model capabilities and supported technologies. 29 Computex Taipei 2011 Press Conference June 1, 2011

30 VISION TECHNOLOGY 2011 LOGO FAMILY 30 Computex Taipei 2011 Press Conference June 1, 2011

31 2011 VISION MARKETING STRATEGY Awareness Leverage OEM brands to get traffic into the store (physical and/or online) Consideration Lead with usage story, targeting specific audiences Focus on 3-foot experience (RSAs & partner web site) Purchase Transition from telling to showing VISION at point of purchase 31 Computex Taipei 2011 Press Conference June 1, 2011

32 32 Computex Taipei 2011 Press Conference June 1, 2011 LAWRENCE LIN CHIEF OF MARKETING ACER TAIWAN

33 S.Y. SHIAN GENERAL MANAGER ASUS NOTEBOOK DIVISION 33 Computex Taipei 2011 Press Conference June 1, 2011

34 RAYMOND WAH VICE PRESIDENT CONSUMER NOTEBOOK MARKETING 34 Computex Taipei 2011 Press Conference June 1, 2011

35 LUIS HERNANDEZ GENERAL MANAGER THINKPAD EDGE PRODUCT GROUP 35 Computex Taipei 2011 Press Conference June 1, 2011

36 HENRY LU SENIOR VICE PRESIDENT 36 Computex Taipei 2011 Press Conference June 1, 2011

37 37 Computex Taipei 2011 Press Conference June 1, 2011 THOMAS LI SENIOR DIRECTOR OEM DEPARTMENT

AMD ADVANTAGES More than 10 years of high performance x86 CPU, GPU and software experience DirectX 11 graphics support across the board Multiple APU product offerings that span full range

38 AMD ADVANTAGES More than 10 years of high performance x86 CPU, GPU and software experience DirectX 11 graphics support across the board Multiple APU product offerings that span full range of client platforms Industry-leading battery life Clear vision for better integration of graphics and compute into the system architecture 38 Computex Taipei 2011 Press Conference June 1, 2011

39 39 Computex Taipei 2011 Press Conference June 1, 2011 PARTNER PHOTO OPPORTUNITY

40 40 Computex Taipei 2011 Press Conference June 1, 2011 THANK YOU

41 FOOTNOTES & SYSTEM CONFIGURATIONS 1. In testing conducted by AMD performance labs the AMD 2011 VISION-based notebook demonstrated up to 640 minutes/10:40 hours or "all-day" battery life while idle and up to 249 minutes/4:09 hours as an active metric using 3DMark 06, while the competing Intel-based notebook demonstrated 383 minutes/6:22 hours while idle and up to 107 minutes/1:47 hours as an active metric using 3DMark 06. All testing performed using a 6-cell Li-Ion, 62.2 Whr battery. AMD defines all day" battery life as 8+ hours of idle time. BRNB-C1 2. The AMD E-Series APU runs on 18 watts. The General Electric Compact Fluorescent Lamp runs on 26 watts: SearchBox&prmd=ivns&resnum=3&wrapid=tlif &um=1&ie=UTF- 8&cid= &ei=qHsKTfOnHo3ksQPwwdG5Cg&sa=X&oi=product_catalog_result# 3. Test conducted in AMD Labs measuring frames per second performance while playing Total War: Shogun 2 at a resolution of 1280x720 with with anti-aliasing turned off and anisotropic filtering turned off. It scored up to 19 fps in DirectX 9 mode and up to 23 fps in DirectX 11 mode or up to 21% faster. Test conducted in AMD Labs measuring frames per second performance while playing Dirt3 at a resolution of 1360x768 with anti-aliasing turned off and anisotropic filtering turned off. It scored up to 34 fps in DirectX 9 mode and up to 48 fps in DirectX 11 mode or up to 40% faster. Configuration for testing a Llano prototype 1.8GHz with AMD Radeon HD 6530, 4GB DDR3 1333Mhz, Windows Home Premium 64- bit. All frame rates rounded to the nearest whole number. 4. Test conducted in AMD Labs measuring frames per second performance while playing Total War: Shogun 2 at a resolution of 1280x720 with with anti-aliasing turned off and anisotropic filtering turned off. It scored up to 19 fps in DirectX 9 mode and up to 23 fps in DirectX 11 mode or up to 21% faster. Test conducted in AMD Labs measuring frames per second performance while playing Dirt3 at a resolution of 1360x768 with anti-aliasing turned off and anisotropic filtering turned off. It scored up to 34 fps in DirectX 9 mode and up to 48 fps in DirectX 11 mode or up to 40% faster. Configuration for testing a Llano prototype 1.8GHz with AMD Radeon HD 6530, 4GB DDR3 1333Mhz, Windows Home Premium 64- bit. All frame rates rounded to the nearest whole number. AMD Systems Mainstream: The AMD Zacate E-350 reference design consisted of an AMD Dual-Core Processor E Ghz 18W, 2GB (1x2GB) DDR system memory, AMD Radeon HD 6310 Discrete- Class Graphics with x768x32 LED Backlight Windows 7 Home Premium 64-bit. (used for test described in footnote 1) Intel Systems Mainstream: Intel system was Acer Aspire AS with Intel Pentium Processor P6000 (3M Cache, 1.86 GHz, 2C, 2T), Intel HD Graphics, 2GB (2x1GB) DDR Samsung M471B2874EH1-CF8 (used for test described in footnote 1) 41 Computex Taipei 2011 Press Conference June 1, 2011

42 Disclaimer The information presented in this document is for informational purposes only and may contain technical inaccuracies, omissions and typographical errors. The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not limited to product and roadmap changes, component and motherboard version changes, new model and/or product releases, product differences between differing manufacturers, software changes, BIOS flashes, firmware upgrades, or the like. AMD assumes no obligation to update or otherwise correct or revise this information. However, AMD reserves the right to revise this information and to make changes from time to time to the content hereof without obligation of AMD to notify any person of such revisions or changes. AMD makes no representations or warranties with respect to the contents hereof and assumes no responsibility for any inaccuracies, errors or omissions that appear in this information. AMD specifically disclaims any implied warranties of merchantability or fitness for any particular purpose. In no event will AMD be liable to any person for any direct, indirect, special or other consequential damages arising from the use of any information contained herein, even if AMD is expressly advised of the possibility of such damages. Trademark Attribution AMD, the AMD Arrow logo, AMD Athlon, AMD Phenom, AMD Turion, Radeon, and combinations thereof are trademarks of Advanced Micro Devices, Inc. in the United States and/or other jurisdictions. Microsoft, Windows and DirectX are registered trademarks, of Microsoft Corporation in the United States and/or other jurisdictions. OpenCL and the OpenCL logo are trademarks of Apple, Inc. used by permission of Khronos. Other names used in this presentation are for identification purposes only and may be trademarks of their respective owners Advanced Micro Devices, Inc. All rights reserved. 42 Computex Taipei 2011 Press Conference June 1, 2011

AMD APU and Processor Comparisons. AMD Client Desktop Feb 2013 AMD

AMD APU and Processor Comparisons AMD Client Desktop Feb 2013 AMD SUMMARY 3DMark released Feb 4, 2013 Contains DirectX 9, DirectX 10, and DirectX 11 tests AMD s current product stack features DirectX 11