BrandBook CORPORATE IDENTITY GUIDELINES

Transcription

1 BrandBook CORPORATE IDENTITY GUIDELINES

2 Contents GCX BRAND 3 Presentation Template 20 Stationary 21 LOGO STANDARDS 4 Corporate Logo 5 Corporate Logo - Colors 6 Reseller Logos 7 Partner Logo 8 Web Address 9 EDITORIAL & LEGAL GUIDELINES 22 Trademark Guidelines 23 Copyright Notice 24 Standard GCX Descriptions 25 Media / Press 26 VISUAL IDENTITY 10 ADDITIONAL RESOURCES 27 Color 11 Color - Signature 12 Signature Images 13 Typography 14 Logotypes & Trademarks 15 Iconography 16 CORPORATE TEMPLATES 17 Collateral Templates 18 Signature 19 2 GCX BRAND IDENTITY GUIDELINES March 16, GCX CORPORATION. ALL RIGHTS RESERVED.

3 GCX Brand GCX has spent more than 40 years creating fully configurable mounting solutions exclusively for the healthcare industry worldwide. GCX s reliable, durable products provide adjustable positioning, accessibility, and security to accommodate the ergonomic needs of the end user. BRAND POINTS OF DIFFERENCE Standardization: established in healthcare. The industry leaders in quality Interchangeable and repurposed components Pre-sale support, deployment services and post-sale support 3 GCX BRAND IDENTITY GUIDELINES March 16, GCX CORPORATION. ALL RIGHTS RESERVED.

4 Logo Standards The GCX corporate logo is the most immediate representation of our company, our people, and our brand to the world. In keeping with our brand personality, our logo is straightforward and simple. It is a valuable corporate asset that must be used consistently in the proper, approved forms. 4 GCX BRAND IDENTITY GUIDELINES March 16, GCX CORPORATION. ALL RIGHTS RESERVED.

5 CORPORATE LOGO The GCX corporate logo is the most immediate representation of our company, our people, and our brand to the world. In keeping with our brand personality, our logo is straightforward and simple. CLEAR SPACE The minimum clear space for the GCX logo is based on the x-height of the GCX letters. The x unit is equal to the x-height of the letters in GCX logotype. POSITIONING GCX logo is prominently positioned in any corner of a page or centered at the top or bottom. The margin is 2 times the x-height to the outside edge. The logo should always be used in a horizontal format unless used as a design element. X HEIGHT X HEIGHT POSITION EXAMPLE BOTTOM RIGHT ALIGNGED SIZE The minimum size of the logo is 0.4 in height. TAGLINE When the logo is placed on GCX products it is sometimes not possible to include the smaller letters of Mounting Solutions. In this case, the tagline may be omitted for this purpose only..4" 5 GCX BRAND IDENTITY GUIDELINES March 16, GCX CORPORATION. ALL RIGHTS RESERVED.

6 CORPORATE LOGO - COLORS The GCX corporate logo is the most immediate representation of our company, our people, and our brand to the world. In keeping with our brand personality, our logo is straightforward and simple. LOGO COLOR The GCX logo is blue or white (reversed out). The logo should should always be blue on a light colored background. If the logo is used in a solution piece, it can be reversed out (white) using the signature color. Other acceptable, but not preferred, color is black. INCORRECT USAGE Never use the logo without the tagline Mounting Solutions Never use drop shadows under the logo. Never apply any effects to the logo. Never use the logo in any color other than blue, white, or black. Never put a frame around the logo. Never stretch or otherwise change the shape of the logo. Never typeset the logo; always use the logomark. Never use the logo in a sentence. 6 GCX BRAND IDENTITY GUIDELINES March 16, GCX CORPORATION. ALL RIGHTS RESERVED.

7 RESELLER LOGOS The GCX certified reseller logo is for resellers to use in their marketing materials indicating ownership and endorsement. The GCX reseller logotype must be represented and displayed correctly. Never use the logo with out the Mounting Solutions tagline. CLEAR SPACE The minimum clear space for the GCX logo is based on the x-height of the GCX letters. The x unit is equal to the x-height of the letters in GCX logotype. POSITIONING GCX reseller logo is prominently positioned in any corner of a page or centered at the top or bottom. The margin is 2 times the x-height to the outside edge. The logo should always be used in a horizontal format unless used as a design element. X HEIGHT X HEIGHT POSITION EXAMPLE BOTTOM RIGHT ALIGNGED SIZE The minimum size of the logo is 0.4 in height. BOXED LOGO When the logo is placed on marketing materials next to the Reseller s Company logo, the GCX reseller logo should be used in it s boxed format to create separation..4".4" 7 GCX BRAND IDENTITY GUIDELINES March 16, GCX CORPORATION. ALL RIGHTS RESERVED.

8 PARTNER LOGOS Co-branded pieces may use a partner logo with the GCX logo. The partner logos should be one color and reversed out whenever possible. A single horizontal line should separate the two logos. 8 GCX BRAND IDENTITY GUIDELINES March 16, GCX CORPORATION. ALL RIGHTS RESERVED.

9 WEB ADDRESS The GCX web address should be present in all marketing materials. It is a valuable corporate asset that must be USAGE The preferred location of the web address is in the footer of a marketing piece. The English address should be used for global marketing. The regional addresses should be used on region specific pieces only. STYLE The web address should be typeset using corporate font Franklin Gothic Medium. There is no need for www. to proceed the address. gcx.com de.gcx.com cn.gcx.com ENGLISH ADDRESS GERMAN ADDRESS CHINESE ADDRESS ADVERTISING Always use a unique marketing URL for print ads for tracking. It should be short and memoriable. jp.gcx.com JAPANESE ADDRESS WEB LOGO The GCX web logo is no longer used in marketing collateral because it competes with the GCX corporate logo. fr.gcx.com es.gcx.com FRENCH ADDRESS SPAINISH ADDRESS MARKETING URL EXAMPLES gcx.com/himss15 gcx.com/drawings gcx.com/healthcarenews 9 GCX BRAND IDENTITY GUIDELINES March 16, GCX CORPORATION. ALL RIGHTS RESERVED.

10 Visual Identity The purpose of a visual identity is to build familiarity and recognition of the brand beyond the logo. Customers will associate color palette, typography, and imagery with your brand. 10 GCX BRAND IDENTITY GUIDELINES March 16, GCX CORPORATION. ALL RIGHTS RESERVED.

11 COLOR Color plays a vital role in the GCX brand. Consistent use of the palette contributes to a lasting impression in a customer s mind. BRAND COLOR RATIO PRIMARY COLOR PALETTE White and Blue are the main colors used for any marketing collateral. Light blue and dark gray are supporting colors and should always play a minor role in establishing a first impression of the piece. GCX BLUE WHITE LIGHT BLUE DARK GRAY GRAY LIGHT GRAY SHADE GRAY PANTONE COOL GRAY 11 COOL GRAY 9 COOL GRAY 7 COOL GRAY 1 CMYK: 100 : 69 : 0 : 4 0 : 0 : 0 : 0 67 : 2 : 0 : 0 44 : 34 : 22 : : 22 : 17 : : 14 : 12 : 40 4 : 2 : 4 : 8 RGB: 0, 88, , 255, , 190, , 55, 65 95, 99, , 138, , 225, 223 WEB: #0067b1 #ffffff #67c8ef # #4f5355 # #e0e2e4 11 GCX BRAND IDENTITY GUIDELINES March 16, GCX CORPORATION. ALL RIGHTS RESERVED.

12 COLOR - SIGNATURE Color plays a vital role in the GCX brand. Consistent use of the palette contributes to a lasting impression in a customer s mind. SOLUTIONS SIGNATURE COLORS White, Blue, and the signature color are the main colors used for any solution specific marketing. Light blue and dark gray are supporting colors and should always play a minor role in establishing a first impression of the piece. VERTICAL SOLUTIONS OEM SERVICES MEDICAL DEVICES COMPUTER HARDWARE PERIOPERATIVE FETAL MONITORING TELEMETRY PATIENT ENGAGEMENT PANTONE CMYK: 100 : 60 : 10 : : 1 : 100 : 20 0 : 62 : 95 : 0 70 : 76 : 0 : 0 81 : 0 : 39 : 0 30 : 100 : 2 : 2 0 : 31 : 100 : 0 RGB: 0, 54, , 163, , 127, , 86, 165 0, 181, , 28, , 183, 20 WEB: #003e69 #6e9934 #e96a24 #6756a5 #00b5af #932b6e #fdb515 HORIZONTAL SOLUTIONS ON-SITE SERVICES ACCESSORIES PANTONE CMYK: 100 : 69 : 0 : : 69 : 0 : 4 RGB: 0, 88, 164 0, 88, 164 WEB: #0067b1 #0067b1 12 GCX BRAND IDENTITY GUIDELINES March 16, GCX CORPORATION. ALL RIGHTS RESERVED.

13 SIGNATURE IMAGES In addition to color and typography, signature images works to create a lasting impression for the customer. It helps communicate the GCX offering by defining business solutions and putting GCX products in context. GCX SOLUTIONS The signature image and signature color should only be used when communicating the solution. OEM SERVICES MEDICAL DEVICES COMPUTER HARDWARE PERIOPERATIVE FETAL MONITORING PATIENT ENGAGEMENT TELEMETRY CENTRAL STATIONS ON-SITE SERVICES 13 GCX BRAND IDENTITY GUIDELINES March 16, GCX CORPORATION. ALL RIGHTS RESERVED.

14 TYPOGRAPHY Consistent typography plays a significant role in maintaining the GCX brand. PRIMARY TYPEFACE - FRANKLIN GOTHIC The primary GCX typeface is Franklin Gothic. Franklin Gothic is used in all printed collateral, packaging, and other marketing materials. It should be used for all major headlines. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz =~!@#$%^&*()+[]\{} :; : <>?,./ SECONDARY TYPEFACE - HELVETICA NEUE The secondary GCX typeface, Helvetica or Helvetica Neue, is used for on-screen or electronic materials that require universal accessibility or editing or headlines when a thin typeface is needed in contrast with the primary typeface. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz =~!@#$%^&*()+[]\{} :; : <>?,./ Franklin Gothic Medium LARGE HEADINGS Helvetica Neue Regular ON-SCREEN TEXT Franklin Gothic Book BODY TEXT DIAGRAM & CAPTIONS TEXT Helvetica Neue Light LARGE SUBHEADINGS Franklin Gothic Book Italic DIAGRAM & CAPTIONS TEXT Helvetica Neue Thin SUBHEADINGS PURCHASE FONTS GCX cannot distribute the Franklin Gothic font. The font can be purchased from WEB FONT - LIBRE FRANKLIN Our web font is Libre Franklin and is used only for body copy and some headlines on GCX websites. This font is available from fonts.google.com. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz =~!@#$%^&*()+[]\{} :; : <>?,./ 14 GCX BRAND IDENTITY GUIDELINES March 16, GCX CORPORATION. ALL RIGHTS RESERVED.

15 LOGOTYPES & TRADEMARKS PRODUCT SERIES GCX has created a signature image for each solution. This helps put GCX products in context and make the solution memorable within the brand. Used with the solutions signature color. TM VHM Series TM VHRC Series TM VHRS Series M SeriesTM TM VHC Series RC SeriesTM RS SeriesTM E SeriesTM SOLUTIONS LOCKUP For use on solution based marketing pieces, the solutions lockup re-enforces Mounting Solutions. Computer Hardware Medical Devices Perioperative MOUNTING SOLUTIONS MOUNTING SOLUTIONS MOUNTING SOLUTIONS OEM Services On-Site Services Fetal Monitoring MOUNTING SOLUTIONS MOUNTING SOLUTIONS MOUNTING SOLUTIONS 15 GCX BRAND IDENTITY GUIDELINES March 16, GCX CORPORATION. ALL RIGHTS RESERVED.

16 ICONOGRAPHY The GCX brand uses small icons and images to create a visual hierarchy, highlight important information, or serve as a navigational element. STYLE One or two color, flat icons. Simple style... consistent with brand personality. 1 COLOR ICONS 2 COLOR ICONS 16 GCX BRAND IDENTITY GUIDELINES March 16, GCX CORPORATION. ALL RIGHTS RESERVED.

17 Corporate Templates To assist in communicating the brand through all customer touch points, the following corporate templates are available. 17 GCX BRAND IDENTITY GUIDELINES March 16, GCX CORPORATION. ALL RIGHTS RESERVED.

18 If patient use of a tablet device is part of your institution s patient experience strategy, GCX offers a suite of solutions for safe and effective tablet integration including an industry-first, medical-grade over-bed table with integrated tablet mount. Tablet-mounting solutions for patient engagement help deliver the tools to better involve patients in their healthcare, and keep them connected with their physicians and families. Successful integration of tablets is an important factor in the success of the patient experience program and can contribute to increased utilization by patients. PRODUCT DATASHEET VARIABLE HEIGHT ARM The industry s leading adjustable mounting arm delivers unparalleled usability. FEATURES Cable Management Enables easier cleaning, provides simple access for service, and creates a professional-looking installation. Up to eight (8) cables can be accommodated 80 percent (approx.) of cabling is concealed Covers can be easily removed and reinstalled Precision The arm moves smoothly into place at every point across its full range of motion for optimal positioning and viewing. Seamless, unibody construction Swivel/tilt and pivot-tension adjustments and parallel linkage for consistent viewing angle Handle-Actuated Lock (Locking version only) For quick and safe vertical repositioning of the mounted device without interrupting workflow. The handle also facilitates one-handed positioning. Handle grip that initiates, and arrests, the arm s gas spring-assisted vertical movement Durability and Cleanability Withstands constant use and cleaning regimens to outlast generations of devices. Easy to keep clean to fight the spread of infection. Medical-grade arm Strong, seamless, chemical-resistant materials including die-cast aluminum Enclosed cables and pivot points TECHNICAL SPECIFICATIONS Vertical range: 16" / 40.6 cm total travel Lateral range: +/- 90 degrees Load range: 15 to 30 lb / 6.8 to 13.6 kg or 25 to 45 lb / 11.3 to 20.4 kg Maximum weight for flat panel: 30 lb/13.6 kg Available with 8 / 20.3 cm or 14 / 35.6 cm Extension AVAILABLE ACCESSORIES Cable Management Hooks Down Post for Ancillary Devices Module Housing Hanger Locking and Non-locking Handles Handle for VHM-P Channel sold separately. 1.9" 4.8 CM HANDLE-ACTUATED ARM LOCK LOCKING HAND-ACTUATED HANDLE NON-LOCKING AVAILABLE 15 TILT FORWARD 5.8" / 14.7 CM 5 TILT BACK 13.6" / 34.5 CM 5.3" / 13.5 CM 2.5" 6.3 CM CABLE MANAGEMENT " / 27.9 CM SEAMLESS, UNIBODY CONSTRUCTION 8.4" / 21.3 CM 3.8" / 9.7 CM GCX quality management processes are ISO certified. GCX, PolyMount, and PolyQuip are registered trademarks, and VHRC, VHC, VHM, VHRS, PRC, M Series, and Stor-Locx are trademarks, of GCX Corporation. All other brand names, product names, or trademarks belong to their respective holders. Copyright LONG REACH PATIENT TABLET ARMS 8" / 14" 20.3 CM / 35.6 CM ENCLOSED CABLES AND PIVOT POINTS 1.4" / 3.6 CM 6.4" / 16.3 CM 3.8" / 9.7 CM Updated PTA-45: 47.5" / CM PTA-60: 62" / CM PRODUCT DATASHEET GENERAL FEATURES Long reach allow easy patient access to tablet while in bed or sitting Pivot at channel plus swivel and tilt adjustments for optimizing tablet viewing angle Durable aluminum construction Available in two lengths: PTA-45: 45" / cm, PTA-60: 60" / cm SPECIFICATIONS Rear pivot to mid-point of arm: PTA-45: 23" / 58.4 cm, PTA-60: 31" / 78.7 cm Mid-point to tablet mounting mid-point: PTA-45: 21" / 53.3 cm, PTA-60: 28.5" / 72.4 cm Tablet mounting plate (vertical span): 9" / 29.9 cm Maximum reach (from wall surface to tablet mounting mid-point): PTA-45: 47.5" / cm, PTA-60: 62" / cm Minimum reach: PTA-45: 18" / 45.7 cm, PTA-60: 20" / 50.8 cm Tablet swivel: +/- 90 degrees Tablet tilt: 9" / 22.9 cm arc Pivot (at Channel Slide): +/- 90 degrees Load range: PTA-45: 2.2 to 3.75 lbs / 1 to 1.7 kg, PTA-60: 2.6 to 4 lbs / 1.2 to 1.8 kg Device interface: 75mm VESA (through-hole) Channel/Headwall interface sold separately. Customer is responsible for determining suitability of channel anchorage/headwall interface for the arm/application. Tablet/Enclosure shown for example only - not included. TABLE TOP COLOR OPTIONS GLACIER WHITE CLOUD GREY LIGHT MAPLE RED OAK JAVA MAHOGANY PTA-45: 47.5" / CM PTA-60: 62" / CM GCX quality management processes are ISO 13485:2003 certified. GCX, PolyMount, and PolyQuip are registered trademarks, and VHRC, VHC, VHM, VHRS, PRC, M Series, and Stor-Locx are trademarks, of GCX Corporation. All other brand names, product names, or trademarks belong to their respective holders. Copyright Updated Lighter text reflects additional configuration options GEHC CARESCAPE Monitor B850 F5 Bracket for PRN-50 Side by Side Application GEHC CARESCAPE Monitor B850 F5 Bracket for PRN-50 Side by Side Application GEHC CARESCAPE Monitor B850 F5 Pedestal Mount GEHC CARESCAPE Monitor B850 F5 Pedestal Mount GEHC CARESCAPE Monitor B850 F5/C1-CPU Counter Top Mount GEHC CARESCAPE Monitor B850 F5/C1-CPU Horizontal Channel Mount / Counter Top Mount GEHC CARESCAPE Monitor B850 F5 Cable Management GEHC CARESCAPE Monitor B850 F5 Cable Management GEHC CARESCAPE Monitor B850 F5 12 x 12"/30.5 x 30.5 cm M Series Arm Cable Management GEHC CARESCAPE B850 Base Unit/C1-CPU Flush Mount GEHC C1 CPU Flush Mount PRODUCT DATASHEET Meet patient engagement objectives with a versatile solution that integrates technology and involves patients in their own care. GENERAL FEATURES Low-profile, U-shaped base for bed clearance and ease of movement Seamless, durable synthetic thermoplastic surface with recessed area to contain spills Height adjustable via convenient, easy-to-use hand controls Anodized aluminum construction for durability and ease of cleaning Integrated, industry-standard GCX channel profile to facilitate IT hardware integration Accessory track to integrate accessories (storage, USB charging module, medical-grade power strip) Handle for easy positioning with cradle for power cord PACKAGE COMPONENTS VHM-25 Variable Height Arm for tablet device with full motion adjustment for easy positioning Shown with optional tablet enclosure* ACCESSORIES Utility Bin WM For patient or clinician storage; easily removed for cleaning Medical Grade Power Strip SR RST Medical-grade four hospital-grade outlet power strip - 110V Only - UL1363A Approved - for OBT column USB Charging Modules Compatible with most tablets and mobile phones module with coil-type or straight hospital-grade cord set OBT Column Mount 4-port USB Charging Module with 5-8 ft / m Coil-Type Hospital-Grade Extension Cord OBT Column Mount 4-port USB Charging Module with 12 ft / 3.6 m Hospital-Grade Extension Cord USB Channel Mount 4-port USB Charging Module with 5-8 ft / m Coil-Type Hospital-Grade Extension Cord USB Channel Mount 4-port USB Charging Module with 12 ft / 3.6 m Hospital-Grade Extension Cord Flip-Down Worksurface OBT For OBT Column Accessory Track x 8 /35.6 x 20.3cm TECHNICAL SPECIFICATIONS Tabletop material: Thermofoil** Tabletop dimensions, overall: 33 x 17 / 83.8 x 43.2 cm Tabletop dimensions, recessed area: 29 x 16.4 / 73.7 x 41.7 cm Height adjustment range: 17 / 43.2 cm Tabletop height, minimum to maximum: 26.5 to 43.5 / 67.3 to cm Main column height: / cm Base clearance height: 2 / 5.1 cm Caster diameter: 1.4 / 3.6 cm Five (5) year warranty Patent Pending * Tablet enclosure to secure and protect the tablet device - Sold separately ** Table finish options available UP / DOWN RELEASE GEM GEM GEM GEM GEM GEM HANDLE GCX CHANNEL PROFILE UTILITY BIN (OPTIONAL) USB CHARGING MODULE (OPTIONAL) GCX quality management processes are ISO certified. GCX, PolyMount, and PolyQuip are registered trademarks, and VHRC, VHC, VHM, VHRS, PRC, M Series, and Stor-Locx are trademarks, of GCX Corporation. All other brand names, product names, or trademarks belong to their respective holders. Copyright Updated PRODUCT DATASHEET FIXED HEIGHT ARMS Fixed-height arms offering tilt, swivel, pivot, and a variety of front-end device interfaces and back-end mounting interfaces. Offers a pivot point at the wall channel for lateral adjustability and swivel adjustment Features range of motion from flush to full extension, and cable management Tilt Mechanism Maximum Load: 30 lbs/13.6 kg 8" / 20.3 cm M Series Pivot Arm with Slide-In Mounting Plate WMM Product Weight: 3.0 lb / 1.4 kg Total Arm Maximum Load: 60 lbs/27.2 kg Maximum Device Weight: 30 lbs/13.6 kg 12" / 30.5 cm M Series Pivot Arm with Slide-In Mounting Plate WMM Product Weight: 3.3 lb / 1.5 kg Total Arm Maximum Load: 60 lbs/27.2 kg Maximum Device Weight: 30 lbs/13.6 kg 16" / 40.6 cm M Series Pivot Arm with Slide-In Mounting Plate WMM Product Weight: 3.6 lb / 1.6 kg Total Arm Maximum Load: 50 lbs/22.7 kg Maximum Device Weight: 30 lbs/13.6 kg 8 x 8" / 20.3 x 20.3 cm M Series Articulating Arm with Slide-In Mounting Plate WMM Product Weight: 4.5 lb / 2.0 kg Total Arm Maximum Load: 30 lbs/13.6 kg 12 x 12" / 30.5 x 30.5 cm M Series Articulating Arm with Slide-In Mounting Plate WMM Product Weight: 4.7 lb / 2.1 kg Total Arm Maximum Load: 30 lbs/13.6 kg GCX has more than 45 yearsʼ global experience creating fully configurable mounting solutions exclusively for the healthcare industry. GCX products are reliable, durable, cleanable, and safe, with a modular design for easy, cost-effective upgrades and adjustable positioning for enhanced workflow and user comfort. 8" / 20.3 CM PIVOT ARM 8 X 8" / 20.3 X 20.3 CM ARTICULATING ARM HORIZONTAL POSITIONED MOUNTING PLATE LATERAL RANGE OF MOTION " / 1.9 CM TO FRONT OF PLATE WHEN IN VERTICAL POSITION 12" / 30.5 CM PIVOT ARM 16" / 40.6 CM PIVOT ARM 12 X 12" / 30.5 X 30.5 CM ARTICULATING ARM BACK-END MOUNTING INTERFACES 2.0" / 5.1 CM VERTICAL POSITIONED MOUNTING PLATE LATERAL RANGE OF MOTION 6" / 15.2 CM 10" / 25.4 CM 14" / 35.5 CM 2.5" / 6.4 CM GCX quality management processes are ISO 13485:2003 certified. GCX, PolyMount, and PolyQuip are registered trademarks, and VHRC, VHC, VHM, VHRS, PRC, M Series, and Stor-Locx are trademarks, of GCX Corporation. All other brand names, product names, or trademarks belong to their respective holders. Copyright Updated VARIABLE HEIGHT ARM 20 DEGREES 20 DEGREES 3.8" / 9.5 CM 45 DEGREES 45 DEGREES +/- 90 DEGREES 25.6" / 65 CM CM +/- 180 DEGREES 3.8 / 9.5 CM PRODUCT DIMENSIONAL DRAWINGS 6" / 15.2 CM 8.6" / 21.8 CM 2.4" / 6.1 CM 3.1" / 7.9 CM 2.9" / 7.4 CM +/- 90 DEGREES 2.3" / 5.7 CM Updated May 16, :47 PM VARIABLE HEIGHT ARM WITH SLIDE-IN MOUNTING PLATE 1.9" 4.8 CM 15 TILT FORWARD 5.8" / 14.7 CM 5 TILT BACK 13.6" / 34.5 CM 5.3" / 13.5 CM 2.5" 6.3 CM 90 SWIVEL 90 SWIVEL " / 27.9 CM 3.8" 9.7 CM 90 PIVOT 6.3" / 16 CM 90 PIVOT PRODUCT DIMENSIONAL DRAWINGS 2.5" 6.3 CM 8.4" / 21.3 CM 6.9" / 17.5 CM 5" / 12.7 CM 6.7" / 17 CM Updated September 19, :47 PM PRODUCT DETAILS VHM-P (Non-Locking) Variable Height Arm with 8" / 20.3 cm Extension and Slide-In Mounting Plate WS Load Range: 15 to 30 lb / 6.8 to 13.6 kg GEHC CARESCAPE Monitor B850 F5 Hanger GEM GEHC CARESCAPE Monitor B850 F5 hanger 9"/22.9 cm down post GEHC C1 CPU Flush Mount GEM GEHC Base Unit - C1 CPU Flush Mount RECOMMENDED ACCESSORIES 19" / 48.3 cm Channel WC Seismic channel Includes mounting hardware and instructions OSHPD Pre-Approval: WC , -05, -07, -09, -11, and GCX is an ISO registered company (TUV-USA). GCX, PolyMount, and PolyQuip are registered trademarks, and VHRC, VHC, VHM, VHRS, PRC, M Series, and Stor-Locx are trademarks, of GCX Corporation. All other brand names, product names, or trademarks belong to their respective holders. Copyright Find this product at Created on May 09, 2017 COLLATERAL TEMPLATES SOLUTIONS BROCHURE Includes range of products related to a specific target market. A suite of solutions for tablet device integration. PATIENT ENGAGEMENT TABLE SPACE-NEUTRAL, MODULAR SOLUTIONS TO MEET A VARIETY OF TABLET CONFIGURATIONS ARMS FIXED AND VARIABLE HEIGHT SUPPORT ARMS PUT INFORMATION AND CONTROL IN THE PATIENT S HANDS. ROLL STANDS FIXED AND VARIABLE HEIGHT ROLL STANDS PRODUCT DATASHEET Typically one page. Flexible content area. DIMENSIONAL DRAWINGS Can be paired with a datasheet. VHM-P and VHM-PL with Extension Patient Tablet Arm PTA-45 and PTA-60 long-reach tablet arms for patient use to meet Patient Engagement objectives. Patient Engagement Table M SeriesTM Arms with Slide-In Mounting Plate VHM-25 VHM-PL CONFIGURATION CATALOG (ONLINE TOOL) Automatically created on gcx.com Ready for download Can be paired with other collateral CONFIGURATION SPEC SHEET (ONLINE TOOL) Automatically created on gcx.com Ready for download Can be paired with other collateral GE CARESCAPE Monitor B850 on VHM- P Variable Height Arm Channel Mount with Hanger and CPU B850 GCX MOUNTING SOLUTIONS C1 CPU Worldwide leader in medical instrument and IT mounting solutions 18 GCX BRAND IDENTITY GUIDELINES March 16, GCX CORPORATION. ALL RIGHTS RESERVED.

19 SIGNATURE The corporate signature is as important as any other part of the visual identity. DESIGN & LAYOUT HOW TO INSTALL Visit gcx.com/signature for detailed instructions on how to install and edit the signature. 19 GCX BRAND IDENTITY GUIDELINES March 16, GCX CORPORATION. ALL RIGHTS RESERVED.

20 PRESENTATION TEMPLATE Powerpoint presentations are critical for face-to-face meetings with prospects and communicating with key stakeholders. In this respect, they re as important as any other marketing materials. DESIGN & LAYOUT The GCX Powerpoint template has generic and solutions designed slides. All slide types are available in the POTX template. SLIDE LIBRARY A library of pre designed slides are available to use as a starting point. DOWNLOAD The GCX Corporate Presentation Template and Master Slide deck are avilable at \\gcx.local\shares\sales Portal\Marketing Materials 20 GCX BRAND IDENTITY GUIDELINES March 16, GCX CORPORATION. ALL RIGHTS RESERVED.

21 An ISO Company STATIONARY The main purpose of business stationery is to depict the company in a positive and professional manner and establishing trust. PRINT To request additional printed letterhead, envelopes, presentation folders, or business cards contact kevin@gcx.com. John M. Kruger President DIRECT MOBILE jkruger@gcx.com GCX Corporation 3875 Cypress Drive Petaluma, California ELECTRONIC A Microsoft Word version of GCX letterhead is available at: \\gcx.local\shares\sales Portal\Marketing Materials 21 GCX BRAND IDENTITY GUIDELINES March 16, GCX CORPORATION. ALL RIGHTS RESERVED.

22 Editorial & Legal Guidelines All GCX editorial content should reflect the brand s core value proposition and thought leadership in medical manufacturing and healthcare IT hardware design. 22 GCX BRAND IDENTITY GUIDELINES March 16, GCX CORPORATION. ALL RIGHTS RESERVED.

23 TRADEMARK GUIDELINES Even though a trademark symbol is not required, always use the correct trademark symbol with your trademark. A properly used registration mark is viewed as a sign of professionalism and stability. TRADEMARKS IN PRINT GCX should be trademarked in the first mention in body copy. The trademark should always be superscripted. The trademark (logo) must always have a registered trademark. TRADEMARK SYMBOLS ON THE WEB They do not need to appear in the main title or heading of a page. They should appear in the first mention in body copy. They should be used on anything that might appear outside of the page (i.e. web banners) 23 GCX BRAND IDENTITY GUIDELINES March 16, GCX CORPORATION. ALL RIGHTS RESERVED.

24 COPYRIGHT NOTICE Include a copyright notice and an attribution statement, which may appear in small, but still legible in print, when using any GCX trademarks in any published materials. COPYRIGHT IN PRINT GCX is an ISO 13485:2003 and ISO 9001:2008 registered company (TUV-USA). GCX, PolyMount and PolyQuip are registered trademarks of GCX Corporation. VHRC, VHC, VHM, VHRS, PRC, M Series, and Stor-Locx are trademarks of GCX Corporation. Copyright 2018 COPYRIGHT ON WEB Copyright GCX BRAND IDENTITY GUIDELINES March 16, GCX CORPORATION. ALL RIGHTS RESERVED.

25 STANDARD GCX DESCRIPTIONS 25, 50, and 100 word blurbs. 25 WORD GCX Corporation the leading provider of medical mounting solutions. We partner with you to create functional workspaces, enabling caregivers to deliver the highest quality of patient care. 50 WORD GCX Corporation the leading provider of medical instrument and IT mounting solutions for the healthcare industry since We have a unique understanding of the interaction between medical devices, users and healthcare environments. We partner with you to create mounting products that enable caregivers to deliver the highest quality of patient care. 100 WORD GCX Corporation the world s leading provider of medical instrument and IT mounting solutions for the healthcare industry since We have a unique understanding of the interaction between medical devices, users, and healthcare environments. We partner with you to create mounting products that enable caregivers to deliver the highest quality of patient care. In addition to our expertly engineered and customized products, we offer an array of internationally recognized off-the-shelf -medical equipment, customer service and support in order to provide you with the service you have come to expect visit us today at www. gcx.com and see what GCX can do for you. 25 GCX BRAND IDENTITY GUIDELINES March 16, GCX CORPORATION. ALL RIGHTS RESERVED.

26 MEDIA / PRESS BOILERPLATE TEMPLATES About GCX Corporation Since 1971 GCX has provided durable instrument and IT mounting solutions for the healthcare industry through direct sales and original equipment manufacturers (OEM). Our medical-grade, ergonomically designed solutions are ISO compliant and can be customized to meet a facility s unique equipment-access needs and encourage greater patient engagement. MEDIA CONTACT Sarah Nicholas Public Relations Specialist Phone: snicholas@twirlingtigerpress.com GCX Launches Next-Generation Fetal Monitoring Workstation for Today s Healthcare Environments The workstation combines fetal monitoring and EMR hardware to minimize tech footprint, improve workflow efficiency in patient rooms PETALUMA, CA (Nov. 16, 2017) GCX Corp., the leading provider of medical instrument and IT mounting solutions, today launched its newest Fetal Monitoring Workstation, which combines fetal monitoring and electronic medical record (EMR) hardware in a single bedside cart. This newest generation in the GCX Modular Cart Series is designed to improve clinical workflows and integrate IT components and accessories into an efficient, safe workstation on wheels. The initial feedback we ve received from customers has been fantastic, said Product Manager Colleen Scott. We ve heard it s much easier to move around than wood carts you can pull the module cart with one hand. People also seem to enjoy the lights, drawer dividers and wells to hold tokos/gels and pens. We even had some people tell us it s beautiful. Now how often does someone say that about a medical cart? The new Fetal Monitoring Workstation features a fully configurable, adjustable and ergonomic design with monitoring, displays, accessories and EMR hardware all integrated into a single module cart that supports multiple users. There s more storage, with up to six fully extendable drawers for easier access to stowed items and additional space to store a CPU, UPS or isolation transformer. Additionally, the base comes in several prefabricated or custom finishes. Among the workstation s benefits: Improved accessibility: Monitoring and EMR hardware is positioned for greater mobility and easy viewing by both clinicians and patients. There s also a versatile work surface for note-taking and charting. Space-saving and mobile design: An integrated approach makes is easier to quickly move the workstation out of the way during emergencies. Easy reconfiguration: Drawers, monitors, shelves and IT hardware can easily be removed or repositioned as needed. Better cable management: Cables are arranged and concealed for greater access and safety More storage options: Wide, shallow drawers allow for ample storage space so supplies and accessories can be quickly found or replenished. Flexible EMR hardware configurations: The cart s flat panel and keyboard can be configured on demand as a fully adjustable, ergonomic workstation when data entry is ongoing and then rotated to AMERICAS 3875 Cypress Drive 26 Spur Drive Petaluma, California El Paso, Texas United States United States outside US fax fax EMEA Postbus JL Tilburg The Netherlands +31 (0) (0) fax APAC No.42, Wugong 5th Road Wugu District New Taipei City 248 Taiwan fax PRINT 26 GCX BRAND IDENTITY GUIDELINES March 16, GCX CORPORATION. ALL RIGHTS RESERVED.

27 Additional Resources QUESTIONS? Contact marketing at 27 GCX BRAND IDENTITY GUIDELINES March 16, GCX CORPORATION. ALL RIGHTS RESERVED.