Connecting Knowledge

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1 National Library of Scotland Key Performance Indicator Report First Quarter Connectivity Catalogue coverage Enquiries Visitors and Outreach Reading Room visits Media Profile Use of website Use of Collections Connecting Knowledge Key Green: achieved Amber: partly achieved Red: not achieved Grey: in development/not applicable Organisational Effectiveness Staff absence Fundraising Customer Feedback Content Items added Preservation environment Digital objects created

2 Additions to Collections (NB figures exclude Manuscripts) Apr Jun 212 Targets Actual Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 21/11 211/12 212/13 Micro-forms Still Images Sound Moving images Mixed Media E-res: Physical format Maps Ephemera Music E-res: Remote British Stanrds Law Monographs HB Newspaper issues Monographs PB Serial issues Traffic light at: Total accessions None 54,226 N/A Analysis This KPI is under review. Whilst we will continue to report the amount of material added to the collection, we will revisit the appropriateness of setting a target for acquisitions since NLS does not have sufficient control over the volume of material collected via legal deposit. We control neither the size of the universe available to be claimed, nor the effectiveness of the Agency in claiming. This KPI will be developed to make it more informative. In particular we will look at the material collection through different modes of acquisition, including material received indirectly by the Agency for Legal Deposit Libraries and via direct claiming by NLS, as well as by purchase and donation. Additions to the manuscript collections is still to be incorporated. Graeme Forbes 2 August 212 2

3 Supplement: Additions to Scottish Collections Apr Jun 212 Targets Actual Traffic light at: Total accessions In development 2,285 N/A Analysis Figures reflect changes in the volume of Scottish publishing, as well as increased efforts to obtain non-mainstream Scottish publications A business case is being made to improve direct claiming of publications under legal deposit. Q1 Q2 Q3 Q4 Q Scottish Electronic Scottish Physical Graeme Forbes 2 August 212 3

4 Preservation environment: environmental conditions of storage environment Apr Jun 212 Targets Actual Traffic light at: GB 95% 98.2% Green 1% 98% CB 95% 99.7% Green Analysis 96% 94% 92% 9% 88% 86% 84% Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 29/1 21/11 211/12 212/13 GB 9.4% 99.6% 99.1% 99.4% 99.6% 99.4% 96.9% 98.13% 98.19% 98.24% CB 91.65% 92.4% 97.5% 98.65% 98.85% 98.9% 96.9% 98.9% 99.22% 99.72% Target 95.% 95.% 95.% 95.% 95.% 95.% 95.% 95.% 95.% 95.% Robin Smith 4

5 Digital objects created through digitisation programme: Apr Jun 212 Target Actual Traffic light at: Thousands Objects created 11, 114,46 Green Analysis Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 29/1 21/11 211/12 212/13 Cumulative total Quarterly items added Robin Smith 5

6 Staff Absence: Average days per employee Apr Jun 212 Target Actual Traffic light at: Overall Amber days per person per quarter continues to be a challenging target. However, managers are supportive of the new policy and are better equipped to manage absence Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 29/1 21/11 211/12 212/13 Corporate Services Collections & Research Customer Services Development & ER National Librarian Overall Over the coming weeks the HRIS will be updated to reflect the new organisational structure. This will enable HR to provide absence statistics for the new units/departments. This will obviously have an impact on the ability to make comparisons in the short term. Managers are supported by their HR partners to manage attendance and together they will continue to ensure absence figures are manageable and will work towards the target of 1.75 Mo Dockrell 23 August 212 6

7 Staff Absence breakdown into Short and Long Term Absence Analysis The absence rates continue to be encouraging, with both staff and managers being aware of their responsibilities There is 1. new long term absence case and 3. ongoing long term absence cases in Q1. Short term absence is being more effectively managed by managers..5 Long term absence is being monitored using the new attendance management policy which includes a capability process. The new policy and procedure was launched on 1 February 212 Collections & Research Customer Services Corporate Services Development & External Relations National Librarian & Chief Executive Long Short Mo Dockrell 23 August 212 7

8 Fundraising Apr Jun 212 Targets Actual Cash payments received Analysis Traffic light at: 1, 183, Green 25, 2, The Head of Development left at the end of June 212 and the post is currently vacant. Recruitment is underway, with interviews to be held on 3 September , 1, 5, Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 21/11 211/12 212/13 Gift Aid 7,66 Curator's Chest 1, Callum Macdonald Award 7 Trust Funds 4,917 3, Bengali Book Fund 5, 3,725 American Patrons (formerly Associates) 126 1,548 28, Unrestricted 1,188 1,319 1, Restricted 2,3 5,25 2,2 1,54 182,5 Conditional Income (JMA) Cash & PP received 17, JMA 24,64 138,262 17,44 2,15 115, Alex Miller 1/8/12 8

9 8 Media Profile (Advertising Value Equivalent, thousands) Apr Jun 212 Target Actual Traffic light at: AVE 412,5 661,843 Green NLS featured in 375 articles/clips between April and June which were seen or heard by a potential readership/audience of 145 million people Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q EAV ( ) Some of the highlights included The launch of the Going to the Pictures exhibition which was featured in the Scotsman, Herald, Metro, BBC, STV, Edinburgh Evening News, Glasgow Evening Times and many local newspaper websites. The warning from NLS that a digital black hole is opening up resulting in important information held on websites being lost forever. This was covered in the Record, Scotsman, Herald, Courier, Metro and BBC The acquisition of a Robert Louis Stevenson and new material in the John Murray archive The visit of the Dalai Lama to the Library including a major feature in the Scotsman magazine on what he saw at NLS The passage of the NLS Bill into law Alex Miller 16 August 212 9

10 Visitors and Outreach Apr Jun 212 Target Actual Traffic light at: Footfall 33,75 58,795 Green Exhibition attendees 15, 17,596 Green Event attendees Green Thousands General footfall and exhibition attendance are well above the target levels. Exhibition audiences are around 1% higher than the same quarter last year. The target for event attendees is set lower than last year due to there being no dedicated events officer in post, resulting in a much reduced number of events being scheduled in this period Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 29/1 21/11 211/12 212/13 Events, exhibitions etc 5,212 37,292 14,722 16,99 15, GB footfall Include Reader Services Workshops attendees in Q2 reporting (currently excluded). Events, exhibitions etc GB footfall John Coll 2 August 212 1

11 Website Usage (web sessions, Thousands) Apr Jun 212 Target Actual Traffic light: 8 Thousands Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 29/1 21/11 211/12 212/ , , ,581 38,46 256,97 232,5 168, , , , ,265 26, ,217 ssa.nls.uk 39,194 4,29 48, ,257 41,928 43, ,34 55,549 65,44 93,828 78,294 digital.nls.uk 7,287 8,44 5, ,132 21,83 6,636 82,971 59,816 5,349 68,794 96,73 75,662 geo.nls.uk , ,838 23,169 24,649 29,76 25,79 25,497 31,452 38,253 4,716 scotbis.com 4,652 4,73 4, ,38 3,267 2,459 2,376 1,997 1,875 2,224 2,517 1,74 auth.nls.uk 12,296 17,37 21,184 2,58 21,97 24,712 27,638 23,765 maps.nls.uk 23,829 71,83 89,426 78,295 8,6 82,72 15,664 14,21 blogs.nls.uk 196 2,474 3,63 4,774 5,54 TOTAL , ,81 464,67 575, ,146 Web Sessions 425, 522, Green The annual drop in web sessions from Q4 to Q1 was not as great this year as it has been in previous years. Sessions were down across all areas except georeferenced maps (up by over 2, sessions) and NLS blogs (up by over 7, although this includes an unexplained, untypical spike of more than 2 for the family history blog on 1 May). The family history blog went live in April and has proved popular, with over 1, 'entrances' (= blog visits) in Q1. Metrics reveal that 81% of all NLS blog entrances were made by new visitors. Looking at the rest of the NLS online presence that is measured, ew visitors accounted for web sessions as follows: 36% digital.nls.uk 79% maps.nls.uk 44% geo.nls.uk 49% ssa.nls.uk 72% scotbis.com 45% auth.nls.uk 38% Most of these visits came from UK locations. In the case of auth.nls.uk, the UK accounted for 92% of new visitors. We should also note that the Auchinleck Manuscript site (auchinleck.nls.uk) which is currently excluded as a specific domain, saw 58% of sessions come from new visitors, and 42% of its sessions were from locations in the USA. 11

12 : Include the Auchinleck website auchinleck.nls.uk in Q2 website usage (currently excluded). John Coll 2 August

13 Reading Room Visits Apr Jun 212 Target Actual Traffic light at: Reader Visits TBD 17,155 TBD Thousands Our reading room figures for Quarter 1 212/13 follow a similar trend to the quarter 1s in the two preceding years i.e. a reduction in the first quarter of each reporting year. This reflects lower use of our reading rooms and is influenced by the high usage of the reading rooms by academics in the January-March period. Q2 showed a less consistent pattern with a rise in 211/12 but a fall in 21/11. We will monitor usage to see if Q2 212/13 shows a more consistent pattern. 5 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 29/1 21/11 211/12 212/13 Manual data Automated data Manual data Automated data : No target is currently in place for this KPI. The Deputy National Librarian is currently leading a review of performance indicators for enquiries and other areas with the intention of producing revised KPIs for 213/14. John Coll 19 October

14 2,5, Catalogue Coverage Apr Jun 212 Target Actual 1 % intake processed on time Traffic light at: 1% 1% Green 2,, 1,5, 1,, Uncatalogued material catalogued - 93, ,534 items disclosed. Uncatalogued material disclosed includes approximately 9, maps covered by 94 collection level records created as part of O.S. Map Series cataloguing project. 5, 3 2 : 1 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q Backlog 2,48, 2,38,45 2,29,276 2,25,255 2,2,957 2,15,6 2,7,832 2,1,341 1,97,983 Current intake processed on time (%) Graeme Forbes 16 August

15 Enquiries Apr Jun 212 Target Actual Traffic light at: Enquiries N/A 12,398 N/A Thousands Enquiries in Q1 212/13 mirrored reading room usage in the same quarter with a drop from Q4 in the preceding reporting year. This reflects the impact of onsite enquiries with a fall in reading room usage being reflected in fewer enquiries. We anticipate a similar trend for Q2 1 : 5 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 29/1 21/11 211/12 212/13 Enquiries New definition No target is currently in place for this KPI. The Deputy National Librarian is currently leading a review of performance indicators for enquiries and other areas with the intention of producing revised KPIs for 213/14. Enquiries New definition John Coll 19 October

16 Use of Collections Apr Jun 212 Target Actual Traffic light: TBD 113,358 N/A The share of digital content usage in Q1 212/13 shows no significant growth over the previous quarter or indeed other quarters in 211/12. At this stage it is too early to suggest a peak in digital usage and the implementation of our Summon resource discovery tool which is imminent is likely to provide a further positive impact on digital usage Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 29/1 21/11 211/12 212/13 Licensed Digital Resources Total Physical : No target is currently in place for this KPI. The Deputy National Librarian is currently leading a review of performance indicators for enquiries and other areas with the intention of producing revised KPIs for 213/14. John Coll 19 October

17 6 Use of digitised Collections via non-nls platforms (NB Non-uniform metrics) Apr Jun 212 Target Actual Traffic light: N/A 4,813 N/A We have been collecting data on the usage of collections material which has been made available through a variety of external locations for two years now. The increase over the past two quarters is particularly marked for Internet Archive downloads and Flickr page views. 2 YouTube video views, however, are down. 1 : Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 21/11 21/11 211/12 212/13 SCRAN (hits on NLS content) 4,957 7,73 8, ,115 8,455 8, YouTube Video Views 22,227 24,861 24, ,153 19,645 19, Internet Archive downloads 58,942 6, ,481 58,494 83, ,818 14,869 Flickr page views 165,56 168, , ,16 146,54 145,79 229, ,31 As we develop our digitisation strategy, we will use data sources such as these to help determine whether we are making the right sorts of material available online. We will investigate what the above-noted changes mean: is our YouTube offering refreshed often enough to maintain public interest? Has there been a real recent shift in uptake of our content on Flickr and Internet Archive, and why? Answering these questions will help with the development of our digitisation strategy. Paul Hambelton 8 August

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