2016 Daily & Weekend Ad Rates Classified Display Rates (auto & real estate)

Transcription

1 2016 Rate Guide

2 2016 Daily & Weekend Ad Rates Contract Agreement length Open 13 Weeks 26 Weeks 52 Weeks 52 weeks Color Inches Size Description Ad Size Column x Inch 1X 6 ads 13 ads 26 ads 52 ads Rates 126 Full Page 6x21 $1, $ $ $ $ $ /4 Page 5x16 $ $ $ $ $ $ Half Page 6 x10.5 OR 3x21 $ $ $ $ $ $ x11 $ $ $ $ $ $ x9 $ $ $ $ $ $ Quarter Page 6x5.25 OR 3x10.5 $ $ $ $ $ $ x8 $ $ $ $ $ $ Eighth Page 3x5 OR 2x7.5 $ $ $ $ $ $ x6 OR 3x4 $ $ $ $ $ $ x5 $ $ $ $ $ $ x4 $96.00 $92.00 $89.00 $87.00 $85.00 $ Business Card 2x3 $75.00 $71.00 $69.00 $67.00 $66.00 $ x2 OR 1x4 $52.00 $49.00 $48.00 $47.00 $46.00 $50.00 Premium Positions 12 Front Pg Banner 6 x 2 $ $ $ $ $ included 12 Sports Front Banner 6 x 2 $ $ $ $ $ included Non-Modular PCI $12.50 All Rates are net. Payment is due upon receipt of statement. Late payment beyond current month billing will result in loss of contract rate. Other ad sizes and frequency schedules available upon request and custom quoted Classified Display Rates (auto & real estate) Contract Agreement length Open 13 Weeks 26 Weeks 52 Weeks 52 weeks Color Inches Size Description Ad Size Column x Inch 1X 6 ads 13 ads 26 ads 52 ads Rates 147 Full Page 7x21 $1, $1, $1, $1, $1, $ /4 Page 6x $1, $ $ $ $ $ Half Page 7x10.5 $ $ $ $ $ $ x11 $ $ $ $ $ $ x9 $ $ $ $ $ $ Quarter Page 7x5.25 OR 3x12.25 $ $ $ $ $ $ x8 $ $ $ $ $ $ Eighth Page 3x6 OR 2x9 $ $ $ $ $ $ Non-Modular PCI $ Preprints FULL Run Rates (CPM) 8,000 copies needed Pages inserts/yr. inserts/yr. inserts/yr. inserts/yr. inserts/yr. inserts/yr. inserts/yr. Single Sheets $40 $38 $36 $34 $32 $30 $28 Up to 24 tab pages $42 $40 $38 $36 $34 $32 $30 28 tab pages + $47 $45 $43 $40 $38 $35 $33 A signed pre-print contract earns the above rates. Non-contract preprint advertisers use the 1-5 rate level. For inserts larger than 28 pages add $2.25 per thousand for each additional four (4) tab pages. Contract advertisers of 48 or more full run insert per year qualifies for the 52 week ROP rate. Ask your sales rep for details. Preprints must be clearly labeled with the publication date Deliver to: Sentinel-Tribune c/o Findlay Printing Co. 701 W Sandusky St. Findlay, OH Effective January 1, 2016

3 E A F D B G C Digital - Home Page Over 40% of ALL INTERNET USERS have viewed a newspaper s Web site in the last three months! All digital advertising is sold by impressions with a 30,000 impressions minimum, additional impressions can be added in 10,000 increments. Position/Size A Leaderboard Top Ad Size: 728x90 Rates per 40,000 impressions cpi = cost per thousand impression G B Tile Top Ad Size: 200x90 H G C Page Curl Ad Size: n/a D Weather Sponsor Ad Size: 88x31 $450 ($11.25cpi) I E Leaderboard Middle Ad Size: 728x90 J K F Pencil Ad Size: 960x30 G Rail Top Ad Size: 300x250 M H Center Top Ad Size: 468x60 L I Center Middle Ad Size: 468x60 $240 ($6.00cpi) J Rail Middle extra Ad Size: 120x600 $240 ($6.00cpi) K Rail Middle extra Ad Size: 160x600 $240 ($6.00cpi) L Rail Middle Secondary Ad Size: 300x600 $200 ($5.00pi) M Center Bottom Ad Size: 468x60 $200 ($5.00cpi) N Rail Bottom Ad Size: 120x90 $160 ($4.00cpi) O Rail Bottom-secondary Ad Size: 120x90 $160 ($4.00cpi) P Leaderboard Bottom Ad Size: 728x90 $160 ($4.00cpi) P N Q O Q Tile Bottom Ad Size: 200x90 In-Story Ad Size: 300x250 $160 ($4.00cpi)

4 Mobile Tablet Smartphone A, B, C, Mobile Smartphone Ad Size: 300x50 $100 ($5.00 cpi) D, E, F, G, H, I, Mobile Smartphone Ad Size: 300x50 $60 ($3.00 cpi) A, C, D, Mobile Tablet Center Ad Size: 300x50 $100 ($5.00cpi) B, H, Mobile Tablet Rail Top or Bottom Ad Size: 300x250 $100 ($5.00cpi) E, F, G, I, Mobile Tablet Center Ad Size: 300x50 $60 ($3.00cpi) Effective January 1, 2016

5 Digital Services Google PPC (pay per click) enewsletter This page is ed to subscribers that have signed up to receive headlines and breaking news. Ad Size: 468x60 $100 per month (3 month minimum) A Target people searching for your services 20,000 Impressions $125 per month (3 month minimum) Facebook Extended Reach Target where your customers are Or target a location that you d like to reach o Zip Code o Country & Region o DMA / Media Market o Longitude / Latitude + Radius On Mobile: where the mobile devices are at that moment Reaching customers closest to the point of sale We find the Web sites your customers use and serve your ad to those sites 20,000 Impressions per month $125 per month (3 month minimum) Target location, gender, age 20,000 Impressions $125 per month (3 month minimum) Find us on: sentinel-tribune

6 Marketplace Directory A Web site feel without the Web site maintenance! Your own business header at the top of the page Mobile loading icon Vanity URL Your business listing near the top of our site s search results Unlimited photos and business blog stories Up to 10 offers (promote coupons, upcoming sales, etc.) Integrate with and promote your existing Facebook and Twitter profiles Business logo will be featured on your business profile, search results, featured listings and Front Page widgets Manage and control your listing through your user dashboard All of this for only $69.95 per month Maximize your exposure and power-up your SEO! Your business listing near the top of our site s search results Unlimited photos and business blog stories Up to 10 offers (promote coupons, upcoming sales, etc.) Integrate with and promote your existing Facebook and Twitter profiles Business logo will be featured on your business profile, search results, Featured listings and Front Page widget Manage and control your listing through your user dashboard All of this for only $49.95 per month Get better results and attract more visitors! Your business listing near the top of our site s search results (below Power Listings) 1 business photo 1 offer (promote coupons, upcoming sales, etc.) Your business will appear in our featured listings on the front of the Marketplace section Business logo will be featured on your business profile, search results, and in the featured listings Manage and control your listing through your user dashboard All of this for only $39.95 per month Take control of your business listing and make free updates! By claiming your listing, you can add a description, update your business hours and change any incorrect information (such as phone number, address, web site, etc.). With our Marketplace system, you can manage your business listing from your user dashboard. Effective January 1, 2016

7 2016 Magazine Publications The Sentinel-Tribune will publish 7 special magazine publications this year that will promote; home and gardens, cooks, weddings, holidays, businesses and connect our community. Showcase your business in one or all of these high interest and demographic targeted publications. Our readers keep these popular publications for months because they have content and advertising that is interesting, fun, creative and helpful. The choices are yours; you select the publications, and ad sizes that fit your needs. The more publications you choose the lower the cost per ad with discounts of up to 40% off of a one ad rate!! We recommend that you have a different ad in each publication that targets that reader and fits with the content of the publication. Don't wait! Sign up now!! YES! I would like to reserve my advertising space in the following publications. I may change my ad size two (2) weeks prior to ad copy deadlines. 2-Page Back Full Half Quarter Business Banner Spread Cover Page Page Page Card Wood County Visitor s Guide January 29, 2016 The Local Dish February 5, 2016 Home+Garden April 1, 2016 Cook s Corner July 17, 2016 NW Ohio Brides September 24, 2016 Holiday Traditions November 4, Calendar November 18, 2016 Here s My Card Directory December 30, 2016 H or V Company Name: Address and Phone: Signed by: The advertiser (signed above) agrees to the special publications advertising sizes and dollar amount indicated above that will publish in the selected special publications in There are no corresponding rates for the classified section, TMCs or regular newspaper. Classified accounts may sign an agreement for advertising in the special publications. The Advertiser shall purchase advertising at the frequency levels and rates indicated below. Magazine Publications Rates Color Inches Size Description Ad Size in Inches 1 Publication 2 Publications 3 Publications 4 Publications 5 or More Publications Rates 40 2-Page Spread 16" x 10" $ 1, $ 1, $ 1, $ 1, $ 1, included 20 Full Page 7.5" x 10" $ $ $ $ $ included 10 Half Page 3.75" x 10" / 7.5" x 5" $ $ $ $ $ included 5 Quarter Page 3.75" x 5" $ $ $ $ $ included 5.5 Banner 7.5" x 2.5" $ $ $ $ $ included 2.75 Business Card 3.75" x 2.5" $ $ $ $ $ included Premium Positions 20 Inside Cover Front or Back 7.5" x 10" $ $ $ $ $ included 20 Back Cover Pg 7.5" x 10" $ $ $ $ $ included

8 2016 Special Sections Newspaper Tab format Back Full Half Quarter Eighth Business Banner Cover Page Page Page Page Card Toledo Auto Show January 22, 2016 Prime of Life January 29, 2016 Progress (broadsheet) February 26, 2016 Well-Being Guide March11, 2016 Farm Report March 18, 2015 Emergency Preparedness Apr. 15, 2016 Prime of Life April 22, 2016 Spring Car Care May 6, 2016 Class of 2015 (broadsheet) May 20, 2015 Prime of Life July 8, 2016 Wood County Fair July 29, 2016 Pemberville Fair August 12, 2016 Back to College August 5, th Tractor Pull August 15, 2016 Winner s Circle August 26, 2016 Football Preview August 24, 2016 Black Swamp September 7, 2016 Fall Car Care September 16, 2016 Harvest Time September 23, 2016 Fall Home Imp.(broadsheet) Oct. 7, 2016 Breast Cancer Awareness Oct. 14, 2016 Taste of Home Show October 21, 2016 Prime of Life October 28, 2016 Holiday Salute Veteran s Nov. 11, 2016 Holiday Coloring Book Nov. 25, 2016 Shop Local Small Business Sat. Nov. 25, 2016 Last Minute Gift Guide December 9, 2016 Holiday Greetings December 16, 2016 Company Name: Address and Phone: Signed by: The advertiser (signed above) agrees to the special sections advertising sizes and dollar amount indicated above that will publish in the selected special sections in There are no corresponding rates for the classified section, TMCs or regular newspaper. Classified accounts may sign an agreement for advertising in the special sections. The Advertiser shall purchase advertising at the frequency levels and rates indicated below. Special Sections Rates (newspaper tab format) Inches Size Description Ad Size Column x Inch 1 Section 3 Sections 5 Sections 8 Sections 10 or More Sections 57 Full Page 6 x 9.5 $ $ $ $ $ $ Half Page 6 x.4.75 or 3 x 9.5 $ $ $ $ $ $ Quarter Page 3 x 4.75 $ $ $ $ $96.00 $ Banner 6 x 2 $ $ $94.00 $89.00 $83.00 $ Business Card 2 x 3.5 $70.00 $62.00 $59.00 $55.00 $52.00 $50.00 Premium Positions 57 Inside Cover - Front or Back 6 x 9.5 $ $ $ $ $ $ Back Cover Page 6 x 9.5 $ $ $ $ $ $ Color Rates Effective January 1, 2016