Digitale Zukunft Datenbrillen und Smartwatches im (alpinen) Tourismus. Gerald Binder

Transcription

1 Digitale Zukunft Datenbrillen und Smartwatches im (alpinen) Tourismus Gerald Binder

2 INTRODUCTION enabling mobile innovation

3 Introduction evolaris Who We Are COMET K1 center of excellence for research and development in mobile communications and innovation Graz (headquarter), Vienna ~ 35 employees Bridgebuilder between science and economy Transfer of new technologies into practical usage Applied research of practical usage potentials with focus on usability and UX aspects Smart glasses are research focus since 2012

4 Introduction evolaris What We Offer

5 Thema evolaris next level GmbH Wie aus angewandter Forschung Innovationen für den Tourismus entstehen How applied research leads to innovations for the tourism industry

6 SMART SKI GOGGLES enabling mobile innovation

7 Smart Ski Goggles Overview Umbrella brand for our apps for ski goggles with integrated displays Based on a large research project in the winter 2013/14 First market-ready implementation for Ski amadé in the winter of 2014/15 More info:

8 Smart Ski Goggles Research Project EU funded within the Experimedia project (FP 7) Project runtime: October May 2014 Venue partner: Schladming 2030 (Austria) Further partners: Planai-Hochwurzen Bergbahnen, Schladming- Dachstein, Skidata, blue tomato, Ski amadé

9 Smart Ski Goggles Hardware Freely Available Ski Goggles Built-in Micro display (428 x 240 px) Accelerometer, gyroscope, magnetometer USB, Bluetooth, WLAN GPS antenna Remote Control Android OS Recon inside Image source: evolaris

10 Smart Ski Goggles Methodology Co-creation Approach Focus groups 1 2 Testrun 1 Usability Representative online survey 3 4 Testrun 2 User Experience Co-creation step

11 Smart Ski Goggles Focus Groups Impressions Image source: evolaris

12 Smart Ski Goggles Online Survey While skiing During Break Not interesting In %, Multiple answers allowed Angaben In %, in Multiple % der Befragten answers allowed In %, Multiple answers allowed Warning Warnung 61,5 Warnung 42,4 Warnung 15,7 Navigation 50,5 Navigation 31,9 Navigation 25,1 Lift Liftwartezeit Waiting 47,9 Liftwartezeit 37,2 Liftwartezeit 25,4 Geschwindigkeit Time 39,3 Geschwindigkeit 32,2 Geschwindigkeit 35,3 Pistenauslastung Speed 39,0 Pistenauslastung 43,7 Pistenauslastung 25,9 Slope Pisten Load Info. 35,1 Pisten Info. 48,4 Pisten Info. 27,2 Slope Info Puls 30,4 Puls 22,8 Puls 52,9 Wetter Pulse 30,1 Wetter 56,8 Wetter 23,0 Weather Distanz 28,8 Distanz 48,2 Distanz 30,4 Distance Allg. Info. 21,5 Allg. Info. 49,0 Allg. Info. 34,0 Gen. Hüttenang. Info 19,9 Hüttenang. 42,9 Hüttenang. 40,3 Benachrichtigungen Hospitality 16,0 Benachrichtigung en 27,0 Benachrichtigung en 60,2 Notifications Soziale Netze 9,9 Soziale Netze 29,8 Soziale Netze 61,8 Social Networks Source: evolaris

13 Smart Ski Goggles Possible Features Navigation on the slopes Waiting time at the lifts Weather information + forecast Hospitality information Status of lifts and pists Live information about events Social Media integration Games, Gamification * Can be enhanced by further features

14 Smart Ski Goggles Lift Waiting Time Color indication for waiting time Calculated by image analysis and turnstile usage Image source: evolaris

15 Smart Ski Goggles Navigation Turn-by-turn navigation From POI to POI Lifts, pists, huts, Image source: evolaris

16 Smart Ski Goggles Notifications Events Special offers by huts Weather warnings Closed lifts and pists Image source: evolaris

17 Smart Ski Goggles Weather Current weather Hourly and daily forecasts Image source: evolaris

18 Smart Ski Goggles Information About Huts Basic information Photos Menu Navigation to hut Image source: evolaris

19 Smart Ski Goggles Development of Business Model Scenarios Source: Osterwalder/Pigneur

20 Smart Ski Goggles Advantages for Ski Resorts State-of-the-art digital service for guests Target group with affitity to technology can be reached Innovative and destination-oriented USP (Existing) data can be re-used via different channels Substantial media impact

21 Dissemination Smart Ski Ski amadé Free app including all ski resorts in Ski amadé Ski goggle rental via sports retailers Since December 2014 Image source: Ski amadé

22 Smart Ski Ski amadé Image source: evolaris

23 WEARABLES IN TOURISM WHAT S NEXT? enabling mobile innovation

24 Wearables Global Wearable Computing Devices

25 Wearables Expectations of Travel Experiences with Google Glass Source: Tussayadiah, I.: Expectations of Travel Experiences with Wearable Computing Devices, 2014

26 Wearables Two Central Motivations for Using Wearables Enhanced User Experience Activity Tracking Convenience Gamification Context Easy Steps Training Calories Sleep

27 Smartwatches Apple Watch will Boost Smartwatch Market Image source: Apple

28 Smartwatches Example App TripAdvisor Image source: itunes / TripAdvisor

29 Smartwatches Example App Citymapper Image source: itunes / Citymapper

30 Smartwatches Example App ViewRanger Image source:

31 Smart Glasses Recon Jet Sunglasses with Display and Camera Image source: Recon Instruments

32 Smart Glasses Recon Jet Interaction Concept Standard: Touch sensor and two buttons on the goggles Optional: Remote control on the wrist Potentially: Voice control, smartwatch Remote Control Image source: evolaris

33 Smart Glasses Recon Jet Potential Applications in Tourism POI information (on the mountain, in the city, ) Navigation (Trails, walks, ) Potential users Guests Sportspersons Staff members Integration Smartphone Heart rate monitor Smartwatch

34 Smart Glasses Demo Panoramic POI Info Displaying directions and distance to far away points of interest 360 display Different size depending on distance Linking with rich content possible

35 Smart Glasses Demo Mountain Rescue Support

36 Smart Glasses User Experience (UX) Factors for Smart Glasses Field of view, resolution, refresh rate Form factor (style) and weight Data security and privacy Personalisation Social acceptance Battery life Price UX is crucial Image source: Daily Mail

37 Dr. Gerald Binder Business Development Smart Vision evolaris next level GmbH Hugo-Wolf-Gasse 8-8A, A-8010 Graz Spittelberggasse 3 II/6, 1070 MOBIL: TEL: gerald.binder@evolaris.net enabling mobile innovation