Invest in Your Career by Managing your Online Brand
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1 Invest in Your Career by Managing your Online Brand MALIN LIDÉN, VP Community, SAP SE linkedin.com/in/malinliden
2 WHY SOCIAL? BUSINESS DISCUSSIONS MOVE FROM OFF- TO ONLINE 2018 SAP SE or an SAP affiliate company. All rights reserved. 2
3 Why Online Appearance Matters YOU NEVER GET A SECOND CHANCE FOR A FIRST IMPRESSION People increasingly make up their mind about you before first interaction, based on information they find online. GO WHERE YOUR AUDIENCE IS: SOCIAL This is your space to showcase your expertise, others are using it NETWORKS AT SCALE ARE BUILT ONLINE Network = Opportunities 2018 SAP SE SE or or an an SAP affiliate company. All All rights reserved. 3
4 DO YOU KNOW YOUR DIGITAL BRAND? 2018 SAP SE or an SAP affiliate company. All rights reserved. 4
5 Why Online Influence Matters ATTRACT TALENT: Employees want to work for a social business INFLUENCE BUYERS: Advocacy is the new marketing and sales! ADVANCE CAREERS: Brand and network create opportunities SAP SAP SE SE or an or SAP an SAP affiliate affiliate company. company. All rights All rights reserved. reserved. 5
6 Business Conversations move from Offline to Online Threat or Opportunity 2018 SAP SE SE or or an an SAP affiliate company. All All rights reserved. 6 6
7 Threat Opportunity NEED TO CHANGE PRIVACY CONCERNS COMPLEXITY REACH ACCESS EFFICIENCY 2018 SAP SE or an SAP affiliate company. All rights reserved. 7
8 Threat Opportunity NEED TO CHANGE PRIVACY CONCERNS COMPLEXITY REACH ACCESS EFFICIENCY SOCIAL MAKES BUSINESS DEMOCRATIC 2018 SAP SE or an SAP affiliate company. All rights reserved. 8
9 FIRST IMPRESSIONS MATTER IS YOUR SHOP WINDOW SUPPORTING YOUR SOCIAL MEDIA GOAL? 2018 SAP SE or an SAP affiliate company. All rights reserved. 9
10 WHAT IS BUILDING A BRAND ALL ABOUT? A Lion Needs No Introduction in the Jungle 2018 SAP SE or an SAP affiliate company. All rights reserved. 10
11 How to Build and Manage Brand LISTEN ENGAGE INFLUENCE SHARE 2018 SAP SE or an SAP affiliate company. All rights reserved. 11
12 How to Make Your Voice Heard: LISTEN GO WHERE YOUR AUDIENCE IS UNDERSTAND TOPICS, LANGUAGE, CONNECTIONS RESEARCH BEFORE EVERY ENGAGEMENT TIPS Create list of keywords, spend 30 minutes a day listening to online conversations Follow influencers Join groups 2018 SAP SE or an SAP affiliate company. All rights reserved. 12
13 How to Make Your Voice Heard: ENGAGE JOIN CONVERSATIONS BE HELPFUL, ADD VALUE BUILD YOUR NETWORK TIPS Look up people you want to get on the radar of, comment on their posts Reach out online to anyone you know you ll meet Crowdsource ideas 2018 SAP SE or an SAP affiliate company. All rights reserved. 13
14 How to Make Your Voice Heard: SHARE ESTABLISH BRAND GOALS BE INTERESTING MAKE IT EASY TO SHARE YOUR CONTENT TIPS Build a blog library Read as a publisher Build in shares in your texts, add social info to your presentations 2018 SAP SE or an SAP affiliate company. All rights reserved. 14
15 Success Factors 1. Know your audience Speak their language 2018 SAP SE SE or or an an SAP affiliate company. All All rights reserved. Public 15 15
16 Success Factors 2. It s not about you, it s about them 2018 SAP SE SE or or an an SAP affiliate company. All All rights reserved. Public 16 16
17 Success Factors 3. Embrace it, enjoy it 2018 SAP SE SE or or an an SAP affiliate company. All All rights reserved. Public 17 17
18 Don t Forget Change is hard at first, messy in the middle, and gorgeous at the end. Robin Sharma 2018 SAP SE or an SAP affiliate company. All rights reserved SAP SE or an SAP affiliate company. All rights reserved. 18
19 Thank You! Let s Connect! Malin Lidén, VP, SAP Marketing linkedin.com/in/malinliden 2016 SAP SE or an SAP affiliate company. All rights reserved.
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