BMW Brilliance Automotive, Plant Shenyang. Investor & Analyst Meeting.

Transcription

1 Page 1 MW rilliance Automotive,., Senior Vice President Manufacturing & Plant Director, MW rilliance Automotive. Investor & Analyst Meeting Shenyang September 2010 Sheer Driving Pleasure

2 Page 2 Joint Venture history and milestones. Mar Signing of Joint Venture Contract Oct Launch of 3 Series Nov Launch of 5 Series Sep Launch of new 3 Series Nov Launch of new 5 Series long wheel base Sept Nov th Anniversary & 100,000 th Car Roll off Signing 2nd plant Investment Agreement with the Shenyang Municipal government Jan Go live Migration from CKD production to Transplant Jun Start of Production E90 in second production site Jul Launch of new 5 Series long wheel base

3 Page 3 Vehicles. Exterior Colours Producer of three vehicles: Sole producer of first Generation 5 Series Sedan Long Wheelbase in run out phase Alpine White lack Sapphire Producer of 3 Series Stone Sole Producer of the second Generation of The New MW 5 Series Sedan Long Wheelbase Platin ronze Space Grey

4 Page 4 Data. Size of used area in plant 280,000 square meters Production area: 200,000 square meters 2 Production sites (Dadong/Foresight) Plant Capacity in 2011: 75,000 cars per year Employees

5 Page 5 The two locations in Shenyang & new plant Greenfield. Plant 19.66, Foresight 3 Series Plant 19.10, Dadong 5 Series Long Wheelbase Plant 19.88, Greenfield X1, all new 3 Series and all new 3 Series Longwheelbase

6 Page 6 Layout Plant Dadong & Foresight. MW rilliance Assembly 3 Series Assembly 22km far from Dadong Plant JV Office Logistics 18,040m 2

7 Page 7 Plant Layout Assembly 3 Series (Foresight). Logistics uildings 5 Training Launch Logistics 7 2 Assembly uildings 58 3

8 Forecast Forecast MW Group Page 8 Production Volume Development. Production Volume ,000 Yearly Volume in units 90,000 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10, ,000 90, ,000 80,000 90,000 70,000 80,000 60,000 70,000 50,000 60,000 40,000 50,000 30,000 40,000 20,000 30,000 10,000 20,000 7, ,000 8,700 9,000 33,700 33,000 25,800 44,000 ~50,000 ~75, Series 5 Series

9 Current Plan Current Plan Maintenance C C 02:00-02:45 C MTNC C MW Group 10:30-11: Investor & Analyst Meeting. Capital 5.25 Markets Day :00 A A A A A A Shift Model. A A A MTNC 10:30-11:15 Page 9 18:00-18:45 M onday Tuesday Wednesday Thursday Friday Sat urday 7.25 Sunday 14: :00 M onday Tuesday Wednesday Thursday Friday Sat urday Sunday M onday Tuesday Wednesday Thursday Friday Sat urday C C C C C C Sunday MTNC C 18:00-18: :00 MTNC 02:00-02:45 MTNC working hour Maintenance C C C C 7.25 C21.75 C :00-02:45 22:00 MTNC C C C C C C :00-02: MTNC C 1. C A 5.25week C A week A C week C C A 5.25 A 5.25 A 5.25 C C :00 C Shi f t gr 2 oup A working 10:30 - hour 11:15 2 Shi f t gr A oup 16.5 A A A A A Shi f t A A A A A A 7.25 gr oup C h 7.25 WTA per assoc. and week 10:30-11:15 14:00 10:30-11:15 1. week 2. week 3. week k 3. week Shi f t 7.25 gr oup A : MTNC :00 Shi f t gr oup :00-18: Shi f t gr oup C h WTA per MTNC assoc. and week MTNC : h - 18:45 WTA per 7.25 assoc. and week :00 18:00-18: C 7.25 C 7.25 C 7.25 C 7.25 C 7.25 C 22: :00 24: C C C C C C working hour C 16.5 C C C C C : :00 working hour working hour week week week Shi f t gr oup A st Week nd 43. Week 5 3rd Week 1. week 2. week 3. week Shi gr oup Shift 1. Group week 43. A 2. week week Shi f t gr oup A Shi gr oup AC Shift Group h WTA per assoc. and week Shi f t gr oup Shi f t gr oup C Shift Group C h WTA per assoc. and week Shi f t gr oup C h WTA per assoc. and week 3.5h Work Time Account per associate and week

10 Page 10 Investor & Analyst Meeting Technology Overview. Logistics: ~ 30,000 m2 ~ 800 Production associates ody Shop (3 and 5 Series) ~ 70,000 m2 (incl. logistics operation) ~ 1000 Production associates - F18 ody Shop on latest MW standard Paint Shop ~ 50,000m2 ~ 500 Production Associates Assembly (Dadong & Foresight) ~ 50,000m2 ~ 1400 Production Associates

11 Page 11 Previous process Investor & Analyst Meeting Customer Oriented Sales and Production Process was implemented beginning Volume fixed 2. Model (Engine) fixed 3. Options fixed Aluminum wheels Steering wheel Interior trim Actual process (flexible) Volume fixed 2. Model (Engine) fixed Options fixed Aluminum wheels Steering wheel Interior trim 0 Time Improved Customer Orientation (faster response to market demand) Reduction of VDC Stock (potential savings) etter Competitiveness due to Flexible Options

12 Page 12 Investor & Analyst Meeting Local Supplier. Over 160 suppliers in China by eijing Heilongjiang Jilin Changchun Shenyang Xinjiang Qinghai Inner Mongolia Ningxia Gansu Shaanxi Liaoning eijing Hebei Shanxi Shandong Henan Jiangsu Dalian Qingdao Tibet Sichuan Hubei Hunan Jiangxi Anhui Zhejiang Shanghai Guizhou Fujian Yunan Guangxi Guangdong Hubei&Hunan Shenzhen

13 Page 13 Human Resource. Headcount structure. Plant has around 4,300 employees (A 2,920; Flexible 1,380). The average age of the highly motivated and skilled associates is around 27 years old. Over 69.8% of all employees have at least a college degree. University: 14.7% Master: 5.4% Flexible: 32% Doctor: 0.2% Others: 2.8% College: 44.3% Permanent: 68% elow College:27.4% Well Educated Flexible

14 Page 14 Long Term Targets & new Products for Plant Shenyang/Dadong. Continue to produce World Class Quality Continuous Capacity Increases at Plant Dadong/Foresight and new plant in Tiexi up to 300,000 units/year (depending on the marked demand) Continue Sustainable Efficiency Increase (average %/a) Continue Environmental Sustainability Energy was reduced by ~40% 2008-today VOC was reduced by ~20% 2008-today Water Consumption was reduced by ~60% 2008-today Process Waste Water was reduced by ~30% 2008-today Waste for Disposal was reduced by 70% 2008-today Production of New Energy Vehicle together with our Partner rilliance, in keeping with the priorities of the Chinese Government (10 year development plan for Fuel Efficiency and New Energy Vehicles) Continue with sustainable Corporate Social Contribution Activities for Chinese/Shenyang Society Educational Support; e.g.: MW China Excellent University Students Award or MW China Children s traffic Safety education Environmental Protection, e.g.: Environmental Sustainability in Production or Earthquake-hit area Environmental Protection Programs integrated into other events (e.g. eco-bag) Cultural Promotion, e.g.: MW China Culture Journey or MW China Culture Night Corporate Governance, e.g.: ASR projects or Employees care and development