ETTEVÕTTE VEEBISAIDI OPTIMEERIMINE JA HALDUS. Romil Rõbtšenkov
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1 ETTEVÕTTE VEEBISAIDI OPTIMEERIMINE JA HALDUS Romil Rõbtšenkov
2 Tutvume bit.ly/aprill26
3 bit.ly/aprill26
4 Domeeninimi
5 .ee domeenid
6 DOMEENI REGISTREERIMINE - numbrid (0 9), sidekriips ja tähed (k.a täptähed ja kirillitsa) tähemärki - jõulud.ee (pikkus 13) - xn--julud-dua.ee - kõikide osade pikkus [x].[y].ee x + y = 253
7 DOMEENINIMI -.ee tipptaseme domeeninimi -.edu.ee teise taseme domeenid - uudised.err.ee kolmanda astme domeen - romil.ee domeeninimi
8 HEA DOMEENINIMI - meeldejääv, lühike - seostub nime, kaubamärgi, tegevusvaldkonnaga - google.ee otsingumootor eelistab eesti keelse otsingu puhul.ee domeeni - kaubamärgi kaitsmiseks tuleb registreerida ka rahvusvaheline (.eu.com.asia) ja teiste võimalike sihtmaade domeenid (.ru,.lv,.fi jmt)
9 DOMEENI REGISTREERIMINE - WHOIS - akredeteeritud.ee registripidajad internet.ee/et/registripidajad - Ühispäringud nt joker.com - Registreerimisel avalikustatavad andmed -.eu ja.com nimi, , aadress, telefon -.ee nimi,
10 .EE.EU.COM - 1 aasta
11 .EE ~10.EU ~8.COM ~11-1 aasta
12 Veebimajutus
13 VEEBIMAJUTUSE VALIK E-POST DOMEEN KODULEHT
14 VEEBIMAJUTUSE VALIK - E-post - - Eraldi teenusepakkuja ~5 kuus kasutaja kohta - Google for Business - Office Veebimajutuse hind - ~ 5 kuus
15 VEEBIMAJUTUSE ASUKOHT
16 Muud võimalused Kas veebilehe saab asendada Facebook i lehega?
17 Sisuhaldussüsteem CMS (Content Management System)
18 MIDA ARVESTADA CMS I VALIMISEL - Tasuta - Mitmekeelsus (sisseehitatud, eraldi lisateegid) - Lisateegid (plug-in) - Tugi (kommuun) - Kasutajad (haldaja, admin) - Kujunduste valik (~40 ) - Mobiilisõbralikkus
19 MILLIST CMS I KEEGI KASUTAB? - Wappalyzer lisateek brauserile
20 Turvalisus
21 MUREKOHAD - DoS Denial of Service Attack - SPÄM - Sisu muutmine - Ei saa administraatori poolele ligi
22 KUIDAS HOIDA TURVALISUST? - Piira administraatori lehele ligipääs - Vaata üle CMS i kasutajate õigused - Jälgi uudised blog.ria.ee - Loo tugevad paroolid - Varunda (sh väljaspoole majutust, nt Google Drive i, Dropbox i) - cloudflare.com lehe suunamine ja liikluse optimeerimine
23 HTTPS Näiteks letsencrypt.org pakub tasuta sertifikaate
24 SEO Veebilehe optimeerimine otsingumootoritele
25 ALGORITM - Domeeninimi ja otsisõna veebiaadressil - Märksõnad (abiks MozBar brauseri lisateek, keywordtool.io, Google Keyword Planner) - H1, H2, H3 pealkirjad - Korralik teksti sisu (mitte tõlge) ja pildid - Ristviited lehtede vahel - Sotsiaalmeedia - Trend reaalaja sisu suunas
26 LUGEMISMATERJALI SEO OSAS Oma konkurentide analüüsi läbiviimine - bit.ly/illustratedseocompetitiveanalysis Google i juhend paremaks SEO ks - bit.ly/searchengineoptimizationstarterguide
27 VEEBIÜLEMAD - neti.ee - bing.com (/toolbox/submit-site-url) - yandex.com - google.com (webmasters) - (Google My Business)
28 /ROBOTS.TXT User-agent: * Disallow: /cgi-bin/ Disallow: /tmp/ Disallow: /~joe/
29 SITEMAP <?xml version="1.0" encoding="utf-8"?> <urlset xmlns=" sitemap/0.9"> <url> <loc> </url> </urlset> - WordPress ile (Google XML Sitemaps)
30 Sisuloome
31 SISULOOME - Regulaarsus - Blogi pidamise asemel Instagram - Automatiseerimine üle mitmete kanalite - IFTT.com - Zapier.com
32 HEAD PILDID - Enda tehtud - Tasuta kataloogidest - pexels.com - pixabay.com - Ostetud (~1 )
33 LEHTEDE STRUKTUUR - TEENUSED 1, 2, 3 või - TEENUSED - TEENUS 1 - TEENUS 2 - TEENUS 3
34 ETTEVAATUST! INTERNETI ARHIIV - archive.org
35 Analüütika ja A/B testimine
36 ANALÜÜTIKA - Google Analytics - külastajad uued, korduvkülastajad - lehtedel navigeerimine mis lehelt kuhu lehele - soovitud tegevused sisselogimine, ostu sooritamine - sündmused video vaatamine, faili allalaadimine - Veebiülemad - kust lehele tullakse - mis märksõnade kaudu lehele jõutakse
37 A/B TESTIMINE - Sõnastus - Suurus, värv, asukoht - Pealkiri või kirjeldus - Vormi pikkus ja väljad - Paigutus ja stiil - Pildid
38 Näited
39 - 10 CONVERSION RATE BLUNDERS bouncex.com
40 - 10 CONVERSION RATE BLUNDERS bouncex.com
41 - 50 A/B Split Test Conversion Optimization Case Studies blog.wishpond.com
42 - Stock Photo or Real Image? A/B Testing Finds Out Which is Better vwo.com
43 - 14 A/B TESTING CASE STUDIES: E-COMMERCE EDITION amasty.com
44 LUGEMISMATERJAL Näited ja juhendmaterjal A/B testide näitel - bouncex.com/thinktank/
45 Suur tänu kuulamas!
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