WHAT IS SEO? Dr. Andy Chun
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1 WHAT IS SEO? Dr. Andy Chun
2 If the user can't find it, it doesn't exist! Eric Schaffer HFI Button
3 Users only have patience to look through the first 1 or 2 of SERPs!
4 HOW?
5 SOME BASICS If search engines cannot find your site, it cannot index it If search engines can t read your content, it will not know how to index it If search engines don t understand your content, it will not index it properly SEO = help search engines read and understand your site!
6 THE PROCESS: 1. Make site accessible to search bots! HTML/CSS validation XML sitemap robots.txt nofollow notify search engines know 2. Make site understandable by search bots! 3. Optimize on keywords! 4. Promote! 5. Monitor and Improve! 6. Don t get blacklisted!
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9 THE PROCESS: 1. Make site accessible to search bots! HTML/CSS validation XML sitemap robots.txt nofollow notify search engines know 2. Make site understandable by search bots! 3. Optimize on keywords! 4. Promote! 5. Monitor and Improve! 6. Don t get blacklisted!
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16 THE PROCESS: 1. Make site accessible to search bots! HTML/CSS validation XML sitemap robots.txt nofollow notify search engines know 2. Make site understandable by search bots! 3. Optimize on keywords! 4. Promote! 5. Monitor and Improve! 6. Don t get blacklisted!
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18 THE PROCESS: 1. Make site accessible to search bots! HTML/CSS validation XML sitemap robots.txt nofollow notify search engines know 2. Make site understandable by search bots! 3. Optimize on keywords! 4. Promote! 5. Monitor and Improve! 6. Don t get blacklisted!
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21 THE PROCESS: 1. Make site accessible to search bots! HTML/CSS validation XML sitemap robots.txt nofollow let search engines know 2. Make site understandable by search bots! 3. Optimize on keywords! 4. Promote! 5. Monitor and Improve! 6. Don t get blacklisted!
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31 THE PROCESS: 1. Make site accessible to search bots! 2. Make site understandable by search bots! check what bots see dynamic content document structure 3. Optimize on keywords! 4. Promote! 5. Monitor and Improve! 6. Don t get blacklisted!
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40 THE PROCESS: 1. Make site accessible to search bots! 2. Make site understandable by search bots! check what bots see dynamic content document structure 3. Optimize on keywords! 4. Promote! 5. Monitor and Improve! 6. Don t get blacklisted!
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43 THE PROCESS: 1. Make site accessible to search bots! 2. Make site understandable by search bots! check what bots see dynamic content document structure 3. Optimize on keywords! 4. Promote! 5. Monitor and Improve! 6. Don t get blacklisted!
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53 THE PROCESS: 1. Make site accessible to search bots! 2. Make site understandable by search bots! 3. Optimize on keywords! 4. Promote! 5. Monitor and Improve! 6. Don t get blacklisted!
54 Think of what keywords people might type into Google to find you! including alternate spellings, wordings, synonyms, etc In user vocabulary
55 SOME STEPS: 1. Identify high conversion landing pages! 2. Identify objective of each landing page! 3. Create a list of all potential keywords for each landing pages!
56 COMPETITIVE ANALYSIS 1. Analyze keyword search results 2. Use related sites function 3. Analyze what keywords competitors use
57 THE PROCESS: 1. Make site accessible to search bots! 2. Make site understandable by search bots! 3. Optimize on keywords! 4. Promote! 5. Monitor and Improve! 6. Don t get blacklisted!
58 GOOD PRACTICES Blog about new content/services Offline promotion Use social media Add to Google My Business Reach out to related community
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60 THE PROCESS: 1. Make site accessible to search bots! 2. Make site understandable by search bots! 3. Optimize on keywords! 4. Promote! 5. Monitor and Improve! 6. Don t get blacklisted!
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64 THE PROCESS: 1. Make site accessible to search bots! 2. Make site understandable by search bots! 3. Optimize on keywords! 4. Promote! 5. Monitor and Improve! 6. Don t get blacklisted!
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