Get Found and prosper. SEO and Google Ads training

Transcription

1 Get Found and prosper SEO and Google Ads training

2 Get Found and prosper SEO and Google Ads training Thank you for showing up!

3 Overview: What I'm going to teach today The essentials of getting found on Google

4 Overview: What I'm going to teach today The essentials of getting found on Google Why?

5 Overview: What I'm going to teach today The essentials of getting found on Google how to build a keyword list

6 Overview: What I'm going to teach today The essentials of getting found on Google how to build a keyword list Why?

7 Overview: What I'm going to teach today The essentials of getting found on Google how to build a keyword list How to build and utilize landing pages

8 Overview: What I'm going to teach today The essentials of getting found on Google how to build a keyword list How to build and utilize landing pages How to analyze your website, and your competition

9 Overview: What I'm going to teach today The essentials of getting found on Google how to build a keyword list How to build and utilize landing pages How to analyze your website, and your competition The one thing you can do to get found online now

10 Overview: What I'm going to teach today The essentials of getting found on Google how to build a keyword list How to build and utilize landing pages How to analyze your website, and your competition The one thing you can do to get found online now Tools SEOs use every day

11 Who's this guy?

12 Who's this guy? Mark Lamberth

13 Who's this guy? Mark Lamberth Doing digital marketing for 15 years

14 Who's this guy? Mark Lamberth Doing digital marketing for 15 years Founder of 3 successful businesses

15 Who's this guy? Mark Lamberth Doing digital marketing for 15 years Founder of 3 successful businesses CEO, Rokket Science

16 Who's this guy? Mark Lamberth Doing digital marketing for 15 years Founder of 3 successful businesses CEO, Rokket Science interests: plant medicines, neuroscience, entrepreneurship

17 Why I put on this training It helps me meet business owners that may need some help

18 Why I put on this training It helps me meet business owners that may need some help I love to teach, especially SEO and DM

19 Why I put on this training It helps me meet business owners that may need some help I love to teach, especially SEO and DM I want to speak to more people, so if you need a speaker, let me know

20 Check in... How would you rate your SEO/PPC experience level? beginner

21 Check in... How would you rate your SEO/PPC experience level? beginner intermediate

22 Check in... How would you rate your SEO/PPC experience level? beginner intermediate advanced

23 Check in people share Why are you here? What do you want to learn? What is your business or industry?

24 Did you know... in 2017, spending on digital marketing surpassed all tv advertising. $77b vs. $72b

25 Did you know... in 2017, spending on digital marketing surpassed all tv advertising. $77b vs. $72b in 2017, Jeff Bezos earned $107,000,000 every single day... over 40B total

26 Overview: What I'm going to teach today The essentials of getting found on Google how to build a keyword list How to build and utilize landing pages How to build and utilize landing pages The one thing you can do to get found online now Tools SEOs use every day

27 Let's take a quick look at Google Live example

28 Google used to have competition 2005

29 Google used to But no longer... have competition

30 in 2018, the top of Google is where you want to be.

31 in 2018, the top of Google is where you want to be. why...?

32 Cause that's where everybody clicks...

33 We even know how many people click on each position

34 how do you get to the top of Google?

35 You do "Search Engine Optimization"

36 You do "Search Engine Optimization" ok... how do I do that?

37 Four big factors for SEO: 1. Content 2. Backlinks 3. Mobile-optimized 4. Other technical factors

38 Four big factors for SEO: 1. Content: "Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors." - Google

39 Four big factors for SEO: 2. Backlinks: Backlink: when site A links to site B. Backlinks are especially valuable for SEO because they represent a "vote of confidence" from one site to another. In essence, backlinks to your website are a signal to search engines that others vouch for your content.

40 Backlink examples Google My Business Facebook

41 Backlink examples Yellow Pages

42 Backlink examples Random website

43 Backlink examples Random website

44 Backlink examples Random website

45 Four big factors for SEO: 3. Mobile-optimized: There are over 1 billion websites on the web. But 85% of small business websites are NOT mobile optimized. The majority of internet usage will be done via a mobile device and for most people the mobile web will be their primary, if not their only, way of experiencing the internet.

46 Four big factors for SEO: 4. Other technical factors Check and improve technical website factors that affect Google's ability to search, including: 1. HTTPS status codes 2. Site load time - under 2 sec. 3. Check XML site map 4. Check crawl errors with a crawl report

47 Four big factors for SEO: 4. Other technical factors Check and improve technical website factors that affect Google's ability to search, including: 1. HTTPS status codes 2. Site load time - under 2 sec. 3. Check XML site map 4. Check crawl errors with a crawl report (site must be super healthy)

48 Overview: What I'm going to teach today The essentials of getting found on Google how to build a keyword list How to build and utilize landing pages How to analyze your website, and your competition The one thing you can do to get found online now Tools SEOs use every day

49 How to build a Keyword List:

50 How to build a Keyword List: SEMrush.com demonstration

51 SEMrush.com

52 Overview: What I'm going to teach today The essentials of getting found on Google how to build a keyword list How to build and utilize landing pages How to analyze your website, and your competition The one thing you can do to get found online now Tools SEOs use every day

53 Overview: What I'm going to teach today The essentials of getting found on Google how to build a keyword list How to build and utilize landing pages How to analyze your website, and your competition The one thing you can do to get found online now Tools SEOs use every day

54 how to analyze current performance, and your competitors

55 how to analyze current performance, and your competitors SEMrush.com demonstration

56 Overview: What I'm going to teach today The essentials of getting found on Google how to build a keyword list How to build and utilize landing pages How to analyze your website, and your competition The one thing you can do to get found online now Tools SEOs use every day

57 That's cool and all but what do I do for my site?!??

58 What's the ONE, MOST EFFECTIVE THING I can do to get found online right now?

59 Here it is:

60 Here it is: Fully and completely build out your Google My Business listing

61 Here it is: Fully and completely build out your Google My Business listing and I mean 100%

62 Why's it so important? It's an easy process, yet required, to be listed in Google's local business listings. This is the portal through which you get Google reviews, which are helpful for ranking, and for creating trust with prospective clients.

63 If you click on a business in a Maps listing

64 You're taken to that company's 'Google My Business' page

65 How do I set it up? google.com/business

66 Then go through all the steps

67 keep going... you'll need to verify your address

68 fill that listing up with videos

69 fill that listing up with photos

70 fill that listing up with biz hours

71 fill that listing up with Posts

72 fill that listing up with Enable Messaging

73 fill that listing up with Your own Questions and answers + Answers to questions from public

74 Overview: What I'm going to teach today The essentials of getting found on Google how to build a keyword list How to build and utilize landing pages How to analyze your website, and your competition The one thing you can do to get found online now Tools SEOs use every day

75 Tools we use Google Keyword Planner - to get keyword ideas, and plan your search network campaigns

76 Tools we use SEMRush - find keyword search numbers, backlink analysis, and what you currently rank for

77 Tools we use WP Engine web hosting - Pro-level website hosting, fast with great support

78 Tools we use Google Search Bar - to find semantically related keywords, and ideas for blog writing

79 Tools we use Canva - like Photoshop, but easier, and cheaper. Simple web-based image/photo editor

80 Tools we use ntopic.org - helps write Semantically-related content

81 Tools we use Google Page Speed Insights - get information about your site speed directly from Google.

82 Tools we use Call Rail - Gives trackable local phone numbers, to allow critical conversion tracking of calls

83 Tools we use Responsimulator - see how your website renders in Mobile format

84 Tools we use Google Analytics - very powerful tool, and free. It gives important statistics about your traffic.

85 Tools we use Google Keyword Planner - to get keyword ideas, and plan your search network campaigns SEMRush - find keyword search numbers, backlink analysis, and what you currently rank for WP Engine web hosting - Pro-level website hosting, fast with great support Google Search Bar - to find semantically related keywords, and ideas for blog writing Canva - like Photoshop, but easier, and cheaper. Simple web-based image/photo editor ntopic.org - helps write Semantically-related content Google Page Speed Insights - get information about your site speed directly from Google. Call Rail - Gives trackable local phone numbers, to allow critical conversion tracking of calls Responsimulator - see how your website renders in Mobile format Google Analytics - very powerful tool, and free. It gives important statistics about your traffic.

86 What we learned today The essentials of getting found on Google how to build a keyword list How to build and utilize landing pages How to analyze your website, and your competition The one thing you can do to get found online now Tools SEOs use every day

87 Where I'm at: Mark Lamberth RokketScience.com