Introduction to Digital Communications

Transcription

1 Directions: Fill in the blanks. Defining Digital Communication Segment 1. Digital Communication Is the ability to create and a message using different technological devices, including: radio television cell phones: SMS or text messaging computers: Internet websites, , PowerPoint, etc. Fun Fact: when you send a text message you are using digital communication. 2. Digital Communication Has a which includes the following inventions: telegraph telephone television computer cell phone the Internet Fun Fact: The ARPANET was the first packet switching network. This network evolved into the Internet enjoyed today Accompanies: 1

2 3. Firsts in Digital Communication Fun Fact: The first cell phone was the Motorola DynaTAC 8000X. It weighed 2 pounds, offered just a half-hour of talk time for every recharging, and sold for $3, Digital Media Products communication with the use of technological devices Allow for constant communication people are continually sending and receiving messages and gathering and interpreting information Change the way people access and ideas and information 5. Digital Communication Can be used for: business meeting environments purposes government. personal uses Fun Fact: The average U.S. Teen sends or receives an average of 2,899 text message per month. Accompanies: 2

3 The Digital Communication Process Segment 1. Transactional Model 2. Sender Is the person or sending a message to another person or party Can also be called the source of communication Needs to be sure the information is useful and accurate Should be clear as to what and one wants to communicate Examples in digital communication include: bloggers television and radio broadcasters creators of websites Accompanies: 3

4 3. Message Is the set of words and symbols the sender transmits includes all information to be communicated Can be expressed verbally or nonverbally verbal communication is expressed in language, spoken or written nonverbal communication is most notably language or pictures In a digital form, is most often. Examples in digital communication include: blogs television and radio shows websites 4. Media Refers to the through which the information moves from sender to receiver Includes the following digital devices: radio television computers cell phones Fun Fact: The first computers were actually people. Computer was a job title for people who did calculations by hand or paper. Soon after the computing machines were built, they were called computers. 5. Encoding Is the process of transferring information one wants to communicate into a form which can be sent, received and understood putting thoughts into a form Examples in digital communication include: writing a. writing and producing a television or radio show designing and creating a website Success depends on the ability to relay information and reduce confusion Fun Fact: Technology devices such as computers and CD players use word sequences of 0s and 1s called binary values to send and receive data. Accompanies: 4

5 6. Noise Is any static or interruption during the communication process Can cause a message to be different than the sender intended Is not just sounds anything which with receiving or understanding the message is considered noise 7. Noise Includes the following types of distractions: semantic noise misinterpretation of the message internal noise actions or thoughts within the receiver which disrupt the receiver s ability to understand the message external noise distractions such as or sounds which disrupt the message Examples in digital communication include: which is not clear to the receiver preconceived opinions advertisement clutter 8. Decoding Is the process of assigning to words and symbols to form the message back into thought the direct opposite process of encoding In digital communication, is also known as an action a computer performs to convert an electronic or code into plain text Examples in digital communication include: reading a blog watching a television or radio show examining a website Accompanies: 5

6 9. Receiver Is the person or party receiving the message Can also be called the audience or. Might or might not interpret the meaning of the message the same way the sender intended it to be interpreted Examples in digital communication include: blog readers television and radio listeners Internet shoppers 10. Feedback Is the set of reactions and acknowledgment the receiver displays after receiving the message Can also be called the. Refers to the part of the receiver's response which is communicated back to the sender Shows the receiver has the message 11. The Intended Audience Should be identified and considered by the sender before attempting to send a message, including factors such as: size of the audience existing of audience amount of knowledge and experience the audience has with the topic Should affect the message, including factors such as: words and used in message media used to transmit message accessibility of message 12. Media Selection Involves deciding what words and symbols will best the message, such as: spoken words written words color pictures motion pictures Accompanies: 6

7 13. Media Selection Requires consideration of the following factors: the media s availability the opportunities the media present for. how much is associated with the media Graphic Design in Digital Communications Segment 1. Graphic Design Is the art process used to: announce or something or persuade someone explain a complicated system Fun Fact: Apple was the first to produce computers which had bitmap graphics- the origin of the modern computerized graphic design. 2. Graphic Design Uses a variety of communication tools in order to the message Includes the following main tools: image Can demonstrate a process Fun Fact: Typography within graphic design involves choosing the appropriate typeface and creating their arrangement of the page. 3. Design Elements Are the basic used in part of any composition or publication Include the following: text graphics color white space Accompanies: 7

8 4. Text Is used for any wording of anything written or. Makes up the following: text headline body copy 5. Typeface Refers to a set of characters with the same. Includes characters such as: letters numbers symbols marks 6. Font Is the specific size and shape of the typeface Is a combination of typefaces defining the family, weight and style of the text Should be and easy to read Should be limited in one publication no more than fonts Fun Fact: With the introduction of computers, the terms font and typeface are often used interchangeably, however they are not the same. 7. Size Is the occupied by text or an image In digital design is defined by the following terms: (pc) points (pt) millimeters (mm) centimeters (cm) inches (in) Accompanies: 8

9 8. Style Is a of a font Includes the following: italics underline bold Can be used to emphasize words or phrases however, overuse can be a or decrease readability 9. The Headline Is the phrase or sentence which a reader s attention to a particular product, service or idea Is usually distinguished by its: contrast size special. 10. The Headline Grabs the reader s attention Convinces the reader to study the publication directs readers to and text attracts a specific target market should be creative and. inspires emotion: curiosity, laughter, thoughtfulness, nostalgia, etc. 11. Body Copy Refers to the written material or text of a publication Details the information, or purpose of the publication Is the most way to get the intended message to readers 12. Body Copy Should be located beneath the headline in most cases Should be direct and simple Must appeal to the. Should explain the who, what, where, when, why and how of the publication Should to increase readability and be easy to follow Accompanies: 9

10 13. Color Can be used in the visuals, text and background of a publication Draws a reader s attention Can have a affect on the reader Adds a stimulus to publications Should be based on the intended message and image of the publication Should not be overused no more than five colors should be used on one page 14. Color Can evoke the following feelings in the consumer: red: energy, power, passion orange: determination,, encouragement yellow: joy, happiness, intellect green: growth, harmony,, health blue: trust, loyalty, faith Fun Fact: yellow surroundings seem to enhance the performance of schoolchildren. 15. The Color Wheel Is a useful tool in determining which colors to use in a production Aids in creating a variety of color schemes each color can give the message a different style color schemes are used to make the more appealing to the reader 16. White Space Is also referred to as space or blank space Refers to the portions of the page or publication which are unused Is the space between the graphics, text and any other elements including, line spacing, etc. Does not have to be white it is whatever the background color is Accompanies: 10

11 17. White Space Is an important element in creating a desirable because it allows for the following: readability flow Should make up between 15 and 20 percent of the page 18. Graphic Design Concepts Include the following: balance proximity alignment contrast 19. Balance Is the way a production s lines,, colors and textures are arranged Directs the viewers eyes Should be symmetrical, asymmetrical or radial symmetrical: one side matches the other : sides do not match; balance is achieved through tricks of the eye radial: all elements spread out from a center point 20. Balance Is commonly achieved using the rule of thirds break an image into horizontally and vertically so the picture has nine parts (red lines) focal points should be at the (green dots) Fun Fact: Studies show when viewing images, people s eyes go to one of the intersection points of the rule of thirds more naturally than the center of the shot. Accompanies: 11

12 21. Proximity Is the location of items in to one another Can determine or describe relationships between elements Is one of the ways to give a production an organized feel and create a visual structure 22. Alignment Refers to the lining up or arrangement of text and graphics on the page Is achieved by text or graphics the following ways: flush left flush right centered fully. 23. Consistency Refers to the look and feel of a production across all pages Can be created through the use of colors, a font or graphics Should make easier for the reader Can be accomplished by using an accessible and effective page as a master template Navigate, in graphic design terms, is to direct, guide or move a viewer s eye in a particular direction. 24. Contrast Refers to the and arrangement of varying and opposite design elements Is accomplished by using different sizes,, fonts, etc. 25. Layout Is the plan or design concerning the placement of design elements Is effective when it: is easy to read is to the eye conveys a specific message is organized and. Accompanies: 12

13 26. Layout Design Tips include: consider the relationship between size and proximity of each item balance the of pictures and text divide the page into thirds use and similar design patterns match the layout to the publication allow for wider margins in reports use master templates when needed 27. Master Template Is a page design pattern used as the basis for creating other pages of a production Contains layout, background, theme colors, fonts and effects Allows a designer to elements once and change details, such as text, without having to create each page individually 28. Master Template Can be used in the following Microsoft Office programs: PowerPoint Word Excel Access 29. Manuscript Editing Is used to errors and prepare text for typesetting or printing in a publication Includes: editing Should correct mistakes such as: spelling, grammar and punctuation errors repeated words and phrases undefined and improperly used words Manuscript is the writing in any book, article, or document before it is printed Accompanies: 13

14 30. Photo Editing Is applying any sort of alteration to a photograph or image Capabilities include: altering color cropping, and merging images sharpening and. adding special effects (distortion, texture, etc.) Is typically done using software including: Adobe Photoshop Picasa TM GIMP 31. Video Editing Is the process of altering video to create a new work Allows for, color changes, filters, transitions, effects and more Is typically done using software including: CyberLink PowerDirector Corel VideoStudio Pro Adobe Premiere Elements Magix Movie Edit Pro Roxio Creator 32. Editing Is performed in order to: unwanted material shorten or resize the material create a. add graphics, music and/or effects Accompanies: 14