Graphic Design/Advertising

Transcription

1 Graphic Design/Advertising Scranton School District Scranton, PA

2 hic Design quisite: Introduction to Business, Business Academic Computers hic Design is designed to introduce students the diverse field of Graphic arts, design principles and advertising in a softwar nment. Students will develop skills in design principles, creating digital media, & photo editing as part of the creativity pro nts will also learn basic photography skills, such as color scheme and mood, photo manipulation, vector based drawing te gital print media using the Adobe creative suite. As a project based course, students will develop and apply skills as they al world. This course is essential for students interested in commercial or fine art, graphic design, advertising, print media y of professional careers that require computer based art creation skills. hic Design/Advertising Page 1

3 Year-at-a-glance : Graphic Design Grade Level Date Completed: 1/ arter Topic Resources CCSS Graphic Design gcflearnfree.org/image Editing in Graphic Design Occupational Outlook Handbook on bls.gov ts of Design created Resources online and documents artisttookit.com es of Design created Resources online and documents learning management system/file Organization created Resources online and documents tanding Graphics gcflearnfree.org- Image Editing 101 Photoshop - Photo Effects hic Design/Advertising Page 2 created Resources online and documents created web-based

4 Photoshop- Text Effects created web-based hic Design/Advertising Page 3

5 arter ht Laws Topic Resources CCSS commonsensemedia.org copyright and fair use lessons Photoshop- Image masks/recoloring ter Science Week- Hour of Code llustrator hic Design/Advertising Page 4 created web-based Coding on code.org and khanacademy.org digitalartanddesign.org created web-based digitalartanddesign.org created web-based digitalartanddesign.org

6 created web-based created web-based hic Design/Advertising Page 5

7 arter ndesign Restaurant menu ndesign Magazine ndesign Newletter Marketing Topic Resources CCSS created web-based created web-based created web-based created web-based hic Design/Advertising Page 6

8 arter edia Advertising for Final oject: tion Design Topic Resources CCSS created web-based activities and presentations on Edmodo created web-based hic Design/Advertising Page 7

9 General Topic Graphic Design Academic Standard(s) B D G Essential Knowledge, Skills & Define the field of graphic design and how it functions in modern day society Images Symbols Artwork Visualization Resources & Activities Assessments Sugges gcflearnfree.org/image Editing Series available assessments online. (Optional) 5 days in Graphic Design A D E M A B Explore opportunities in the graphic and web design field Graphic Designer Web Design Multimedia Artists and Animation Occupational Outlook Handbook on bls.gov 3 days hic Design/Advertising Page 8

10 ts of Design B K Evaluate and inspect Visual tools to create art. created Resources online and documents 5 days es of Design B K Size Color Size Texture Lines Points Form Shape Understanding and evaluating how to use the Elements of Design to make art. artisttookit.com created Resources online and documents 5 days n LMS/ File ement W S T U Pattern Contrast Emphasis Balance Proportion/scale Harmony Rhythm/Moveme nt Students will use edmodo to view/submit assignments and manage for a portfolio created Resources 5 days hic Design/Advertising Page 9

11 tanding Graphics B4 File Explorer Finder Google Drive Download attachments Understand the building blocks of a digital graphic, file types and basic editing functions. Graphic Image Picture Pixels Pixelation Dimensions Resolution File format File size.jpeg.png.gif image degradation online and documents gcflearnfree.org- Image Editing 101 created Resources online and documents 2 days hic Design/Advertising Page 10

12 Photoshop - Photo B4 Use Photoshop to make selections in images, remove blemishes, change the color of photos, clone/copy and reuse parts of the images convert images to black and white, and crop images nondestructively created web-based 10 days Workspace Canvas Toolbox Zoom tool Hand tool Cropping Save and load selections Quick Select Tool Lasso Tools Marquee Tool Magic Wand feathered edges Layers Layers Panel Opacity Layer styles hic Design/Advertising Page 11

13 Photoshop- Text Effects B4 Use text to convey different themes, mood and continuity within an image. Enhance text to make your design more appealing to the viewer. created web-based 10 days Typography Typeface Font style Serif Sans-serif Bevel Emboss Contour Drop shadow Inner shadow Gradient overlay Color overlay Stroke hic Design/Advertising Page 12

14 ht Laws B B K Understanding how manipulating or use images and other online media that isn t your property. This may differ based on different forms ownership. commonsensemedia.org copyright and fair use lessons prepared Test 5 days Fair Use Act Copyright Trademark Creative Commons Photoshop- Image recoloring B4 Hide or highlight portions of the images. improve the contrast, characteristics or color of the images without destroying the original copy. created web-based prepared Rubrics 4 days hic Design/Advertising Page 13 Masks Color Range Command Color Balance Filters Menu Blur

15 ter Science Week- Hour H Distort Adjustment Layers levels Curves Exposure Smart Filters Students well participate in hour long throughout the week that introduces students to coding, programming and computational thinking skills Coding on code.org and khanacademy.org 5 days llustrator B3 Computational thinking JavaScript Python Syntax Commands Loops Functions Variables Create digital print products on a vector based design software. Using this program, they will design slogans, brand logos, and other advertising graphics and digitalartanddesign.org created web-based prepared Rubrics 12 days hic Design/Advertising Page 14

16 information,while apply this to the creation process. Selection Direct Selection Stroke and Fill Graphic Manipulation Focal Point hop and Illustrator Logos B G K Design an effective logo for a business, creating something unique and simplistic. Lastly, compare logos from successful companies. logo brand recognition brand loyalty digitalartanddesign.org created web-based 10 days hop and Illustrator Posters B G Apply skills in design, theme composition, and layout to create a poster that effectively draws in digitalartanddesign.org 6 days hic Design/Advertising Page 15

17 hop and Illustrator Flyers K B G K the reader. Rule of thirds Apply skills in design, theme composition, and layout to create a flyer that easy to read and grabs a person's attention created web-based created web-based 5 days ndesign Restaurant menu B G K Use a publication design software to create templates and final drafts for brochure, insert images and text from other programs. Wireframe rules and guides Picas Color Swatches Bleed and slug area Master Pages created web-based 12 days hic Design/Advertising Page 16

18 Text and image placeholders Adobe bridge Adobe minibridge Template Scranton School District ndesign Magazine B G K Create a Magazine utilizing Adobe indesign skills. created web-based 12 days Theme Front Cover Back Cover Two-page spread COB (cut-out background) Header and Footer ndesign Newletter B G K Design a Newsletter template applying design and layout skills from previous InDesign. created web-based 12 days hic Design/Advertising Page 17

19 Marketing B O Understanding the audience and how to meet their needs and sell to them as a business. Target Market Market Segmentation Marketing Mix Demographics created web-based 9 days edia Advertising B K Explore advertising for TV, radio and online video. Evaluate and create using audio and video editing software created web-based 9 days Digital advertising hic Design/Advertising Page 18

20 for Final oject: tion Design B E K G X C1 Students will review advertising products and skills required through project creation in the Adobe Creative Suite Create Digital print media for a new business applying skills acquired throughout the school year in the Adobe Creative Suite and Advertising activities and presentations on Edmodo created web-based 10 days 21 days hic Design/Advertising Page 19

21 hic Design/Advertising Page 20 Scranton School District